Introduction
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What happens when your design philosophy defies the conventions of traditional television? Beautiful on or off, our frameless sheet of glass redefines the concept of television as more than just technology and elevates it to an art form.
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Lean it against a wall in a loft apartment, feature it among your interior design classics or hang it with modern art in a gallery – it’s always at home wherever it is.
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maKIng oF
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Building on the success we had created over the previous two years in DesignLine, we recognized a bolder step was needed for 2013. We had been striving as a design team for a more holistic interior fit solution that truly fit modern domestic spaces and finally concluded that to break the traditional TV archetype an interior plane was the answer. The designers, along with the engineers in Bruges, had to find the correct glass finishing to best fit the design whilst still delivering a fantastic high end TV experience. The smooth gradation on the lower side of the glass gave us the floating sensation we had been aiming for.
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Rod White Senior Creative Director
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Innovators
Ever since the 1940’s our designers have continued to defy the conventions of television. And it’s from this kind of passionate determination that unique innovation is born. Innovation that transforms. And with this heritage of looking beyond the ordinary in search of the extraordinary, Philips TV broke through the boundaries of conventional design to develop a concept years ahead of traditional television: DesignLine.
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With DesignLine we wanted to create a super simplistic object and move away from the current product language in the domain. We wanted to redefine the television with a new archetype and a strong personality; a TV without a neck, without a stand and without a visible frame. One seamless sheet of glass leaning against the wall, that’s it. In off mode we wanted to blur the boundaries of the screen to blend beautifully into any domestic interior. A soft gradient from black to clear creates a magical floating appearance and 3-sided Ambilight supports this effect. As a designer this is one of the greatest moments in my career. It’s been very rewarding to see a sketch vision come to life; technology has finally allowed us to realize the idea we have seen in our minds for such a long time.
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Frank Rettenbacher Senior Product Designer
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Smart Interaction
Designline blends beautifuly into your interior and integrates seamlessly with your lifestyle.We’ve added integrated Wi-Fi on the Philips DesignLine Smart TV to make connecting to your home network quick and easy, allowing you to access or share a world of online content wirelessly at home. We’ve also included our newest intuitive smart remote control. Imagine all the usual features you’ve come to expect, plus a keyboard for easy text entry on the reverse side and pointer navigation. Being in control has never been easier. Thanks to features like SimplyShare, you can now share photos, videos, and more, wirelessly. Share content from room to room, from TV to TV (MultiRoom), or even back onto your smart device with the Philips Wi-Fi smart screen and MyRemote App. For this TV smart is clearly an understatement.
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DesignLine is beautiful on or off. Its frameless sheet of glass redefines the concept of television, elevating it to an art form. Throughout the entire range we bring design to frames and stands with the use of authentic materials and timeless design qualities. It therefore delivers something extra special from Philips Television.
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smart mountIng
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Whether you choose to lean, hang or stand your new TV against your wall – there is a mounting solution to meet your needs.
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Matching Sound products
An elegant TV deserves peerless sound quality. Sound that elevates entertainment to the next level. Which is why our sound engineers created the Philips Fidelio SoundSphere Cinema Speaker System to compliment our DesignLine TV. Superb crystal clear sound with exquisite design and finishing. Meaning you can enjoy the sound exactly how the director intended.
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Philips It’s Television. Redefined.
www.philips.co.uk/designline