N A T HALIE
GRATAS
FR E N CH G IRL
ORGANICS
Lumiere Rose
V I C T ORIA
WATTERSON
LumierRose e
A ca ps u l e c olle c t ion emu l ati n g th e cl assi c sty le o f t h e fre nc h woma n. A n e x t ension of t he ski n care l i n e “Fren ch Gi rl Org a n ics� Lu m ie re R o se is a 1 0 pi ece co l l ecti o n co n si sti n g o f simp le, s ta ple pie c e s t hat re p resen t el eg an ce an d style. Fo r F/ W 2019.
FR E NCH G IRL
ORGANICS
Inspired by the mystique of the French avant garde, FRENCH GIRL ORGANICS draws luxury into the mode r n a g e . P l a y f u l , C l e v e r, a n d Daring, French Girl approaches her self-care ritual with an eye for conscious consumption and plant-based ingredients.
French Girl products are all natural and earth-friendl y, m a d e f r o m l o c a l l y s o u r c e d i n g r e d i e n t s o n a S e a t t l e farmstead.
F R E N CH G IRL
ORGANICS
MOOD BOARD
“The French Girl Customer”... Women aged 18-45 Financially Stable with a disposable income Sophisticated, Chic On trend, but unique style Lives in a metropolitan city Flexible and savvy profession
CUSTOMER PROFILE
COLOR PALETTE
Lumiere Rose
COLLECTION LINE-UP
Structured Blazer Cost : $53.61 Retail: $150
Long Structured Pant Cost : $45.06 Retail: $90
Women’s Coat Dress Cost : $38.21 Retail: $90
Slouchy Sweater Cost : $51.02 Retail: $80
Flare Bottoms Cost : $53.10 Retail: $95
Fuzzy Trim Jacket Cost : $96.74 Retail: $150
Bustier Ruffle Cost : $33.20 Retail: $50
Slip Cami Dress Cost : $24.20 Retail: $45
Parachute Dress Cost : $50.40 Retail: $95
Biker Shorts Cost : $27.95 Retail: $70
LINE LIST
Olive Green Heavy Cotton 100% Cotton
Cotton Voile 100% Cotton
Light Blue Denim 100% Cotton
Gray Lilac Polyester 100% Polyester
Gray Windopane Wool 100% Wool
Sunflower Wool 60% Viscose 40% Wool
Olive Stretch Cotton Twill 98% Cotton 2% Spandex
Nude Jersey 92% Polyester 8% Spandex
FABRIC COLLECTION
eth ic al l y ma d e all o rg a n i c ve g an ou r c lo th e s a re susta i n abl e an d re c yc l a b l e, j ust l i ke the Fre n c h G i r l p ro d ucts.
SPECIAL FEATURES
Sizes (Small-XXlarge) 10 pieces total Price range: $50-$170 Products include: Dresses Sweaters Pants Basics Outerwear Products that fall in line with the aesthetic and values of the French Girl Organics, with high quality fabrics and stylish pieces.
SCOPE AND SIZE
Launched in 2008 by Gwyneth Paltrow health, fitness, psyche, Women’s apparel Price range: $17.00-$4,320.00 Products: dresses, tops, sweaters, jackets and coats, denim, activewear, pants, skirts, jumpsuits, shorts, swim
COMPETITOR 1
Ethical, source the finest materials, share the true cost “Radical Transparency” Price range: $25-$235 Products: women’s and men’s tops, bottoms, outerwear, accessories.
COMPETITOR 2
Founded on the belief that we need to be mindful of our connection to the earth Price Range: $70-$3,495 Products: men’s and women’s, outerwear, pants, tops, yoga, beauty & Wellness
COMPETITOR 3
Style Number FGO1 FGO2 FGO3 FGO4 FGO5 FGO6 FGO7 FGO8 FGO9 FGO10 Totals
Item Description % to Total Total Units Average Monthly Units Long Parachute Dress 11% 5000 415 Fuzzy Trim Jacket 9% 4000 332 Slip Cami Dress 13% 6000 500 Bustier Ruffle Top 9% 4000 332 Long Structured Pants 9% 4000 332 Structured Blazer 10% 4500 375 Fitted Biker Shorts 9% 4000 332 Slouchy Sweater 11% 5000 415 Flare Bottoms 11% 5000 415 Coat Dress 11% 5000 415 100% 46500 3863
Retail per Unit Cost per Unit Total Cost Total Margin Markup $ 95.00 $ 50.40 $ 252,000.00 $ 475,000.00 47% $ 150.00 $ 96.74 $ 386,960.00 $ 600,000.00 36% $ 45.00 $ 24.20 $ 145,200.00 $ 270,000.00 46% $ 50.00 $ 33.20 $ 132,800.00 $ 200,000.00 34% $ 90.00 $ 45.06 $ 180,240.00 $ 360,000.00 50% $ 150.00 $ 53.61 $ 241,245.00 $ 675,000.00 64% $ 70.00 $ 27.95 $ 111,800.00 $ 280,000.00 60% $ 80.00 $ 51.02 $ 255,100.00 $ 400,000.00 36% $ 95.00 $ 53.10 $ 265,500.00 $ 475,000.00 44% $ 90.00 $ 38.21 $ 191,050.00 $ 450,000.00 58% $ 915.00 $ 473.49 $ 2,161,895.00 $ 4,185,000.00 474%
UNIT ASSORTMENT PLAN
Kind Chan Enterprises Limited Location: Hong Kong Employees: 11-50 Total Annual Revenue: $2.5 Mil-$5 Mil
MANUFACTURER
TIME AND ACTION CAL.
Long Parachute Dress: $ 475,000.00
Slip Cami Dress: $ 22,500.00
Fuzzy Trim Jacket: $ 600,000.00
Bustier Ruffle Top: $ 16,600.00
Slip Cami Dress: $ 270,000.00
Long Structured Pants: $ 29,880.00
Bustier Ruffle Top: $ 200,000.00
Structured Blazer: $ 56,250.00
Long Structured Pants: $ 360,000.00
Fitted Biker Shorts: $ 23,240.00
Structured Blazer: $ 675,000.00
Slouchy Sweater: $ 33,200.00
Fitted Biker Shorts: $ 280,000.00
Flare Bottoms: $ 39,425.00
Slouchy Sweater: $ 400,000.00
Coat Dress: $ 37,350.00
Flare Bottoms: $ 475,000.00
Average Monthly Total Sales Plan: $ 34,767.00
Coat Dress: $ 450,000.00 Average Margin Plan: $ 418,500.00
SALES PLAN & AVG. MARGIN
Made from recycled paper 100% biodegrable eco-friendly
BRANDING- PACKAGING
BRANDING-TWITTER
BRANDING-INSTAGRAM
BRANDING-EDITORIALS
Brick and Mor tar in Seattle, Washington showcasing LUMIERE ROSE aswell as Fre nch Girl Organics skin-care line.
BRANDING-WINDOW DISPLAY
BRANDING- ADS
LUMIERE ROSE LAUNCH PARTY Location: Upper East Side, Anthropologie When: 8.1.19 Budget: $45,000 From 11am-3pm, French Girl Organics customers will get a sneak peek into the brands first ever capsule collection “Lumiere Rose”.
LAUNCH EVENT
The Event will be held at the Anthropologie in the Upper East Side of New York City. Information and invitations about the event will be sent out through email to loyal subscribers, and posted on social media. The event can hold up to 300 people, so once all invitations have been sent out guests will get access to the event app.
LAUNCH EVENT
The Event will be held at the Anthropologie in the Upper East Side of New York City. Guests will have the opportunity to browse all the pieces of the collection, buy in store, or order online. Along with purchase, guests will recieve a goody bag with 4 of “French Girls� top selling items that also inspired the collection.
LAUNCH EVENT
There will be all organic Hors d’ouevre, as well as french inspired cuisine and drinks. There will be a facial bar where guests can get free facials using all “French Girl Organics” products. Coffee bar, for refreshments
Bon Appetit!
LAUNCH EVENT
PRODUCT PROCESS
PRODUCT PROCESS
THANK YOU!
FA S M 3 10 FI NA L