Nerd Farm Guidlines

Nerd Farm

Logo & Brand Identity Guidelines

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Identity Guidelines

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Nerd Farm

Logo & Brand Identity Guidelines

CONTENT 03

Logo Specifics

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Typeography

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Colour

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Styles

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Don’t Dos

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Thank you

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Intro

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Nerd Farm

Logo & Brand Identity Guidelines

FOLLOW THESE GUIDELINES AS YOU CREATE MARKETING MATERIALS, INTERNAL AND EXTERNAL COMMUNICATIONS.

Our brand is more than our logo. It is a design scheme made up of a number of core elements and guiding principles that combine to create a distinctive look and feel that is immediately recognisable as Nerd Farm.

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This guide will help to familiarize you with the core brand elements to assist you in designing and producing dynamic and powerful communications with a degree of flexibility.

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Nerd Farm

Logo & Brand Identity Guidelines

Logo Specifics The Logo

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The logo is the most visible element of our identity. It unites our diverse range ofproducts.

We use the same version in print and on screen.

It’s simple.Easy to understand. No drop shadows, no glossy reflections, no flashy graphic effects.

The logo is made up of two elements: the symbol and the logotype.

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Clear Space

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Other graphics, text, headlines, etc., as well as the edge of a page or the edge of a photograph or illustration must be kept at least a minimum distance away. This space, for the logo with out text, is equal to the height of two of the “N’s” in “Nerd Farm” left on each side of the signature.

The logo with text is equal to the height of two of the “N’s” in “Nerd Farm” left on each side of the signature.

You may always leave more than the minimum required distance but you may not leave less. The clear space requirement applies to all versions of the signature.

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Nerd Farm

Logo & Brand Identity Guidelines

Typeography Primary Typeface Typography is an important aspect of our brand identity. Our typographic style contributes to our distinctive aesthetic.

KB Blank Space Sketch is our main typeface.

KB Blank Space Sketch is used for all headlines and titles.

KB Blank Space Sketch is used for the Nerd Farm logotype.

Secondary Typeface Centuray Gothic Regular and Bold is to be used for the main body of text.

In cases where a standard system font is required, in place of the prefered KB Blank Space Sketch font (such as sales presentations, Powerpoint documents, etc.) Centuray Gothic Regular and Bold should be used.

KG Blank Space Sketch (Reg)

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuwxyz 123456789

Centuray Gothic (Reg)

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuwxyz 123456789

Centuray Gothic (Bold)

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuwxyz 123456789

Nerd Farm

Logo & Brand Identity Guidelines

Colour Primary Colours Orange and Dark Blue are our distinguishing features.

It is an essential part of our brand identity.

Combined with white, black and dark grey a distinct style is created which is both simple to use and powerful through it’s simplicity.

Pantone 539 U 533 C

Pantone 150 U 1495 C

PRINT SCREEN WEB

C 100 M 100 Y 35 K41 R 28 G 22 B73 HTML #1C1649

PRINT SCREEN WEB

C 2 M 65 Y 100 K 0 R 238 G 119 B 34 HTML #EE7722

PRINT

C 0 M 0 Y 0 K60

PRINT

C 0 M 0 Y 0 K 100

Primary Colours Black and Dark Grey colours should be used for black/white print such as fax, and some forms of commercial printing applications, such as local newspapers etc.

Pantone 403 U 403 C

Pantone Black U Black C

Nerd Farm

Logo & Brand Identity Guidelines

Styles

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This is the primary logo to use. This is your main go-to version of the logo. “Nerd Farm� can be in white dependig on the background its placed on.

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Primary Colours

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This is the secondary logo colour that can be used.

This is the version you use depending on the background colour.

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Secondary Colours

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The greyscale version can be used for higher quality, but still B/W print reproduction, where a finer halftone screen is used.

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Greyscale Tone

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The solid black version is only to be used for Fax, and some forms of black/white commercial printing applications, such as local newspapers etc, where course halftones screens are used.

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Greyscale Tone

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Nerd Farm

Logo & Brand Identity Guidelines

Don’t Do

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DON’T rotate logo

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DON’T change the proportions between the symbol and logotype

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DON’T rearange the logo elements

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DON’T create a gradent logo

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DON’T use non-approved colours

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DON’T outline logo

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DON’T add drop shadow to logo

DON’T place the logo on a colour without sufficient contrast

DON’T use over busy image

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To maintain the integrity of the Nerd Farm logo, and to promote the consistency of the brand, it is important to use the logo as described in these guidelines.

The examples shown here illustrate possible misuses of the Nerd Farm logo that should be avoided.

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Misuse of Logo

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DON’T use gray or black on a coloured background

DON’T create pattern out of logo

Nerd Farm

Logo & Brand Identity Guidelines

If you’ve just read these guidelines,you have our appreciation. It means you share our belief in details and quality. We know applying these principles takes time and effort, but it will help tell the Nerd Farm story.

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If you ever have additional questions about our visual identity and its application in design, contact brand@nerdfarm.com

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Nerd Farm

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Logo & Brand Identity Guidelines

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