Jay Esteves + Meagan Meeks + Natalia Naranjo + Erica Reed
TACO BELL APP
#GOALS CREATE AWAReNESS + INCREASE APP DOWNLOADS
OUR PROCESS > STUDY THE SOCIAL LANDSCAPE > Look at competitor’s apps > Research the target’s needs
KEY INSIGHTS > OFFER SOMETHING USEFUL > WELCOME TO The MOBILE GENERATION > Keep THE MESSAGE sIMPLE
Our Target?
Mobile-First millenals, OR as WE like to call THEM: social explorers + STATUS FEEDERS
OUR STRATEGY
3 DAYS of Social Supported with Media blackout, PAID promoted posts on twitter + FACEBOOk + TV SPOTS.
ACTIVATION
RESULTS > 2 billion Earned media Impressions > Within 24 HRS, 75% of Stores processed mobile Ordering > APP ranked #1 in category, beating competitors > Average in-store spend increased from $7.50 to $10
Thank you