FUTURISM // GET EARTHED 1
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ALEX STREZLYN 3RD YEAR FASHION & TEXTILE STUDENT WINCHESTER SCHOOL OF ART
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Here, our first issue of FIBRE has been a great success and the whole team are proud to have produced an informative, interesting and beautiful source for Fashion & Textiles enthusiasts nationally. We started this journey as fashion students ourselves with a hunger for more up to date information on fabric technology and trends sourced globally and here, we have succeeded in producing this magazine that enriches the work of designers. Within this issue, we have collated research into eco-friendly fabric trends and futuristic technological breakthroughs within the fabric industry. Our agents have sourced job opportunities for young professionals and graduates looking for their own breakthrough into this industry and we also have included an interview with the head of Sveekery, a high-quality, sustainable and responsible eco-friendly brand based in Berlin. Green fashion, technological advances and inspiring new designers and textilesnproducers is precisely what epitomizes Fibre and we will continue to globally source this information 4that will keep us relevant well into the future. - Olivia Riley, Editor of Fibre
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RUTH ROSENBERG 3RD YEAR FASHION DESIGN STUDENT BIRMINGHAM CITY UNIVERSITY INSTAGRAM: RUTH_ROSENBEERG
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STRETCH
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GROWN MATERIALS 16
OVERCOMING FUTURE SUSTAINABLE CHALLENGES Creating materials out of natural resources, fibrous bark of the natural fig plant to develop such as bacteria, algae and agricultural resi- leather type products that are fully biodegradable. dues could help future sustainable challenges. Fruit waste is also an area with great potential for Two companies that have emerged in this new natural product development. development are Modern Medows and footwear designer Shamees Aden. Their surface Designers from rotterdam have been able to adapting Amoeba trainer is a conceptual pro- collect waste from markets to develop candy-like totype. It is derived from protocells that use bi- pieces of fruit fabric called Fruileather. otechnology to create a second skin around the foot without requiring slaughter of livestock. Additionally, Offset Warehouse have been able to use 100% banana to provide a less expensive Palm leather, by Tjeered Veenhoven is also an and more sustainable alternative to cotton and alternative material to animal based leathers. leather. Puma and Camper are already using The concept is based around the use of the these materials in accessories and footwear.
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INTERVIEW WITH ECO FASHION BRAND SVEEKERY Brand creator of Sveekery, Svetlana Sekerin, challenges us to discover and adopt a mentality of conscious elegance and transfer it into our own wardrobes. Maria Perrou’s interview with Sveltana Sekerin EFW: When and how did “Sveekery” begin? What lead you to create eco-fashion designs specifically? SS: The first idea for SVEEKERY to start my own label began in 2011, when I decided to go my own way and quit working for the conventional fashion industry – where sweat shops, child labour, poor wages and environmental damage through harmful and hazardous chemicals are the order of the day. For me it goes without saying that if I start my own company, it has to be in tune with my conscience. My wish is to make positive contribution business rather then conducting business at the expense of people, animal and nature. EFW: What materials do you prefer to use and why? SS: When I select the materials for SVEEKERY I am really strict and I do everything to find the fabric I need for my collection. The fabric should be of high quality, natural, sustainable and certified. In some cases, if the fabric is not or not yet GOTS certified, I ask the supplier for transparency of their supply chain. Transparency is very important for me, not only for materials, but also for manufacturing. On top of that I focus on European materials to ensure that the delivery distances are short and thus also CO2 emissions as low as possible. Because of my explicit expectations on the materials and because of a market niche, it took me 2.5 years to find a GOTS certified organic wool fabric for my business collection. This wool comes from Argentina, is weaved in Italy and is mulesing- free. In addition, I use organic cotton, linen, hemp and stinging nettle from Europe. I also use peace (non-violent) silk from India, where the silk worms are not cooked like in the conventional silk manufacturing process. The other materials I use, such as buttons are all natural, like ivory nut and shells, mostly GOTS certified and the zippers are free of nickel and chrome, made in Germany.
Image Copyright: Pascale Scerbo Sarro 22 Interview Written by Maria Perrou Sourced from www.sveekery.berlin/interview-with-eco-fashion-world/
Every collection has also some vegan styles and we offer some on request, for example, by only changing the buttons. I would love to find a suitable organic vegan fabric also for the classic suits collection.
3RD YEAR FASHION & TEXTILE STUDENT UINVERSITY OF SHEFFIELD
MEGAN TURNER
DEVIL IN THE DETAIL
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ISSUE ONE UK £12.99 MADE IN THE UK FASHION & TEXTILES
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