Fonts/Chosen Fonts
Different fonts • There are many different types of fonts that are used in film titles which reflect/connote many different ideas and allow the audience to perceive the film the way the director wants it to be perceived. • Just a few examples of different types of fonts are; Serif, Sans Serif and Calligraphy. By directors using these different fonts it allows them to display what type of film it will be before the audience has even seen it but it also allows for the directors/producers to attract audiences by using a sense of expression in the film title. • Serif is where the letter has a foot • Sans serif is similar but it doesn’t have a foot • Script is a cursive which is very different to serif • Monotype is a decorative font • Symbol is also a decorative font
Production Company Title • Our Film Production companies name is Peliculas Productions which is the Spanish for film productions. We chose this font as we felt like it represented our opening well. But we also chose this font as it was the most legible one so it allows the audience to view the film production title quickly. This font is the one that we felt best represented us and the type of opening that our film is. We had a choice of this font or the second one but we decided against it as it was to similar to the first one but we also decided against it as we thought that it didn’t represent the film opening very well. Lastly, we nearly chose the last font as it was quite gritty and eroded which we thought represented out film but we then questioned whether it would be legible against a black background and we decided that it wasn’t the best font but it also wasn’t legible enough as it is slightly eroded so therefore it wasn’t completely blocked out with colour. All of the fonts were very similar as they are all blocked fonts which allows for them to all look equal in size.
Film Title • We chose this title as we thought that it reflected out film because one of the main themes it time. Henceforth why the Film is called Tiempo which is Spanish for time. This font fit well with our film opening as the O looks partially like a clock face but we also thought that it looked quite smart and that it reflected our film. The font style is sans serif which we thought looked a little bit Greek and to begin with we weren’t too keen on it but have now grown to think that it reflects the main character as she doesn’t really know herself anymore. We also chose this as it was one of the most legible fonts and that it was subtle but at the same time would stand out against a black screen which represented the main character as she stands out due to the red shoes but at the same time wanted to be invisible. • There was also two other fonts that we were close to choosing but decided against them as the third font wasn’t legible enough but we did like the fact that it was eroded and a little bit blurry because it could have reflected the main characters life and her future. But we thought that the second font is too small but it also didn’t stand out enough. Although the second font was too small the actual font was good as it is legible and looked quite smart.
Different fonts in Films • Different fonts are used in films to convey different connotations and to fit with the different genres that the films are. Alice Creed uses a sans Serif font which displays authority but by making the name ‘Alice creed’ enlarged it draws the audiences attention to it and makes them focus on it. The name ‘Alice creed’ is in red which stereotypically connotes danger and femme fatale. This is different to Layer Cake as this film uses serif which make the title look less formal but it also looks like a car number plate. Layer cake have kept with the same colour of font but have changed the background colour. The film has put the other credits like the director in small font and have changed the font as they use sans serif instead of serif. Double indemnity uses a similar font to layer cake but it is bolder and brighter. Double indemnity uses the font serif which conveys the type of genre the film is but it also makes it seem less authoritative then ‘Alice Creed’ which would allow the audience to see that the two films are slightly different. The font for Double indemnity is in bright red against a dark blue background which makes the eligibility poor and makes it harder for the audience to read. But by using red it draws the audiences attention to the title and it makes them curious to see what type of film it is