Hyatt Regency by Natasha Katz

CLEVERLY COMMUNICATING THE BRAND Brand Guidelines

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

A . BR AND ELEMENTS

B. BR AND EXECUTIONS

| Visual Expression

| Color Palette

10 | In-Hotel Materials

| Brand Logo

1 1 | Sales & Marketing Materials

| Property Logo & Naming

1 2 | Advertising

| Brand Typography

1 3 | Signage

| Writing Tone & Style

14 | Resort Icons

| Brand Photography

| Graphic Elements

| Hotel Stationery

The term “Hyatt” is used herein for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. This book is the confidential and proprietary material of Hyatt. It may not be reproduced, in whole or in part, without Hyatt’s prior written permission. The Hyatt trademark and related marks are trademarks of Hyatt Corporation or its affiliates. ©2015 Hyatt Corporation. All rights reserved.

This guide is a topline description of what the Hyatt Regency brand means, including statements regarding our guiding principles, commitment to delivering the brand experience and the feelings evoked by Hyatt Regency brand hotels for their guests and colleagues.

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

1.1 | Behind the Mark

VISUAL EXPRESSION Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

1.1

VISUAL EXPRESSION Behind the Mark

BEHIND THE MARK RATIONALE Welcome to the Hyatt Regency brand. The hexagonal nature of the logo design serves as a visual metaphor of the guestâ&#x20AC;&#x2122;s journey, embracing all spaces and touchpoints of his or her stay. A place to which guests can get away and enjoy the amenities that each property has to offer. The collaborative experience of the Hyatt Regency brand is reinforced by the overlapping concept, which creates a visual representation of the connections and conversations that take place in our hotels. Shapes are designed to mimic the functionality of our hotels ; they are organic, dynamic and visually elegant.

+ Hyatt Regency spaces

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

= Connections and conversations

The Hyatt Regency brand

2.1 | Inspiration 2.2 | Primary & Secondary 2.3 | Do Nots

COLOR PALETTE Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

2.1

COLOR PALETTE Inspiration

COLOR PALETTE INSPIRATION The Hyatt Regency brandâ&#x20AC;&#x2122;s color palette was inspired by the locations, architecture and design of our hotels and resorts.

AUBERGINE

The hero color, known as Aubergine, was selected to break out from competitors and connect to the psychological meaning of purple. Commonly associated traits of purple include: integrity, creativity, inventiveness and premium service. Resorts colors (Orange and Teal) were selected to complement Aubergine and were inspired by the unique resort locations, architecture and design. Each hotel or resort will use one color for their visual identity, which includes the logo mark and its supporting communications materials. Please do not use more than one color in your identity. The hero color for each property should reflect the mood and color of the hotelâ&#x20AC;&#x2122;s surroundings.

ORANGE

TEAL

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

2.2 COLOR PALETTE Primary & Secondary PRIMARY COLOR PALETTE PRIMARY & SECONDARY

100%

100% 75%

When developing your materials, ensure color reproduction is accurate across all channels (use CMYK values for print materials and RGB or HEX values for web and digital applications). The percentages listed on this page are references to the tints/values that will also be used when developing materials. Please do not use any color or tints/ values not specified on this page.

100% 75%

50%

50% 25%

SPECIFICATIONS (PRIMARY) AUBERGINE (HERO COLOR) This color is the hero of the Hyatt Regency brand and will represent the portfolio of Hyatt Regency brand hotels. All non-resort hotels will use this color for their primary logo mark and in the design of communication materials.

75% 50% 25%

25%

AUBERGINE

ORANGE

TEAL

CMYK 60/52/15/23

CMYK 0/70/90/0

CMYK 50/3/12/35

RGB 86/78/142

RGB 240/111/50

RGB 118/156/163

HEX #564E8E

HEX #F06F32

HEX #769CA3

ORANGE & TEAL (RESORT HERO COLORS) These colors represent the Hyatt Regency brand resorts. Each resort will select one of these colors to use in its logo mark and communication materials. Resorts should choose the color that best represents and complements their destination. SPECIFICATIONS (SECONDARY)

SECONDARY

GRAY This color is a complementary color and can be used in any of the communication materials. In specific cases, Gray can also be used in place of the hero color. SILVER Silver can only be achieved through the Pantone Matching SystemÂŽ (PMS). This color may only be used for printed materials and should not be used in digital applications. Since using metallic inks are usually more expensive, individual budget constraints should be taken into account before deciding to use silver in printed materials.

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

GRAY RGB 112/112/112

SILVER (METALLIC)

HEX #898B8E

PMS Silver 877 U

CMYK 0/0/0/69

2.3 COLOR PALETTE Do Nots

DO NOTS COMMON ERRORS Shown here are some common mistakes to avoid when using the Hyatt Regency brandâ&#x20AC;&#x2122;s color palette. Please note this is not an exhaustive list. Do not use any off-brand colors.

Do not use more than two PRIMARY palette colors at once.

Teal Aubergine

Teal CMYK 50/3/12/35 RGB 118/156/163

Teal

HEX #769CA3

CMYK 100/21/45/0

Orange

GRAY

RGB 0/143/148 HEX #008F94

UNMODIFIED INCORRECT MODIFIED Do not modify the CMYK, RGB or HEX values for any of the provided palette colors.

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

Do not give GRAY prominence over the PRIMARY colors.

BRAND LOGO Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

3.1

BRAND LOGO The Hero Logo

THE HERO LOGO HYATT REGENCY BRAND LOGO The Hyatt Regency brand logo represents the portfolio of Hyatt Regency brand hotels and resorts. The Aubergine logo version is to be used by Hyatt Regency brandâ&#x20AC;&#x2122;s nonresort hotels in all relevant communication materials.

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

3.4 BRAND LOGO Resort Logos

RESORT HERO LOGOS The Teal and Orange logo versions represent the Hyatt Regency brand resorts. Resorts will choose one of the logo versions to use but should not use both logos. Resorts may also choose the Aubergine resort logo if they do not feel like the Teal or Orange represents their brand experience.

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

3.4 BRAND LOGO Resort Logos

RESORT HERO LOGOS LOCKUPS The logo is available in three different lockup configurations. Please use the preferred centered lockup version whenever possible. The alternate logo versions are intended for use when layout restrictions prevent the preferred logo version from being used. NOTE â&#x20AC;˘ Please see Section 2.1 for color direction and explanation.

PREFERRED Centered lockup

ALTERNATE 1 Left-aligned lockup

ALTERNATE 2 Horizontal lockup

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

3.7 BRAND LOGO Safe Area & Minimum Size SAFE AREA

MINIMUM SIZE NON-RESORT

SAFE AREA ENSURING THE PROMINENCE OF THE LOGO Clear space is the area surrounding the logo that is free of any graphics, partner identities or typography. This space ensures the logo is easily recognized and prominent in all communications. The minimum clear space on all four sides of the brand logo is equal to the width of the “H” in the word mark HYATT. Where possible, we recommend expanding the clear space to two ”H”s or more.

16.5 mm wide for print applications

50 px wide for on-sceen applications

The registered or trademark symbol will always fall outside of the clear space. MINIMUM SIZE MAINTAINING VISIBILITY Recommended minimum sizing refers to the smallest size at which the logo can be reproduced and maintain a high level of readability. The recommended minimum reproduction size for the brand logo is 16.5 mm to 19 mm wide in all print applications.

RESORT HOTELS

For on-screen media applications, such as web or mobile, the recommended minimum size is 50 to 70 pixels wide.

19 mm wide for print applications

70 px wide for on screen applications

RESORT EXAMPLE Same applies for the Teal logo version

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

3.7 BRAND LOGO Safe Area & Minimum Size LEFT-ALIGNED LOCKUP RESORT EXAMPLE Same applies for the Teal logo version

SAFE AREA ENSURING THE PROMINENCE OF THE LOGO Clear space is the area surrounding the logo that is free of any graphics, partner identities or typography. This space ensures the logo is easily recognized and prominent in all communications. The minimum clear space on all four sides of the brand logo is equal to the width of the â&#x20AC;&#x153;Hâ&#x20AC;? in the word mark HYATT. The registered or trademark symbol will always fall outside of the clear space.

MINIMUM SIZE MAINTAINING VISIBILITY Recommended minimum sizing refers to the smallest size at which the logo can be reproduced and maintain a high level of readability. Follow the recommended minimum reproduction size for the alternate lockups illustrated on this page for both print and on-sceen applications.

29 mm wide for print applications

83 pixels wide for on-screen applications

29 mm wide for print applications

83 pixels wide for on-sceen applications

HORIZONTAL LOCKUP

For on-sceen media applications, such as web or mobile, the recommended minimum size is 83 to 125 pixels wide.

41 mm wide for print applications

125 pixels wide for on-sceen applications

41 mm wide for print applications

125 pixels wide for on-sceen applications

RESORT EXAMPLE Same applies for the Teal logo version

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

7.1 WRITING | Overview TONE & 6. & Photographic Tone STYLE 7.2 | Planning Your Photoshoot

06.1 | Brand Voice 06.2 | Phrasing & Style Overview

WRITING TONE BRAND & PHOTOGRAPHY STYLE Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

7.1

BRAND PHOTOGRAPHY Photographic Tone

PHOTOGRAPHIC TONE CLEAN, DYNAMIC, CONTEMPORARY & GENUINE Beautiful photography is a very important part of the Hyatt Regency brand’s marketing. All photography should visually communicate the originality and individual qualities of the hotel as well as its guests. This communication is referred to as the photographic tone. It should always be elegant, simple, true to the brand and strive to show authentic and local experiences at a Hyatt Regency brand hotel. Photos should feel modern, fresh and vibrant. Image quality should be crisp, clear and feel high-end. Photography should also illustrate the variety of services, products and facilities highlighted at the property. Images, both macro and detailed, should focus on the product architecture, exterior and interior, as well as emphasize the prime location’s unique selling points (e.g. Aruba is famous for its seafood cuisine and nightlife). When people are shown in the photograph, make sure they appear natural and aspirational. They should never look stiff or fake. The viewer should feel like they can relate to them. Their inclusion must always enhance the composition rather than detract from it. Anticipate layout options when setting up each shot and if applicable, shoot each subject matter as a horizontal and vertical image. Take wide, medium, and close-up shots to ensure you have a good variety to use for your marketing materials. DO NOT • Do not vignette the edges or add borders. • Do not cut out or use photos without backgrounds. • Do not use silhouettes. You should be able to clearly see the subjects and their faces. • Do not overly pose the subjects. • Do not overly stage the scene.

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

7.3 BRAND PHOTOGRAPHY Lifestyle

LIFESTYLE CAUGHT IN A MOMENT • To bring the Hyatt Regency brand to life, all lifestyle photography needs to feel natural and vibrant. • This approach seeks to showcase uninhibited expressions to reflect meaningful connections. • Scenes should not feel posed or perfect, and expressions are genuine. • Subjects look caught in a moment of experience, connection, or emotion. • The emotional tone should be upbeat. STYLING • When possible, show more than one subject to emphasize the connected experience. • Lighting should be even and warm. Harsh and soft shadows are both welcome to create depth in the scenes. • Use natural light when available to emphasize the relaxed emotions of the subjects. • Images should highlight guest indulgences that are unique to the Hyatt Regency brand experience.

Examples A. Multiple people are in the shot, but there is a clear main subject. Her smile is genuine, and the mood is positive. Lighting is warm and even. B. Group of friends casually eating dinner and engaging in conversation. They do not look posed or aware of the camera. C. The father and daughter are happy, with genuine smiles. The scene suggests they are on vacation. D. Radiant bride in a delightfully candid moment. Shot from a unique perspective. Bright light shapes create unique lighting. E. A happy couple smiling and enjoying each others company. Photo feels like captured moment.

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

7.3 BRAND PHOTOGRAPHY Lifestyle

LIFESTYLE PURPLE IS THE NEW BLACK (PITNB) In order to showcase a unique color treatment for the Hyatt Regency brand photography, all lifestyle photography will develop in modern, vibrant, and energetic tonalities of purple. Shadows and black areas are replaced with a purple tone to make this brand distinct and present an own-able image style. The purple tone gradually fades out as it enters 3/4 tones. • The PITNB treatment should be noticeable but not overpowering. • Tone of purple should be dark enough so it still works as a shadow tone. Try to avoid making the shadows too light. • Overall, colors should be saturated to create a vibrant scene. • When shooting for resort hotels, try to incorporate landscape, clothing or backgrounds, which reflect the resort hero color.

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

8.1 | The Hive: TONE Rationale 6. WRITING &

06.1 | Brand Voice

STYLE

GRAPHIC ELEMENTS Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

8.1 GRAPHIC ELEMENTS The Hive: Rationale

THE HIVE RATIONALE When people visit Hyatt Regency brand hotels, they are leaving the routine of their everyday lives behind. Our hotels are a meeting point, a source of experiences and a temporary home away from home. It’s the depth of the Hyatt Regency brand’s care that gives our guests the freedom to make new connections and enjoy simple indulgences. Per definition, The Hive is a place where people are busily occupied—a space filled with energy and connectivity. The Hive is a dynamic visual representation of our guests’ journey within the Hyatt Regency brand experience. They enter our hotels and resorts and find energizing spaces to experience new things and make new connections.

THE HIVE

THE HYATT REGENCY GUEST JOURNEY

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

8.2 GRAPHIC ELEMENTS The Hive: System Overview

SYSTEM OVERVIEW

HERO COLOR

The Hive has a flexible design system and presents three main manifestations (A & B). Graphic elements can be used alone or with photography. When choosing which graphic elements to use, please refer to this guide, and make sure you are selecting the element that best complements your project. The Hive is dynamic and appears in multiple shades of Aubergine, Orange or Teal—100%, 75%, 50% and 25%— but always in one color. Graphics B and C can also be applied in shades of the secondary colors Gray or Silver. Use of Silver versions are for metallic use only. Refer to Section 2.2 Color Palette for further explanation. The Hive graphics should match the property hero color. All versions of Hive graphics can be accessed through Hyatt Brand Manager.

A. To be used with photography in Advertising

B. To be used in Local Advertising, Sales & Marketing materials

RESORT HERO COLORS

SECONDARY COLORS Only resort colors are to be used for “A”. Do not use/create gray versions.

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

8.3 GRAPHIC ELEMENTS Hive A

HIVE A USAGE The Hive graphic A has two versions and should be used with Photography, such as on advertising campaigns, posters, etc. A. POSITIVE

A. POSITIVE Use with light backgrounds or images. NOTE: The Hive centerâ&#x20AC;&#x2122;s opacity can be adjusted according to the picture to ensure optimal copy readability.

HERO COLOR TINTS

25%

RESORT COLOR TINTS

50%

75% 100%

25%

50%

75% 100%

25%

50%

75% 100%

The Positive version should be used on light backgrounds. B. REVERSED The Reversed version should only be used on dark backgrounds or images. The transparent center of the Hive can be adjusted as needed, but the outside of the Hive should always remain at 100% opacity.

B. REVERSED Use with dark backgrounds or images. NOTE: When working on dark backgrounds, the Hive center opacity may be adjusted to ensure optimal copy readability but cannot be removed.

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

8.3 GRAPHIC ELEMENTS Hive A HERO COLOR

RESORT HERO COLORS

HIVE A APPLICATION TO PHOTOGRAPHY • Look for an element in the picture that the paths leading in and out of the Hive can interact with. • Add a subtle shadow on the paths so that it interacts with the image to create an illusion of depth. • Adjust the transparency of the Hive, center to reveal the image behind. • Use the color that matches the properties’ hero color.. THINGS TO AVOID • Whenever possible, the Hive should avoid covering people’s faces and should never cover the main subjects. • Do not adjust the transparency of the outer Hive or paths. Only the center can be adjusted. • Do not mix colors. The solid color areas used in option two should always match the Hive’s graphic color. BOOK YOUR STAY AT HYATT.COM The Hyatt trademark and related marks are trademarks of Hyatt Corporation or its affiliates. ©2015 Hyatt Corporation. All rights reserved.

BOOK YOUR STAY AT HYATT.COM

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

8.4 GRAPHIC ELEMENTS Hive B

HIVE B USAGE

HERO COLOR TINTS

The Hive graphic B can be used for a variety of pieces, including invitations, brochures, folders, presentations, signs, napkins, etc. This version of the hive is also used in some In-Hotel Materials (e.g., umbrella, napkin) and in Local Advertising.

25%

50%

RESORT HERO COLOR TINTS

75%

100%

25% 50% 75% 100%

The tints should remain consistent, but the graphic can be cropped in different ways to fit the needs of the specific project. The thickness of the white stroke should always be delicate and elegant. It can be adjusted on larger materials or closer crops so it never looks heavy.

GRAY AND SILVER COLOR TINTS

25% 50% 75% 100%

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

25% 50% 75% 100%

8.4 GRAPHIC ELEMENTS Hive B

HIVE B PARTIAL HIVE

HERO COLOR

RESORT HERO COLOR

In some instances in Brand Execution, the Hive can use pieces of the Hive—either the right upper corner of the hexagon or the left lower corner. These “pieces” of the Hive are the only acceptable graphic to replace a full Hive. These pieces of the Hive were created to allow maximum space for text/content on certain materials. This version is used for Sales & Marketing and In-Hotel Materials.

GRAY AND SILVER

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

8.4 GRAPHIC ELEMENTS Hive B WITH PHOTOGRAPHY

WITHOUT PHOTOGRAPHY

HIVE B APPLICATION HYATT REGENCY PROPERTY NAME

WITH PHOTOGRAPHY When using the Hive with photography, you may delete a section of color and replace it with an image. When possible, use photography that complements the tint of the hero color. The placement of the Hive may change, but it should not be flipped or rotated. WITHOUT PHOTOGRAPHY The logo color should match the graphic color or use the Reversed logo version. Copy should be white and placed in one area of color tonality, whenever possible.

hyattregency.com

HYATT REGENCY PROPERTY NAME 123 Name Street City, State, 12345, USA T +1 123 456 7890 hyattregency.com @hyattregency (optional)

The placement of the Hive may change, but it should not be flipped or rotated.

601 Street Name City, ST 70113, USA T +1 504 561 1234 F +1 504 523 0488 name.lastname@hyatt.com property.hyatt.com

DESTINATION

MAIN HEADLINE Cupimili ssulto Catum ala num supios terem orem P. Ivivit, mihic opublisquis; hostrum potelinum iaet; nirteme condem publis teller us sid consus optero, firit, omnentem deludem resim fit. Derfes? Vatudam patis movenat. publis teller us sid consus optero, firit, omnentem deludem resim fit. e condem publis teller us sid consus optero, firit, omnentem deludem resim fit. Derfes? Vatudam patis movenat. publis teller us sid consus optero omnentem.

Headline One

Headline Two

Cupimili ssulto Catum ala num supios terem orem ivivit, mihic opublisquis; hostrum potelinum iaet; nirteme

Cupimili ssulto Catum ala num supios terem orem. Ivivit, mihic opublisquis; hostrum potelinum iaet; nirteme condem publis teller us sid consus optero.

Cupimili ssulto Catum ala num supios terem orem. Ivivit, mihic opublisquis; hostrum potelinum iaet; nirteme condem publis teller us sid consus optero omnentem. Cupimili ssulto Catum ala num supios terem orem. Ivivit, mihic opublisquis; hostrum potelinum iaet; nirteme c sid consus optero, firit, omnentem deludem resim fit. Derfes? Vatudam patis movenat. publis teller us sid consus optero, firit, omnentem deludem resim fit. Derfes? Vatudam patis movenat. publis teller us sid consus optero, firit, omnentem deludem resim fit. Cupimili ssulto Catum ala num supios terem orem. Ivivit, mihic opublisquis; hostrum potelinum iaet; nirteme c sid consus optero, firit, omnentem deludem resim fit. Derfes? Vatudam patis movenat. publis teller us sid

Intro copy about destination and its highlights. Lorem ipsum dolor amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea eprehenderit in voluptate velit esse pariatur commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Cupimili ssulto Catum ala num supios terem orem. Ivivit, mihic opublisquis; hostrum potelinum iaet; nirteme condem publis teller us sid consus optero, firit, omnentem deludem resim fit. Derfes? Vatudam patis movenat. Cupimili ssulto Catum ala num supios terem orem. Ivivit, mihic opublisquis; hostrum potelinum iaet; nir. Derfes? Vatudam patis movenat publis teller us sid consus optero, firit, omnentem. Cupimili ssulto Catum ala num supios terem orem. Ivivit, mihic opublisquis; hostrum potelinum iaet; nirteme c sid consus optero, firit, omnentem deludem resim fit. Derfes? Vatudam patis movenat. hyattregency.com

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

8.5 GRAPHIC ELEMENTS Patterns HERO COLOR

RESORT HERO COLORS

PATTERNS OVERLAPPING CIRCLES: PRIMARY COLORS The Overlapping Circles in this pattern represent the connections and crossing of paths that take place in Hyatt Regency brand hotels. The pattern is powerful and should be used sparingly. Good uses are divider pages or PowerPoint backgrounds.

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

8.5 GRAPHIC ELEMENTS Patterns HERO COLOR

RESORT HERO COLORS

PATTERNS HONEYCOMB The Honeycomb pattern represents the community of guests who meet and cross paths at Hyatt Regency brand hotels and reinforces the brand mark. The pattern is powerful and should be used sparingly. Good uses are the back of business cards, inside of envelopes or as divider pages for PowerPoint sides.

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

10.0 | OVERVIEW

Umbrella

10.1 | EXTERIOR

Postcard

Menu Card

Privacy/Cleaning Request Hang Tag

Chauffeur Sign

Hotel Bags

Menu Booklet

Privacy/Cleaning Request Key Slot

Hotel Flag

Running Route Card

Water Bottle Tag

Housekeeping and Maintenance Hang Tag

Van Wrap 10.2 | FRONT DESK Guestroom Keycards Keycard Sleeve

10.4 | BUSINESS CENTER

10.7 | MINIBAR

10.10 | GUESTROOM EXIT

Refrigerator Card

Tariff Sheet

Napkin

Make Space Tent Card

Coasters

Housekeeping and Maintenance Key Slot Do Not Disturb Card

10.5 | GUESTROOM DESK

10.8 | CLOSET/LAUNDRY

VIP Keycard Booklets

Compendium

Laundry Bag

Keycard Inserts

Dialing Instructions Booklet

Laundry Card

Notecard

Loose Sheet Holder, Loose Sheets

Laundry Discrepancy Card

Notecard Envelope General Certificate Matchbox Safety Deposit Card Refresh Tent Card 10.3 | CONCIERGE Luggage Tags Valet Tags

Pens Telephone Faceplates Non-Smoking Sign Hyatt Has It Card 10.6 | BEDSIDE TABLE Conserve Cards Window Cleaning Card Guest Communication Card

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

Maintenance Request Tent Card Newspaper Bag Evacuation Plan

Coat Cover In-Room Safe Tent Card Umbrella Tag Shoe Bag Shoe Shine Card 10.9 | ROOM SERVICE Breakfast Menu Clearance Tray Tent Card

IN-HOTEL MATERIALS The term “Hyatt” is used herein for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. This book is the confidential and proprietary material of Hyatt. It may not be reproduced, in whole or in part, without Hyatt’s prior written permission. The Hyatt trademark and related marks are trademarks of Hyatt Corporation or its affiliates. ©2015 Hyatt Corporation. All rights reserved.

10.0 IN-HOTEL MATERIALS Overview

OVERVIEW DESIGN ELEMENTS

HIVE ELEMENTS

OVERLAPPING CIRCLES ELEMENTS

Whitney

Sentinel

This section leverages two design elements: the Hive and the Overlapping Circles. The Hive is a visual identity that uses hexagon shapes and color tints, in correspondence to the hexagon shape of the Hyatt Regency brand logo. The Overlapping Circles design features circle elements and typefaces that have been grandfathered from the previous Hyatt Regency visual identity. FOR ALL IN-HOTEL MATERIALS LOGO The logo is a carefully created piece of locked artwork and should not be altered in any way. Please use the appropriate legal mark logo version per your location. Use a ® in: U.S., Canada, Caribbean, Mexico, Chile, Costa Rica, Guatemala and Nicaragua Use a TM in: Hong Kong, and in countries outside of the U.S., Canada, Caribbean, Mexico, Chile, Costa Rica, Guatemala and Nicaragua Use no designation in: People’s Republic of China and Greater China (Macau, Taiwan), excluding Hong Kong DUAL LANGUAGE MATERIALS When domestic markets are the primary source of business, local language should precede English. In gateway cities and Metropolitan cities outside North America, English should come first. MEASUREMENTS All measurements are listed as width by height

RESORT COLORS Use the designated color for your location

GRAY Alternate option

FONTS Use the designated font family for the visual identity

Hyatt Regency Brand Experience Guide

Cleverly Communicating the Brand > Brand Executions

10.2

IN-HOTEL MATERIALS Front Desk

FRONT DESK GUESTROOM KEYCARD: DESIGN 1

FRONT. Brand Specific

BACK 1. RFID Mechanism

BACK 2. Magnetic Band

The Guestroom Keycard should be presented in the Keycard Sleeve or VIP Booklet and produced of high-quality strong plastic with a matte finish.

hyattregency.com

SPECIFICATIONS SIZE 2.125" x 3.375" (54 mm x 86 mm) FINISH Matte finish MATERIAL Strong durable plastic credit card material

Magnetic stripe position (for reference only)

Design 1 and Design 2 will print as a two key mix and distribute to Hyatt Regency guests at random.

COLOR Silver (See Section 2.2 Color Palette) TYPESETTING Arrow: 3 mm height URL: Sentinel Book 9pt, Tracking +50pt

hyattregency.com 5 mm Centered horizontally within space

Logo centered horizontally within space

NOTE

RESORT SILVER

hyattregency.com

• The Guestroom Keycard Collection—Design 1 and 2—are required for use by all Hyatt Regency hotels. • Hotels with Aubergine as their hero color will leverage Design 1 (Aubergine) and Design 2 (Aubergine). Resorts with Teal or Orange as their hero color will leverage Design 1 (Gray) and Design 2 (Gray) unless they want to place a custom Teal or Orange order of Design 2.

Type centered horizontally within space

hyattregency.com

Hyatt Regency Brand Experience Guide

Cleverly Communicating the Brand > Brand Executions

101

IN-HOTEL MATERIALS Front Desk

FRONT DESK GUESTROOM KEYCARD: DESIGN 2 The Guestroom Keycard should be presented in the Keycard Sleeve or VIP Booklet and produced of high-quality strong plastic with a matte finish. Design 1 and Design 2 will print as a two key mix and distribute to Hyatt Regency guests at random.

FRONT. Brand Specific

BACK 1. RFID Mechanism

BACK 2. Magnetic Band

25 mm

Magnetic stripe position (for reference only)

10.2

hyattregency.com

SPECIFICATIONS SIZE 2.125" x 3.375" (54 mm x 86 mm) FINISH Matte finish MATERIAL Strong durable plastic credit card material COLOR Property Hero Color (See Section 2.2 Color Palette) TYPESETTING Arrow: 3 mm height URL: Whitney Book 9pt, Tracking +50pt

hyattregency.com 5 mm Centered horizontally within space

Type centered horizontally within space

NOTE

RESORT TEAL

GRAY

hyattregency.com

Hyatt Regency Brand Experience Guide

Cleverly Communicating the Brand > Brand Executions

hyattregency.com

RESORT ORANGE

hyattregency.com

Logo centered horizontally within space

hyattregency.com

102

10.3

IN-HOTEL MATERIALS Concierge TOP VIEW

CONCIERGE UMBRELLA This is a guideline only. Contact local umbrella manufacturer to customize accordingly. SPECIFICATIONS SIZE Standard size found locally MATERIAL High-quality nylon with aluminum shaft and matching handle. Retro style. Easy open, no pinch runner. COLOR Property Hero Color (See Section 2.2 Color Palette) NOTES • Do not use "mini" pocket umbrella. • Small SIZE Optional for guestrooms. • Large SIZE Required for concierge/bell man desk.

RETRO STYLE

Hyatt Regency Brand Experience Guide

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RESORT ORANGE

RESORT TEAL

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10.3

IN-HOTEL MATERIALS Concierge FRONT

RESORT ORANGE

CONCIERGE HOTEL POSTCARDS The Hotel Postcard can be available for guest request at the Concierge or for sale in the market. SPECIFICATIONS SIZE 6" x 4" (15.24 mm x 101.6 mm)

HYATT REGENCY PROPERTY NAME (line if applicable)

STOCK 100# Mohawk Options Navajo Brilliant White Cover When this stock is not available, please substitute with another vinyl that matches the stock weight and color to the preferred specifications.

place stamp here

8mm margin all around

COLOR Color Image, Property Hero Color & Gray (See Section 2.2 Color Palette)

HYATT REGENCY PROPERTY NAME (line if applicable)

HYATT REGENCY PROPERTY NAME 601 Street Number, City, ST 70113 T +1 504 561 1234 F +1 504 523 0488 propertywebsite.hyatt.com

TYPESETTING Front Formatting: Whitney, Leading 10pt Hyatt Regency: Semibold 8pt, Tracking +50pt, All Caps Property Name: Book 8pt, Tracking +50pt, All Caps Second Line: Book 8pt

BACK

RESORT TEAL

place stamp here

Back Formatting: Whitney, Leading 9pt Place Stamp: Light 6pt, Lowercase Hyatt Regency: Semibold 6pt, Tracking +50pt, All Caps Property Name: Book 6pt, Tracking +50pt All Caps, Contact: Light 6pt, Leading 9pt, Tracking +50pt Rule: 0.5pt

8mm margin all around

HYATT REGENCY PROPERTY NAME (line if applicable)

NOTES • This piece is optional. • Photography: Creating a set of four postcards is optional by using a different color image on each of the four postcards.

place stamp here

15 mm 5 mm HYATT REGENCY PROPERTY NAME 601 Street Number, City, ST 70113 T +1 504 561 1234 F +1 504 523 0488 propertywebsite.hyatt.com

Hyatt Regency Brand Experience Guide

Cleverly Communicating the Brand > Brand Executions

HYATT REGENCY PROPERTY NAME 601 Street Number, City, ST 70113 T +1 504 561 1234 F +1 504 523 0488 propertywebsite.hyatt.com

125

10.3

IN-HOTEL MATERIALS Concierge

CONCIERGE HOTEL BAG: OPTION 1 Hotel Bags should be available for guests at the Concierge or placed in guestroom suites. Sales, Marketing and Catering teams may also use the bags. SPECIFICATIONS SIZE Small: 8” wide x 10” tall x 4” deep (203.2 mm wide x 254 mm tall x 101.6 mm deep) STOCK High-quality matte coated cover stock or recyclable material FINISH Handles: Close match Aubergine, Orange or Teal rope handles COLOR Property Hero Color & Gray (See Section 2.2 Color Palette) TYPESETTING URL: Whitney Light 14pt , Tracking +50pt hyattregency.com hyattregency.comhyattregency.com hyattregency.com

NOTES • Color printing on the inside of the bag is optional. • Use of brand or property logo is optional. • Use of brand or property website is optional.

FRONT

SIDE

BACK

Hyatt Regency Brand Experience Guide

Cleverly Communicating the Brand > Brand Executions

hyattregency.com hyattregency.comhyattregency.com hyattregency.com

hyattregency.com hyattregency.com hyattregency.com hyattregency.com

RESORT ORANGE

INSIDE

RESORT TEAL

GRAY

126

10.3

IN-HOTEL MATERIALS Concierge

CONCIERGE HOTEL BAG: OPTION 2 Hotel Bags can be available for guest request at the concierge or placed in guestroom suites. Can also be used by the Sales & Catering team. SPECIFICATIONS SIZE Small: 8” wide x 10” tall x 4” deep (203.2 mm wide x 254 mm tall x 101.6 mm deep) STOCK High-quality matte coated cover stock or recyclable material FINISH Handles: Close match Aubergine, Orange or Teal rope handles COLOR Property Hero Color & Gray (See Section 2.2 Color Palette) TYPESETTING Property Name: Whitney Light 17pt , Tracking +50pt URL: Whitney Light 7pt hyattregency.com hyattregency.comhyattregency.com hyattregency.com

NOTES • Color printing on the inside of the bag is optional. • Use of brand or property logo is optional. • Use of brand or property website is optional.

FRONT

SIDE

BACK

Hyatt Regency Brand Experience Guide

Cleverly Communicating the Brand > Brand Executions

hyattregency.com hyattregency.com hyattregency.com hyattregency.com

RESORT ORANGE

INSIDE

RESORT TEAL

GRAY

127

SALES & MARKETING MATERIALS Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Elements

178

11.1

SALES & MARKETING MATERIALS General Brochures

GENERAL BROCHURES OVERVIEW

BACK COVER

FRONT COVER

The General Brochures presented here are an illustrative sample to assist in the development of layouts. This may be adjusted to each hotel’s needs and unique selling points.

INSIDE COVER + PAGE 1

HYATT REGENCY HYATT REGENCY PROPERTY PROPERTY NAME NAME

The brochure should have a minimum of 12 and maximum of 24 pages, including the cover.

The General Brochures are created by printing four pages (2 front, 2 back) on a single sheet of paper, which is then folded in half. Due to this printing process, all brochure pages must be divisible by four—including font and back covers.

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HYATT REGENCY HYATT PROPERTY REGENCY NAME PROPERTY NAME 123 Name Street123 Name Street City, State, 12345, City,USA State, 12345, USA T +1 123 456 7890 T +1 123 456 7890 hyattregency.com hyattregency.com @hyattregency @hyattregency (optional) (optional) The HYATT trademark and Therelated HYATT marks trademark are trademarks and related of marks Hyatt Corporation are trademarks or its of affiliates. Hyatt Corporation ©2015 Hyatt or itsCorporation. affiliates. ©2015 All rights Hyattreserved. Corporation. All rights reserved.

SPECIFICATIONS SIZE Folded: 6” x 9” (152.4mm x 228.6mm) 12-24 pages (including Front and Back Cover)

TWO & THREE-IMAGE GRID SPREADS

STOCK Cover: 100# Mohawk Options, Navajo Brilliant White Cover Body: 100# Mohawk Options Text, Navajo Smooth Finish If unavailable, please replace with Cougar Smooth 100# Cover and 100# Text or another premium paper with matching stock weight and color.

LOREM IPSUM

ACCOMMODATIONS

Hyatt Regency Property Name lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia.

LOREM IPSUM

AMENITIES

LOREM IPSUM

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• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

• Commodo consequat

• Lorem ipsum dolor sit amet

• Lorem ipsum dolor sit amets

• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

• Commodo consequat

COLOR Property Hero Color & Gray (See Section 2.2 Color Palette) LOGO Use a ® in: U.S., Canada, Caribbean, Mexico, Chile, Costa Rica, Guatemala and Nicaragua Use a TM in: Hong Kong, and in countries outside of the U.S., Canada, Caribbean, Mexico, Chile, Costa Rica, Guatemala and Nicaragua Use no designation in: People’s Republic of China and Greater China (Macau, Taiwan), excluding Hong Kong

MEETING & EVENTS SPREADS

CAPACITY CH ART Level Two

C APAC I TY C HART Level One

Room Name

Room Dimensions LxWxH

Sq. Ft. Meters

Banquet

Reception Theater Classroom Boardroom U-Shape

Hallow Square

Exhibit

HOW TO GET THERE

MEETINGS & EVENTS Hyatt Regency Property Name lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia.

FINISH Binding: Saddle Stitch Score cover, trim, cut fold & stitch on the 10.5” side Printing: 4/4 - 4/C process, overall aqueous coating/varnish NOTES

LAST PAGE + INSIDE BACK COVER

LOREM IPSUM

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• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

• Commodo consequat

• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

• Commodo consequat

ROOM 1

64’ x 48’ x 12’ 2,813 54.2m x 21.3m x 5.5m 287.1

150

180

220

150

—

ROOM 2

178’ x 70’ x 18’ 12,460 54.2m x 21.3m x 5.5m 1,154.5

1,200

930

1,730

1,020

—

35’ x 70’ x 18’ 10.6m x 21.3m x 5.5m

200

150

—

Room 2A

2,450 225.7

FLOOR PLAN Level One

Room Name

ROOM 2

ROOM 6

ROOM 1

2,813 287.1

150

180

220

150

—

1,200

930

1,730

1,020

—

Room 2A

35’ x 70’ x 18’ 10.6m x 21.3m x 5.5m

2,450 225.7

200

150

—

Room 2B

51’ x 70’ x 18’ 15.6m x 21.3m x 5.5m

3,570 332.2

320

92’ x 70’ x 18’ 27.9m x 21.3m x 5.5m

6,440 594.2

590

400

720

500

128

130

—

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

25’ x 70’ x 11’ 7.7m x 21.4m x 3.3m

1,750 159

120

130

150

100

—

ROOM 2

320

400

300

100

—

25’ x 70’ x 11’ 7.7m x 21.4m x 3.3m

1,750 159

120

130

150

100

—

3,500 318

280

250

300

240

—

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 6

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 7

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 8

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

00min

From Train Station

00min

From I-80

00min

From Downtown

00min

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• Commodo consequat

ROOM 4

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

VISITOR INFORMATION 00min

From Airport B

• Dolor in reprehenderit

—

ROOM 5

From Airport A

• Lorem ipsum dolor sit amets ROOM 3

ROOM 4

FLOOR PLAN Level Two

Exhibit

12,460 1,154.5

ROOM 5

MEETINGS & EVENTS

Hallow Square

178’ x 70’ x 18’ 54.2m x 21.3m x 5.5m

Room 3B ROOM 4

Theater Classroom Boardroom U-Shape

64’ x 48’ x 12’ 54.2m x 21.3m x 5.5m

Room 3A

Banquet Reception

ROOM 2

ROOM 3

Sq. Ft. Meters

ROOM 1

Room 2C ROOM 1

Room Dimensions LxWxH

ROOM 5 A

ROOM 6

hyattregency.com

• Photography: For all brochures and sales and marketing materials in this section, see Section 7 Brand Photography. • All spreads presented are sample layouts.

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Executions

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11.1

SALES & MARKETING MATERIALS General Brochures BACK COVER

FRONT COVER

GENERAL BROCHURES COVERS HYATT REGENCY PROPERTY NAME

SPECIFICATIONS LOGO Hyatt Regency brand logo, white version TYPESETTING Front Cover Formatting: Whitney, Leading 17pt, All Caps Hyatt Regency: Medium 16pt Property Name: Book 16pt Back Cover Formatting: Whitney Contact Information: Light 9.5pt, Leading 15pt Legal Line: Book 6pt, Leading 7.2pt NOTE • Use of the brand website is optional; hotels can opt to use property website instead.

HYATT REGENCY PROPERTY NAME 123 Name Street City, State, 12345, USA T +1 123 456 7890 hyattregency.com @hyattregency (optional) The HYATT trademark and related marks are trademarks of Hyatt Corporation or its affiliates. ©2015 Hyatt Corporation. All rights reserved.

RESORT ORANGE. Spread sample

RESORT TEAL. Spread sample

HYATT REGENCY PROPERTY NAME

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Executions

GRAY. Spread sample

HYATT REGENCY PROPERTY NAME

HYATT REGENCY PROPERTY NAME 123 Name Street City, State, 12345, USA T +1 123 456 7890 hyattregency.com @hyattregency (optional)

180

11.1

SALES & MARKETING MATERIALS General Brochures SHORT PROPERTY NAME

RESORT COLORS

GENERAL BROCHURES PROPERTY NAMES

HYATT REGENCY CHICAGO

Hyatt Regency descriptor with Property Name (See examples with short and long Property Names) maximum three lines.

HYATT REGENCY HONG KONG, TSIM SHA TSUI

HYATT REGENCY CHICAGO

SPECIFICATIONS TYPESETTING Formatting: Whitney, Leading 17pt, All Caps Hyatt Regency: Medium 16pt Property Name: Book 16pt

HYATT REGENCY PROPERTY NAME 123 Name Street City, State, 12345, USA T +1 123 456 7890 hyattregency.com @hyattregency (optional)

HYATT REGENCY CHICAGO

NOTE

HYATT REGENCY HONG KONG, TSIM SHA TSUI

• Use of the brand website is optional; hotels can opt to use property website instead. HYATT REGENCY PROPERTY NAME 123 Name Street City, State, 12345, USA T +1 123 456 7890 hyattregency.com @hyattregency (optional) The HYATT trademark and related marks are trademarks of Hyatt Corporation or its affiliates. ©2015 Hyatt Corporation. All rights reserved.

HYATT REGENCY PROPERTY NAME 123 Name Street City, State, 12345, USA T +1 123 456 7890 hyattregency.com @hyattregency (optional)

LONG PROPERTY NAME

GRAY

HYATT REGENCY CHICAGO

HYATT REGENCY HONG KONG, TSIM SHA TSUI

HYATT REGENCY PROPERTY NAME 123 Name Street City, State, 12345, USA T +1 123 456 7890 hyattregency.com @hyattregency (optional)

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11.1

SALES & MARKETING MATERIALS General Brochures INSIDE FRONT COVER

PAGE 1

GENERAL BROCHURES FIRST SPREAD SPECIFICATIONS TYPESETTING Formatting: Whitney, Tracking +25pt with space before set at 2.108 mm â&#x20AC;&#x153;Destinationâ&#x20AC;?: Medium 16pt, All Caps Body Copy: Light 11pt, Leading 15pt

DESTINATION Intro copy about destination and its highlights. Lorem ipsum dolor amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea eprehenderit in voluptate velit esse pariatur commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

RESORT ORANGE. Spread sample

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Executions

RESORT TEAL. Spread sample

GRAY. Spread sample

DESTINATION

182

11.1

SALES & MARKETING MATERIALS General Brochures TWO-IMAGE GRID Spread sample

GENERAL BROCHURES INTERIOR SPREAD GRIDS LOREM IPSUM

SPECIFICATIONS

TYPESETTING Formatting: Whitney, Leading 14pt Headlines: Medium 10pt, All Caps, match hero color Subheadlines: Medium 10pt, match hero color Body Copy: Light 10pt Bullets: Tab to 2.5 mm

LOREM IPSUM

AMENITIES

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• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

• Commodo consequat

• Lorem ipsum dolor sit amet

• Lorem ipsum dolor sit amets

• Dolor in reprehenderit

• Commodo consequat

THREE-IMAGE GRID Spread sample

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Executions

LOREM IPSUM

ACCOMMODATIONS

LOREM IPSUM

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• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

• Commodo consequat

• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

• Commodo consequat

183

11.1

SALES & MARKETING MATERIALS General Brochures

GENERAL BROCHURES MEETING & EVENTS INSIDE SPREAD SPECIFICATIONS MEETINGS & EVENTS

TYPESETTING Formatting: Whitney, Leading 14pt Headlines: Medium 10pt, All Caps, match hero color Subheadlines: Medium 10pt, match hero color Body Copy: Light 10pt Bullets: Tab to 2.5 mm

LOREM IPSUM

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt.

• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

• Commodo consequat

• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

• Commodo consequat

MEETINGS & EVENTS

RESORT ORANGE. Spread sample

MEETINGS & EVENTS

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Executions

RESORT TEAL. Spread sample

GRAY. Spread sample

MEETINGS & EVENTS

Hyatt Regency Chicago lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia.

LOREM IPSUM DOLOR

LOREM IPSUM

LOREM IPSUM DOLOR

LOREM IPSUM

LOREM IPSUM DOLOR

LOREM IPSUM

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• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

• Commodo consequat

• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

• Commodo consequat

MEETINGS & EVENTS

184

11.1

SALES & MARKETING MATERIALS General Brochures

GENERAL BROCHURES MEETING & EVENTS INSIDE SPREAD

C AP AC ITY C HART Level One

Room Name

Room Dimensions LxWxH

SPECIFICATIONS TYPESETTING Formatting: Whitney, Leading 14pt Headlines: Medium 10pt, All Caps, match hero color Subheadlines: Medium 10pt, match hero color Body Copy: Light 10pt

Sq. Ft. Meters

Banquet

Reception Theater Classroom Boardroom U-Shape

Hallow Square

Exhibit

ROOM 1

64’ x 48’ x 12’ 2,813 54.2m x 21.3m x 5.5m 287.1

150

180

220

150

—

ROOM 2

178’ x 70’ x 18’ 12,460 54.2m x 21.3m x 5.5m 1,154.5

1,200

930

1,730

1,020

—

35’ x 70’ x 18’ 10.6m x 21.3m x 5.5m

200

150

—

Room 2A

2,450 225.7

FLOOR PLAN Level One

ROOM 1

ROOM 2

ROOM 3 ROOM 4 A

ROOM 5 A

RESORT ORANGE. Spread sample

RESORT TEAL. Spread sample

CAPACITY CHART Level One

Room Name

Room Dimensions LxWxH

Banquet

ROOM 1

64’ x 48’ x 12’ 2,813 54.2m x 21.3m x 5.5m 287.1

150

ROOM 2

178’ x 70’ x 18’ 12,460 54.2m x 21.3m x 5.5m 1,154.5 35’ x 70’ x 18’ 10.6m x 21.3m x 5.5m

Room 2A

2,450 225.7

Reception Theater Classroom Boardroom U-Shape

180

220

150

1,200

930

1,730

1,020

200

150

Hallow Square

Exhibit

Room Dimensions LxWxH

CAPACITY CHART Level One

Sq. Ft. Meters

Banquet

—

ROOM 1

64’ x 48’ x 12’ 2,813 54.2m x 21.3m x 5.5m 287.1

150

—

ROOM 2

178’ x 70’ x 18’ 12,460 54.2m x 21.3m x 5.5m 1,154.5

—

35’ x 70’ x 18’ 10.6m x 21.3m x 5.5m

FLOOR PLAN Level One

Room 2A

2,450 225.7

Reception Theater Classroom Boardroom U-Shape

180

220

150

1,200

930

1,730

1,020

200

150

Hallow Square

Exhibit

BAR

Room Dimensions LxWxH

Sq. Ft. Meters

Banquet

—

ROOM 1

64’ x 48’ x 12’ 2,813 54.2m x 21.3m x 5.5m 287.1

150

—

ROOM 2

178’ x 70’ x 18’ 12,460 54.2m x 21.3m x 5.5m 1,154.5

—

35’ x 70’ x 18’ 10.6m x 21.3m x 5.5m

Room 2A

2,450 225.7

Reception Theater Classroom Boardroom U-Shape

180

220

150

1,200

930

1,730

1,020

200

150

BAR

RESTAURANT 1

RESTAURANT 2

—

BAR

RESTAURANT 2 ROOM 1

ROOM 1

ROOM 2 A

ROOM 2 RESTAURANT 3

Exhibit

—

ROOM 1 B

Hallow Square

FLOOR PLAN Level One

RESTAURANT 1

RESTAURANT 2

Room Name

FLOOR PLAN Level One

RESTAURANT 1

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Executions

Room Name

ROOM 6

GRAY. Spread sample

CAPACITY CHART Level One

Sq. Ft. Meters

ROOM 2 RESTAURANT 3

RESTAURANT 3

185

11.1

SALES & MARKETING MATERIALS General Brochures

GENERAL BROCHURES MEETING & EVENTS INSIDE SPREAD

C A P A C I T Y CH A R T Level Two

SPECIFICATIONS TYPESETTING Formatting: Whitney, Leading 14pt Headlines: Medium 10pt, All Caps, match hero color Subheadlines: Medium 10pt, match hero color Body Copy: Light 10pt

Room Name

Room Dimensions LxWxH

Sq. Ft. Meters

ROOM 1

64’ x 48’ x 12’ 54.2m x 21.3m x 5.5m

2,813 287.1

150

ROOM 2

Banquet Reception

Theater Classroom Boardroom U-Shape

—

ROOM 1 180

220

150

12,460 1,154.5

1,200

930

1,730

1,020

—

2,450 225.7

200

150

—

Room 2B

51’ x 70’ x 18’ 15.6m x 21.3m x 5.5m

3,570 332.2

320

400

300

100

—

Room 2C

92’ x 70’ x 18’ 27.9m x 21.3m x 5.5m

6,440 594.2

590

400

720

500

128

130

—

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

Room 3A

25’ x 70’ x 11’ 7.7m x 21.4m x 3.3m

1,750 159

120

130

150

100

—

Room 3B

25’ x 70’ x 11’ 7.7m x 21.4m x 3.3m

1,750 159

120

130

150

100

—

ROOM 4

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 5

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 6

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 7

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 8

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

Hallow Square

ROOM 2

ROOM 3 ROOM 4 A

FLOOR PLAN Level Two

2,813 287.1

150

180

220

150

12,460 1,154.5

1,200

930

1,730

1,020

35’ x 70’ x 18’ 10.6m x 21.3m x 5.5m

2,450 225.7

200

150

51’ x 70’ x 18’ 15.6m x 21.3m x 5.5m

3,570 332.2

320

400

300

100

Room 2C

92’ x 70’ x 18’ 27.9m x 21.3m x 5.5m

6,440 594.2

590

400

720

500

128

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

Room 3A

25’ x 70’ x 11’ 7.7m x 21.4m x 3.3m

1,750 159

120

130

150

Room 3B

25’ x 70’ x 11’ 7.7m x 21.4m x 3.3m

1,750 159

120

130

150

ROOM 4

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

ROOM 5

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

ROOM 6

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

ROOM 7

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

ROOM 8

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

—

130

—

100

—

100

—

300

240

—

300

240

—

300

240

—

64 —

Room Name

ROOM 2

ROOM 5

280 280

250 250

300 300

240 240

70 70

— —

ROOM 6

Hallow Square

ROOM 6

GRAY. Spread sample

FLOOR PLAN Level Two

Exhibit

ROOM 1

2,813 287.1

150

180

220

150

12,460 1,154.5

1,200

930

1,730

1,020

2,450 225.7

200

150

51’ x 70’ x 18’ 15.6m x 21.3m x 5.5m

3,570 332.2

320

400

300

100

Room 2C

92’ x 70’ x 18’ 27.9m x 21.3m x 5.5m

6,440 594.2

590

400

720

500

128

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

Room 3A

25’ x 70’ x 11’ 7.7m x 21.4m x 3.3m

1,750 159

120

130

150

Room 3B

25’ x 70’ x 11’ 7.7m x 21.4m x 3.3m

1,750 159

120

130

150

ROOM 4

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

ROOM 5

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

ROOM 6

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

ROOM 7

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

ROOM 8

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

ROOM 5 B

Theater Classroom Boardroom U-Shape

35’ x 70’ x 18’ 10.6m x 21.3m x 5.5m

ROOM 3

Banquet Reception

178’ x 70’ x 18’ 54.2m x 21.3m x 5.5m

64’ x 48’ x 12’ 54.2m x 21.3m x 5.5m

ROOM 4 B

Sq. Ft. Meters

Room 2B

ROOM 2

CAPACITY CHART Level Two

Room 2A

ROOM 1

ROOM 3

Room Dimensions LxWxH

RESORT TEAL. Spread sample

Exhibit

ROOM 1

178’ x 70’ x 18’ 54.2m x 21.3m x 5.5m

ROOM 3

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Executions

Sq. Ft. Meters

Room 2B

64’ x 48’ x 12’ 54.2m x 21.3m x 5.5m

FLOOR PLAN Level Two

CAPACITY CHART Level Two

Room 2A

ROOM 2

Exhibit

35’ x 70’ x 18’ 10.6m x 21.3m x 5.5m

CAPACITY CHART Level Two

ROOM 1

Hallow Square

178’ x 70’ x 18’ 54.2m x 21.3m x 5.5m

RESORT ORANGE. Spread sample

Room Dimensions LxWxH

Theater Classroom Boardroom U-Shape

Room 2A

ROOM 3

Room Name

Banquet Reception

—

130

—

100

—

100

—

300

240

—

300

240

—

300

240

—

64 —

Room Name

ROOM 2

280 280

250 250

300 300

240 240

70 70

— —

ROOM 6

Hallow Square

FLOOR PLAN Level Two

Exhibit

ROOM 1

2,813 287.1

150

180

220

150

12,460 1,154.5

1,200

930

1,730

1,020

35’ x 70’ x 18’ 10.6m x 21.3m x 5.5m

2,450 225.7

200

150

51’ x 70’ x 18’ 15.6m x 21.3m x 5.5m

3,570 332.2

320

400

300

100

—

Room 2C

92’ x 70’ x 18’ 27.9m x 21.3m x 5.5m

6,440 594.2

590

400

720

500

128

130

—

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

Room 3A

25’ x 70’ x 11’ 7.7m x 21.4m x 3.3m

1,750 159

120

130

150

100

—

Room 3B

25’ x 70’ x 11’ 7.7m x 21.4m x 3.3m

1,750 159

120

130

150

100

—

ROOM 4

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 5

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 6

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 7

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 8

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 5 B

Theater Classroom Boardroom U-Shape

178’ x 70’ x 18’ 54.2m x 21.3m x 5.5m

64’ x 48’ x 12’ 54.2m x 21.3m x 5.5m

ROOM 3

Banquet Reception

Room 2B

ROOM 2

ROOM 4 B

Sq. Ft. Meters

Room 2A

ROOM 1

ROOM 3

Room Dimensions LxWxH

64 —

—

ROOM 2

—

ROOM 3 —

ROOM 4 A

ROOM 5 A

ROOM 6

186

11.1

SALES & MARKETING MATERIALS General Brochures LAST PAGE

INSIDE BACK COVER

GENERAL BROCHURES LAST PAGE & INSIDE BACK COVER SPECIFICATIONS HOW TO GET THERE

TYPESETTING Formatting: Whitney, Leading 14pt Headlines: Medium 10pt, All Caps, match hero color Subheadlines: Medium 10pt, match hero color Body Copy: Light 10pt Bullets: Tab to 2.5 mm

VISITOR INFORMATION

From Airport A

00min

From Airport B

00min

From Train Station

00min

From I-80

00min

From Downtown

00min

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu occaecat cupidatat non proident sunt. • Lorem ipsum dolor sit amet • Dolor in reprehenderit • Commodo consequat • Lorem ipsum dolor sit amets • Dolor in reprehenderit • Commodo consequat

NOTE • Use of the brand website is optional; hotels can opt to use property website instead.

hyattregency.com

RESORT ORANGE. Spread sample

HOW TO GET THERE From Airport A

00min

From Airport B

00min

From Train Station

00min

From I-80

00min

From Downtown

00min

VISITOR INFORMATION

HOW TO GET THERE

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu occaecat cupidatat non proident sunt.

From Airport A

00min

From Airport B

00min

From Train Station

00min

From I-80

00min

From Downtown

00min

• Lorem ipsum dolor sit amet • Dolor in reprehenderit • Commodo consequat

GRAY. Spread sample

VISITOR INFORMATION

HOW TO GET THERE

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu occaecat cupidatat non proident sunt.

From Airport A

00min

From Airport B

00min

From Train Station

00min

From I-80

00min

From Downtown

00min

• Lorem ipsum dolor sit amet • Dolor in reprehenderit • Commodo consequat

VISITOR INFORMATION Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu occaecat cupidatat non proident sunt. • Lorem ipsum dolor sit amet • Dolor in reprehenderit • Commodo consequat

• Lorem ipsum dolor sit amets

• Dolor in reprehenderit

• Commodo consequat

hyattregency.com

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Executions

RESORT TEAL. Spread sample

hyattregency.com

187

11.1

SALES & MARKETING MATERIALS General Brochures FIRST FOLD

BACK & FRONT COVER

GENERAL BROCHURES TRI-FOLD OVERVIEW

HYATT REGENCY PROPERTY NAME

The Tri-Fold Brochure features a 3-panel interior spread with a folding flap, space for text and multiple inset images. The layout is a sample to assist with layout development; the design is flexible and may be adjusted to fit each hotel’s unique needs and selling points. SPECIFICATIONS SIZE Folded: 6” x 9” (152.4mm x 228.6mm) LOGO Hyatt Regency brand logo, white version TYPESETTING Front Cover Formatting: Whitney, Leading 17pt, All Caps Hyatt Regency: Book 16pt Property Name: Book 16pt Inside Pages Formatting: Whitney, Leading 14pt “Destination”: Medium 10pt, All Caps, match hero color Subheadlines: Medium 10pt, match hero color Body Copy: Light 10pt Bullets: Tab to 2.5 mm

INSIDE PAGES

Back Cover Formatting: Whitney Contact Information: Light 9.5pt, Leading 15pt Legal Line: Book 6pt, Leading 7.2pt NOTE • Destination Photography: Landcapes, Skylines, Iconic Buildings and/or Landmarks of the specified destination should be used for all Destination Photography.

RESTAURANTS & BARS

MEETINGS & EVENTS

Restaurant 1 Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt.

Restaurant 2 Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia. Restaurant 3 Ut enim ad minim veniam, quis nostrud exercitation commodo consequat.

DESTINATION Hyatt Regency Property Name lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia. ACCOMMODATIONS

AMENITIES

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt.

• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

• Commodo consequat

• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

• Commodo consequat

Restaurant 4 Lorem ipsum dolor amet sint occaecat cupidatat non proident, sunt in culpa.

• Lorem ipsum dolor sit amet • Dolor in reprehenderit • Commodo consequat • Lorem ipsum dolor sit amet • Dolor in reprehenderit • Commodo consequat

RECREATIONAL FACILITIES

TRANSPORTATION

Facility 1 Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt.

Facility 2 Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia. Facility 3 Ut enim ad minim veniam, quis nostrud exercitation commodo consequat. Facility 4 Lorem ipsum dolor amet sint occaecat cupidatat non proident, sunt in culpa.

POINTS OF INTEREST • Lorem ipsum dolor sit amet • Dolor in reprehenderit • Commodo consequat • Dolor in reprehenderit • Commodo consequat

hyattregency.com

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Executions

188

11.1

SALES & MARKETING MATERIALS General Brochures

GENERAL BROCHURES TRI-FOLD COVERS

FIRST FOLD

BACK

FRONT COVER

SPECIFICATIONS LOGO Hyatt Regency brand logo, white version

HYATT REGENCY PROPERTY NAME

TYPESETTING Cover, Back & First Fold Formatting: Whitney, Leading 17pt, All Caps Hyatt Regency: Medium 16pt Property Name: Book 16pt Back Cover Formatting: Whitney Contact Information: Light 9.5pt, Leading 15pt Legal Line: Book 6pt, Leading 7.2pt NOTE • Use of the brand website is optional; hotels can opt to use property website instead.

RESORT ORANGE. Spread sample

RESORT TEAL. Spread sample

HYATT REGENCY PROPERTY NAME

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Executions

GRAY. Spread sample

HYATT REGENCY PROPERTY NAME

HYATT REGENCY PROPERTY NAME 123 Name Street City, State, 12345, USA T +1 123 456 7890 hyattregency.com @hyattregency (optional)

189

11.1

SALES & MARKETING MATERIALS General Brochures

GENERAL BROCHURES TRI-FOLD INSIDE PAGES SPECIFICATIONS TYPESETTING Formatting: Whitney, Leading 14pt “Destination”: Medium 10pt, All Caps, match hero color Subheadlines: Semibold 10pt, match hero color Body Copy: Light 10pt Bullets: Tab to 2.5 mm

RESTAURANTS & BARS

MEETINGS & EVENTS

Restaurant 1 Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt.

Restaurant 2 Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia. Restaurant 3 Ut enim ad minim veniam, quis nostrud exercitation commodo consequat. Restaurant 4 Lorem ipsum dolor amet sint occaecat cupidatat non proident, sunt in culpa.

AMENITIES

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt.

• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

• Commodo consequat

• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

• Commodo consequat

• Lorem ipsum dolor sit amet • Dolor in reprehenderit • Commodo consequat • Lorem ipsum dolor sit amet • Dolor in reprehenderit • Commodo consequat

RECREATIONAL FACILITIES

TRANSPORTATION

Facility 1 Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt.

POINTS OF INTEREST • Lorem ipsum dolor sit amet • Dolor in reprehenderit • Commodo consequat • Dolor in reprehenderit • Commodo consequat

hyattregency.com

RESORT ORANGE. Spread sample

MEETINGS & EVENTS

RESTAURANTS & BARS

MEETINGS & EVENTS

RESTAURANTS & BARS

MEETINGS & EVENTS

Restaurant 1 Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt.

Restaurant 1 Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt.

Restaurant 1 Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt.

Restaurant 3 Ut enim ad minim veniam, quis nostrud exercitation commodo consequat.

AMENITIES

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt.

• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

GRAY. Spread sample

RESTAURANTS & BARS

Restaurant 2 Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia.

DESTINATION

RESORT TEAL. Spread sample

Restaurant 4 Lorem ipsum dolor amet sint occaecat cupidatat non proident, sunt in culpa.

Restaurant 2 Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia.

• Lorem ipsum dolor sit amet • Dolor in reprehenderit

Restaurant 3 Ut enim ad minim veniam, quis nostrud exercitation commodo consequat.

• Commodo consequat • Lorem ipsum dolor sit amet • Dolor in reprehenderit • Commodo consequat

DESTINATION RECREATIONAL FACILITIES

TRANSPORTATION

Facility 1 Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt.

POINTS OF INTEREST • Lorem ipsum dolor sit amet • Dolor in reprehenderit • Commodo consequat • Dolor in reprehenderit • Commodo consequat

AMENITIES

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt.

• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

Restaurant 4 Lorem ipsum dolor amet sint occaecat cupidatat non proident, sunt in culpa.

Restaurant 2 Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia.

• Lorem ipsum dolor sit amet • Dolor in reprehenderit

Restaurant 3 Ut enim ad minim veniam, quis nostrud exercitation commodo consequat.

• Commodo consequat • Lorem ipsum dolor sit amet • Dolor in reprehenderit • Commodo consequat

DESTINATION RECREATIONAL FACILITIES

TRANSPORTATION

Facility 1 Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt.

POINTS OF INTEREST • Lorem ipsum dolor sit amet • Dolor in reprehenderit • Commodo consequat • Dolor in reprehenderit • Commodo consequat

AMENITIES

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt.

• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

• Commodo consequat

• Lorem ipsum dolor sit amet

• Dolor in reprehenderit

• Commodo consequat

hyattregency.com

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Executions

hyattregency.com

Restaurant 4 Lorem ipsum dolor amet sint occaecat cupidatat non proident, sunt in culpa.

• Lorem ipsum dolor sit amet • Dolor in reprehenderit • Commodo consequat • Lorem ipsum dolor sit amet • Dolor in reprehenderit • Commodo consequat

RECREATIONAL FACILITIES

TRANSPORTATION

Facility 1 Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt.

POINTS OF INTEREST • Lorem ipsum dolor sit amet • Dolor in reprehenderit • Commodo consequat • Dolor in reprehenderit • Commodo consequat

hyattregency.com

190

11.2

SALES & MARKETING MATERIALS Specialty Brochures

SPECIALTY BROCHURES GOLF AND SUITE COVER TYPES The Golf and Suite Brochure Covers are to be combined with the interior pages of the General Brochure templates to create a Specialty Brochure.

SUITE

GOLF

SPECIFICATIONS HYATT REGENCY PROPERTY NAME SUITE

HYATT REGENCY PROPERTY NAME GOLF

SIZE Folded: 6” x 9” (152.4mm x 228.6mm) TYPESETTING Front Cover Formatting: Whitney, Leading 17pt, All Caps Hyatt Regency: Book 16pt Property Name: Book 16pt Golf/Suites: Book 16pt NOTES • These cover types are all optional.

HYATT REGENCY PROPERTY NAME 123 Name Street City, State, 12345, USA T +1 123 456 7890 hyattregency.com @hyattregency (optional)

RESORT ORANGE

HYATT REGENCY PROPERTY NAME GOLF

Hyatt Regency Brand Experience Guide > Cleverly Communicating the Brand > Brand Executions

RESORT ORANGE

RESORT TEAL

HYATT REGENCY PROPERTY NAME SUITE

HYATT REGENCY PROPERTY NAME GOLF

HYATT REGENCY PROPERTY NAME 123 Name Street City, State, 12345, USA T +1 123 456 7890 hyattregency.com @hyattregency (optional)

RESORT TEAL

HYATT REGENCY PROPERTY NAME SUITE

191

11.3

SALES & MARKETING MATERIALS Meeting & Events Inserts

MEETING & EVENTS INSERTS (EIGHT-PAGE) OVERVIEW Eight-Page Meeting Inserts are used for qualified leads. The image and copy guidelines are only as an example and may be adjusted to the hotel’s needs and unique selling points.

PAGES 3 & 4

FRONT & BACK COVER SMALL & LARGE MEETINGS

Room Name

Capacities & Floor Plans

The Meeting and Events Inserts are created by printing four pages (2 front, 2 back) on a single sheet of paper, which is then folded in half. Due to this printing process, all brochure pages must be divisible by four—including Front and Back covers.

Room Dimensions LxWxH

Sq. Ft. Meters

Banquet

Reception

Theater Classroom Boardroom U-Shape

180

220

150

1,730

1,020

Hallow Square

Exhibit

—

CA PA CITY CHA RT Level Two

HYATT REGENCY PROPERTY NAME 123 Name Street City, State, 12345, USA T +1 123 456 7890 hyattregency.com @hyattregency (optional)

FLOOR PLAN Level Two

ROOM 1

64’ x 48’ x 12’ 54.2m x 21.3m x 5.5m

2,813 287.1

150

ROOM 2

178’ x 70’ x 18’ 54.2m x 21.3m x 5.5m

12,460 1,154.5

1,200

930

—

Room 2A

35’ x 70’ x 18’ 10.6m x 21.3m x 5.5m

2,450 225.7

200

150

—

Room 2B

51’ x 70’ x 18’ 15.6m x 21.3m x 5.5m

3,570 332.2

320

400

300

100

—

Room 2C

92’ x 70’ x 18’ 27.9m x 21.3m x 5.5m

—

6,440 594.2

590

400

720

500

128

130

—

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

Room 3A

25’ x 70’ x 11’ 7.7m x 21.4m x 3.3m

1,750 159

120

130

150

100

—

Room 3B

25’ x 70’ x 11’ 7.7m x 21.4m x 3.3m

1,750 159

120

130

150

100

—

ROOM 4

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 5

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 6

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 7

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 8

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

Room Dimensions LxWxH

Sq. Ft. Meters

ROOM 3

ROOM 1

ROOM 2

ROOM 3

ROOM 5 A

ROOM 6 A

B ROOM 7

SPECIFICATIONS SIZE Folded Size: 8.5” x 11” Flat Size: 17” x 11” Hotels Outside North America: A4 – 210 mm x 297 mm (8.27” x 11.69”) STOCK 100# Mohawk Options Text, Navajo Smooth Finish If unavailable, please replace with Cougar Smooth 100# Cover and 100# Text or another premium paper with matching stock weight and color.

INSIDE COVER & PAGE 1

PAGE 5 & INSIDE BACK COVER CA PA CI TY CH A R T Level One

Room Name

Room Dimensions LxWxH

Sq. Ft. Meters

Banquet

Reception

Theater Classroom Boardroom

U-Shape

Hallow Square

Exhibit

Room Name

Banquet

Reception

Theater Classroom Boardroom U-Shape

180

220

150

1,730

1,020

Hallow Square

Exhibit

—

CAPACITY CHART Level Two

ROOM 1

64’ x 48’ x 12’ 54.2m x 21.3m x 5.5m

2,813 287.1

150

ROOM 2

178’ x 70’ x 18’ 54.2m x 21.3m x 5.5m

12,460 1,154.5

35’ x 70’ x 18’ 10.6m x 21.3m x 5.5m

2,450 225.7

Room 2A

180

220

150

1,200

930

1,730

1,020

200

150

—

ROOM 1

64’ x 48’ x 12’ 54.2m x 21.3m x 5.5m

2,813 287.1

150

—

ROOM 2

—

FLOOR PLAN Level One

ROOM 2

178’ x 70’ x 18’ 54.2m x 21.3m x 5.5m

12,460 1,154.5

1,200

930

—

35’ x 70’ x 18’ 10.6m x 21.3m x 5.5m

2,450 225.7

200

150

—

Room 2B

51’ x 70’ x 18’ 15.6m x 21.3m x 5.5m

3,570 332.2

320

400

300

100

—

Room 2C

92’ x 70’ x 18’ 27.9m x 21.3m x 5.5m

6,440 594.2

590

400

720

500

128

130

—

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

25’ x 70’ x 11’ 7.7m x 21.4m x 3.3m

1,750 159

120

130

150

100

—

Room 3B

25’ x 70’ x 11’ 7.7m x 21.4m x 3.3m

1,750 159

120

130

150

100

—

ROOM 4

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 5

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 6

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 7

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 8

50’ x 70’ x 11’ 15.5m x 21.4m x 3.3m

3,500 318

280

250

300

240

—

ROOM 4 B

—

Room 3A

ROOM 3

Room 2A

ROOM 3

ROOM 1

FLOOR PLAN Level Two

ROOM 1

ROOM 2

ROOM 3

ROOM 4 A

ROOM 5 A

B ROOM 6

ROOM 5 A

B ROOM 6

FINISH Score, trim, cut fold and stitch on the 11” side Printing: 4/4 - 4/C process Overall Aqueous Coating PAGE IMAGE & COPY ORDER Images can be formatted as a Two-Grid or Three-Grid image set. Front Cover: Property Hero Shot Inside Front Cover: Photo Grid; show two or three photos showcasing spaces

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SALES & MARKETING MATERIALS Rack Cards

RACK CARDS OPTION 1

FRONT

BACK

RESORT ORANGE

SPECIFICATIONS COLOR Property Hero Color & Gray (See Section 2.2 Color Palette) TYPESETTING Formatting: Whitney Introduction: Book 8.5pt, Leading 11pt Subheadlines: Medium 9pt, match hero color Body Copy: Light 9pt Bullets: Tab at 2.5 mm, Leading 12.6pt

HYATT REGENCY PROPERTY NAME

Lorem ipsum dolor sit amet, consectetur adipiscing elit in donec gravida velit. Vestibulum est eleifend augue luctus vestibulum malesuada. Morbi in eros ac nisl varius convallis at vitae libero. Aenean et lacinia ipsum. Phasellus suscipit malesuada tincidunt. ultricies. Sed libero arcu, rutrum a ex non, feugiat aliquam nibh.

• Accommodations: # guestrooms, including # suites. • Meetings & Function Space: # square feet of flexible meeting space; # square feet of exhibition space; # versatile meeting & banquet rooms; and # executive level meeting rooms. • Pool: Lorem ipsum dolor sit amet, consectetur adipiscing. • StayFit at Hyatt: A fully equipped fitness center with a captivating view of the city. • Restaurant 1: Lorem ipsum dolor sit amet, consectetur adipiscing elit in donec gravida velit. • Restaurant 2: Lorem ipsum dolor sit amet, consectetur adipiscing elit in donec gravida velit.

• Restaurant 3: Lorem ipsum dolor sit amet, consectetur adipiscing elit in donec gravida velit.

HYATT REGENCY PROPERTY NAME 123 Name Street City, State, 12345, USA T +1 123 456 7890 hyattregency.com @hyattregency (optional)

RESORT TEAL

• Pool: Lorem ipsum dolor sit amet, consectetur adipiscing. • StayFit at Hyatt: A fully equipped fitness center with a captivating view of the city. • Restaurant 1: Lorem ipsum dolor sit amet, consectetur adipiscing elit in donec gravida velit.

HYATT REGENCY PROPERTY NAME

• Restaurant 2: Lorem ipsum dolor sit amet, consectetur adipiscing elit in donec gravida velit. • Restaurant 3: Lorem ipsum dolor sit amet, consectetur adipiscing elit in donec gravida velit.

• Restaurant 1: Lorem ipsum dolor sit amet, consectetur adipiscing elit in donec gravida velit. • Restaurant 2: Lorem ipsum dolor sit amet, consectetur adipiscing elit in donec gravida velit. • Restaurant 3: Lorem ipsum dolor sit amet, consectetur adipiscing elit in donec gravida velit.

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11.5

SALES & MARKETING MATERIALS Brand Folders BACK

FRONT

RESORT ORANGE

BRAND FOLDERS SALES Sales Folder may hold the General Brochures, Meeting & Events Inserts, or presentations. It features slits to insert a business card. hyattregency.com

SPECIFICATIONS SIZE Folded: 9” x 12” (228.6 mm x 304.8 mm) Flat: 22.125” x 18.625” (561.975 mm x 473.075 mm) STOCK 130# Mohawk Options, Navajo Brilliant White Smooth Cover If unavailable, please replace with Cougar Smooth 100# Cover and 100# Text or another premium paper with matching stock weight and color. FINISH Die cut, create 3/16” capacity spine, 3/16” capacity flap fold Die cut slit for flap, Die cut one 6.5” pocket that has 1/8” capacity, folds up from bottom & glues one side (4/4) & overall Aqueous Coating COLOR Property Hero Color (See Section 2.2 Color Palette)

hyattregency.com

INSIDE LEFT

INSIDE RIGHT

RESORT TEAL

hyattregency.com

TYPESETTING Back Cover URL: Whitney Book 12pt, Leading 15pt NOTE • Use of the brand website is optional; hotels can opt to use property website instead. POCKET

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SALES & MARKETING MATERIALS PowerPoints COVER OPTION 1

COVER OPTION 2 With Images

POWERPOINTS COVER OPTIONS 1 & 2 This template may be used for external or internal presentations regarding the Hyatt Regency brand.

PRESENTATION TITLE

Date | Confidential & Proprietary

PRESENTATION TITLE

Date | Confidential & Proprietary

PRESENTATION TITLE

Date | Confidential & Proprietary

Second line if applicable

• Photos are customizable by hotel • Users may select a cover page and delete the extra pages when preparing a presentation • Photography cover templates are preferred for on-screen presentations or electronic delivery

Second line if applicable

SPECIFICATIONS SIZE 10” x 7.5” (254 mm x 190.5 mm)

RESORT ORANGE

COLOR RGB Property Hero Color (See Section 2.2 Color Palette) LOGO Use a ® in: U.S., Canada, Caribbean, Mexico, Chile, Costa Rica, Guatemala and Nicaragua Use a TM in: Hong Kong, and in countries outside of the U.S., Canada, Caribbean, Mexico, Chile, Costa Rica, Guatemala and Nicaragua Use no designation in: People’s Republic of China and Greater China (Macau, Taiwan), excluding Hong Kong TYPESETTING Formatting: All copy flush left, aligned with margins, Arial Title: Regular 28pt, All Caps Date: Bold 16pt, Sentence Case

Second line if applicable

RESORT TEAL

Second line if applicable

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SALES & MARKETING MATERIALS PowerPoints COVER OPTION 3

COVER OPTION 4 With Images

POWERPOINTS COVER OPTIONS 3 & 4 This template may be used for external or internal presentations regarding the Hyatt Regency brand.

PRESENTATION TITLE

Date | Confidential & Proprietary

PRESENTATION TITLE

Date | Confidential & Proprietary

PRESENTATION TITLE

Date | Confidential & Proprietary

Second line if applicable

SPECIFICATIONS SIZE 10” x 7.5” (254 mm x 190.5 mm)

RESORT ORANGE

Second line if applicable

RESORT TEAL

Second line if applicable

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SALES & MARKETING MATERIALS PowerPoints

POWERPOINTS SECTION DIVIDER OPTIONS 1 & 2

SECTION DIVIDER OPTION 2 Honeycomb

SECTION DIVIDER OPTION 1 Overlapping Circles

These internal pages can be found in the PowerPoint templates outlined on the previous pages.

PRESENTATION DIVIDER

Date | Confidential & Proprietary

PRESENTATION DIVIDER

Date | Confidential & Proprietary

PRESENTATION DIVIDER

Date | Confidential & Proprietary

Second line if applicable

SPECIFICATIONS SIZE 10” x 7.5” (254 mm x 190.5 mm) COLOR RGB Property Hero Color (See Section 2.2 Color Palette) TYPESETTING Formatting: All copy flush left, aligned with margins, Arial Title: Regular 28pt, All Caps Date: Bold 16pt, Sentence Case

RESORT ORANGE

Second line if applicable

RESORT TEAL

Second line if applicable

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SALES & MARKETING MATERIALS PowerPoints INSIDE PAGE OPTION 1

POWERPOINTS INSIDE PAGES OPTIONS 1 & 2

EXAMPLE CHARTS

ARIAL REGULAR 24 PT MAXIMUM 2 LINES Subtitle/1st bullet in aubergine 20 pt Arial Regular

Subtitle in 20 pt

Second level in Gray 18 pt Third Level 18 pt

These internal pages can be found in the PowerPoint templates outlined on the previous pages.

INSIDE PAGE OPTION 2 With Chart

Text goes here in 16 pt

Fourth Level 16 pt Fifth Level 12 pt

SPECIFICATIONS SIZE 10” x 7.5” (254 mm x 190.5 mm) COLOR RGB Property Hero Color & Gray (See Section 2.2 Color Palette) TYPESETTING Formatting: All copy flush left, aligned with margins, Arial Slide Title: Regular 24pt First Bullet: Regular 20pt Second & Third Bullet: Regular 18pt Fourth Bullet: Regular 16pt Fifth Bullet: Regular 12pt Page Number & Footer: Regular 10pt

Confidential & Proprietary | Presentation Name

RESORT ORANGE

Confidential & Proprietary | Presentation Name

EXAMPLE CHARTS

ARIAL REGULAR 24 PT MAXIMUM 2 LINES Subtitle/1st bullet in orange 20 pt Arial Regular

Subtitle in 20 pt

Second level in Gray 18 pt Third Level 18 pt

Text goes here in 16 pt

Fourth Level 16 pt Fifth Level 12 pt

Confidential & Proprietary | Presentation Name

RESORT TEAL

ARIAL REGULAR 24 PT MAXIMUM 2 LINES

Confidential & Proprietary | Presentation Name

EXAMPLE CHARTS

Subtitle/1st bullet in teal 20 pt Arial Regular

Subtitle in 20 pt

Second level in Gray 18 pt Third Level 18 pt

Text goes here in 16 pt

Fourth Level 16 pt Fifth Level 12 pt

Confidential & Proprietary | Presentation Name

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Confidential & Proprietary | Presentation Name

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SALES & MARKETING MATERIALS PowerPoints INSIDE PAGE OPTION 3

POWERPOINTS INSIDE PAGES OPTIONS 3 & 4

ARIAL REGULAR 24 PT (ONE LINE)

EXAMPLE CHARTS (ONE LINE)

· Subtitle/1st bullet in aubergine 20 pt Arial Regular - Second level in Gray 18 pt

Subtitle in 20 pt

INSIDE PAGE OPTION 4 With Chart

- Text goes here in 16 pt

Third Level 18 pt

- Fourth Level 16 pt

These internal pages can be found in the PowerPoint templates outlined on the previous pages.

Fifth Level 12 pt

Confidential & Proprietary | Presentation Name

RESORT ORANGE

Confidential & Proprietary | Presentation Name

ARIAL REGULAR 24 PT (ONE LINE)

EXAMPLE CHARTS (ONE LINE)

· Subtitle/1st bullet in orange 20 pt Arial Regular - Second level in Gray 18 pt

Subtitle in 20 pt

- Text goes here in 16 pt

Third Level 18 pt

- Fourth Level 16 pt Fifth Level 12 pt

Confidential & Proprietary | Presentation Name

RESORT TEAL

Confidential & Proprietary | Presentation Name

ARIAL REGULAR 24 PT (ONE LINE)

EXAMPLE CHARTS (ONE LINE)

· Subtitle/1st bullet in teal 20 pt Arial Regular - Second level in Gray 18 pt

Subtitle in 20 pt

- Text goes here in 16 pt

Third Level 18 pt

- Fourth Level 16 pt Fifth Level 12 pt

Confidential & Proprietary | Presentation Name

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SALES & MARKETING MATERIALS PowerPoints

POWERPOINTS INSIDE PAGES OPTIONS 5 & 6

INSIDE PAGE OPTION 5 With Image

INSIDE PAGE OPTION 6 With Images

ARIAL REGULAR 24 PT ARIAL REGULAR 24 PT MAXIMUM 2 LINES

These internal pages can be found in the PowerPoint templates outlined on the previous pages.

Subtitle/1st bullet in aubergine 20 pt Arial Regular Second level in Gray 18 pt Third Level 18 pt

Subtitle/1st bullet in aubergine 20 pt Arial Regular

Fourth Level 16 pt Fifth Level 12 pt

Second level in Gray 18 pt Third Level 18 pt

Photos are customizable by hotel.

Fourth Level 16 pt Fifth Level 12 pt

SPECIFICATIONS SIZE 10” x 7.5” (254 mm x 190.5 mm) 1

Confidential & Proprietary | Presentation Name

COLOR RGB Property Hero Color & Gray (See Section 2.2 Color Palette)

RESORT ORANGE

Confidential & Proprietary | Presentation Name

ARIAL REGULAR 24 PT

TYPESETTING Formatting: All copy flush left, aligned with margins, Arial Slide Title: Regular 24pt First Bullet: Regular 20pt Second & Third Bullet: Regular 18pt Fourth Bullet: Regular 16pt Fifth Bullet: Regular 12pt Page Number & Footer: Regular 10pt

ARIAL REGULAR 24 PT MAXIMUM 2 LINES

Subtitle/1st bullet in orange 20 pt Arial Regular

Second level in Gray 18 pt Third Level 18 pt

Subtitle/1st bullet in orange 20 pt Arial Regular

Fourth Level 16 pt Fifth Level 12 pt

Second level in Gray 18 pt Third Level 18 pt Fourth Level 16 pt Fifth Level 12 pt

NOTES • If using Option 5, the image used must have a great deal of light space on the right side of image. • If using Option 6, the images should contain a majority of the action or subject in the center.

Confidential & Proprietary | Presentation Name

RESORT TEAL

Confidential & Proprietary | Presentation Name

ARIAL REGULAR 24 PT ARIAL REGULAR 24 PT MAXIMUM 2 LINES

Subtitle/1st bullet in teal 20 pt Arial Regular Second level in Gray 18 pt Third Level 18 pt

Subtitle/1st bullet in teal 20 pt Arial Regular

Fourth Level 16 pt Fifth Level 12 pt

Second level in Gray 18 pt Third Level 18 pt Fourth Level 16 pt Fifth Level 12 pt

Confidential & Proprietary | Presentation Name

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SALES & MARKETING MATERIALS PowerPoints

POWERPOINTS INSIDE PAGES OPTIONS 7 & 8

INSIDE PAGE OPTION 7 With Image

INSIDE PAGE OPTION 8 With Image

ARIAL REGULAR 24 PT MAXIMUM 2 LINES

These internal pages can be found in the PowerPoint templates outlined on the previous pages.

Subtitle/1st bullet in aubergine 20 pt Arial Regular

Photos are customizable by hotel.

Second level in Gray 18 pt Third Level 18 pt

SPECIFICATIONS

Fourth Level 16 pt

Fifth Level 12 pt

SIZE 10” x 7.5” (254 mm x 190.5 mm) 1

Confidential & Proprietary | Presentation Name

COLOR RGB Property Hero Color & Gray (See Section 2.2 Color Palette)

Confidential & Proprietary | Presentation Name

RESORT ORANGE

ARIAL REGULAR 24 PT MAXIMUM 2 LINES

Subtitle/1st bullet in orange 20 pt Arial Regular

Fourth Level 16 pt

Second level in Gray 18 pt Third Level 18 pt

Fifth Level 12 pt

NOTES • If using Option 7, the image should contain a majority of the action or subject on the left-hand side. • If using Option 8, the image should contain a majority of the action or subject on the right-hand side.

Confidential & Proprietary | Presentation Name

RESORT TEAL

ARIAL REGULAR 24 PT MAXIMUM 2 LINES

Subtitle/1st bullet in teal 20 pt Arial Regular

Second level in Gray 18 pt Third Level 18 pt

Fourth Level 16 pt

Fifth Level 12 pt

Confidential & Proprietary | Presentation Name

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Confidential & Proprietary | Presentation Name

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SALES & MARKETING MATERIALS PowerPoints

POWERPOINTS INSIDE PAGES OPTIONS 9 & 10

INSIDE PAGE OPTION 9 With Image

ARIAL REGULAR 24 PT MAXIMUM 2 LINES

Subtitle/1st bullet in aubergine 20 pt Arial Regular

Second level in Gray 18 pt Third Level 18 pt

These internal pages can be found in the PowerPoint templates outlined on the previous pages.

INSIDE PAGE OPTION 10 With Image

ARIAL REGULAR 24 PT MAXIMUM 2 LINES

Fourth Level 16 pt

Fifth Level 12 pt

Photos are customizable by hotel. SPECIFICATIONS SIZE 10” x 7.5” (254 mm x 190.5 mm) COLOR RGB Property Hero Color & Gray (See Section 2.2 Color Palette)

Confidential & Proprietary | Presentation Name

RESORT ORANGE

Confidential & Proprietary | Presentation Name

ARIAL REGULAR 24 PT MAXIMUM 2 LINES

Subtitle/1st bullet in orange 20 pt Arial Regular

Fourth Level 16 pt

Second level in Gray 18 pt Third Level 18 pt

Fifth Level 12 pt

NOTE • If using Option 9 or 10, the image must be facing toward the text.

Confidential & Proprietary | Presentation Name

RESORT TEAL

ARIAL REGULAR 24 PT MAXIMUM 2 LINES

ARIAL REGULAR 24 PT MAXIMUM 2 LINES Subtitle/1st bullet in teal 20 pt Arial Regular

Subtitle/1st bullet in teal 20 pt Arial Regular

Second level in Gray 18 pt Third Level 18 pt

Fourth Level 16 pt

Fifth Level 12 pt

Confidential & Proprietary | Presentation Name

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Confidential & Proprietary | Presentation Name

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11.9

SALES & MARKETING MATERIALS Call Sheets RESORT ORANGE

CALL SHEETS

FIRSTNAME LASTNAME Title 1 Title 2 (if applicable) 601 Street Name City, ST 70113, USA

LOGO Use a ® in: U.S., Canada, Caribbean, Mexico, Chile, Costa Rica, Guatemala and Nicaragua Use a TM in: Hong Kong, and in countries outside of the U.S., Canada, Caribbean, Mexico, Chile, Costa Rica, Guatemala and Nicaragua Use no designation in: People’s Republic of China and Greater China (Macau, Taiwan), excluding Hong Kong TYPESETTING Formatting: Arial Page Title: Regular 28pt Subheadline: Regular 24pt Name & Last Name: Regular 20pt Position Title: Regular 18pt Contact Information: Regular 16pt

MAIN HEADLINE

name.lastname@hyatt.com property.hyatt.com

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed.

T +1 504 561 1234

name.lastname@hyatt.com

• reprehenderit qui in ea voluptate velit esse quamproperty.hyatt.com • autem vel eum iure reprehenderit qui in ea voluptate nihil molestiae consequatur, vel illum qui dolorem velit esse quam nihil molestiae consequatur, vel illum eum fugiat quo voluptas nulla pariatur? qui dolorem eum fugiat quo voluptas pariatur?

Headline Three

Headline Two

Sed ut perspiciatis unde omnis iste natus error sit Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritarem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. tis et quasi architecto beatae vitae dicta sunt explicabo. FIRSTNAME LASTNAME Nemo enim ipsam voluptatem quia voluptas sit asper- Title 1 Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni Title 2 (if applicable) natur aut odit aut fugit, sed. dolores eos qui ratione. 601 Street Name Sequi nesciunt. Neque porro quisquam est, qui dolorIpsum quia dolor sit amet, consectetur, adipisci velit, City, ST 70113, emUSA ipsum quia dolor sit amet, consectetur, adipisci T +1 504 561 1234 sed quia non numquam eius modi tempora sed quia non numquam eius modi tempora incidunt ut velit, F +1 504 523 0488 labore et dolore magnam aliquam quaerat voluptatem. • incidunt ut labore et dolore magnam aliquam quaerat name.lastname@hyatt.com property.hyatt.com • Ut enim ad minima veniam, quis nostrum exer voluptatem. Ut enim ad minima veniam, quis nostrum • nem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem • reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem MAIN eum fugiat quo voluptas nulla pariatur

Ipsum quia dolor sit amet, consectetur, adipisci HEADLINE Ipsum quia dolor sit amet, consectetur, adipisciMAIN velit, velit, sed quia non numquam eius modi tempora sed quia non numquam eius modi tempora incidunt ut incidunt ut labore et dolore magnam aliquam labore et dolore magnam aliquam quaerat voluptatem Headline Onequaerat voluptatem incidunt ut labore et dolore Headline Three incidunt ut labore et dolore magnam aliquam quaerat magnam aliquam quaerat voluptatem. Sed ut perspiciatis unde omnis iste natus error sit Sed ut perspiciatis unde omnis iste natus error sit voluptatem. voluptatem accusantium doloremque laudantium, totam voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritarem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. tis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit asperNemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni natur aut odit aut fugit, sed. dolores eos qui ratione. Sequi nesciunt. Neque porro quisquam est, qui dolorIpsum quia dolor sit amet, consectetur, adipisci velit, em ipsum quia dolor sit amet, consectetur, adipisci sed quia non numquam eius modi tempora incidunt ut velit, sed quia non numquam eius modi tempora labore et dolore magnam aliquam quaerat voluptatem. • incidunt ut labore et dolore magnam aliquam quaerat • Ut enim ad minima veniam, quis nostrum exer voluptatem. Ut enim ad minima veniam, quis nostrum • nem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem

• exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur

• reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur

• autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas pariatur

Headline Two Ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

• exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur • autem vel eum iure reprehenderit qui in ea voluptate

velit esse quam nihil molestiae consequatur, vel illum HEADLINE qui dolorem eum fugiat quo voluptas pariatur

Headline One

Headline Three

Ipsum quiaomnis doloriste sit natus amet,error consectetur, adipisci Ipsum quia dolor sit amet, consectetur, adipisci velit, Sed ut perspiciatis unde sit Sed ut perspiciatis unde omnis iste natus error sit velit, sed quia non numquam eiustotam modi tempora sed quia non numquam eius modi tempora incidunt ut voluptatem accusantium doloremque laudantium, voluptatem accusantium doloremque laudantium, totam incidunt ut labore et dolore magnam aliquam labore et dolore magnam aliquam quaerat voluptatem rem aperiam, eaque ipsa quae ab illo inventore veritarem aperiam, eaque ipsa quae ab illo inventore veritaquaeratbeatae voluptatem incidunt labore et dolore incidunt ut labore et dolore magnam aliquam quaerat tis et quasi architecto vitae dicta sunt ut explicabo. tis et quasi architecto beatae vitae dicta sunt explicabo. magnam aliquam quaerat voluptatem. voluptatem. Nemo enim ipsam voluptatem quia voluptas sit asperNemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni natur aut odit aut fugit, sed. Ipsum quia dolor sit amet, dolores eos qui ratione. consectetur, adipisci velit, sed quia non numquam eius. Ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora

• Ut enim ad minima veniam, quis nostrum exer

• incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum

• nem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem • reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur

Headline Two

OPTION 1 WITH HEADSHOT

Headline Three

• nem ullam corporis suscipit laboriosam, nisi ut aliquid • exercitationem ullam corporis suscipit laboriosam, F +1 504 523 0488 ex ea commodi consequatur? Quis autem nisi ut aliquid ex ea commodi consequatur?

Headline One

Headline Two

Headline One

Sequi nesciunt. Neque porro quisquam est, qui dolorFIRSTNAME LASTNAME Ipsum quia dolor sit amet, consectetur, adipisci velit, em ipsum quia dolor sit amet, consectetur, adipisci Title 1 sed quia non numquam eius modi tempora incidunt ut2 (if applicable)velit, sed quia non numquam eius modi tempora Title labore et dolore magnam aliquam quaerat voluptatem. 601 Street Name • incidunt ut labore et dolore magnam aliquam quaerat • Ut enim ad minima veniam, quis nostrum exer City, ST 70113, USA voluptatem. Ut enim ad minima veniam, quis nostrum

MAIN HEADLINE

NOTE • Photography: Images can be customized. Please follow instructions within file.

name.lastname@hyatt.com property.hyatt.com

T +1 504 561 1234 F +1 504 523 0488

SPECIFICATIONS

COLOR Property Hero Color & Gray (See Section 2.2 Color Palette)

601 Street Name City, ST 70113, USA T +1 504 561 1234 F +1 504 523 0488

Call Sheets are single sheets intended for prospecting.

SIZE North America: Letter – 8.5” x 11” (216 mm x 280 mm) Hotels Outside North America: A4 – 210 mm x 297 mm (8.27” x 11.69”)

FIRSTNAME LASTNAME Title 1 Title 2 (if applicable)

• exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur • autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas pariatur

RESORT TEAL FIRSTNAME LASTNAME Title 1 Title 2 (if applicable) 601 Street Name City, ST 70113, USA T +1 504 561 1234 F +1 504 523 0488 name.lastname@hyatt.com property.hyatt.com

MAIN HEADLINE Headline One

Headline Three

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• nem ullam corporis suscipit laboriosam, nisi ut aliquid 601 Street Name ex ea commodi consequatur? Quis autem

quaerat nostrum

• exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur

City, ST 70113, USA

• reprehenderit qui in ea voluptate velit esse quam T +1 504 561 1234 • autem vel eum iure reprehenderit qui in ea voluptate F +1 504 523 0488 nihil molestiae consequatur, vel illum qui dolorem velit esse quam nihil molestiae consequatur, vel illum eum fugiat quo voluptas nulla pariatur qui dolorem eum fugiat quo voluptas pariatur name.lastname@hyatt.com

Headline Two

Sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora

• incidunt ut labore et dolore magnam aliquam FIRSTNAME LASTNAME Title 1 voluptatem. Ut enim ad minima veniam, quis Title 2 (if applicable)

property.hyatt.com

Ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam

quaerat voluptatem incidunt ut labore et dolore HEADLINE magnam aliquam quaerat voluptatem.

Headline One

Headline Three

Ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora

• Ut enim ad minima veniam, quis nostrum exer

• incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum

• nem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem

• exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur

• reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur

• autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas pariatur

OPTION 2 WITHOUT HEADSHOT

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224

11.10 SALES & MARKETING MATERIALS Memos RESORT ORANGE MEMOS BRAND Brand Memos are intended as single sheets for the brand team internal communications. 601 Street Name City, ST 70113, USA

SPECIFICATIONS

T +1 504 561 1234 F +1 504 523 0488 name.lastname@hyatt.com property.hyatt.com

SIZE North America: Letter – 8.5” x 11” (216 mm x 280 mm) Hotels Outside North America: A4 – 210 mm x 297 mm (8.27” x 11.69”)

601 Street Name City, ST 70113, USA

COLOR RGB Property Hero Color & Gray (See Section 2.2 Color Palette) LOGO Use a ® in: U.S., Canada, Caribbean, Mexico, Chile, Costa Rica, Guatemala and Nicaragua Use a TM in: Hong Kong, and in countries outside of the U.S., Canada, Caribbean, Mexico, Chile, Costa Rica, Guatemala and Nicaragua Use no designation in: People’s Republic of China and Greater China (Macau, Taiwan), excluding Hong Kong TYPESETTING Formatting: Arial Main Headline: Regular 16pt, All Caps Subheadlines: Regular 12pt, Sentence Case Contact Information: Regular 7pt NOTE • Photography: Images can be customized. Please follow instructions within file.

Headline One

Headline Two

Cupimili ssulto Catum ala num supios terem orem ivivit, mihic opublisquis; hostrum potelinum iaet; nirteme

Cupimili ssulto Catum ala num supios terem orem. Ivivit, mihic opublisquis; hostrum potelinum iaet; nirteme condem publis teller us sid consus optero.

Cupimili ssulto Catum ala num supios terem orem. Ivivit, mihic opublisquis; hostrum potelinum iaet; nirteme c sid consus optero, firit, omnentem deludem resim fit. Derfes? Vatudam patis movenat. publis teller us sid consus optero, firit, omnentem deludem resim fit. Derfes? Vatudam patis movenat. publis teller us sid consus optero, firit, omnentem deludem resim fit.

name.lastname@hyatt.com property.hyatt.com

Headline Two

Cupimili ssulto Catum ala num supios terem orem ivivit, mihic opublisquis; hostrum potelinum iaet; nirteme Cupimili ssulto Catum ala num supios terem orem. Ivivit, mihic opublisquis; hostrum potelinum iaet; nirteme condem publis teller us sid consus optero omnentem.

T +1 504 561 1234 F +1 504 523 0488

Cupimili ssulto Catum ala num supios terem orem. Ivivit, mihic opublisquis; hostrum potelinum iaet; nirteme condem publis teller us sid consus optero omnentem.

Headline One

Cleverly Communicating the Brand > Brand Executions

Cupimili ssulto Catum ala num supios terem orem. Ivivit, mihic opublisquis; hostrum potelinum iaet; nir. Derfes? Vatudam patis movenat publis teller us sid consus optero, firit, omnentem. Cupimili ssulto Catum ala num supios terem orem. Ivivit, mihic opublisquis; hostrum potelinum iaet; nirteme c sid consus optero, firit, omnentem deludem resim fit. Derfes? Vatudam patis movenat.

RESORT TEAL

601 Street Name City, ST 70113, USA T +1 504 561 1234 F +1 504 523 0488 name.lastname@hyatt.com property.hyatt.com

Headline One

Headline Two

Cupimili ssulto Catum ala num supios terem orem ivivit, mihic opublisquis; hostrum potelinum iaet; nirteme

Cupimili ssulto Catum ala num supios terem orem. Ivivit, mihic opublisquis; hostrum potelinum iaet; nirteme condem publis teller us sid consus optero.

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