Brand Guidelines
Version 1.0 / February 2016
Mission Statement Neighborhood Housing Services of Southern Nevada (NHSSN) is a dedicated partnership of committed residents, business leaders and government representatives. The organization’s mission is to promote affordable rental housing, homeownership programs and neighborhood revitalization to targeted areas throughout Southern Nevada. NHSSN is proud to be the first NeighborWorks America organization in Nevada!
Our vision is to build better neighborhoods, block by block!
Table of
Content
01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19.
Creative Process Logo Specifications Logo Versions Logo Orientations Logo Variations Logo Sizes Typeface Typeface Color Palette Color Palette Letterhead / Stationery Signage / Billboard Image / Photo Image / Photo Image / Photo Image / Photo Social Media Merchandise / Misc. Restrictions / Misuse
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Creative Process
To goal is to create an abstract logo with the elements in mind: 1. The initial “NH�, which stands for Neighborhood Housing.
Neighborhood
Housing
Neighborhood Housing
Nevada
Neighborhood Housing Services of Southern Nevada
2. An abstract shape of a house. 3. Correlation to neighborhood, and unity.
Neighborhood Housing
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Logo Specifications
07 %
19 %
05 %
27 %
27 % 02 % 56 %
56 % 100 %
25 %
05 %
36 %
51 %
05 %
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Logo Versions
A condensed version without the bottom loop.
Two “H� with an outer circle which symbolize protection .
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Logo Orientations
Portrait
Landscape
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Logo Variations
Various color combinations on different backgrounds.
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Logo Sizes
Portrait
Landscape
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Typeface Main/Body
D
Tr ajan Regular
Pro
Alternat
Din BOLD
tive
10. 14. 10. 14.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
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Color Palette
C M Y K
000 000 000 030
R 188 G 190 B 192
Silver The silver color signals a time of reflection and a change of direction as it illuminates the way forward. It is also the Nevada's color. The Silver State.
This color is one of trust, honesty, loyalty, and sincere. It is also reliable, responsible, and inviting. Blue is a safe color - the most universally liked color of all.
Blue C M Y K
100 000 000 000
R 000 G 174 B 239
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Letterhead Stationery
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Signage Billboard
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Social Media Application
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Merchandise Misc.
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Restrictions Misuse
Do not alter the logo in any way. Do not animate, color, rotate, skew, or apply effects to the logo.
Don’t apply any effects.
Don’t rotate the logo.
Don’t skew the logo.
Don’t recolor the logo.
Do not separate the elements. Do not attempt to create the logo yourself, change the font, or alter the size or proportions.