Hyatt Regency

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CLEVERLY COMMUNICATING THE BRAND Brand Guidelines

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

A . BR AND ELEMENTS

B. BR AND EXECUTIONS

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| Visual Expression

9

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| Color Palette

10 | In-Hotel Materials

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| Brand Logo

1 1 | Sales & Marketing Materials

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| Property Logo & Naming

1 2 | Advertising

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| Brand Typography

1 3 | Signage

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| Writing Tone & Style

14 | Resort Icons

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| Brand Photography

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| Graphic Elements

| Hotel Stationery

The term “Hyatt” is used herein for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. This book is the confidential and proprietary material of Hyatt. It may not be reproduced, in whole or in part, without Hyatt’s prior written permission. The Hyatt trademark and related marks are trademarks of Hyatt Corporation or its affiliates. ©2015 Hyatt Corporation. All rights reserved.

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Hyatt Regency by Natasha Katz - Issuu