Presentation to Design Council

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Design Improv A new design method for gaining insights fast

Presentation to the Design Group Design Council, 28.07.05 by Nathan Waterhouse


Design Improv is a playful way of exploring the potential of a design project within a group dynamic.

Design Improv | presentation to the Design Group | Design Council | 28th July 2005


Design Council is passionate about design process and ways of understanding people, and getting more insights.

Design Improv | presentation to the Design Group | Design Council | 27th July 2005


Contents Introduction to the method How it works Benefits Case studies Summary

Design Improv | presentation to the Design Group | Design Council | 28th July 2005


Introduction Interaction Design: 1. Defining complex experiences. 2. Understanding how and why people desire to use things. 3. Multi disciplinary teams.

Design Improv | presentation to the Design Group | Design Council | 28th July 2005


Improvisation Who’s Line is it Anyway? Rules Not ‘acting’ Playing games to solve problems

Design Improv | presentation to the Design Group | Design Council | 28th July 2005


The Rules

Design Improv | presentation to the Design Group | Design Council | 28th July 2005


How it works 1.Warm-up 2.Identify design phase 3.Select games based on goals 4.Explore problem through skits 5.Discuss & iterate 6.Warm-down Design Improv | presentation to the Design Group | Design Council | 28th July 2005


Applications (some examples) Develop scenarios Explore narrative use Align team vision Engage users at every stage of the process Explore system flow Design service structures

Design Improv | presentation to the Design Group | Design Council | 28th July 2005


Benefits Fast Fun & memorable Collaborative design method Participatory method Tests our assumptions

Design Improv | presentation to the Design Group | Design Council | 28th July 2005


Case studies 9 case studies in total Engaging public in design process Large group facilitation Service design to physical & software based interaction design

Design Improv | presentation to the Design Group | Design Council | 28th July 2005


Buddy Beads Engaging public in design process Experience without risk Improvising the code

Design Improv | presentation to the Design Group | Design Council | 27th July 2005


Live|Work Business Incubator in NE England (Quadro). Two ideas from 1 hour session taken forward.

Design Improv | presentation to the Design Group | Design Council | 27th July 2005


Mattel Design games for kids Devising rules Generating situations Exploring kids’ mindset Process defined product Refine ideas 5 > 2

Design Improv | presentation to the Design Group | Design Council | 27th July 2005


Summary Tested with Live|Work, Mattel, designers and researchers from Interaction Design Institute Ivrea.

Design Improv | presentation to the Design Group | Design Council | 28th July 2005


Where next? Website for the process New games Modular training tools Bespoke kits

Design Improv | presentation to the Design Group | Design Council | 27th July 2005


Summary 1. This is another tool to add to your skill-set. 2. Iterative, output focussed. 3. Powerful for the team. 4. Great for telling stories. 5. Shortcutting research to delivery. 6. The process can be the communication vehicle.

Design Improv | presentation to the Design Group | Design Council | 27th July 2005


Thanks for Listening info@nathanwaterhouse.com


Design Tools

Design Improv | presentation to the Design Group | Design Council | 28th July 2005


Design Improv | presentation to the Design Group | Design Council | 28th July 2005


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