UNIFY Brand Bible

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BRAND BIBLE

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CONTENTS CONTENTS BRAND INFO BRAND LOGO FONTS & TYPOGRAPHY PRINT IMAGERY SOCIAL MEDIA

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O F N I D N A BRAND INFO BR

FASHION IS LOOKED TO BE BY MANY THE HIGHEST FORM OF ART. IT IS DARING; IT IS EXPRESSIVE; IT IS POWERFUL; AND IT IS PACKED WITH A MESSAGE. UNIFY IS A PLATFORM FOR SHOWCASING SUCH WORK. AS A COHORT, THE ONE THING THAT UNIFIES US IS OUR AWARENESS AND HIGH REGARD OF WHAT FASHION CAN DO AND THE IMPACT IT HAS. THEREFORE, OUR MISSION IS TO GIVE EACH AND EVERY INDIVIDUAL FASHION DESIGNER AND PROFESSIONAL A MOUTHPIECE TO EXHIBIT THEIR OWN PROJECTS AS A HIGHLY-VALUED WORK OF FINE ART. A CHEF D’OEUVRE. WHILST 2020 HAS BEEN AN ISOLATING YEAR FOR MANY, THE DIGITAL WORLD HAS REUNITED US. WE CAN STAY CONNECTED, EVEN WHILST COCOONED IN THE COMFORTS OF OUR OWN HOMES. UNIFY IS A PIONEERING BRAND THAT RECOGNISES CYBER AS THE CHALLENGING FUTURE OF FASHION: AT ITS HEART IS TO AMALGAMATE NOT ONLY THE CLASHING MASTERPIECES OF ITS COHORT, BUT ALSO THE BATTLING WORLDS OF TRADITIONAL AND MODERN, AS THEY COME TO A HEAD IN THE NEXT DIGITALISED DECADE.

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ANCIENT HISTORY IS THE

FUTURE

MONE T'S MIST

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UNIFY IS BOLD. GRAFFIC. DIGITAL. THE THEME BEHIND THE BRAND IS THE BATTLE BETWEEN OLD AND NEW. THEREFORE, THE STYLE OF THE BRAND REFLECTS THIS WITH ITS JUXTAPOSING, LAYERED FONTS AND BRIGHT, JEWEL-TONED COLOUR PALETTE. THE BRAND IMAGE SHOULD COMMUNICATE ITS REBELLIOUS MESSAGE: UNIFYING THE UNIQUE.

PICCA

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CYBER AND CONNECTED 2020 IS THE YEAR THAT MANY HAVE VALUED THE IMPORTANCE OF INCLUSIVITY AND EMBRACING OTHER CULTURES. UNIFY’S MOTTO IS THE UMBRELLA TERM TO DO JUST THAT ON A PLATFORM THAT IS ACCESSIBLE TO ALL: CYBER AND CONNECTED.

O'KEE FF ORA E'S NGE

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YBER CONNECTED

CYBER CONNECTED

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CYBER CONNECTED

CYBER CONNECTED

CYBER CONNECTED

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IT REFLECTS THE CONCEPT OF NEON LIGHTING IN AN ANCIENT SPACE, SUCH AS A MUSEUM HALL, AND THE FASHION-GRAFFITIING OF BUSTS AND STATUES. IT TAKES INSPIRATION FROM NEON LETTERS, OPTICAL PATTERNS AND INCLUSIVITY. (**THE LOGO WILL INCLUDE THE LINK SYMBOL TO SHOW THIS**) THE CONTRAST BETWEEN THE ROUNDED, DRIPPING FONT AND THE MORE TRADITIONAL, SERIF FONT IS THERE TO ILLUMINATE HOW OLD AND NEW INFLUENCE AND CAN WORK HARMONIOUSLY ALONGSIDE ONE ANOTHER. THIS LOGO THUS REFLECTS THE ETHOS OF THE BRAND: DIFFERING STYLES, CLASHING COLOURS AND CONTRASTING DESIGNS CAN WORK TOGETHER UNDER THE SAME ROOF.

LOGO DO’S & DON’TS + THERE ARE THREE VARIATIONS OF THE LOGO, HOWEVER THE TRANSPARENCY BLEND CAN BE ALTERED WHEN OVERLAYING ONTO INSTAGRAM POSTS AND OTHER PROMOTIONAL MATERIAL.

+ THE LOGO ONLY USES THE ATHELAS, HEADLINEA AND A ATTACH GRAFFITI FONTS.

+ ALL OF SUCH PROMOTIONAL MATERIAL MUST HAVE THE LOGO PRESENT I.E. IN INSTAGRAM POSTS IT MUST BE IN BOTTOM LEFT CORNER.

+ DO NOT ALTER THE COLOURS OF THE LOGO AS THEY REFLECT THE PALETTE OF THE BRAND.

+ THE LOGO CAN BE RE-SCALED BUT FONTS AND PRINTS MUST REMAIN PROPORTIONATE.

+ EFFECTS MUST NOT BE ADDED TO IMAGERY POST-ADDING THE LOGO.

+ THE LOGO CAN ALSO BE SCREENPRINTED, HEATPRESSED OR EMBROIDERED ONTO MERCHANDISE - NOT HAND PAINTED.

LOGO BRAND BRAND LOGO

THE UNIFY LOGO IS INSPIRED BY THE THEME OF CLASHING TRADITIONAL WITH CONTEMPORARY.

S T N O F & FONTS & Y H P A R G O P Y T TYPOGRAPHY THE FONTS USED IN ANY UNIFY PROMOTIONAL PRODUCTS AND BRANDED MERCHANDISE, MUST BE INKEEPING WITH THE BRAND LOGO AND COLOUR PALETTE. THEREFORE, THE BRAND TITLE AND MAIN HEADINGS MUST ALWAYS BE IN THE A ATTACK GRAFFITI FONT, AND WHEN USED IN PUBLICATIONS, MUST BE OVERLAYED ON TOP OF THE HEADLINEA FONT. SUBHEADINGS AND KEYWORDS MUST ALSO BE IN THE HEADLINEA FONT, HOWEVER MUST BE PROPORTIONATELY SMALLER IN SIZE THAN THE HEADING. NEITHER THE A ATTACH GRAFFITI FONT OR THE HEADLINEA FONT MAY BE USED WITH UNDERLINING, ITALICS OR BOLDENED.

HEADINGS, BRAND TITLES AND SUBHEADINGS MUST REMAIN INKEEPING WITH THE BRAND’S COLOUR PALETTE; USING ONLY THE 5 KEY SHADES (MONET’S MIST, TURNER’S TEAL, PICASSO’S PINK, REMBRANDT’S RED AND O’KEEFFE’S ORANGE).

THEY MAY ALSO USE WHITE OR BLACK. PARAGRAPH AND INTERTEXTUAL HEADINGS MUST BE IN WHITE OR BLACK. WHEN USING THE HEADLINEA FONT FOR UNDERLAYING MAIN HEADINGS OR FOR SUBHEADINGS AND KEYWORDS, THE TRANSPARENCY MAY BE REDUCED TO 85%.

THE PARAGRAPH TEXT AND ANY SMALLER, INTERTEXTUAL HEADINGS MUST USE THE ATHELAS FONT IN BOLD. IT MAY NOT BE UNDERLINED OR ITALICISED. IT MUST BE CAPITALISED.

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DINGS MAIN HEADINGS MAIN HEA MAIN HEADINGS SUBHEADINGS & KEY WORDS INTERTEXTUAL HEADINGS PARAGRAPH

A ATTACK GRAFFITI FONT AVAILABLE FOR DOWNLOAD AT: https://www.dafont.com/a-attack-graffiti.font

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THE UNIFY PRINTS ARE THE ONLY ORIGINAL PRINTS THAT MAY BE USED IN THE PROMOTIONAL AND MERCHANDISED MATERIAL. THE PRINTS ARE INSPIRED

BY THE WGSN ‘CONNECTED’ SS22 TREND AND THE UNIFY COLOUR PALETTE. THEREFORE THE PATTERNS ARE MADE UP OF VARIOUS ABSTRACT MARKINGS

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AND OPTICAL PRINTS LAYERED ON TOP OF EACH OTHER, REFLECTING THE LAYERING INVOLVED IN THE BRAND LOGO AND FONTS. THE COLOURS ARE JEWEL, NEON TONES WITH OSCILLATING MOVEMENTS AND FLUCTUATING TRANSPARENCIES. THE PRINTS ARE TO BE USED IN THE LOGO AND ANY PROMOTIONAL MATERIAL AND PACKAGING. PRINTS 2 AND 8 ARE USED IN THE LOGO. PRINTS 1 AND 3 ARE TO BE USED FOR ANY TRANSPARENT PACKAGING, SUCH AS FOR THE PR PACKAGE RECYCLED PLASTIC BAG. PRINTS 4, 5/6 AND 7 ARE TO BE USED FOR THE RECYCLED PAPER PACKAGING AND ON THE UNDERSIDE OF ANY RECEIPTS. THE PRINTS MAY ALSO BE USED FOR A VARETY OF MERCHANDISED PRODUCTS, SUCH AS BADGES WITH THE LOGO ON, LOOKBOOKS, ZINES AND ANY PUBLISHED CAMPAIGN WORK I.E. VIDEOGRAPHY. THE COLOURS OF THE PRINTS CANNOT BE ALTERED AS

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MUST REMAIN INKEEPING WITH THE BRAND PALETTE. THE PRINTS MAY BE SCREENPRINTED AND HEATPRESSED ONTO FABRICS AND MAY BE EMBROIDERED WITH THE BRAND NAME OR LOGO. IN AN EXHIBITION SPACE, THE PRINTS WORK BEST AS BACKDROPS OR ACCENTS TO THE WORK AND MAY INSPIRE THE GRAFFITIING OF STATUES AND BUSTS, AS WELL AS ANY MAKEUP STYLING. IT IS IMPERATIVE THAT THEY ARE BRIGHTLY LIT, IDEALLY WITH CORRESPONDING NEON COLOURS SO AS TO REFLECT THE NEW MEETS OLD THEME. THEY ARE BOLDLY LAYERED, HOWEVER DO INTEND TO COMPLIMENT THE EXISTING ARCHITECTURE AND STRUCTURES OF A MORE TRADITIONAL SPACE.

T N I R P PRINT

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ORIGINAL FRESH AVANT-GARDE EXPERIMENTAL BOLD DARING VIBRANT REBELLIOUS

IMAGER

Y IMAGERY IN AN EVER-DIGITALISING INDUSTRY, UNIFY PRIORITISES THE EDITING OF ITS IMAGERY TO REMAIN INKEEPING OF THE BRAND AND ENSURE IT IS AS EYE-CATCHING AND IMPACTFUL AS POSSIBLE IN A WORLD SHIFTING TO ONLINE, THE COMPETITION IS HOTTING UP ON SOCIAL MEDIA PLATFORMS SUCH AS INSTAGRAM, YOUTUBE AND TIKTOK. THE IMAGERY THAT UNIFY USES INTENDS IT TO BE INNOVATIVE AS ITS COHORT ADAPT TO THESE CHALLENGES. NO LIVING MODELS WILL BE USED IN THE IMAGERY, WHICH OPENS UP A GAP TO BE COMPLETELY ORIGINAL, FRESH AND AVANT-GARDE IN THE WAYS ITS PRODUCTS ARE EXHIBITED, AS IF THEY WERE IN A MUSEUM OF ABSTRACT ART. THE THEME OF UNIFYING THE ANCIENT WORLD WITH THE MODERN WILL BE CENTRAL TO UNIFY’S IMAGERY AND EDITING. THE PHOTOGRAPHY AND FILMWORK ITSELF WILL BE EXPERIMENTAL, USING VARIOUS ANGLES AND BOLD LIGHTING TO ACHIEVE DARING RESULTS. THE EDITING PROCESS WILL FOLLOW SUIT AND ENSURE THE COLOURS OF THE LIGHTING AND STYLING REMAIN VIBRANT AND FIT WITH THE COLOUR PALETTE OF THE BRAND. VIBRANCY AND CONTRAST OF THE COLOURS AND LIGHTING IS A PRIORITY, HOWEVER SOCIAL MEDIA FILTERS ARE TO BE AVOIDED IN ORDER TO PRESERVE THE COLOURS. ALL IMAGERY MUST BE BRANDED WITH THE LOGO/WATERMARKED. FILMWORK AND PHOTOGRAPHY MAY ALSO BE OVERLAYED WITH THE A ATTACK GRAFFITI FONT WITH THE TRANSPARENCY LOW TO BE INKEEPING WITH THE GRAFFITI THEME.

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SOCIAL MEDIA MEDIA UNIFY’S SOCIAL MEDIA PRESENCE IS EXTREMELY IMPORTANT AS ITS TARGET AUDIENCE IS YOUNG FASHION PROFESSIONALS. INSTAGRAM IS THE PREFERRED MEDIA FOR THIS AUDIENCE AND SO WILL BE USED FOR COMMUNICATING THE BRAND. POSTS WILL BE SCHEDULED TO AVOID MISSING PEAK TRAFFIC PERIODS ON THE SITE AND THE UNIFY INSTAGRAM PAGE WILL BE UPDATED AT LEAST ONCE DAILY WITH BEHIND THE SCENES IMAGERY, FOOTAGE AND TEASERS TO ENTICE ITS AUDIENCE AND REFLECT THE BRAND ETHOS OF INCLUSIVITY AND CONNECTION. THEREFORE, CAPTIONS, POSTS AND QUOTES WILL BE ORIGINAL AND INKEEPING WITH THE BRAND’S INFORMAL, FRIENDLY YET REBELLIOUS VOICE. THE PEAK TIMES IN WHICH UNIFY WILL SCHEDULE ITS POSTS ARE BETWEEN 11AM1PM AND 6PM-9PM. THIS IS WHEN THERE IS THE MOST TRAFFIC ON THE APP. HASHTAGS WILL ALSO BE USED FOR EFFECT TO REACH A WIDER AUDIENCE. INSTAGRAM STORIES WILL BE UPDATED AT LEAST 3 TIMES A DAY WITH FOOTAGE AND WILL BE PLACED INTO A HIGHLIGHTS REEL OF EACH INDIVIDUAL DESIGNER.

UNIFY WILL ALSO HAVE A CORRESPONDING WEBSITE WHICH WILL BE ADVERTISED ON THE INSTAGRAM PAGE; THE LINK WILL FEATURE IN ITS BIO AND FOLLOWERS WILL BE ENCOURAGED TO VIEW THE WEBSITE’S BLOG AND SHOP, WHERE THEY CAN BUY BRANDED MERCHANDISE. BLOG POSTS AND MERCHANDISE WILL BE RELEVANT TO THE DESIGNER’S WORK.

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INSTAGRAM POSTS

TO FOLLOW & TAG

HASHTAGS #

+ INFO/TEASERS RELATING TO THE EVENT

+ UNIFY MEMBERS’ PROFESSIONAL INSTAGRAM ACCOUNTS

+ UNIFY

+ BEHIND THE SCENES IMAGERY/FOOTAGE + TOILING PROCESS + FASHION SKETCHES/ ILLUSTRATIONS + CADS + MOOD BOARDS & TREND RESEARCH BOARDS + INTERVIEWS/QUOTES FROM THE COHORT

+ GRADUATE FASHION WEEK (@OFFICIALGFW) + INFLUENTIAL FASHION STUDENTS/GRADUATES + MUST ALWAYS TAG THE INDIVIDUAL DESIGNER/ PHOTOGRAPHER/ARTIST IN EACH POST

+ CYBERANDCONNECTED +UNIFYINGTHEUNIQUE + GRADUATEFASHION + GRADUATEFASHIONWEEK + FASHIONDESIGNSTUDENT + TAGYOURTALENT + (OTHER RELEVANT HASHTAGS FOR THE IMAGE)

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UUNIFY N I FY UNIFY

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**LINK TO INSTAGRAM** **LINK TO WEBSITE** **CONTACT EMAIL**

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