Light Up Your Life with John Lewis
Nathan Laville
Billie Francis
Madeleine Richardson
Danny Carter
RESEARCH
Paul Smith
“The Window That Never Sleeps”
John Lewis Poster Series
Topshop
Oxford Street - London Fashion Week
John Lewis Window Display
Nike Innovation Selfridges
John Lewis Xmas Display
INSPIRATION Three areas of inspiration for the window display:
HOME
FASHION
ELECTRICAL
CONCEPT After looking at the flaws we saw regarding how John Lewis is represented through their campaigns, we decided that we needed to address the diversity of products at John Lewis. Currently we feel like John Lewis has ‘luxury front’ so we wanted to address this as an issue by showing a range of products and a diverse range of prices. In order to better appeal to different target markets. Our interactive concept was based around the idea of a motion sensor application, which activates when up-close with the display. Holograms will activate around the standing display, showing a diverse range of complimentary products, all varying in price. The aim is to begin with a set of 3 simple spotlights, each representing and highlighting one of the three elements of the John Lewis store; Home, Fashion & Electrical. Each will have a simple autumnal colour coded scene, which will then change and become fuller when passers by set of the motion detector, located underneath each display. We’ve included simple illustrations to highlight aspects of autumn - the illustrations enhance the products rather than distract. We included them because we felt including just visual merchandise was too typical - where as the illustrations add a fun and inviting element to the display.
MOCK UPS
DEVELOPMENT
ALTERNATIVE IDEAS
Our original concept was based around a woodland scene, that had John Lewis products placed within the scene. The animals in the scene would then engage with the products. The interactive aspect then contained a push button which passers by could press. When the button is pressed different parts of the display would then be highlighted and animated. This then encourages involvement with potential customers.
SOLUTION Miss Selfridge
Leather Armchair
Was £700, Now £479 While stocks last. Check johnlewis.co.uk for online avaialbility.
John Lewis
Wool blend overcoat
For £55
For £150 Check johnlewis.co.uk for online availability.
iMac with Retina 5k display
For £1749
3 year guarantee included.