M E D I A P L A N N I N G & S T R AT E G Y
EDUCATION University of Texas at Austin
SKILLS Graduating: May 2016
B.S. Advertising -Texas Media Sequence B.A. Psychology Business Foundations Certificate
EXPERIENCE Brand Experience
Allstate, Popeyes, Nike, Ashley Furniture, Johnsonville, Dell Medical School, + Moviehouse & Eatery
Mithun Agency Minneapolis, MN
Media Planning Intern - Summer 2015 • Pursued independent project for Popeye’s • Worked directly with Ashley Furnitre and Johnsoville weekly status meetings • Created comprehensive media plan recaps
MAIP/Wieden+Kennedy Nike Project Media Planner - Summer 2015 • Created digital campaign for Nike launch • Developed integrated media plan • Collaborated with team long distance
McComb’s School of Business Austin, TX
Teacher’s Assistant for BA353 - Summer 2015 • Graded 200 essays weekly for five weeks • Submitted final grades with comments • Coordinated grading plan with other TAs
McComb’s School of Business Austin, TX
Web Content Editor - Since Nov. 2013 • Edited and published web content • Fixed responsive page formats with HTML • Assisted faculty/staff with Sitecore software
Atomic Axis Austin, TX Design + Social Media Intern - Summer 2014 • Increased Twitter following by 350% • Designed whitepaper graphics used for clients • Generated web content for blogs • Gained all-around startup experience
PORTFOLIO
natalia.naranjo94@gmail.com 832.752.0944 linkedin.com/in/naranjon @tatie_naranjo
www.natalia-orange.tumblr.com
Media DCM Reporting Tools ComScore Research In-depth Brand Analysis, Competitives Web Content Creation Social Media Monitoring Facebook + Twitter Ads Interface
Technology Adobe Creative Cloud Social Media Management Google Analytics Certified Microsoft Excel HTML/CSS Sitecore Web Content Management
Languages Fluent in Spanish and English Working knowledge in French
LEADERSHIP Liberal Arts Council
Communications Director - 2014-15 • Managed all internal communications for a 100-person organization • Increased Twitter presence by 36.3% and Facebook likes by 42.1% • Designed media plans and advertisements Liberal Arts organizations
The Liberator Publicity Chair - 2013-14 • Developed and executed annual launch party • Increased Twitter following by 408% and Facebook likes by 54% • Distributed quarterly publication
HONORS
MPLS MadWomen Intern of the Month Finalist MAIP 2015 Mentee of the Year Nominee MAIP 2015 Fellow Magna Cum Laude Dean’s List