LOOKBOOK
the aesthetics of a prospectus has a huge effect on the reader’s inital impression of a university. nobody wants to read a publication that’s boring, unimaginative or plain. a prospectus needs to represent the university’s ethos and strengths, making the reader want to study there. this lookbook explores design of front covers and page layouts, that oculd be applied to bath spa university’s prospectus. it also covers infographics and how to display information in a more interactive, appealing way.
the front cover
page layout
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INFOGRAPHICS
INFORMATION
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s on
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media i l c ia
created by bath spa third year publishing students, jessica higginbottom and natasha field