C O M P I L AT I O N O F DESIGNS BY N ATA S H A N G
BRANDING I L L U S T R AT I O N S TYPOGRAPHY
N N A T A S H A
N G ’ S
P O R T F O L I O
B O O K
Te l l m e & I f o r g e t . Te a c h m e & I r e m e m b e r . Involve me & I learn. - BENJAMIN FRANKLIN
Index 01 BRANDING PADLOCK CLOTHING STORE
02 BRANDING DESKOMVIS PETRA UNIVERSITY
01 02
03 POSTER & AD DESIGN JUILLARD BALLET AWARDS
04 PATTERN & STATIONARY PIÑA COLADA SERIES
03 04
05 iLLUSTRATIONS PADLOCK CLOTHING STORE
05 TYPOGRAPHY & LETTERING SKETCH
06 DESTINATION BRANDING GOOD WEST SURABAYA
05 06
07
01 PA D LO C K CLOTHING STORE
BRANDING & S TAT I O N A R Y
PADLOCK offers unique goods & apparels, most are from local indie brands so you are guaranteed a one-of-a kind products every time you visit.
The store was made as a contemporary take on rustic & industrial design with a slight hint of vintage taste, resulting on a post-modern look that give a unique experience for our customers. The industrial design was inspired by the company name, PADLOCK, that gives a very masculine & strong vibe. Hardwood floors, metal, recycled paper, craft tools, are a big part of creating PADLOCK's identity.
02 D E S KO M V I S PETRA UNIVERSITY
BRANDING & S TAT I O N A R Y
DESKOMVIS or Desain Komunikasi Visual (Visual Communication Design) is a design major in one of Indonesia’s top university, Universitas Kristen Petra, Surabaya. Founded in 1998, it is known for its quality and teaching method that is always involved with Indonesia’s local culture.
The logo takes the form of a diamond, representing hardwork & polishing; a bird, as a symbol of freedom of mind & the dream to go international; and an almost triangle shape, made from an intersection of 3 triangles, representing color, as DESKOMVIS is a part of design world.
03 JUILLIARD B A L L E T AWA R D S
POSTER & AD DESIGN
JUILLIARD BALLET AWARDS is an annual event held by The Juilliard School’s Dance Faculty. This is a time when the most promising students of Juillard School’s Ballet Program get to show their talents & showmanship, and then get awarded for it.
To capture the femininity & class of Ballet, I've used floral designs, serif typefaces, and classic color palettes like royal blue & cream.
04 P I Ă‘ A CO L A DA SERIES
PAT T E R N & S TAT I O N A R Y D E S I G N
A moment ago I started a stationary project that is based on the seasons. Ideally it changes per season. For an example: cherry blossoms for spring, cherries for fall, and for the summer, this ones right here, called PIĂ‘A COLADA SERIES.
I plan to make art prints applicable for notebooks, posters, greeting cards, and even phone cases.
05 SKETCHES
TYPOGRAPHY & LETTERING
Some of typography projects from my sketchbook. I plan to make them as an art print or greeting cards, but I still have a long way to go. A lot to learn.
06 GOOD WEST S U R A B AYA
D E S T I N AT I O N B R A N D I N G & PROMOTIONAL MEDIA
One of my collaborative projects with my fellow designers & friends, called GOOD WEST SURABAYA.
It is a destination branding project for West Surabaya, a district known for it is modern & easy living, where everyone can find all their needs here. The people are young, modern, active, and dynamic so we propose a media plan that involves a lot of technology & social acts, from video trons, mobile app, photobooths, landmarks, banners, billboards, etc.
07 GOOD WEST S U R A B AYA
I L L U S T R AT I O N
A vector illustration I made for fun, inspired by the stuff I wear everyday. Like my backpack, post-its, a cup of coffee for my lazy mornings, pearl earrings, my smartphone, pencils, etc.
E S S E N T I A L S
N T H A N K
Y O U .