What is Bounce Rate and How to Improve User Experience As a business owner or blogger, you have only a single aim is attract the visitors to your site, it is useless when the visitors shut the page and not navigating from one page to another. So, it is necessary to keep the visitors as long as possible and read all the fabulous content available on the website. Do you know bounce rate in Google Analytics? Let’s take a look at Bounce rate, what is it? Bounce rate is means the person left your page from the entrance page without going to another pages. A low bounce rate indicates that your website has good design and content and a high level of audience engagement. It means, visitors land on the website and also clicking on the other posts or pages.
Factors of causing high bounce rate: 1. When someone comes from Pinterest to your website to just know the link is valid. Then, they pin that image and marked as bookmark to read later, but at the same time they visit other post. 2. Poor content in which nobody stay and just close the website. 3. Not available of engagement factors like Pdf, videos and blogs that attract the visitors. 4. Sometimes, your visitor just want the phone number of the website then they just open your website, see your number and pick up the phone – another bounce