ISSUE 02 / 2015
Expéri menters
SELECTED WORKS OF N ATA S H A N G
Expérimenters
SELECTED WORKS OF N ATA S H A N G
ISSUE 02 / 2015
ExpÊrimenters Selected Works of Natasha Ng Issue 02 / 2015 Š 201 5 Su ra b a ya , I n d o n e s i a Writ te n , e d ite d a nd p ro d uce d by N a ta s h a Ng Bo o k d e sig n, co nce pt s a nd art direction by N a ta s h a Ng n a ta s h a . n g @live.co m n t s h n g.w i x.co m/ ho me A ll ri g h t s re se r ve d . Unle ss p rior written au thorization is g ra n te d by t he a ut ho r s of t h is book, any part of this pu blication m ay not b e re p ro d u c e d o r use d in a ny man n er or by any mean s , in clu din g photo c o pyi ng , sc a n n i n g , o r a ny ot he r e le ct ron ic & mech an ical meth ods. P ri n te d a nd b o und in Ind o nes ia.
The devil is i
he devil is in he details.
S E L E C T E D
O F
Yes, Yes,these theseaa experiments experimen you’re you’remy mytet subjects. subjects. HONEST TRUTH
p01 EXPÉRIMENTERS
W O R K S
N G
p02
are re my my sand and est st
N A T A S H A
Honestly, I’m still confused of my identity as a
graphic
designer.
To
atone
this,
I
arranged this book so that it consists of my experiments: design experiments to be precise. I like to try on different styles, different
graphics,
different
methods,
different medias, different graphic skills; as a way to find my own graphic identity. And you, being the reader, is my test subjects: the ones who will react and judge my experiments.
And that was the reason for my title, ExpĂŠrimenters, which is experiments in French. Yes, just to add a little flair. I hope you like this portfolio book.
S E L E C T E D
O F
Find Find yourway wayhe h your
D I REC TO RY
p03 EXPÉRIMENTERS
W O R K S
p01
HONEST TRUTH
p03
DIRECTORY
p05
README
p07
VIEW ON DESIGN
p11
WHERE I HAVE BEEN
p15
DESKOMVIS brand identity
N A T A S H A
N G
p04
ere. ere. p19
MAKE ART MARKET: PLAY
p49
event branding, graphic design
p23
JUILLIARD BALLET AWARDS
illustration
p53
illustration, graphic design
p27
LUNAR NEW YEAR GREETINGS
TYPOGRAPHIC ACTS lettering, typography
p37
CRAFT A SHADE brand identity
p43
PIÑA COLADA SERIES illustration, pattern design
THE SCIENTISTS illustration
p57
illustration
p31
AROUND THE WORLD
GURAFIKU ARIGATOU graphic design
p61
THE GRAND BUDAPEST HOTEL illustration, motion graphics
S E L E C T E D
O F
Hi, Hi,my m Natas Nata isisaaRe R
README
p05 P R E FAC E
W O R K S
N A T A S H A
N G
This is the the part where I describe myself.
Hmm, I guess can say about my hobbies. It
But honestly I’m bad with words, really bad.
involves coffee, movies, music, all that basic
I’m not good with public speaking or interact-
stuffs. Oh yeah: I like to sleep too. It usually
ing with people, so I prefer to work behind the
helps me to relieve my stress, my way of
desk. My mom said that I need to work on my
escaping reality. I guess I’m an escapist. Ah
social skils, but I say, to hell with it. I do what I
and I would love to live in New York City, or
like. Sorry mom.
perhaps Paris. Very cliché isn’t it?
Oh and I’m a Capricorn, so I’m a bit perfectionist, and I always do my work on time & thoroughly.
p06
yname nameisis ha shaand andthis this eadme. adme.
S E L E C T E D
W O R K S
O F
As I mentioned earlier, I like to
p07
experiment on different design approach,
I’m
capable
of
different skills, manual or not. So in addition to manual graphics, I’m
also
Illustrator,
proficient
in
Adobe
Photoshop,
After
VIEW ON DESIGN
EXPÉRIMENTERS
Effects, and Premiere.
I Iha h vie vi des de
N A T A S H A
N G
p08
ave ve an anesoteric esoteric w ewofofgraphic graphic ign. sign.
S E L E C T E D
W O R K S
O F
p06
Design Designcan canb
VIEW ON DESIGN
EXPÉRIMENTERS
Design Designc aesthetic aesthet
Desi Des that tha com com
beart. art.
N G
My view on graphics is simple: it is for aesthetic pleasure. By simply having good graphics, the value of an object could skyrocketed to immeasurable levels.
My philosophy is a very common one: less is more. My works are always modern, clean, minimalist, geometric,
neat,
exclusive-looking
and
perhaps
(sorry,
didn’t
mean to boast).
ign n isissososimple, simple, s’swhy whyititisissoso mplicated. licated. Paul Rand
p10
can n be be s. cs.
N A T A S H A
W O R K S
O F
W H E R E I H AV E B E E N
EXPÉRIMENTERS
p11
S E L E C T E D
Where Where havebee be I Ihave
N G
(2012-present) Visual Communication Design
Education
at Petra Christian University
p12
(06/2015-09/2015) Intern as graphic designer & illustrator at Sciencewerk Design
(2012-present) Experience
e nn
N A T A S H A
Freelance designer
The life of a designer is a life of fight: fight against the ugliness.
MAS S I M O VI G NE L L I
W O R K S
O F
DESKOMVIS
EXPÉRIMENTERS
p15
S E L E C T E D
Deskomvis
N A T A S H A
N G
One of DKV Petra’s rebranding participants. DESKOMVIS or Desain KomuYEAR 2014
nikasi Visual is a design major in one of Indonesia’s top universities, Universitas Kristen Petra. Founded 1998, it is known for its quality and teaching
TITLE DESKOMVIS IDENTIT Y
BRAND IDENTITY
with
local
culture
and
the
purple, representing creativity.
color
p16
TYPE
method that is always associated
DESKOMVIS
EXPÉRIMENTERS
p17
S E L E C T E D
W O R K S
O F
N A T A S H A
N G
p18
M A K E A R T M A R K E T: P L AY
EXPÉRIMENTERS
p19
S E L E C T E D W O R K S O F
Make Marke PLAY
N G
p20
e Art et: Y
N A T A S H A
YEAR 2015
TITLE M A K E A R T M A R K E T: P L AY
TYPE I L L U S T R AT I O N , B R A N D I D E N T I T Y, U I / U X
Make Art Market is a movement to promote crative industries in Indonesia. Shaped as a bazaar, it allows artists, illustrators,
photographers,
&
other
creatives to show & sell their stuffs. In its first
event,
the
theme
was
PLAY,
represented by playing blocks used by kids to play, an activity to make use of their creativity to build something. Just like what the creatives do.
M A K E A R T M A R K E T: P L AY
EXPÉRIMENTERS
p21
S E L E C T E D W O R K S O F
N A T A S H A
N G
p22
J U I L L I A R D B A L L E T AWA R D S
EXPÉRIMENTERS
p23
S E L E C T E D W O R K S O F
N A T A S H A
N G
A design for a fictional event named 'Juilliard Ballet Awards',
an annual
event held by The Juilliard School’s Dance Faculty. This is a time when the most promising students of Juilliard School’s Ballet Program get to show their talents & showmanship, and
p24
then get awarded for it. To capture the femininity & class of Ballet,
floral
designs
and
serif
typefaces are used.
YEAR 2014
TITLE J U I L L I A R D B A L L E T AWA R D S
TYPE I L L U S T R AT I O N
Juilliard Ballet Awards
J U I L L I A R D B A L L E T AWA R D S
EXPÉRIMENTERS
p25
S E L E C T E D W O R K S O F
N A T A S H A
N G
p26
S E L E C T E D
O F
Chinese Lunar New Year Greetings CHINESE LUNAR NEW YEAR GREETINGS
p27 EXPÉRIMENTERS
W O R K S
N A T A S H A
N G
p28
r
YEAR 2015
TITLE CHINESE LUNAR NEW YEAR GREETINGS
TYPE I L L U S T R AT I O N , G R A P H I C DESIGN
S E L E C T E D
To celebrate the Year of the Goat or
p29
the 2015 Chinese Lunar New Year, I made some illustrations to be put on greeting cards and red envelopes or hong bao. Consisted of Chinese lions, mandarin oranges, the celestial goat, fire crackers, lanterns, braided hat, & the red envelope, the illustrations were based on objects that represent
CHINESE LUNAR NEW YEAR GREETINGS
EXPÉRIMENTERS
the spirit of Chinese culture.
W O R K S
O F
N A T A S H A
N G
p30
T YPOGRAHIC ACTS
EXPÉRIMENTERS
p31
S E L E C T E D W O R K S O F
N A T A S H A
N G
YEAR 2015
TITLE T YPOGRAPHIC ACTS
TYPE T Y P O G R A P H Y, L E T T E R I N G
p32
Typographic Acts
T YPOGRAPHIC ACTS
EXPÉRIMENTERS
p33
S E L E C T E D W O R K S O F
N A T A S H A
N G
p34
These works are my experiments on calligraphy & lettering: by studying several styles & brush strokes. Some were inspired by Thirty Seconds to Mars’ 2013 album, Love, Lust, Faith and Dreams. And they were drawn and painted by hand.
T YPOGRAPHIC ACTS
EXPÉRIMENTERS
p35
S E L E C T E D W O R K S O F
N A T A S H A
N G
The last 2 works were the covers for my previous portfolio. The black one was based on Gotham typeface with some
simplicity & geometrical shapes. While the second one was drawn by hand first, then edited. This one was the cover for my other portfolio, specified for illustrations.
p36
modifications, to show my love for
S E L E C T E D
W O R K S
O F
YEAR
p37
2015
TITLE CRAFT A SHADE
TYPE
CRAFT A SHADE IDENTITY
EXPÉRIMENTERS
BRAND IDENTITY
Craft a Shade Identity
N A T A S H A
N G
p38
p39
S E L E C T E D
Craft a Shade, is a window accessories company that is based in Singapore. Clean, muted colors palettes and minimalist design were the mood image
created
for
this
company.
Being
a
of
my
internship
part
programme,
this
project
is
under
direct supervision from Danis Sie from
CRAFT A SHADE IDENTITY
EXPÉRIMENTERS
Sciencewerk.
W O R K S
O F
N A T A S H A
N G
p40
CRAFT A SHADE IDENTITY
EXPÉRIMENTERS
p41
S E L E C T E D W O R K S O F
N A T A S H A
N G
p42
PIÑA COLADA SERIES
EXPÉRIMENTERS
p43
S E L E C T E D W O R K S O F
N A T A S H A
N G
YEAR 2015
PIÑA COLADA SERIES
TYPE I L L U S T R AT I O N , PAT T E R N DESIGN, GRAPHIC DESIGN
Piña Colada Series
p44
TITLE
PIÑA COLADA SERIES
EXPÉRIMENTERS
p45
S E L E C T E D W O R K S O F
N A T A S H A
N G
A moment ago I started a stationary project that is based on the seasons. Ideally it changes per season. For an example: cherry blossoms for spring, cherries for fall, and for the summer, this
ones
right
here,
called
PiĂąa
Colada Series. I plan to make art applicable
for
notebooks,
posters, greeting cards, and even phone cases.
p46
prints
PIÑA COLADA SERIES
EXPÉRIMENTERS
p47
S E L E C T E D W O R K S O F
N A T A S H A
N G
p48
W O R K S
O F
AROUND THE WORLD
EXPÉRIMENTERS
p49
S E L E C T E D
Arou the W
N A T A S H A
N G
These are my illustrations of cities and landmarks around the world, starting from Jakarta, Gaza, Beijing,
p50
Agra, Casablanca, Sydney, London, and several others. The illustrations then are applied to calendars and postcards.
und World
YEAR 2015
TITLE AROUND THE WORLD
TYPE I L L U S T R AT I O N
AROUND THE WORLD
EXPÉRIMENTERS
p51
S E L E C T E D W O R K S O F
N A T A S H A
N G
p52
THE SCIENTISTS
EXPÉRIMENTERS
p53
S E L E C T E D W O R K S O F
N A T A S H A
N G
YEAR 2015
TITLE THE SCIENTISTS
TYPE I L L U S T R AT I O N
p54
The Scient ists
S E L E C T E D
After being trained for approximately 3 months in Sciencewerk Design,
p55
these are the illustrations I’ve made as a thank you for Sciencewerk. The illustrations depict the 4 members of the team — Danis, Eve, Adji and Yosephine. To match the ever black, ever white tone of their works and studio,
I’ve used monotone colors
THE SCIENTISTS
EXPÉRIMENTERS
with a hint of scarlet.
W O R K S
O F
N A T A S H A
N G
p56
S E L E C T E D
W O R K S
p57
Gu rafiku Arigatou Honoring a year after my father’s departure, I made some thank you cards for my closest relatives and neighbors. Inspired by my father’s fascination of Japanese culture, I used Japanese characters, patterns, and design styles — more commonly
G U R A F I K U A R I G ATO U
known as Gurafiku.
EXPÉRIMENTERS
O F
N A T A S H A
N G
p58
W O R K S
O F
p59
S E L E C T E D
YEAR 2015
TITLE G U R A F I K U A R I G ATO U
G U R A F I K U A R I G ATO U
EXPÉRIMENTERS
TYPE GRAPHIC DESIGN
N A T A S H A
N G
p60
T H E G R A N D B U DA P E ST H OT E L
EXPÉRIMENTERS
p61
S E L E C T E D W O R K S O F
N A T A S H A
N G
Inspired by the whimsical world of The Grand Budapest Hotel, the project depicts several iconic objects and also the characters. Wes Anderson’s creation s were
illustrated
then
applied
onto
postage stamps, notebooks, fictional passport, and motion graphics, which can be viewed through the CD.
p62
The Grand Budapest Hotel
S E L E C T E D
YEAR 2015
p63
TITLE T H E G R A N D B U DA P E ST H OT E L
TYPE I L L U S T R AT I O N , M OT I O N
T H E G R A N D B U DA P E ST H OT E L
EXPÉRIMENTERS
G R A P H I C , PAT T E R N D E S I G N
W O R K S
O F
N A T A S H A
N G
p64