I N D E X
I. A bout me II. B randi ng III. Marketi ng IV. Photography V. A udi ovi sual Pr oduct ion V I. Il l ustrati on V II. D i gi tal C ontent
I. Abo ut m e
Education 11/2018 – present:
Masters in Marketing, Communication & New Media Bologna Business School, University of Bologna, Bologna, Italy.
06/2013 – 03/2018:
Bachelor in Graphic Design Universidad del Norte, Barranquilla, Colombia.
08/2017 – 12/2017:
Course of Etiquette & Protocol Universidad del Norte, Barranquilla, Colombia.
Languages
Spanish: Native English: Fluent Italian: Intermediate French: I can say like 3 things
Software I was born on the 7th of March of 1995 in Barranquilla, Colombia, a multicultural city where I grew uo surrounded by a diversity of cultures and textures. I’ve always been curious and open to every kind of aesthetics and styles thoughout my life, always taking the most valuable and interesting things from experiences I’ve had the opportunity to live.
Adobe Photoshop Adobe Illustrator Adobe Premier Adobe After Effects Adobe In Design Adobe Flash Sony Vegas Storyboard Word Excel
I have a wide background in social media management, communication, event organization, illustration and branding, as well as organizational skills with the ability and passion to create projects, but most important: bringing them to life.
Experience 01/2018 – 10/2018: Royal Port SA Graphic Designer & Communication Manager Barranquilla, Colombia. • Rebranded the identity of the company • Created internal and external communication content • Translated meetings (English/Spanish) • Translated documents for and from the company
02/2015 – 11/2017: Eventos del Norte SAS Content Manager & Designer Barranquilla, Colombia. • Developed Digital visual content for the social media accounts of this company • Created different designs for companies who made events with Eventos del Norte SAS • Managed internal communication inside the company • Designed e-mail advertisement for company’s clients • Rebranded the company’s identity
08/2014 – 01/2015: Que Boleta Oficial SAS Graphic Designer Barranquilla, Colombia.
Things I love
Traveling, exploring new cultures, music and gastronomy!
• Developed Digital visual content for the social media accounts of this company • Created digital advertisement for different companies. • Designed products with the brand of the company • Created lots of memes
II. Brandi n g
II. Brandi n g
II. Brandi n g
II. Brandi n g
II. Brandi n g
Bambina is my graduation project, which I developed in one year. It’s the creation of the brand for a business idea which promotes kindness towards the homeless community by getting part of the profits to food banks and foundations who help feed homeless people. The idea is simple: 1 lunch for a homeless person per pizza sold inside the restaurant. This project includes brand and editorial design, investigation thesis, interior design and advertisement.
Scan the QR code to view the full project.
II. Brandi n g
III. Market ing
Studying my professional masters in Marketing,
Communication and New Media at UniversitĂ di Bologna, Italy, led me to increase my teamwork
and multitasking skills. It also gave me the opportunity to develop real projects with prestigious and recognized Italian companies like Ducati, WP Lavoro in Corso, Cornserve della Nonna and Pizzaitalia amongst others. One of my favorite projects was the packaging design for Pizzaitalia, implementing research of the new market to which they would ship their products, taking into account the main flavors and cities of the frozen pizza market. The other was the WP Lavoro in Corso Project , where. the challenge was to aim for a new image and users, curating new fashion brands and studying the competitors and theirs websites. I designed the wireframes of the proposal of the e-commerce platform.
III. Market ing
III. M arketing
IV. Photog r ap hy
My path through photography started when I got my first polaroid around the year 2000. It is a personal and emotional experience for me, capturing moments that I find fascinating, nostalgic or simply pleasing in an aesthetic way.
v. A udi o vi s ual P r od uct i o n
V. Au di o vi s ual P r od uct i o n
“Rufino’s trip” is an animated shortfilm I directed, scripted and illustrated for an audiovisual production class at Universidad del Norte. The story shows us the journey of a hungry astronaut and his dog trying to get food in outer spac. The biggest obstacle for him is his oxigen tube which keeps him alive, but far away from the food that he craves. Rufino dies trying to end his hunger, but wakes up in his reality, where he is actually a homeless guy living in a random street next to a fast food stand.
V. Au di o vi s ual P r od uct i o n
WONDER / Lo escencial es invisible para los ojos. Art direction and edition for a local travel blogger. It was recorded in the caribbean coast of Colombia and the Antioquia region. The video is used as the opening teaser for the new travel blog.
Scan the QR Code to watch the video.
VI. Il l ustrat ion
VIII. Di gi tal Cont ent
+39 391 791 6335
natasha.rodriguez2@studio.unibo.it