Habitat Ranch Design by:
Nathan Nguyen
Introduction To design a logo that is simple, memorable, fitting, and versatile based on client’s needs.
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Sketches
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Color Palette The color orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow. Orange also representing strength.
Gray is an unemotional and neutral color. It is subdued, quiet and is used to balance out the color orange.
The color meaning of white is purity, innocence, wholeness and completion. In this situation, it is used to add contrast.
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Typeface LJ Design Studios Lidea / Bold This font is heavier and darker than regular type. It is used for emphasis on the word “Lion� in order for it to stand out from surrounding text. The font had also been modified to resemble a lion.
Habitat Ranch Other Body
Century Gothic / Bold Bold style was favored over regular style due to the fact that this is a lion ranch. It needs to be strong and powerful, but friendly as well.
Avenir / Roman A geometric sans serif with a human touch. It is modern and legible at very small sizes, an obvious choice print text.
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Black & White
Habitat Ranch 5
Final
Habitat Ranch
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Mock-Up
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Mock-Up
Habitat Ranch