Gibson style guide by nathan burazer

Graphic Standard Style Guide

GIBSON GRAPHIC STANDARD STYLE GUIDE Table Of Contents Introduction and General Standards..............................................................................................................

Logo Guidelines...........................................................................................................................................

Size and Space Requirements......................................................................................................................

Color Specifications.....................................................................................................................................

Color Usage................................................................................................................................................

Accent Color Usage.....................................................................................................................................

Typographic Standards.................................................................................................................................

Corporate Stationary Guidelines.................................................................................................................... 8 - 20 Special Applications…………………………………………………………………………………………………………

Trademark Registration………………………………………………………………………………………………………

INTRODUCTION AND GENERAL STANDARDS: USE OF THIS MANUAL General Terms Related to Guitars…………………………………………………………………………………………….

INTRODUCTION AND GENERAL STANDARDS: USE OF THIS MANUAL

The objective of this Graphic Standards Style Guide is to provide standards of usage for the Gibson Corporate Logo. A corporate logo symbolizes a companyâ&#x20AC;&#x2122;s strength, confidence, promise of quality and competence. Proper treatment of a corporate logo ensures that it will be recognized amid communications clutter. Graphic standards are a visual expression of our Company, and serve as the foundation for our overall communications strategy. A well-managed Graphic Standards program provides a consistent message and image. It is extremely important that these standards be followed precisely to maintain the uniformity of presentation necessary for successful promotional and sales efforts. Do not deviate, under any conditions, from the standards set forth in this Guide. This Guide outlines the core elements of logo usage and how to apply them to printed and promotional materials. Possession of this Graphic Standards Style Guide does not relieve the holder from the responsibility of obtaining corporate approval. Items of any kind that bear a Gibson logo may not be produced prior to approval by the Creative Services Department at creativeservices@gibson.com. There are no exceptions to this procedure. Every employee is responsible for helping to make the Companyâ&#x20AC;&#x2122;s communications strategy a success. Please contact the Creative Services Department if you have questions about the policies or standards in this manual.

creativeservices@gibson.com

LOGO GUIDELINES

NEVER remove any element form the original logo artwork (e.g., register mark, etc.). NEVER distort the logo (i.e., never condense or extend the logo, or make it bolder or thinner). Logo MUST remain proportionate to the original artwork at all times. NEVER modify any of the letter forms. NEVER reproduce the logo in an unauthorized color or on a background color that is not an authorized color. NEVER use the logo in conjunction with any other logo unless approved by Creative Services. NEVER use the logo as headline type. NEVER reproduce the logo over a complicated or patterned background. NEVER surround the logo with another shape that could form a different mark. NEVER use a drop shadow with the logo. NEVER rotate the logo on the horizontal. Logo must be angled as designed. No other rotation of the angle of the logo will be acceptable. Refer to page 3 on size and space requirements for visual representation. NEVER alter the proportion between the logo and any associated typography. NEVER use the â&#x20AC;&#x153;Mother-of-Pearlâ&#x20AC;? logo application on a white background. This logo must be used on a dark background. The Gibson corporate logo guidelines apply whether the logo is reproduced in color, reversed to white or in black only. In addition, the relative size proportions and positioning of these logo elements must always remain constant. Never attempt to recreate this logo. Corporate logos can be secured by going online to our website, www.gibson.com/press or contact the Creative Services Department at creativeservices@gibson.com. if disks are needed. creativeservices@gibson.com

SIZE AND SPACE

SPACE SPACE

CLEAR

Clear space around logo must be at least 1/2 the height of the letter â&#x20AC;&#x153;Gâ&#x20AC;? in the Gibson logo o

17.9

90o

The clear space must equal 1/2 (or more) of the height of the Gibson logo. Never allow any other elements within the clear space.

CLEAR

The Gibson logo should never be reproduced in a size smaller than 3/4" in horizontal length. Exceptions must be approved by the Creative Services Department. For maximum impact and clarity, an area of clear space must be maintained around the Gibson logo. This clear space provides a protective area surrounding the logo within which no other graphic elements such as typography, pictures, art or borders may intrude.

SPACE

/4"

The minimum size of the Gibson logo is 3/4" in horizontal length

creativeservices@gibson.com

COLOR SPECIFICATIONS

Primary Colors The Gibson color palette consists of primarily of Black and White with the option of a four color process “Mother-of-Pearl” background fill to be used for special applications for emphasis. It must never be reproduced on a background of White. “Mother-of-Pearl” logo must be used on a dark background to be acceptable. When printing one-color, PANTONE® Black is to be used. When printing four-color process, a rich black must be used. The rich black color is made up out of the fourcolor process. The following is the CMYK, (C=Cyan, M=Magenta, Y=Yellow, K=Black), breakdown that will assure the rich black prints properly: C: 30%, M: 20%, Y: 20%, K: 100%.

One-Color Logo Pantone® Black

Rich Black Four-Color Process C: 30%, M: 20%, Y: 20%, K: 100% 4-C Process Color “Mother-of-Pearl”

The “Mother-of-Pearl” background fill logo is made up out of four color process and must not be altered from the original logo. No other color options will be allowed unless approved by the Creative Services Department. 100% White

Secondary Colors The secondary color palette consists of one primary color: PANTONE® 8181C Metallic Blue-Silver. PANTONE® 8181C can be used for a color accent with fonts or color bars for emphasis. When using a four-color process match of PANTONE® 8181C, the following CMYK breakdown must be used. C: 50%, M: 25%, Y: 0%, K: 15%. The colors shown throughout this Guide have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE® Color Standard. Consult current PANTONE® Color Formula Guide for accurate color. PANTONE® is the property of Pantone, Inc.

Pantone® 8181C Metallic BlueSilver Four-Color Process (Match in Process to PANTONE® 8181C, Blue-Silver)

C: 50%, M: 25%, Y: 0%, K: 15%

STANDARD COLOR USAGE The Gibson logo may be used in three standard color formats: • • •

Black only White reverse out of Black background Four-Color “Mother-of-Pearl” version.

No other colors are acceptable.

One-Color Logo

Reverse To White Logo

Four-Color Process Logo

creativeservices@gibson.com

ACCENT COLOR USAGE In cases where standard logo color choices cannot be employed in production techniques such as stamping, embossing or other types of imprints, accent colors are permissible. The Gibson logo may be used as a one-color imprint in PANTONE速 871 Metallic Gold or PANTONE速 877 Metallic Silver (or production match). No other colors are acceptable.

PANTONE速 871 Metallic Gold on a Black Background

PANTONE速 877 Metallic Silver on a Black Background

creativeservices@gibson.com

CORPORATE TYPOGRAPHY Type is an important element in consistent brand identity. The typefaces shown to the right are the only acceptable typefaces for use in producing Gibson corporate print materials. The following general guidelines should be applied when producing Gibson corporate print materials: Body Text should be set in Trade Gothic Condensed or Trade Gothic in no larger than 14 points and never smaller than 7 points. Posters, displays, exhibits or other large-scale materials may use larger point sizes as approved by the Creative Services Department. Italic or Bold typefaces are used to show emphasis on special or important information within body copy, including headlines and subheads. Trade Gothic Bold or Trade Gothic Bold Condensed are to be used for all headlines and subheads in printed material. Trade Gothic Ex and Trade Gothic Ex Bold are to be used a alternative subhead typeface but never used as a headline typeface. Avenir Medium is used for the “QUALITY PRESTIGE INNOVATION” tagline and is not to be used for any other purpose. Use of any other typefaces in connection with the logo must be approved by the Creative Services Department.

TRADE GOTHIC CONDENSED

TRADE GOTHIC BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

TRADE GOTHIC CONDENSED ITALIC

TRADE GOTHIC BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

TRADE GOTHIC BOLD CONDENSED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

TRADE GOTHIC EX. ABCDFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

TRADE GOTHIC BOLD CONDENSED ITALIC

TRADE GOTHIC BOLD EX.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

TRADE GOTHIC

AVENIR MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

TRADE GOTHIC ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 creativeservices@gibson.com

GIBSON STATIONARY GUIDELINES INTRODUCTION Stationery is a major means of public and personal communication between a company and its many audiences. The following pages contain specifications and visual guides for constructing artwork for the Gibson corporate stationeries. Please follow all guides closely and contact our Creative Services Department with any queries at creativeservices@gibson.com. A template has been developed for use in MS Word and is available on the “my.gibson.com” website for use in preparing letters and other correspondence.

DENNIS VAN DER HEIJDEN VICE PRESIDENT Product Development/Operation

1101 PENNSYLVANIA AVENUE, NW SIXTH FLOOR WASHINGTON, DC 20004

309 PLUS PARK BOULEVARD

202.756.2497 x2200 202.744.4477

615.884.2345

NASHVILLE, TENNESSEE 37217 USA

dennis.vanderheijden@gibson.com

615.871.4500

1.800.4GIBSON www.gibson.com

309 PLUS PARK BOULEVARD NASHVILLE, TENNESSEE 37217 USA

Q U A L I T Y

P R E S T I G E

I N N O V AT I O N

GIBSON STATIONERY GUIDELINES

Gibson Corporate Letterhead The following are visual guides constructing artwork for the Gibson corporate letterhead. Please follow all guides closely and contact our Creative Services Department with any questions. PAPER STOCK Strathmore Writing, Ultimate White, wove finish 80# Text TRIM SIZE 8.5" X 11" Bleeds COLOR Two-Color: PANTONE® Black, PANTONE® 8181UC Metallic Blue-Silver

Please use the correct paper stock for all Gibson stationery. These guides give measurements based on Quark XPress 6.1. Artwork should be put together in this program to avoid inconsistency in typesetting.

creativeservices@gibson.com

GIBSON STATIONERY GUIDELINES

Gibson Corporate Letterhead Diagram below is shown at 100% of size. 3/4"

Black Logo Encasement Box Size 1 1/8" x 1 1/4" Centered in the 8 1/2" paper width

3/8"

Reverse white Gibson logo size is x as shown by the dotted line and centers within the black logo encasement box. Logo file can be found by going to www.gibson.com/press. File name is listed as Gibson_White.eps

Name, company name, and address lines to letter to flush left 1" from paper edge and 1 1/4" from the top edge of the paper to the bottom of the first line of the address block. Month, day, year lines to letter to flush left 1" from paper edge and 3" from the top edge of the paper to the bottom of the typed line.

Name Company Address Line Address Line Address Line Address Line

Address block to flush right 1" from the right edge of the paper and 1 1/4" from the top edge of the paper to the bottom of the first line of the address block. Address block is type set in Trade Gothic, 6.7 point, with 19 point leading. No kerning.

309 PLUS PARK BOULEVARD NASHVILLE, TENNESSEE 37217 USA

1 2 3 4

615.871.4500

1.800.4GIBSON

Month, day, year

Greeting of letter to flush left 1" from paper edge and 3 1/2" from the top edge of the paper to the bottom of the typed line.

Dear,

Body of letter to flush left 1" from paper edge and 4" from the top edge of the paper to the bottom of the typed line. Letter font should be a sans serif font and set in no larger than 12 point, flush left with at least 2 point lead larger than the point size. Example: 12 point with 14 point lead.

Ixioh v kdj fis e rnvisd vies nvds ivhsi fv na msnfei uhbv fd nvjn vieyfe fnsd vnuefuwebk dfv n ;xioh kd jfisern vis dvie snvd ef ns dvnu efuw ebkd fvn;xi fd nv jnv ieyf efns dvn uefu web k dfv n;xioh kdjfi sern visd vies nvd sivh sifv na ms nfei uhbv fd nv jnvi eyfe fnsd vnu ef uw ebk dfv n;xioh kdjfi er nvis dv ies nvd sivhs ifvn ue fuw.kdfvn; xioh k djf iser n visd vie snvd sivhsif vn amsnfeiuhbv fdn vjnv ie yfe fnsd vnue fu web kdfvn;xioh kdjf ise rnvi s dvi esn vdsi vhs ifvna ies nvd sivhs ifvn amsnfeiu hbv fd nvjnvi eyf efn sdv n ue fuw ebkdfvn;xioh kdjfisernv.

Toj fise rnvisd viesnv dsivhs ifvnam snfeiuhbv fd nvjn vieyf dkjfsdfdkf dfdks fdjf efns dvnuefu webkdfvn; xioh k djfi sernv isd vies nvds iv hsifvna msnfeiuhbv fdn vjn viey fe fn sdv nuef uw ebToj fise rnvisd viesnv dsivhs ifvnam snfeiuhbv fd nvjn vieyf dkjfsdf dkf dfdks fdjf efns dvnuefu webkdfvn; xioh k djfi sernv isd vies nvds iv hsifvna msnfeiu hbv fdn vjn viey fe fn sdv nuef uw ebkdfvn; xioh k djf iser n visd vie snvd sivhsif vn amsnfeiuhbv fdn vjnv ie yfe fnsd vnue fu web kdfvn;xioh kdjf ise rnvi s dvi esn vdsi vhs ifvna ies nvd sivhs ifvn amsnfeiu hbv fd nvjnvi eyf efn sdv n ue fuw ebkdfvn;xioh kdjfisernv is dvie snvd si vh sifv nam snf eiuhbv fd nvj nvie yfefn sdvnuef uwe bk dfv nvj nvie yfefn sdvnuef uwe bknvj nvie yfefn sdvnuef uwe bk dfv sdvnuef uwe bknvjs dvnuef uwe bknvj rnvi s dvi esn.

Kind Regards

John Doe

Website address line centers within the 8 1/2" paper width and 7/16" from the bottom edge of the paper. Website address line is type set in Trade Gothic, 6 point, with 12 kerning

www.gibson.com Q U A L I T Y

P R E S T I G E

I N N O V A T I O N

Quality tagline centers within the 8 1/2" paper width and 1/8" from the bottom edge of the paper to the bottom edge of the type. Type reverses out of a solid color band of PMS 8181UC Metallic Blue-Silver. The color band is 8 1/2" width and 5/16" from the bottom edge of the paper to the top of color band. The color band bleeds off the edge of the paper trim size. Quality tagline is type set in Avenir Medium, 5.5 point, with 100 kerning

creativeservices@gibson.com

GIBSON STATIONERY GUIDELINES

Gibson Corporate Standard No.10 Envelope The following are visual guides to constructing artwork for the Gibson corporate no. 10 envelope. Please follow all guides closely and contact our Creative Department with any questions. PAPER STOCK Strathmore Writing, Ultimate White, wove finish 24# Standard no. 10 Envelope TRIM SIZE 9.5" X 4.125" COLOR Two-Color: PANTONE® Black, PANTONE® 8181UC Metallic Blue-Silver

creativeservices@gibson.com

GUIDELINES Gibson Corporate Standard No.10 Envelope Diagram below is shown at 100% of size.

Logo size 1" x 1 1/8"

Rule line represents a standard #10 envelope. Size 9 1/2" x 4 1/8"

309 PLUS PARK BOULEVARD NASHVILLE, TENNESSEE 37217 USA

Addressor block prints black and flushes right 8" from the right edge of the envelope and 1 5/8" from the top edge of the envelope to the bottom of the first line of the addressor block.

Name Company Address Line Address Line Address Line Address Line

1 2 3 4

Addressee type block to flush right 5 1/4" from the right edge of the envelope and 1 3/4" from the top edge of the envelope to the top of the first line of the addressee block.

Address block is type set in Trade Gothic, 6.6 point, with 19 point leading, with 8 point kerning.

Reverse white Gibson logo size is 3/4" x 3/8" as shown by the dotted line and centers within the black logo encasement box. Logo file can be found by going to www.gibson.com/press. File name is listed as Gibson_White.eps

creativeservices@gibson.com

GIBSON STATIONERY GUIDELINES

Gibson Corporate No. 10 Window Envelope The following are visual guides constructing artwork for the Gibson corporate letterhead. Please follow all guides closely and contact our Creative Services Department with any questions. PAPER STOCK White bond stock TRIM SIZE 9.5" X 4.125" No bleed COLOR One-Color: PANTONEÂŽ Black

creativeservices@gibson.com

GIBSON STATIONERY GUIDELINES Gibson Corporate No. 10 Window Envelope Diagram below is shown at 100% of size.

Logo Size 1" x 1 1/8"

Rule line represents a standard #10 window envelope. Size 9 1/2" x 4 1/8"

309 PLUS PARK BOULEVARD

Addressor block prints black and flushes right 8" from the right edge of the envelope and 1 5/8" from the top edge of the envelope to the bottom of the first line of the addressor block.

NASHVILLE, TENNESSEE 37217 USA

Address block is type set in Trade Gothic, 6.6 point, with 19 point leading, with 8 point kerning.

creativeservices@gibson.com

GIBSON STATIONERY GUIDELINES

Gibson Corporate Oversized Mailing Envelope The following are visual guides constructing artwork for the Gibson corporate letterhead. Please follow all guides closely and contact our Creative Services Department with any questions. PAPER STOCK White bond stock TRIM SIZE 13" X 10" No bleed COLOR One-Color: PANTONEÂŽ Black

creativeservices@gibson.com

GIBSON STATIONERY GUIDELINES Gibson Corporate Oversized Mailing Envelope Diagram below is shown at 100% of size. Measurements should be taken from the upper left-hand corner of the 13" x 10" envelope. Reverse white Gibson logo size is 3/4" x 3/8" as shown by the dotted line and centers within the black logo encasement box. Logo file can be found by going to www.gibson.com/press. File name is listed as Gibson_White.eps

Rule line represents a 13" x 10" mailing envelope.

Logo Size 1" x 1 1/8"

309 PLUS PARK BOULEVARD NASHVILLE, TENNESSEE 37217 USA

Addressor block prints black and flushes right 11/2" from the left edge of the envelope and 1 5/8" from the top edge of the envelope to the bottom of the first line of the addressor block. Address block is type set in Trade Gothic 6.6 point, with 19 point leading, with 8 point kerning.

creativeservices@gibson.com

GIBSON STATIONERY GUIDELINES

Gibson Corporate Business Card The following are visual guides to constructing artwork for the Gibson corporate business cards. Please follow all guides closely and contact our Creative Department with any questions. PAPER STOCK Blue-White Utopia Matte #100 Cover TRIM SIZE 3.5" X 2" Bleeds COLOR Three-Color: two PANTONE速 colors plus spot varnish over PANTONE速 colors PANTONE速 Black, PANTONE速 8181C Metallic Blue-Silver

creativeservices@gibson.com

GIBSON STATIONERY GUIDELINES Gibson Corporate Business Card Diagram below is shown at 100% of size. Black logo encasement box size 1 5/16" x 2" to the paper trim.

Photo window is 7/16" x 5/8" with rounded corners on the bottom edge of the window. All photos are reproduced as a black-and-white halftone at resolution of 200 dpi. Top edge of photo to bleed off top edge of paper. All photos are to be photographed on plain white backdrops. No patterned backgrounds acceptable.

DENNIS VAN DER HEIJDEN VICE PRESIDENT Product Development/Operation

Reverse white Gibson logo size is 15/16" x 7/16" as shown by the dotted line and centers within the black logo encasement box. Logo file can be found by going to www.gibson.com/press. File name is listed as Gibson_White.eps

1101 PENNSYLVANIA AVENUE, NW SIXTH FLOOR WASHINGTON, DC 20004 O C F

202.756.2497 x2200 202.744.4477 615.884.2345

dennis.vanderheijden@gibson.com www.gibson.com

Website address line is centered within the 1 5/16" width of the block encasement block. Type is set in Trade Gothic, 6 point, with 12 kerning

Q U A L I T Y

P R E S T I G E

I N N O V AT I O N

Quality tagline centers within the 2 3/16" width and 3/32" from the bottom edge of the paper to the bottom edge of the type. Type reverses out of a solid color band of PANTONE® 8181UC Metallic Blue-Silver. The color band is 2 3/16" width and 3/16" from the bottom edge of the paper to the top of color band. The color band bleeds off the edge of the paper trim size. Quality tagline is type set in Avenir Medium, 4.6 point, with 87 kerning

Address block to flush right 1 9/16" from the right edge of the paper and 1/4" from the top edge of the paper to the bottom of the first line of the address block. Name is type set in Trade Gothic Bold Condensed, 7.8 point with 9 point leading. Name prints in PANTONE® 8181C Metallic Blue-Silver. Title is type set title in Trade Gothic Condensed, 6 point, with 3 kerning with 9 point leading. Title prints in PANTONE® Black. Department is type set in Trade Gothic Condensed Italic, 6 point, with 3 kerning with 9 point leading. Department prints in PANTONE® Black. Address is type set in Trade Gothic, 6 point, with 9 point leading. Address starts at 3/4" down from top edge of paper. Address prints in PANTONE® Black. Phone numbers start with number type, (O = Office, C = Cell, F = Fax, etc.). Number type is type set in Trade Gothic Bold Extended, 5 point, with 9 point leading. Numbers type prints in PANTONE® 8181C Metallic Blue-Silver. Phone numbers are type set in Trade Gothic Bold, 6 point, with 12 kerning, and 9 point leading. Phone numbers prints in PANTONE® 8181C Metallic Blue-Silver. E-mail address is type set in Trade Gothic Condensed, 6 point, and positioned 3/8" from the bottom edge of the paper to the bottom of the e-mail type line. E-mail address prints in PANTONE® Black.

creativeservices@gibson.com

GIBSON STATIONERY GUIDELINES

Gibson Corporate Mailing Labels The following are visual guides constructing artwork for the Gibson corporate letterhead. Please follow all guides closely and contact our Creative Services Department with any questions. PAPER STOCK White “crack n peel” matte finish label stock TRIM SIZE 4" X 3 5 / 16 " No bleed COLOR One-Color: PANTONE® Black

creativeservices@gibson.com

GIBSON STATIONERY GUIDELINES Gibson Corporate Mailing Labels Diagram below is shown at 100% of size.

Logo Size 1" x 1 1/8"

Rule line represents a mailing label. Size 4" x 3 5/16"

309 PLUS PARK BOULEVARD NASHVILLE, TENNESSEE 37217 USA

Name Company Address Line Address Line Address Line Address Line

Addressor block prints black and flushes right 2 1/2" from the right edge of the paper and 1 1/16" from the top edge of the paper to the bottom of the first line of the addressor block. Addressor block is type set in Trade Gothic, 6.6 point, with 19 point leading, with 8 point kerning.

1 2 3 4

Addressee type block to flush right 2 1/2" from the right edge of the label and 1 3/4" from the top edge of the label to the bottom of the first line of the addressee block.

Reverse white Gibson logo size is 3/4" x 5/8" as shown by the dotted line and centers within the black logo encasement box. Logo file can be found by going to www.gibson.com/press. File name is listed as Gibson_White.eps

creativeservices@gibson.com

SPECIAL APPLICATIONS

Promotional Items The Gibson logo may be applied to advertising specialities, promotional items, and leisure wear following the guidelines set forth in this style guide. If you are unable to make the application using these parameters, contact the Creative Services Department at creativeservices@gibson.com. Special art may have to be used in cases such as embroidery and other unique processes and may be obtained by contacting Creative Services at creativeservices@gibson.com. The color of the logo cannot be changed to match the color of any garment trim or piping, unless it is one of the approved corporate colors as shown on page 4 of this guideline.

Signage Signage is an important part of how a company is perceived to the outside public. It is for that reason that all signage needs must be approved through Creative Services at creativeservices@gibson.com.

creativeservices@gibson.com

® TRADEMARK REGISTRATION

Attach the circled-R trademark registration mark on the first or most prominent usage of these Gibson and Baldwin trademarks. DO NOT attach the trademark registration symbol to any terms that are not on this list, even if the symbol has been used in previously published literature. If there is a question about ® usage, contact Creative Services. ’57 Classic Acrosonic BluesHawk Brite Wires BurstBucker Byrdland Chet Atkins Citation Concertmaster Country Gentleman Custom L-5 Dobro Dove El Capitan Flying V

Fretless Wonder Historic Collection Hummingbird L-5 Les Paul Moustache (bridge) Pianovelle Power Lines Radio King SG Studio King Tour Wear Vintage Re-issue (strings) Wes Montgomery Wurlitzer Means Music to Millions

creativeservices@gibson.com

GENERAL TERMS RELATED TO GUITARS Body styles

Corporate names

DO NOT capitalize. Use hyphens only as used in the examples: hollowbody semi-hollowbody flat-top archtop solidbody

Gibson Guitar Corp. or Gibson Guitar. NOT Gibson Guitars or Gibson Guitar Corporation. Baldwin Piano, Inc. or Baldwin Piano. NOT Baldwin Pianos, Baldwin Piano Company or Baldwin Piano and Organ Co. DO NOT use GMI or Gibson Musical Instruments.

Woods and metals

Names of divisions

Use lower case. DO NOT capitalize maple, mahogany, gold, chrome, etc., except for trade names, such as Korina, Chromyte, etc.

Gibson USA Gibson Custom, Art & Historic or Gibson Custom Shop Gibson Acoustic, NOT Gibson Montana Gibson Original, NOT OAI Prestige Brands (Valley Arts, Tobias, Slingerland) Gibson Gear, NOT Strings & Accessories or Strings & Original Equipment Gibson Audio Gibson Labs Epiphone or the Epiphone Company

Finishes Use upper case (capitalize): Tobacco Sunburst, Fire Burst, etc.

Quotation marks vs. apostrophes Years: ’59, NOT ‘59 Inches and feet. Use straight marks (use Insert/Symbols on PC). Example: 16" wide, NOT 16” wide.

Tagline The following tagline maybe used for Baldwin, Epiphone and all non-Gibson brands: “Part of the Gibson Family of Brands”

creativeservices@gibson.com