Contents
Typography
01-12
Brand & identity
13-26
27-40
Web
41-50
Personal
51-56
Its influence on my practice.
Typography
Anatomy of a practice
02
Typography
Throughout the year typography has influenced my practice, stemming from the underlying principles within the digital era explored within my extended writing and use within my branding ideas and development. Passion for type aesthetic and its use alongside copywriting has grown over my extended practice and much of my influences have focussed their own work on a similar passion. ‘It provides the motivation for innovation and experimental new fonts, unprecedented page designs, and critical writing.’ Philip B. Meggs
03
Anatomy of a practice
Typography, no matter what era of technology it is designed in, must follow basic principles of anatomy in order to be recognised as a true typographic form.
04
Typography
For type to be legible the anatomy of each letterform must follow a set formation which involves stems, bowls and counters, among other elements, that sit along a baseline following an x-height.
05
Anatomy of a practice
06
Typography
‘It is no longer enough to design for readability, to suggest sentiment, or reinforce a concept through selection of a particular font. Today, we can make type talk: in any language at any volume, with musical underscoring or sci-fi sound effects or overlapping violins... Interactive media have introduced a new visual language, one that is no longer bound to traditional definitions of word and image, form and place. Typography, in an environment that offers such diverse riches, must redefine its goals, its purpose, its very identity. It must reinvent itself.’ Jessica Helfand
07
Anatomy of a practice
08
Typography
Fontsmith Fontsmith is a leading and established boutique type foundry known for creating fonts that are distinctively human and full of character. Founded in 1997 by Jason Smith, Fontsmith today represents a truly international team of designers working from a London studio. The Fontsmith library includes an extensive collection of typefaces,elegant and traditional, contemporary and quirky, suitable for a range of applications. In addition the team design and create bespoke typefaces for global brands, as well as design and advertising agencies. This is a type foundry which I have continued to refer back to because of their simplistic visual construction and the visual experimentation through their type specimens designed by Thompson Brand Partners. http://www.fontsmith.com/
09
Anatomy of a practice
14
Typography
10 Years in Type is a celebration of a decade of work by Fontsmith, a window on the stories that have helped shape some of the world’s leading typefaces and brands. The campaign was designed with Thompson Brand Partners and it pushed the awareness of Fontsmith hugely helping to change the type of projects their fonts are being considered for. The booklets became cherished with number of international requests but also created an increase in web visits and sales. The power of brand promotion and type specimens.
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