PROJECT BRIEFING September 1, 2010 FOR ANNOUNCEMENT PURPOSES ONLY
Project Overview Project Type
:
Medium-rise residential development
Unit type / mix
:
2-bedroom & 3-bedroom unit mix
No. of buildings:
One (1) single-loaded, double-row configuration
No. of levels
:
Six (6) residential storey with two (2) basement parking
No. of Units
:
One hundred thirty (130) residential units
Price segment
:
Php 3.1M – 6.3M range (net of cash & PDC discounts) Php 3.5M – 7.1M range (list price with VAT)
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Location Map From Makati – Take EDSA Highway northbound route, upon reaching Santolan flyover turn left to P. Tuazon St. drive straight until you reach Accolade Place at your left.
From Manila – Coming from Sta. Mesa take Aurora Boulevard then turn right at Gilmore St., drive straight then turn left at N. Domingo St., Upon reaching Petron Gasoline station, turn right at P. Tuazon St. and drive straight until you reach Accolade Place at your right.
From Greenhills – Take Ortigas Ave. then turn right at B. Serrano (Santolan Road). Upon reaching the intersection, drive straight to C. Benitez St. then turn left at P. Tuazon St. and drive straight until you reach Accolade Place at your left. FOR ANNOUNCEMENT PURPOSES ONLY
Area Distances DISTANCE (km)
TRAVEL TIME (min.)
Ortigas Center
4.5
18
Makati Central Business District
10.5
42
Araneta Center Cubao
1.5
6
Greenhills Shopping Center
3.0
12
Robinsons Galleria
4.0
16
SM Megamall
5.0
20
Shangri-La Mall
5.5
22
St. Lukes’s Hospital
3.2
13
Cardinal Santos Hospital
3.4
14
The Medical City
5.0
20
St. Paul College Q.C.
1.4
6
Xavier School
2.0
8
Immaculate Concepcion Academy
2.0
8
La Salle Greenhills
3.8
15
Poveda Learning Center
4.3
17
Mt. Carmel Church
2.0
8
EDSA Shrine
4.0
16
PLACES OF INTEREST BUSINESS CENTERS
COMMERCIAL CENTERS
HOSPITALS
SCHOOLS
CHURCHES
Note: Based on normal traffic conditions FOR ANNOUNCEMENT PURPOSES ONLY
Target Market
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The Market • Can afford: convenient travels, good food, quality goods, and buys more for function rather than price • Discerning when it comes to spending hard-earned money. Purchase has to be: – Durable and worth it – With high satisfaction level – Cannot be satisfactory only, has to be delightful! • Buys nice expensive things that is of good value (i.e. car) but without draining one’s finances • Can still have enough money after the purchase to live comfortably • Has good taste and can differentiate an item that is expensive but good value vs. an item that is affordable but substandard
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Primary Target Market DEMOGRAPHICS • Early 30s to 40s, BC1 SEC from New Manila, San Juan and Quezon City looking for first home or an upgrade • Young couples or start-up families who have just been renting or still living with parents, and are looking at finally purchasing their own home where they can settle down with their own family. • Middle-income professionals (at least P150K total household monthly income) who have some disposable (but not bottomless) income. • Though they occasionally spend on little “luxuries”, they are still for the most part, pragmatic and discerning on how they spend their money.
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Primary Target Market PSYCHOGRAPHICS • Career-driven professionals with a middle-class income, but with an AB mindset. • Driven to succeed and live the high life, the way their AB counterparts and acquaintances do. • They’ve led an upscale life and have bite-sized taste of the high life through their connections with their class A counterparts, and thus have realized that they want and deserve the same kind of lifestyle.
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Personification Xavier, 37, an Assistant VP in a Broadcasting Company in QC, is married to Mimi, 35, a Senior Brand Manager of a Slimming & Skin-care Company in Ortigas. They’ve been married for 8 years and is blessed with an only child, 3 year old Thoby. The couple came from a traditional Filipino family background and have kept their strong Filipino family values. On weekends, they make it a point that they spend quality time with their in-laws who are very keen to being with their first and only Apo. They almost always frequent intimate family get together, doing simple activities that the entire family enjoys. The couple always have to plan their weekends efficiently so that they would be able to spend enough quality time with both sides of the family.
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Emotional Need
Benefit
Young career-driven couple starting a family needs to balance life and to nurture their budding relationship
Accessible to the Travel time & minimized allowing family to spend together.
Young career driven couple, stressed from their work schedules needs a sanctuary to relax and unwind
Activities & Experience workplace. traffic are you & your more time
Link to Product
Get home early and spend more quality time with your spouse Maximize your time by having all your needs within reach.
Strategic Location
The lush landscaping and modern architecture provides visual stimulation and a very relaxed and laid-back ambience
Feel rejuvenated as soon as you enter the property because of its stark contrast to the structures outside. Be awed by the grand entrance and lush landscaping
Well planned spaces and abundant landscaping
Young family seeking a balance in their recreational and leisure activities
Offers an outdoor and passive relaxation for a more balanced life
Take a dip with the kids in the kiddie and lap pools. Hold meetings or parties at the multi-function hall.
Amenity Area (swimming pool, gym, multi-functional hall)
A young couple with children needs a safe place conducive to rearing well rounded individuals
Exclusivity and low density ensure a secured enclave for your family. Boosted community developments ensures harmony and growth to all.
Be able to concentrate on your work knowing that your family is in good hands. Various activities in the communities promote vales and personality growth
The fully gated property with 24hr security and CCTV monitoring is well equipped to guarantee your safety. PMO Programs to suit your interests
A startup family searching for the perfect home that would allow them the freedom to pursue their other interests and engage in community building
A true value-for-money purchase that also serves as a long-time investment.
Families are able to still afford travels locally and abroad with, security that the purchase of the property won’t empty their savings accounts.
Affordability and flexible payment terms
A young couple, busy with their budding careers and so used to the comforts of in-city living needs a place where they can lock-up and go as they please
Lead a hassle-free life as Accolade Place’s Property Management Office takes care of the what you need.
24/7 security and concierge-level services
Upgraded Property Management services
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Secondary Target Market DEMOGRAPHICS Those who desire to invest in and upgrade to ideal halfway homes for immediate or future use. These include parents seeking for the right second home for their children who will soon be studying and/or working in the city, as well as individuals who are looking for second home in the city or an investment.
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Secondary Target Market PSYCHOGRAPHICS They are parents that are practical, who are seeking homes that can provide their children with security, comfort and peace of mind. They want to feel that though they are not there, their children or loved ones are properly taken cared of and have everything that they could possibly need.
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Personification Martin & Leigh has been married for 25 years. Martin, 60, is retired from military service while Leigh, 50, is a current restaurateur in Baguio City. They were blessed with 3 children, Eunice 25, Sean 23 & Luigi 21. After residing in Baguio for most of their lives, the children, now are grown ups, decided to move out of their comfort zones to try working in bigger city. Martin & Leigh, both conservative and traditional, would like to ensure that their children will find an enclave in the city that security and comfort is not compromised.
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Emotional Need
Benefit
Your career driven individual needs a residence which he can be proud of (sense of achievement/ symbol of status)
This development is located in a location where neighboring communities are part of the old rich guild.
Be able to come home early, rejuvenate both your mind and body within the comforts of your home.
Strategic Location
Young career driven individual, stressed from the fast paced work schedule, needs a sanctuary to relax and unwind
The lush landscaping and modern architecture provides visual stimulation and a very relaxed and laid-back ambience
Feel rejuvenated as soon as you enter the property because of its stark contrast to the structures outside. Be awed by the grand entrance and lush landscaping
Well planned spaces and abundant landscaping
Offers active play and passive relaxation for a more balanced life
Take a dip in the swimming pool. Hold meetings or parties at the multifunction hall.
A young professional, busy with his budding career and so used to the comforts of in-city living needs a place where he can lock-up and go as they please
Exclusivity and low density ensures a secured haven. Lead a hassle-free life as Accolade Place’s Property Management Office takes care of the little things for you
Be able to concentrate on your work knowing that you’re in a safe & secured community. Live a worry free life.
The fully gated property with 24hr security and CCTV monitoring is well equipped to guarantee your safety. PMO Programs to suit your interests
A seasoned parents searching for the perfect home for their grown up children that would allow them the freedom to pursue their other interests and engage in community building
A true value-for-money purchase that also serves as a long-time investment. A great home deal that would ensure exclusivity and safe community for their children.
Be able to afford travels locally and abroad Be able to pursue other interests like additional hobbies.
Affordability and payment terms
Young professional seeking a balance in their recreational and leisure activities
Activities & Experience
Link to Product
Amenity Areas (Indoor and Outdoor)
flexible
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Value Proposition
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Accolade Place is ‌ The only low density Asian boutique condominium enclave in Quezon City That offers intimate and serene environment with verdant landscapes and soothing water features For the discerning and growing upper middle-income families with an AB mindset Seeking to live in an exclusive, secured, and serviced neighborhood Within reach from city’s activity and business centers In a time of increasing cramped living spaces in the city.
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Reasons To Believe
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Ideal Location Ideally situated near commercial and business centers such as Araneta Center, Gateway & Greenhills Shopping Center and broadcasting companies such as ABS-CBN and GMA 7. Very near to reputable hospitals (St. Lukes & Cardinal Santos) and highly regarded schools like Poveda, Xavier School, La Salle Greenhills, Immaculate Conception Academy & St. Paul University. It is also highly accessible with a distance of 800 meters from EDSA. FOR ANNOUNCEMENT PURPOSES ONLY
Uniquely Asian Boutique Inspired Living Concept A uniquely styled development that connects outdoors to indoors featuring a single building surrounded by tropical landscapes, and accented by courtyard & water features. It fosters a secured neighborhood development that has exclusive amenities for relaxed living which encourages one to interact and blend harmoniously with the same lifestyle altitude. FOR ANNOUNCEMENT PURPOSES ONLY
Efficiently planned spaces Bringing trademark innovations by DMCI Homes, Accolade Place is a low density, six storey condominium. It features hallways that are single-loaded with scenic elevator, and landscaped courtyard allowing maximum flow of light and breeze into the building. Offering well-spaced units & living spaces that fit rightly to growing families.
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Security & Concierge-level services Offers an array of services to address the demanding lifestyle of discerning urban families – from controlled access gated entry to 24/7 security and concierge-level services.
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A smart investment A smart investment decision avowed by DMCI Homes’ commitment to quality workmanship spanning over 50 years, intending only to deliver high standard products and first-class services, and true value-for-money deals that offer superior products at its best.
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Relevant Core Desire
“Not just any home will do. Hindi pwede ang pwede na.”
“I want the perfect home that’s a perfect reflection of my lifestyle, and all the things that I (and my family) are entitled to.”
“Everything about it is SOOOO me. This is the only place I want for me and my family to live in.”
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Why choose Accolade Place? •
The Location is highly accessible to the country’s large broadcasting networks, shopping malls and commercial centers via Edsa-P. Tuazon Boulevard and Aurora Boulevard – N. Domongo Street. Public transport along P. Tuazon going to Cubao-San Juan, MRT and LRT stations are also available. It is highly visible along P. Tuazon Boulevard with good surroundings/ neighborhood (no illegal settlers) and near high-end residential communities (Horseshoe Village, Mariposa Subd.).
• It offers true resort-like ambience like no other. From the pool complex and tropical landscapes merging with the courtyards inside the building, a true resort-feel is guaranteed with fresh breeze of air and natural light permeating into your units. • Open-spaces ratio to building footprint is 60:40.
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Why choose Accolade Place? • Its Architectural theme is distinctively the only low density Asian Boutique condominium inspired development in the area that is Reasonably priced. • Assures exclusivity and secured environment, only 130 units available offered to the select few. The property will be efficiently managed by DMCI Homes Property Management. • A proud property development of DMCI Homes, the country’s premiere triple A builder/developer which develops resort-inspired, themed, and serviced urban communities for young families. • A good investment where potential source of recurring income through the rental market. A fast appreciation of property value due to maintenance of the property management team.
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Project Name & Logo
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The name “Accolade” means a mark of acknowledgement or an expression of praise.
The “foliage” symbolize the tropical landscape of the project.
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Project Focus
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Site Development Plan Land Area: Gross Floor Area: Gross Saleable Area: Density: Outdoor Amenity Area:
# of Buildings: # of Units: # of Parking Slots: # of Service Areas:
4,011 sqm 16,532.67 sqm 11,011.07 sqm 324.11 units/ha 687.95 sqm
One (1) Mid-rise Building 130 residential units 140 covered parking slots (2) Basement levels 130 units FOR ANNOUNCEMENT PURPOSES ONLY
Asian Boutique-inspired architecture Inspired by the serenity and style of Asian Boutique resorts with amenities surrounded by lush greenery, natural lighting and accented by courtyard & water features.
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Vibrant Landscaping
Vibrant tropical plants will be displayed in the community. The perimeter landscaping is designed to enhance the development from both the outside and the inside but primarily focuses on the internal views promoting the ideas of privacy, tranquility and exclusivity. Interior courtyard that is designed to “flow into the hallways” creating a “room outside effect”.
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Building Features
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LOW DENSITY
LIMITED
INTIMATE SPACES 130 units only
With only 22 units per floor FOR ANNOUNCEMENT PURPOSES ONLY
SAFE
SECURE
EXCLUSIVE
Gated community FOR ANNOUNCEMENT PURPOSES ONLY
BOUTIQUE CONCEPT
DISTINCT
RELAXING
High-ceiling lobby with concierge FOR ANNOUNCEMENT PURPOSES ONLY
LUSH
TROPICAL LANDSCAPES VIBRANT
Landscaped Courtyard
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REFRESHING
INVIGORATING
NATURAL LIGHTING
Balcony in all units FOR ANNOUNCEMENT PURPOSES ONLY
Other Building features • Laundry cages at the roof deck with provision for connection of individual power & water supply with ample drainage. • Covered parking on the 2 basement level • Parking slots to include wheel stopper – one set per slot • Car barrier per parking slot • Scenic elevator • Generator Set • Cistern • Fire safety provision (fire exits, sprinkler system) • Garbage holding room
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Indoor Amenities
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Function hall
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Fitness Gym at the basement FOR ANNOUNCEMENT PURPOSES ONLY
Outdoor Amenities
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POOL AREA • • • • •
Kiddie pool Lap pool Shower areas Cabanas Pool deck
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Lanai FOR ANNOUNCEMENT PURPOSES ONLY
Property Management Services • • • • • • • •
General maintenance of common areas Roving security personnel Move-in assistance Utilities application and payment assistance Realty Tax payment assistance Organizing of community events Taxi call-in service Newspaper delivery service
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Unit Features • • • • •
Provision for Telephone and Cable TV for all residential units. Provision for split type air-conditioning in the living area for inner units. Each unit is assigned to an individual mail box centralized at the lobby. Sprinkler system Bedroom partitions
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Floor Level Plan
Note: Landscaped courtyard is located at the upper ground FOR ANNOUNCEMENT PURPOSES ONLY
Floor Level Plan
Note: Landscaped courtyard is located at the upper ground FOR ANNOUNCEMENT PURPOSES ONLY
Floor Level Plan
Note: Landscaped courtyard is located at the upper ground Roof garden is located at the fourth floor FOR ANNOUNCEMENT PURPOSES ONLY
Floor Level Plan
Note: Landscaped courtyard is located at the upper ground Roof garden is located at the fourth floor FOR ANNOUNCEMENT PURPOSES ONLY
Unit Plan 2BR Mid Unit 48 sqm Typical 2 Bedroom Mid Unit Total Area Approx. 63.12 sqm Area Allocation Living/Dining 16.29 sqm Kitchen 6.50 sqm Master’s Bedroom 12.03 sqm Bedroom 2 7.18 sqm Toilet & Bath 6.00 sqm _____________________________________ Unit Area 48.00 sqm Balcony 7.20 sqm Service Area 7.92 sqm ______________________________________ TOTAL AREA 63.12 sqm
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Unit Plan 2BR Mid Unit 51 sqm Typical 2 Bedroom Mid Unit Total Area Approx. 63.07 sqm Area Allocation Living/Dining 17.44 sqm Kitchen 6.50 sqm Master’s Bedroom 12.03 sqm Bedroom 2 6.53 sqm Toilet & Bath 16.00 sqm Toilet & Bath 2 2.50 sqm ___________________________________ Unit Area 51.00 sqm Balcony 4.15 sqm Service Area 7.92 sqm ___________________________________ TOTAL AREA 63.07 sqm
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Unit Plan 3BR End Unit 80 sqm Total Area Approx. 104.80 sqm Area Allocation Living/Dining 27.064 sqm Kitchen 9.126 sqm Master’s Bedroom 17.64 sqm Bedroom 2 7.92 sqm Bedroom 3 8.25 sqm Toilet & Bath 1 6.00 sqm Toilet & Bath 2 4.00 sqm _________________________________________ Unit Area 80.00 sqm Balcony 17.50 sqm Service Area 7.30 sqm ______________________________________ TOTAL AREA 104.80 sqm
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Unit Plan 3BR End Unit 80 sqm Total Area Approx. 105.42 sqm Area Allocation Living/Dining 22.63 sqm Kitchen 9.03 sqm Master’s Bedroom 16.70 sqm Bedroom 2 9.71 sqm Bedroom 3 9.83 sqm Toilet & Bath 1 6.00 sqm Toilet & Bath 2 4.00 sqm _________________________________________ Unit Area 80.00 sqm Balcony 17.50 sqm Service Area 7.92 sqm ______________________________________ TOTAL AREA
105.42 sqm
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Unit Plan 3BR End Unit 80 sqm Total Area Approx. 99.63 sqm Area Allocation Living/Dining 26.15 sqm Kitchen 7.10 sqm Master’s Bedroom 13.70 sqm Bedroom 2 13.40 sqm Bedroom 3 9.65 sqm Toilet & Bath 1 6.00 sqm Toilet & Bath 2 4.00 sqm _________________________________________ Unit Area 80.00 sqm Balcony 12.33 sqm Service Area 7.30 sqm ______________________________________ TOTAL AREA 99.63 sqm
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Unit Mix AREA No. of Units
Unit
59
48.0 sqm
48
23
Balcony
Service Area
Total Gross Area
7.20 sqm
7.30 sqm/ 7.92 sqm
62.5 sqm/63.12 sqm
51.0 sqm
4.15 sqm
7.30 sqm/ 7.92 sqm
62.45 sqm/63.07 sqm
80.0 sqm
12.33 sqm/ 17.50 sqm
7.30 sqm/ 7.92 sqm
99.63 sqm/105.42 sqm
2 Bedroom
3 Bedroom
NOTE: All information above reflects the typical layout per unit type (2nd – 6th floor). The service area varies depending on the location of the unit. The row of Unit X01- X12 (i.e. 201-112) have 7.92 sqm service area while Unit X14-X23 (i.e. 214-223) have 7.30 sqm. The 3BR gross areas also vary because of varying balcony sizes. Rear 3BR units (southwest) have three (3) balconies totaling to 17.50 sqm while front 3BR units have 2 balconies with 12.33 sqm.
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Turnover Finishes Floor Finishes Living, Dining & Kitchen Ceramic tiles with baseboard Bedrooms Narra wood parquet with baseboard Balcony Ceramic tiles with pebble washout Toilet Unglazed ceramic tiles Wall Finishes Interior Walls Painted finish Toilet Painted plain cement finish above wall tiles Ceiling Finishes Living, Dining & Kitchen Painted plain cement finish Bedrooms Painted plain cement finish Toilet Painted ficemboard ceiling Kitchen Area Granite finish countertop with cabinet system Door Entrance Door Wooden panel door on metal jamb Bedroom Door Wooden door on metal jamb Toilet Door Wooden door on metal jamb Balcony Door Aluminum framed glass panel (with insect screen) Windows Aluminum framed glass panel with insect screen (except awning windows) Finishing Hardware Main Door Lockset Lever type keyed lockset Bedroom Lockset Lever type keyed lockset Toilet Lockset Lever type privacy lockset
Toilet & Kitchen Fixtures Top flush, one-piece type 2BR 48 sqm 2BR 51 sqm 3BR 80 sqm • Under • Under • Under counter counter counter type type type lavatory lavatory for lavatory forT&B 1 T&B 1 for T&B • Wall hung 1&2 type lavatory for T&B 2 Shower Head & Fittings Exposed shower & mixer type Soap & Toilet paper White, recessed type holder Kitchen Sink Single bowl stainless steel with drain board Kitchen Faucet & Fitting Gooseneck type Toilet exhaust Ceiling-mounted exhaust fan Kitchen exhaust fan Range hood provision Water Closet Lavatory
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Payment Terms Reservation Fee
Php 20,000
Minimum Down payment
10%
Payment Scheme will apply: 10% Discount on Cash Payment 2% Discount on 10-90 payment term 3% Discount on 20-80 payment term 4% Discount on 30-70 payment term 5% Discount on 40-60 payment term Balance may be settled through in-house or bank financing 2% PDC discount will be applied provided complete documents And PDCs are submitted within 30 days from reservation date.
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DISCLAIMER: In its continuing desire to improve the project, DMCI Homes reserves the right to change produce features, prices and terms without prior notice and approval. Floor plans and perspectives depicted in this presentation are for demonstration purposes only and should not be relied upon as final project plans.
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End of Presentation Happy Selling ☺
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