Charlotte Stones mood boards, 2018
The garment I was given was designed and constructed by Charlotte Stone, a bright red pull over inspired by Gosha Rubchinkskiy’s designs and 90’s streetwear. Constructed from Hainsworth Wool Twill. The first step I took before planning how I would style and photograph this garment was contacting Charlotte herself to find out more about her garment. Charlotte showed me her mood boards, there was a running theme throughout them and it was visually apparent she had taken inspiration from 90’s streetwear because they featured a lot of streetwear brands such as Kappa. The colour palette consisted of very dark dingy colours with a couple of bright colours such as red and orange. I found out Charlotte designed this garment with the intention of aiming it towards women in their late teens early 20’s. After I spoke to Charlotte and saw her mood boards, I made the decision to style and market my garment in a high fashion environment and move away from 90’s street style. Trends that I found for S/S 18 consist of bold prints, textures and colours.
“Spoiler alert–minimalism is dead”,
(Chowdury, 2017). Red was seen down, Victoria Beckham, Versace and Stella McCartney’s catwalks, like Charlottes garment along with many vibrant colours such as green, yellow, indigo and lilac, (Chowdury, 2017). I will be replacing Charlottes dark dingy colour palette and updating it with a bright and exciting one.
what inspired charlotte stone?
Ashish Gupta is a designer who creates gorgeous garments by experimenting with clashing prints and textures. Metallic tinsel jumpers, beaded skirts and slogans built up his collection seen at London Fashion We e k . E x t r e m e l y v i b r a n t a n d eye catching, demonstrating experimentation and a bright colour palette which is on trend, (Leitch, 2018), and how I intend to market and style Charlottes garment.
A S H I S H
Photograph’s: Luca Tombolini, 2018
GUCCI
Another designer who has taken onb oard the “fallen out of a c h a r i t y s h o p” l o o k i s A l e s s a n d r o M i c h e l e , f o r G u c c i ’s S / S 1 8 collection. Alessandro has also experimented with a vast array of prints, textures and colours but with more structure and tradition, (Madsen, 2017) I intend t o c o m b i n e t h e t w o d e s i g n e r ’s techniques to style and market charlottes garment.
Photograph’s: INDIGITAL, 2018
CORRINE DAY NPG Kate Moss
Vogue Uk, Wallflower 2003
M a r i o Te s t i n o a n d C o r r i n e Day are photographers who have both perfected Kate M o s s ’s “ h e r o i n c h i c ” l o o k , capturing raw images, that look untouched. I like t h a t b o t h p h o t o g r a p h e r ’s images are very natural and unedited and experiment with lights and shadows. I want to use a similar technique for my images.
Courtney Love, 2006
The Face 1996
MARIO TESTINO
I’ve chosen i-D magazine to market and style Charlottes garment for editorial. Founded and launched in 1 9 8 0 b y Te r r y J o n e s a n d h i s w i f e Tr i c i a , w i t h a b a c k g r o u n d w o r k i n g f o r v o g u e , Te r r y w i t n e s s e d t h e b i r t h o f s t y l e a n d c u l t u r e i n t h e 8 0 ’s , a n d saw the opening on the market for a youth culture magazine and saw this as his opportunity for graphic freedom. He experimented with graphics, text and photographs, which was an alien world from w h a t h e ’d p r e v i o u s l y d o n e a t v o g u e , (Jones, 2013). i-D has evolved over the decades into an established magazine still driven by street style and youth culture dedicated to art, music and fashion. I’ve chosen this publisher to market my garment because it gives me full creative freedom to experiment with my CAD skills and my images will suit their image.
"The i d e a was to bre a k d ow n the pige on-holing of i d entity and f ashi on; to go b e yond the f ac ad e of f ashi on", (Terr y Jones, n.d).
"In each atelier, [we are] designing for the women of our city that we identify with," Caity Knox
For the commercial side of my marketing I’ve chosen the fashion brand & other stories, part of the H&M group known for their beautiful “s o m e t h i n g f o r a l l ” a t e l i e r ’s L A , Stockholm and Paris. The y’re between the high street and high end, and famous for their quality garments. Their stores have white aesthetics with minimal interior so the clothing speaks for itself. The models seen in their Instagram posts alike to Jane Birkin and Charlotte Rampling look beautifully effortless, which acts as a blank canvas for the clothing. “Edits” are featured on their website, consisting of different l o o k s t h e i r s t y l i s t h av e put t o g e t h e r, an idea I had was to create my own “e d i t ” t o i d e n t i f y w i t h t h e “ L e e d s w o m e n ”.
“She is the consummate in contrasts—an icon of French style despite the fact she was born in England” (ELIZABETH TAU F I E L D , 2 0 1 7 ) Fashion icons Jane Birkin, Charlotte Rampling and Twiggy have been huge inspirations to me, they were all huge in the 60’s and 70’s and are still iconic today for their effortless style and natural beauty, (Kennedy,2018).
JANE BIRKIN 1969. Photograph: Krause & Johansen/Andrew Birkin 1969. Photograph: Krause & Johansen/Andrew Birkin
TWIGGY
Which is why I will be taking inspiration from their looks for my commercial images, & other stories models mirror the fashion icons effortless and natural b e a u t y.
CHARLOTTE RAMPLING
For my editorial images, I w a n t e d t o m i r r o r i - D ’s image and be adventurous with the makeup for my final images, Matty Bowans is a 27-year-old, young designer from Yo r k , w i t h a u n i q u e look, (Marriott, 2018). Who I thought would be perfect inspiration for some crazy make up. I discovered his A/W 18 collection featuring this frame like make up around his models’ e yes.
I took inspiration from Tw i g g y s 6 0 ’s e y e m a k e up for my commercial make up.
S t y l i s t C a r r i e We i d n e r, w h o’s based in New Yo r k , c r e a t e s a n d d i r e c t s images that follow similarly to these fashion icons, celebrating e f f o r t l e s s n a t u r a l b e a u t y, ( We i d n e r, 2 0 1 8 ) . I l o v e the simplicity of her images, the models are a blank canvas, minimal make up and I intend to take inspiration from her styling for my commercial images..
CARRIE WEIDNER
POP ART
The Art movement, Pop Art which emerged in New York in the 1950’s by artists Andy Warhol, Roy Lichtenstein, James Rosenquist, and Claes Oldenburg, (TheArtStor y,n.d).
I believe pop art is similar to Te r r y Jones vision for i-D when he had full freedom to experiment with images and graphics, the combination of brash, bold shapes and colours build up these jaw dropping pieces of art ever yone from all backgrounds can admire. Which is why I’ve taken inspiration from this movement, for my colour palette, clash of colours for m y “ L e e d s c o l l e c t i o n” a n d textured background for my front i-D front cover mock u p’s .
i-D
MODELS S OP H I E
I chose my model Sophie because she has a very natural, effortless look just like Jane Birken, Twiggy and Charlotte Rampling. I will be using her predominantly in my commercial photographs for & other stories. I also believe Sophie is a good representation of & other stories brand image.
M ADDIE
I c h o s e m y m o d e l ’s Maddie and Evesha because I believe their unique styles and popping features, such hairstyles and piercings worked great for my editorial photographs for i-D because they match their quirky and unique style.
EVESHA
Pop Art Backgrounds
I-D’s front covers always have bold statements plastered over the front of them, and taking inspiration from the pop art movement I experimented with layering images over textured backgrounds, which I’d edited on Photoshop. I took photographs textured surfaces around Leeds city centre to keep in theme with my Leeds “edit”. I edited the exposure, curves, colour balance, saturation and photo filter so they weren’t even recognizable as surfaces and looked like funky patterns. Upon reflection, I found the textured backgrounds worked well for the front cover of i-D but found them too distracting and busy for the body of the magazine images.
To o b t a i n & o t h e r s t o r i e s full image I wanted to recreate the white curtain featured in store and online in the background of their products. I found it difficult to recreate the curtain in my commercial s h o o t s b e c a u s e t h e r e w a s n’ t the correct equipment to hold the full curtain across, so I had to improvise with a bar holding part of the curtain, (shown in image), which was visible in the photographs. Another road bump I had to overcome was that one of my models was too tall for the make shift curtain. To o v e r c o m e t h i s h u r d l e I experimented with cropping, resizing and layering photos to give the impression my models were in front of the curtain.
D E S I G N E D I N Y O R K S H I R E
Creative Colour V I E W ST O RY
C olour and prints colide in this rainbow, fun seakers its here!
I experimented and mocked up what my commercial images would look like if they were to be featured on & other stories website.
DESIGNED IN YORKSHIRE
Yellow Buckle Shoulder Bag YELLOW
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Buckled, studded detailed yellow leather shoulder bag with a latch closure system and silved toned chain shoulder strap.