Fasm branding project 01

Page 1

Oscar Betancur

FASM 210

Fall 2017



Table of Contents 6

Statement 9

Keywords 12

Sketches 18

Exploration 24

Drafts 30

Color Studies Finals

34



Table of Contents Statement Keywords Sketches Exploration Drafts Color Studies Finals


STATEMENT to evoke a sense of simplicity with a modern and chic aesthetic.



Table of Contents Statement Keywords Sketches Exploration Drafts Color Studies Finals


Chic Delicate Modern timeless



Table of Contents Statement Keywords Sketches Exploration Drafts Color Studies Finals


100 preliminary sketches


12 final sketches


12 digitalized sketches


Top 4 sketches



Table of Contents Statement Keywords Sketches Exploration Drafts Color Studies Finals


Logo Inspiration


Business Card and letterhead inspiration


Resume Inspiration


Font Inspiration



Table of Contents Statement Keywords Sketches Exploration Drafts Color Studies Finals


786 230 6051

natiloo321@yahoo.com

nathaliegratas.com

786 230 6051

natiloo321@yahoo.com

nathaliegratas.com

786 230 6051

natiloo321@yahoo.com

nathaliegratas.com

786 230 6051 natiloo321@yahoo.com nathaliegratas.com

786 230 6051

natiloo321@yahoo.com

nathaliegratas.com

786 230 6051 natiloo321@yahoo.com nathaliegratas.com

786 230 6051 natiloo321@yahoo.com

786 230 6051 natiloo321@yahoo.com nathaliegratas.com

nathaliegratas.com

786 230 6051

natiloo321@yahoo.com

nathaliegratas.com

Business Card drafts


786 230 6051

!

natiloo321@yahoo.com

786 230 6051

nathaliegratas.com

1137 East 42nd St. Savannah, GA 31404 786 230 6051 natiloo321@yahoo.com

September 24th, 2017

ABC Managing group Title Company Address City, State, Zip Code

ABC Managing group Title Company Address City, State, Zip Code

Dear Mr./Ms. LastName,

Dear Mr./Ms. LastName,

I am very interested in the open marketing position with ABC Marketing Group. I believe that my education and employment experiences make me an ideal candidate for the position.

I am very interested in the open marketing position with ABC Marketing Group. I believe that my education and employment experiences make me an ideal candidate for the position.

During my tenure at XYZ College, I developed a passion for marketing and public relations. I have sought out multiple opportunities to develop my marketing skil s. For example, last summer, I interned at the National Sculpture Society in New York City. My position entailed developing web pages and slideshows publicizing the success of the society's artists. I was able to utilize my web authoring skil s to assist the organization in their goal to promote sculpture.

During my tenure at XYZ College, I developed a passion for marketing and public relations. I have sought out multiple opportunities to develop my marketing skil s. For example, last summer, I interned at the National Sculpture Society in New York City. My position entailed developing web pages and slideshows publicizing the success of the society's artists. I was able to utilize my web authoring skil s to assist the organization in their goal to promote sculpture.

As an assistant at XYZ College’s career services office, I am responsible for updating information on alumni, career advisors, and companies who publicize internships with our office. This involves heavy calling during my shifts at the office. In addition to calling, I also email clientele. This calls for me to employ interpersonal skil s to communicate with clients effectively.

As an assistant at XYZ College’s career services office, I am responsible for updating information on alumni, career advisors, and companies who publicize internships with our office. This involves heavy calling during my shifts at the office. In addition to calling, I also email clientele. This calls for me to employ interpersonal skil s to communicate with clients effectively.

Due to my strong communication skil s, I have been given even more responsibilities. For example, I now publicize all career services events via multiple social media platforms.

Due to my strong communication skil s, I have been given even more responsibilities. For example, I now publicize all career services events via multiple social media platforms.

I believe that my experiences in marketing and my interpersonal skil s make me a prime candidate for this position. I am a diligent worker, and passionate about my work. I wil be a valuable asset to your company and wil use this as an opportunity to grow and further the development of my marketing skil set.

I believe that my experiences in marketing and my interpersonal skil s make me a prime candidate for this position. I am a diligent worker, and passionate about my work. I wil be a valuable asset to your company and wil use this as an opportunity to grow and further the development of my marketing skil set.

Thank you very much for considering my application for candidacy. I wil follow up within a week to confirm that all of my materials were received and hopefully set up an interview time.

Thank you very much for considering my application for candidacy. I wil follow up within a week to confirm that all of my materials were received and hopefully set up an interview time.

Best Regards,

Best Regards,

Nathalie Gratas

Nathalie Gratas

!

!

natiloo321@yahoo.com

nathaliegratas.com 786 230 6051

1137 East 42nd St. Savannah, GA 31404 786 230 6051 natiloo321@yahoo.com

!

natiloo321@yahoo.com

nathaliegratas.com

1137 East 42nd St. Savannah, GA 31404 786 230 6051 natiloo321@yahoo.com

September 24th, 2017

786 230 6051

!

natiloo321@yahoo.com

!

nathaliegratas.com

1137 East 42nd St. Savannah, GA 31404 786 230 6051 natiloo321@yahoo.com

September 24th, 2017

September 24th, 2017

ABC Managing group Title Company Address City, State, Zip Code

ABC Managing group Title Company Address City, State, Zip Code

Dear Mr./Ms. LastName,

Dear Mr./Ms. LastName,

I am very interested in the open marketing position with ABC Marketing Group. I believe that my education and employment experiences make me an ideal candidate for the position.

I am very interested in the open marketing position with ABC Marketing Group. I believe that my education and employment experiences make me an ideal candidate for the position.

During my tenure at XYZ College, I developed a passion for marketing and public relations. I have sought out multiple opportunities to develop my marketing skills. For example, last summer, I interned at the National Sculpture Society in New York City. My position entailed developing web pages and slideshows publicizing the success of the society's artists. I was able to utilize my web authoring skills to assist the organization in their goal to promote sculpture.

During my tenure at XYZ College, I developed a passion for marketing and public relations. I have sought out multiple opportunities to develop my marketing skills. For example, last summer, I interned at the National Sculpture Society in New York City. My position entailed developing web pages and slideshows publicizing the success of the society's artists. I was able to utilize my web authoring skills to assist the organization in their goal to promote sculpture. As an assistant at XYZ College’s career services office, I am responsible for updating information on alumni, career advisors, and companies who publicize internships with our office. This involves heavy calling during my shifts at the office. In addition to calling, I also email clientele. This calls for me to employ interpersonal skills to communicate with clients effectively.

As an assistant at XYZ College’s career services office, I am responsible for updating information on alumni, career advisors, and companies who publicize internships with our office. This involves heavy calling during my shifts at the office. In addition to calling, I also email clientele. This calls for me to employ interpersonal skills to communicate with clients effectively.

Due to my strong communication skills, I have been given even more responsibilities. For example, I now publicize all career services events via multiple social media platforms.

Due to my strong communication skills, I have been given even more responsibilities. For example, I now publicize all career services events via multiple social media platforms.

I believe that my experiences in marketing and my interpersonal skills make me a prime candidate for this position. I am a diligent worker, and passionate about my work. I will be a valuable asset to your company and will use this as an opportunity to grow and further the development of my marketing skill set.

I believe that my experiences in marketing and my interpersonal skills make me a prime candidate for this position. I am a diligent worker, and passionate about my work. I will be a valuable asset to your company and will use this as an opportunity to grow and further the development of my marketing skill set.

Thank you very much for considering my application for candidacy. I will follow up within a week to confirm that all of my materials were received and hopefully set up an interview time.

Thank you very much for considering my application for candidacy. I will follow up within a week to confirm that all of my materials were received and hopefully set up an interview time.

Best Regards,

Best Regards,

Nathalie Gratas

Nathalie Gratas

!

!

Letterhead/Cover Letter Drafts


786 230 6051

!

natiloo321@yahoo.com

Skills

Experience

Software proficiency with Microsoft Office (Word, Powerpoint, Excel).

PBA, New York City- Summer Intern

Study Abroad: certificate of completion at the Universidad Pontifica de Salamanca in Spain

Aug 2017- now

Education

Savannah College of Art and Design, Atlanta

SCAD FASH Museum- “Nature Shoes” Chosen to be exhbited in “Shoes: Pleasure and Pain” exhibit.

Skills Familiar with Adobe Suite (Illustrator and Photoshop) Firm grasp of 2-D and 3-D Design.

Awards Raider Pride Award Study Abroad: certificate of completion at the Universidad Pontifica de Salamanca in Spain Spanish National Honor Society

Languages Fluencies: English, Spanish

!

Projects Balloon Blowing Bubbles- Color Theory Project Submitted and accepted to Children’s Museum Atlanta SCAD FASH Museum- “Nature Shoes” Chosen to be exhbited in “Shoes: Pleasure and Pain” exhibit.

!

Experience

Software proficiency with Microsoft Office (Word, Powerpoint, Excel).

June 2015-July 2015 Answer telephones and give information to callers, take messages, or transfer calls to appropiate individuals.

Familiar with Adobe Suite (Illustrator and Photoshop) Firm grasp of 2-D and 3-D Design.

Set up and manage paper or electronic filing systems, recording information, updating paperwork, or maintaining documents, such as attendance records, correspondence, or other material.

Awards

Deliver samples for new project, pick up materials for new projects.

Raider Pride Award Study Abroad: certificate of completion at the Universidad Pontifica de Salamanca in Spain

SCAD, Atlanta- Senior collection fit model/SCAD Fashion Show Model Jan 2017-May 2017 Attend fittings and critiques for annual SCAD Fashion show.

Spanish National Honor Society

Meet with professors of fashion at SCAD and learn about the fashion design and marketing industries.

Languages

Trained as a professional model, walked in SCAD FASH annual show. Savannah, GA- The Impeccable Pig, Sales Associate Aug 2017- now

Education Savannah College of Art and Design, Atlanta Bachelor of Fine Arts, Fashion Marketing and Management

!

Fluencies: English, Spanish

!

Projects Balloon Blowing Bubbles- Color Theory Project Submitted and accepted to Children’s Museum Atlanta SCAD FASH Museum- “Nature Shoes” Chosen to be exhbited in “Shoes: Pleasure and Pain” exhibit.

!

Projects Balloon Blowing Bubbles- Color Theory Project Submitted and accepted to Children’s Museum Atlanta SCAD FASH Museum- “Nature Shoes” Chosen to be exhbited in “Shoes: Pleasure and Pain” exhibit.

nathaliegratas.com

Experience PBA, New York City- Summer Intern

June 2015-July 2015 Answer telephones and give information to callers, take messages, or transfer calls to appropiate individuals. Set up and manage paper or electronic filing systems, recording information, updating paperwork, or maintaining documents, such as attendance records, correspondence, or other material. Deliver samples for new project, pick up materials for new projects.

SCAD, Atlanta- Senior collection fit model/SCAD Fashion Show Model Jan 2017-May 2017 Attend fittings and critiques for annual SCAD Fashion show.

Meet with professors of fashion at SCAD and learn about the fashion design and marketing industries. Trained as a professional model, walked in SCAD FASH annual show. Savannah, GA- The Impeccable Pig, Sales Associate Aug 2017- now

Education Savannah College of Art and Design, Atlanta Bachelor of Fine Arts, Fashion Marketing and Management

Bachelor of Fine Arts, Fashion Marketing and Management

natiloo321@yahoo.com

Skills

PBA, New York City- Summer Intern

Spanish National Honor Society

Fluencies: English, Spanish

Savannah, GA- The Impeccable Pig, Sales Associate

Balloon Blowing Bubbles- Color Theory Project Submitted and accepted to Children’s Museum Atlanta

Software proficiency with Microsoft Office (Word, Powerpoint, Excel).

Study Abroad: certificate of completion at the Universidad Pontifica de Salamanca in Spain

Languages

Trained as a professional model, walked in SCAD FASH annual show.

Projects

786 230 6051

Raider Pride Award

Meet with professors of fashion at SCAD and learn about the fashion design and marketing industries.

Fluencies: English, Spanish

nathaliegratas.com

Awards

Jan 2017-May 2017 Attend fittings and critiques for annual SCAD Fashion show.

Languages

!

Familiar with Adobe Suite (Illustrator and Photoshop) Firm grasp of 2-D and 3-D Design.

SCAD, Atlanta- Senior collection fit model/SCAD Fashion Show Model

Spanish National Honor Society

natiloo321@yahoo.com

Software proficiency with Microsoft Office (Word, Powerpoint, Excel).

Deliver samples for new project, pick up materials for new projects.

Raider Pride Award

!

natiloo321@yahoo.com

Skills

Set up and manage paper or electronic filing systems, recording information, updating paperwork, or maintaining documents, such as attendance records, correspondence, or other material.

Awards

786 230 6051

786 230 6051

June 2015-July 2015 Answer telephones and give information to callers, take messages, or transfer calls to appropiate individuals.

Familiar with Adobe Suite (Illustrator and Photoshop) Firm grasp of 2-D and 3-D Design.

!

nathaliegratas.com

nathaliegratas.com

Experience PBA, New York City- Summer Intern

June 2015-July 2015 Answer telephones and give information to callers, take messages, or transfer calls to appropiate individuals. Set up and manage paper or electronic filing systems, recording information, updating paperwork, or maintaining documents, such as attendance records, correspondence, or other material. Deliver samples for new project, pick up materials for new projects.

SCAD, Atlanta- Senior collection fit model/SCAD Fashion Show Model Jan 2017-May 2017 Attend fittings and critiques for annual SCAD Fashion show.

Meet with professors of fashion at SCAD and learn about the fashion design and marketing industries. Trained as a professional model, walked in SCAD FASH annual show. Savannah, GA- The Impeccable Pig, Sales Associate Aug 2017- now

Education Savannah College of Art and Design, Atlanta Bachelor of Fine Arts, Fashion Marketing and Management

Resume Drafts


786 230 6051

natiloo321@yahoo.com

nathaliegratas.com

786 230 6051 natiloo321@yahoo.com nathaliegratas.com

786 230 6051 natiloo321@yahoo.com nathaliegratas.com

786 230 6051

786 230 6051

natiloo321@yahoo.com

natiloo321@yahoo.com

nathaliegratas.com

nathaliegratas.com

786 230 6051

natiloo321@yahoo.com

nathaliegratas.com

E-mail signature drafts



Table of Contents Statement Keywords Sketches Exploration Drafts Color Studies Finals


Top 4 color schemes


Final color schemes



Table of Contents Statement Keywords Sketches Exploration Drafts Color Studies Finals


Final Logo


786 230 6051

!

natiloo321@yahoo.com

Software proficiency with Microsoft Office (Word, Powerpoint, Excel).

Anthropologie 38 Montgomery St Savannah, GA 31404

Set up and manage paper or electronic filing systems, recording information, updating paperwork, or maintaining documents, such as attendance records, correspondence, or other material.

Awards

Dear Mr/Mrs. ___________,

Deliver samples for new project, pick up materials for new projects.

Study Abroad: certificate of completion at the Universidad Pontifica de Salamanca in Spain

I recently saw an opening for a job at your Savannah location for the position as sales associate and I am very interested in the position.

SCAD, AtlantaSenior collection fit model/SCAD Fashion Show Model

Spanish National Honor Society

Anthropologie is one of my favorite clothing stores and I would love to be apart of your sales team and learn all about the company as well as gain experience in the field. I am also a huge fan of URBN Inc. and love the overall message and aesthetic the company portrays. I am currently a fashion merchandising student at SCAD and I also am currently working at a clothing boutique in Savannah called “The Impeccable Pig”, which is allowing me to gain experience in the retail business.

Jan 2017-May 2017 Attend fittings and critiques for annual SCAD Fashion show.

Languages

Meet with professors of fashion at SCAD and learn about the fashion design and marketing industries.

Fluencies: English, Spanish

Trained as a professional model, walked in SCAD FASH annual show.

Projects Balloon Blowing Bubbles- Color Theory Project Submitted and accepted to Children’s Museum Atlanta

Savannah, GA- The Impeccable Pig, Sales Associate Aug 2017- now

Education Savannah College of Art and Design, Atlanta Bachelor of Fine Arts, Fashion Marketing and Management

nathaliegratas.com

September 27, 2017

June 2015-July 2015 Answer telephones and give information to callers, take messages, or transfer calls to appropiate individuals.

Raider Pride Award

!

natiloo321@yahoo.com

1137 E. 42nd St Savannah, Ga 31404

PBA, New York City- Summer Intern

Familiar with Adobe Suite (Illustrator and Photoshop) Firm grasp of 2-D and 3-D Design.

SCAD FASH Museum- “Nature Shoes” Chosen to be exhbited in “Shoes: Pleasure and Pain” exhibit.

786 230 6051

Experience

Skills

!

nathaliegratas.com

!

Attached is my resume and I would love to come in for an interview and talk more about the position and possibly joining the Anthropolgie team. I am free Mondays and Wednesdays before 2pm and free Tuesdays and Thursdays after 11am aswell as most weekends, so feel free to contact me about any availabilty at any of those times. Thank you again for reaching out to me and allowing me to apply for this incredible opportunity. Sincerely, Nathalie Gratas

Final Resume and Cover Letter


786 230 6051

!

natiloo321@yahoo.com

nathaliegratas.com

786 230 6051

!

natiloo321@yahoo.com

786 230 6051

natiloo321@yahoo.com

nathaliegratas.com

nathaliegratas.com

Final Business Card, letterhead and email sig






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