Traditional Spanish Market 2017- Santa Fe by Natasha Rudolph

TR ADITIONAL

SPANI SH MARKET

MARKET GUIDE 2017

veryone at the Spanish Colonial Arts Society welcomes you to the 66th consecutive Traditional Spanish Market. Market was started back in 1926 (the year after the society was founded) but, during the Great Depression and WWII, we took a hiatus, returning with a vengeance in 1951. We hope that you enjoy the works of art that you see so beautifully grouped around the plaza and find something that you love, to take home and cherish. You will truly be taking a piece of the history of New Mexico and the Southwest into your lives. Beware -- for some people, one piece is never enough! The Spanish Colonial Arts Society’s mission is “to preserve, promote, exhibit and educate the public” about historic and present-day traditions in New Mexico and throughout the erstwhile Spanish world. The first Market consisted of a sale of work on a few tables at the New Mexico Museum of Fine Arts; it later moved to the portal of the Palace of the Governors. Since the Market was revived, it has taken its place annually on the historic Santa Fe Plaza the last full weekend in July. We have grown from barely ten to over 230 artists every year. At the center of our Market is Youth Market, on the Plaza itself, where children from 7 to 17 (under the mentorship of adult peers) learn how to display and sell their work and converse with the general public. Although we are not the largest heritage market in Santa Fe (our friends at Indian Market have that distinct honor), we have a unique significance to New Mexico. This is not just because this is a living, breathing historical tradition -- but also because of our economic impact. Almost all of our artists are from New Mexico, so the money from their sales stays in the local economy rather than being siphoned off and sent to faraway places. Neither does the Spanish Colonial Arts Society retain any money from artists’ sales at market. In 2016, a survey showed that our 95,000 visitors spent $3.8M on lodging and a total of just over $42M all told in greater Santa Fe. Nearly 50% of our visitors come from more than 50 miles away from the Plaza, and of those nearly half are from out-of-state. We are very proud of those numbers and we sometimes feel that not enough people realize the significant impact we have on the local economy. Very few people know that many of the artists are full-time professionals and, even if they are not, they rely on our markets to make ends meet and feed their families. The traditions that they follow are incredibly time-consuming. Often, like their forebears, they go into the hills to find a natural material such as aspen, piñon or pine to carve or paint on, which then has to be adzed to size, in itself a laborious and skilled process. Many pigments are also found in secret places on rough hillsides many miles from civilization. Gesso is mixed from locally sourced gypsum and rabbit-hide glue. Wool are gathered, spun into yarn and hand-dyed with natural pigments from the earth or from plants. Our artists don’t purchase their materials at the craft store—the traditions they follow are part of the history and the authenticity of what they produce. So, with this in mind, how long does a modest piece of colcha, or a small retablo, take to make? It varies -- but certainly many hours in total. If you buy a work of art at Market for $100 or $1000, the price is a conservative reflection of the time that an artist spent on that piece, probably calculated at not much more than minimum wage. The faith and tradition behind it also makes it so much more meaningful than a factory-produced tourist item. We urge you to support our artists in whatever way you can and help us preserve an essential element of the potent New Mexican “mix.” Go home with an authentic piece of New Mexico -- and buy local! Thank you to our sponsors for their continued support of the Traditional Spanish Market. These include the Santa Fe New Mexican, New Mexico True and the New Mexico Department of Tourism, the City of Santa Fe Arts Commission, Heritage Hotels and Resorts, Santafe.com, AmeriCorps, New Mexico Arts, and all the businesses and private individuals who sponsored booths at market.

David F. Setford, Executive Director Spanish Colonial Arts Society

SATURDAY, JULY 29: 9.00AM-10.00 AM 10.00AM-11.00AM

11.00AM-12.00PM

12.00PM-1.00PM 1.00PM-2.00PM 2.00PM-3.00PM 3.30PM-4.45PM SUNDAY, JULY 30: 8.00AM-9.00AM

9.00AM-9.45AM 9.45AM-11.00AM 11.00AM-12.00PM 12.00PM-1.00PM 1.00PM-3.00PM 3.00PM-4.45PM

La Rondalla Voices and Instruments perform familiar Spanish songs Mayor ProTem Signe Lindell—Resolution for Spanish Arts and Culture Week in Santa Fe Masters of Lifetime Achievement Award Presentation Youth Market Awards—Guest Presenter Ana Pacheco Emi Arte Flamenco Flamenco dance and music show of “Flamenco Youth de Santa Fe” Sangre Joven Northern New Mexico Spanish Music Los Tristones Alegres Acoustic New Mexican Roots Music La Emi y Vicente Griego Emi Arte Flamenco Company Mariachi Sonidos del Monte Mariachi and Mexican Folk Music

BANDSTAND SCHEDULE

2017 MARKET HOURS: 8:00AM—5:00PM Weekend Bandstand MC: Chuy Martinez

Market Mass at the Cathedral Basilica of St. Francis of Assisi followed by Artist procession from the Cathedral to the Market Bandstand Archbishop’s Blessing of the Market Presentation of Archbishop’s Award Special Presentation to Antonia Apodaca David García and Jeremiah Martínez New Mexican Traditional Music Ramon y Lydia Polka, Ranchero, Country y Cumbia Zia Traditional Northern New Mexican & Mexican Music Chris Arellano y Nuevo American Alternative Country with a Norteño Twist Cuarenta y Cinco Blend of Rancheros, Cumbias, Balses & Boleros

All book signings will take place at the UNM Press booth on the Plaza by the bandstand.

10:00AM – 11:00AM 11:00AM – 12:00PM 1:00PM – 2:00PM 2:00PM – 3:00PM 3:00PM – 4:00PM

Anna M. Nogar— Sisters in Blue/Hermanas de Azul: Sor María de Ágreda Comes to New Mexico Jane Stacey & Lynn Walters—The Cooking with Kids Cookbook Melissa Savage— Río: A Photographic Journey down the Old Río Grande Sue Boggio & Mare Pearl—Long Night Moon: A Novel Doug Thompson—Underground Ranger: Adventures in Carlsbad Caverns National Park and Other Remarkable Places

SUNDAY, JULY 30: 10:00AM – 11:30AM 11:30AM – 1:00PM 1:30PM – 3:00PM 3:00PM – 4:30PM

UNM BOOK SIGNING SCHEDULE

SATURDAY, JULY 29:

Don Usner—¡Órale! Lowrider: Custom Made in New Mexico Ana Pacheco—Early Santa Fe Judy Alderete Garcia—Memories of Torreón, New Mexico Santa Cruz de La Cañada Historical Working Group— La Iglesia de Santa Cruz de la Cañada 1695-2016 (2nd Ed.)

ALPHABETICAL LIST OF ADULT ARTISTS

ADULT ARTISTS BY BOOTH NUMBER

ADULT ARTISTS BY CATEGORY

ALPHABETICAL LIST OF YOUTH ARTISTS

THANK YOU! AWARD SPONSORS Charmay Allred Archdiocese of Santa Fe Bonafacio Armijo- Building Adventures Unlimited Inc Boeckman Family Foundation Lois Callaghan Adrian Calles Diego Calles Lorna Ortiz-Calles and Earl Calles Stephen and Maria Calles Cathedral Basilica of St. Francis of Assisi Rob Coffland and Ellen Moore Hope and Edward Connors Nancy Sue Dimit Balbino and Flora Fernandez El Potrero Trading Post El Rancho de las Golondrinas Joel Goldfrank Kris Lajeskie Maggie Magalnick Diane and Ron Martinez Susan C. McGreevy Rey Montez—Montez Gallery Reine and Joe Moure Rio Grande, Inc. Susan and José Rojas Cynthia Savage Sarana Savage Ralph Sena Grace M. Servas David F. Setford Penelope Hunter-Stiebel Marta Weigle Jim and Cindy Williams Judy and Gordon Wilson Nancy Meem Wirth OUR PREVIEW JUDGES FOR 2017 Adult Judges: Nancy Sue Dimit—Adult Judging Coordinator Socorro Aragon Raymond Bal Joan Caballero Ray Hernández Durán, PhD Lolly Martin Youth Judges: Lorna Ortiz Calles—Youth Judging Coordinator Jed Foutz Patrick Pacheco, DDS Terri Lobato Vaisa MARKET GUIDE ACKNOWLEDGEMENTS

Altar Screen by Nicolas Otero 2016 Poster Award Winner Photography: Lynn Lown Cover Design: Anson Stevens-Bollen and Justin Gallegos Mayrant Market Guide Design: Natasha Rudolph SPECIAL THANKS TO OUR 2017 VOLUNTEERS