Type within web and its influence on my practice.
Web
Web
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Anatomy of a practice
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Web
This investigation and experimentation of brand and type has continued through my practice using web design. I have explored the application and user experience with the help and influence of strategies applied by practicing studios. ‘Digital design is like painting, except the paint never dries.’ Neville Brody
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‘Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent. And don’t bother concealing your thievery celebrate it if you feel like it.’ Jim Jarmusch
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Anatomy of a practice
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Numiko Numiko is an award winning digital agency based in Leeds which solves problems for a variety of high profile clients through user research, design and technology. It consists of a team of 28 talented people working across a variety of disciplines. They base their work on a simple step by step strategy placing a great amount of focus on early stages such as researching the user needs, not just about the finished visual. The approach which they employ is something which has influenced my practice and their focus on user experience and needs are elements which I have taken great care about in my own website design this year. Most of this achieved through typography. With doing this my overall concept has become stronger and pleased the client further. http://numiko.com/
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Design Council is a year-long engagement which Numiko where they redefined how the Design Council communicates its value online. It involved months of research and planning to structure a platform that would engage and inspire new audiences as the organisation transitions into the future. The fully responsive UI and underlying Drupal architecture are a statement of clarity and sophistication.
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