NAA Today - Thursday, June 20 by National Apartment Association

Networking Tips

TODAY’S SCHEDULE 7 a.m. – 6 p.m.

Registration Open NAA Lobby Open Lobby D

7:30 a.m. – Noon Exhibitor Move-in Halls D-H

8:30 a.m. – 9 a.m. Coffee Break

9 a.m. – 10:30 a.m.

Thought Leader: Vernice "FlyGirl" Armour Breakout Education Sessions

10:45 a.m. – Noon Thought Leader: Chuck Martin

Breakout Education Sessions (Grab ‘n Go Lunch included)

12:30 p.m. – 2 p.m.

Opening General Session with Sir Richard Branson Moderated by Bill Rancic Hall C

2 p.m. – 6:15 p.m.

NAA Exposition Grand Opening Hall F

5 p.m. – 6:15 p.m.

NAA Maintenance Mania National Championship Hall H

7 p.m. – 10 p.m.

NAA Opening Party: NAA Rocks the Block — Sparking Connections San Diego Gaslamp Quarter (Ticketed Event)

NAA Expo Activities

Welcome to San Diego

NAA Today Sponsored by Criterion Brock

OPENING GENERAL SESSION SPEAKER

Let's Do It: Sir Richard Branson f there’s anyone with a reputation for doing things differently — it is Sir Richard Branson, international business magnate and founder of Virgin Group, one of the world’s most recognized and respected brands. Sir Richard will offer 2013 NAA Education Conference & Exposition attendees insight into what appears to be an uncanny knack for identifying new opportunities in the marketplace, an almost implausible ability for engaging and inspiring others, and how his organization has managed to unseat dominant legacy players in industries ranging from mobile phones to airlines. His guidance is certain to resonate with apartment operations staff at all levels, from leasing to management to maintenance. “I became an entrepreneur by mistake,” he says in “Reflections on Success.” “Ever since, I’ve gone into business not to make money, but because I think I can do it better than it’s been done elsewhere. And, quite often, just out of personal frustration about the way it’s been done by other people.” That frustration manifested itself early on,

with Branson’s first business venture in 1966, the magazine “Student.” He was just 16. “I didn’t do it to make money — I did it because I wanted to edit a magazine,” he says in Business 2.0 Magazine. “There wasn’t a national magazine run by students, for students. I didn’t like the way I was being taught at school. I didn’t like what was going on in the world, and I wanted to put it right.” Just four years later he founded Virgin as a mail-order record retailer and then as a record shop, recording studio, and music label. Virgin has since expanded into air and rail travel, leisure and hospitality, telecommunications, media, health and wellness, space tourism and clean energy. Today it has more than 400 companies in 30 countries with global branded revenues of $21 billion. Branson’s book, “Screw it, Let’s Do It,” encapsulates his entrepreneurial spirit, unique approach to leadership, gift for connecting with abilities and unparalleled skill in the art of promotion. Multifamily housing professionals are guaranteed to learn from this business icon and his innovative approach to leadership.

The Keynote Session will be moderated by Bill Rancic, entrepreneur, author, TV host and winner of the first "Apprentice" season. Don't miss this opportunity to see and hear these world-renowned business leaders.

Thursday, June 20, 12:30 p.m. to 2 p.m.

WHERE ARE YOU HEADED AT 7 P.M.? NAA OPENING PARTY, WE HOPE! BE A PART OF WHAT IS SURE to be a great and memorable event — the 2013 NAA Opening Party. It will be a night to remember as NAA attendees stroll into the historic San Diego Gaslamp Quarter and enter NAA’s very own private block party, as the streets, sidewalks, restaurants and shops will be closed to the public! The NAA Gaslamp Quarter Block Party will take over two full city blocks, which will be filled with food and beverage, live music, theme lighting, and interactive entertainment — just for NAA attendees! The NAA Block Party includes 10 restaurants located within two city blocks that will provide food in the streets, as well as in each of the restaurants. The unique storefronts, wide brick sidewalks, traditional gas NAA ROCKS CONTINUED ON PAGE 4

NAA TODAY

THURSDAY

NAA Sessions Offer Leadership Tips, Strategies for Effective Management THURSDAY

9 a.m. – 10:30 a.m. Put Me in Coach, I’m Ready to Lead — Using Coaching Strategies to Grow Effective Teams Whereas abundant training exists for closing leases and following fair housing laws, it can often be difficult for new supervisors to hone their skills as leaders. To aid with understanding, we have intentionally drawn connections between these models and some of the most experienced and successful supervisors in the business of leading coaches. Coaches mentor, motivate, discipline and support — four skills critical to any effective supervisor. The goal of this session is to equip attendees with coaching strategies that are easy to understand, execute and teach. Presented by: Jonathan Bove and Dan Oltersdorf, Campus Advantage, Inc. Room 33A Integrating a Revenue Management System into Your Operations: Managing the Human Factor Implementing an automated revenue management system can help maximize your properties’ revenues if it’s done right and if there’s buy-in

across the organization. You will better understand the multiple implications associated with implementing and maintaining a revenue management system. These include potentially adding staff or training requirements, revamping priorities when evaluating prospects and synthesizing feedback from regional- and property-level staff. This session will illustrate how understanding a revenue management system’s human side will make a positive impact on your operations and staff and maximize your rental income. Presented by: McCarley Davis, Epoch Management; Kenneth Hodges, Western National Group; Dharmendra (Dhar) Sawh, Yardi; Jennifer Van Arcken, BSR Trust Room 31A 10:45 a.m. – Noon Moving from “Chance” to “Choice” — Keys to Developing a Treasure Chest of Great Talent Talent management continues to remain a high priority for real estate owners and managers. Owner-operators have been encouraged by positive indicators for multifamily expansion. This growth will spur a more rigorous discussion on how best to retool our talent management practices as we respond to market demand.

All too often, we admit to taking a chance on a potential new hire when, in reality, we need to rely on evidence-based systems and processes that enable managers to make smarter choices when cultivating top tier talent. Presented by: Debbie Phillips, Ph.D., The Quadrillion; Linda Riclef, Post Properties; John Willliams, Post Properties Room 33A

FRIDAY

9:45 a.m. – 11:15 a.m. Leadership for Today — From Star to Superstar The pace of change in property management is daunting. A company’s leaders are juggling more information, data and systems than ever before. Many, however, are doing things exactly the way they always have, leaving your company behind. Join us for an in-depth look at the changing roles of leaders with a focus on effective meetings, developing talent, cross training, driving sales, managing technology and generating high-touch relationships in an era of high-tech, multigenerational work teams. We’ll define the skills that today’s leaders need to be long-term players for your company.

TIPS

• Based on your objectives, find related NAA Education Sessions. • Show up early and stay late to mingle with other session attendees.

Plan Your First Impression • Practice your introduction – Hi! My name is…. • Add your business objectives to your intro, as appropriate: • Hi My Name is _____ and I am the Director of Marketing at _____ and I am seeking to find new mobile marketing/leasing ideas. • Hi My Name is _____ and I manage affordable housing properties _____ and I am seeking to find information on how to handle new resident orientations well. • Hi My Name is _____ and I manage urban housing properties _____ and I am seeking to find information on how to cater to the millennial generation.

2:15 p.m. – 3:45 p.m. Manager’s Guide to Your Employees’ Use of Social Media Would you ever “friend” a subordinate? Just how much of what your employees say about you online is protected? Any of it? When does it make sense to access an employee’s social media account? Are tweeted threats free speech? Is any company information really confidential anymore? These questions are driving our workplaces today. Privacy, free speech, protected activity and concerted activity all make your social media management skills wobble a little. You may not be a social media user, but your residents and employees are conversing all the time. Learn how to make social media a useful exercise, not a launching pad to a lawsuit. Presented by: Susan Weston, The Susan Weston Company Room 33A Breakout Sessions sponsored by:

Review the NAA Exhibitor List!

for Effective Networking at NAA Know your Business Objectives

Presented by: Steve Matre, Banner Property Management; Pattie Woods, Fogelman Management Group Room 33A

Get In Line! • You walk into a networking event with nowhere to go and no one to glom onto. What’s a good strategy? Get in a queue. Any queue. The longer the better! • Why? A line gives you a place to put your body and a temporary purpose in the world. There are only two people to talk with — the person in front and the person behind you. • There is a reward — whatever is given out at the front of the queue. And a natural ending — the front of the queue. Nice meeting you! Ta-ta!

• Make a list of those companies you want to explore more and make ample time to visit with them. • Look for Exhibitors Badges at events — Exhibitor personnel are great resources and can introduce you to more attendees! • Ask an Exhibitor: I was looking to meet another attendee that _____, can you point me in their direction?

Have your business cards in a handy spot • Keep the business cards you collect in a different spot (so you don’t share the wrong card!).

Create a predetermined list of openended questions for learning more information about the contacts you meet.

Join a NAA Meetup — No RSVP Required! • Casual networking for iPad users, financial professionals, marketing/leasing professionals, maintenance professionals and those in the industry 10 years or less. • See page 10 for more details. • Or visit www.meetup.com/Apartment-Professionals/

Use your free myNAA planner tools to search the attendee list and make connections! • Download the mobile app. • Create a networking list of attendees you want to meet and send them an email via your myNAA account. • App sponsored by:

Here are some sample questions:

Smile and Join groups! • If you see a NAA attendee group in a hallway, at a party, or restaurant, smile and join the group conversation.

• What got you started in this field? • What is the biggest challenge in your current job? • What sessions did you attend today and what were some of the takeaways for you?

Turn Contacts into a Network! • After you return from NAA, follow up by email, send LinkedIn Connections and use the phone to continue conversations! • Your myNAA planner will be available to you after the event for you to follow up with your network. • The NAA LinkedIn Group has more than 16,000 members.

Visit Yardi at NAA Booth #1131

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NAA TODAY

THURSDAY

NAA Thought Leader Offers Strategies for Success

‘A World Gone Mobile’

here’s no denying it — A World Gone Mobile virtually every business Thursday, June 20 and every individual is affect10:45 a.m. – Noon ed in some way by the rapidly Presented by: Chuck Martin evolving “mobile revolution.” As Room 20D Sponsored by: Apartment Guide more and more of the population become “tethered” to their will put into smartphones and/or tablets, businesses are scrambling to context and keep up with the technology and figure out how best to use share best it to reach their potential customers. To offer NAA attendees practices for some insight into the business implications of “a world gone SMS texting, mobile,” digital pioneer Chuck Martin will lead a session MMS and beginning at 10:45 a.m. this morning. mobile apps. Martin will highlight how people are maximizing their Attendees will smartphone usage, especially on location, such as while hear about the broad shopping for an apartment scope of mobile on a home. He will discuss how nationwide basis, including: the growth of mobile us• Smartphone vs. non-smartphone penetration age impacts every aspect and implications. of business, and in some • The latest mobile trends in shopping behavior. cases, customers are • Where mobile has been and where it is leading the way. Martin going, including innovations that are just around the corner. • How businesses and consumers are deploying apps to save time and money. • The role of the mobile Web and mobile website strategies. Chuck Martin is CEO of Mobile Future Institute and the editor of the MediaPost mCommerce Daily, where he writes the daily MobileShopTalk column. Through his research and public speaking, Martin has been a digital pioneer in the interactive marketplace for more than a decade. He is a New York Times business bestselling author and has appeared on CNN, CNBC, Fox and ABC-TV News Now.

You can download the mobile app here

➲

NAA ROCKS CONTINUED FROM PAGE 1

9 a.m. – 10:30 a.m. Shifting Shoppers: The Convergence of Search, Social, Mobile & Reputation Management Topics include; the convergence of social, search and reputation management; the difference between paid/owned and earned media; crowdsourcing; and tips for implementing a reputation management program. Room 20A

10:45 a.m. – 12:15 p.m. Social Media: The Latest on Embracing the Opportunities and Averting the Risks Presenters in this session will explore some of the primary social media sites for property management and how to leverage their power, covering topics such as fair housing considerations, employment considerations, reputation management and social media management tools. Room 20A The New Age of Search: The Apartment Search Shake-Up A panel of experts will discuss the intersection of mobile, social media, reputation management, ratings and reviews, and SEO and the impact of that intersection to consumer search and the business of marketing and leasing apartments. Room 20BC What Do Waterfalls Have To Do with Marketing? Creative Marketing Tactics for Military and Multifamily Communities! Attendees will learn new creative marketing strategies to effectively lease up their communities. Session presenters will examine marketing and leasing tactics and strategies to effectively market to military and multifamily prospects and how to out-promote the competition. Room 30D You Got the Moves like Jagger? Real Strategies to Capture the Market of the “Gen Boomer Consumer” Almost 8,000 people turn 60 every day, and by 2020, one in five Americans will be over 65. This session will explore the value of the Gen Boomers and how to market to this “under-marketed” segment of the population. Room 25C

Thanks to our NAA Opening Party Sponsors:

lamps and historic neighborhood architecture create the perfect backdrop for a spectacular event. The NAA Opening Party is included with all full-conference registrations. Additional tickets can be purchased for $175 at the registration counters. Don’t miss it!

Don't forget to exchange your voucher for a wristband at registration.

Looking for other sessions covering Internet and social media topics? Check out the following sessions on tap for today:

Apartments.com

NWP Services Corp.

Appliance Warehouse

RentPath

Coinmach

ResidentCheck

BehrPro

Riverstone Residential Group

CORT Belfor Ellipse, Inc Rockin to the Music of Haute Chile! NAA attendees will be dancing and singing the night away at the Opening Party with Haute Chile, one of the West Coast’s most preeminent bands!

HD Supply

Roto-Rooter Sherwin Williams Time Warner Cable Wilmar

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NAA TODAY

THURSDAY

Activities in the NAA Exposition — Four Football Fields of Fun! he NAA Exposition is the largest national gathering of buyers and sellers in the multifamily housing industry. The NAA Exposition opens at 2 p.m. today and features the latest products and services to help multifamily housing professionals stay at the top of their game in today’s competitive market. The NAA Exposition floor will provide an opportunity to discuss products and services with supplier partners committed to your success.

Prize Giveaways While networking in the NAA Exposition, be sure to participate in this year’s sponsored prize drawings. Don’t miss out on your chance to win one of three cash prizes and more! And that’s just the beginning. You’ll have to visit the NAA Exposition to take part in the many contests and prize giveaways from NAA and the exhibitors. Don’t miss it!

• Thursday NAA Exposition Prize Drawings

• Friday Grand Prize Giveaways

Drop off your Grand Prize drawing voucher received in your registration materials at the NAA

Drop off your prize drawing ticket received in

Prize Stage #537 to pick up your game card. Each attendee needs to visit all six of the participating

your registration materials at Time Warner’s

sponsors to get their card stamped. Once completed, drop off the completed card to NAA

booth #1319 for a chance to win one of three

Prize Stage #537. Sponsored by:

Show us where you live! Make sure to stop by the NAA Community Map located inside the NAA Exposition, get your photo taken in the photo booth and pin it next to the city you are from. Watch the map fill up and see how far the NAA Community is spread out.

prizes. Winners will be announced on Thursday afternoon at the NAA Prize Stage #537.

NAA COMMUNITY MAP — WHERE ARE YOU FROM?

Sponsored by:

• Need some face time? Join a

Meetups at www.meetup.com/Apartment-Profes-

Facebook

socials. Use these hashtags:

Mania.

• Join the thousands of discussions.

NAA Meetup!

your link with #NAAEduConf. • Visit NAA’s YouTube channel at www.youtube.com/

Make Contacts and Meetup

on and write an event missive on

myNAAplanner

what you are learning!

The free personal planning tool, myNAAplanner, offers

• Share your event experience and insights on your blog and tag the post with NAAEduConf.

attendees. • Share your photos with us for our special San Diego album.

easy ways to connect with attendees. Available as an app too!

• Let us know you are blogging! We can assist with

• Start a discussion.

photos and more! Email michellesherman@naahq.

• Check-in to events and places.

org for information.

• Follow NAA all year and be sure to Like us!

You can download the mobile app here

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‘Green’

A Word We Can No Longer Afford to Ignore

here are many definitions for the word ‘green’ in multifamily today and they vary from company to company and even person to person. Everyone talks about it. Conferences are organized around it. Corporations and businesses are pressured (or even required) to make changes to accommodate it. And last, but certainly not least, residents are demanding it. If there is one thing we can all agree upon, it is the right thing to do, even if we have differing opinions of what that means. So how do we move forward? There is no doubt that change must occur in the way we consume utilities if we want to have valuable resources available for the generations to follow. Utility rates continue to increase at a record pace. Regulations are now in effect in various jurisdictions requiring the reporting of consumption, with monetary penalties levied for non-compliance. Change is inconvenient and often perceived as expensive, but what if we were able to drive change and reduce expenses? Is that even possible? Well, yes, actually it is. “In some cases, it’s as simple as digging in to potential investments to discover the hidden value,” states Tim Rogers, vice president of SmartSource, an NWP company. “If you understand the components for what’s driving costs, you can begin to see areas where you can have a definite effect on your bottom line and experience reduced consumption. You can’t just look at the financial statements as there is much more

behind those numbers than a broad approach will show.” It’s often much easier to make an impact on the environment and the bottom line than one would think. One simple policy change, such as setting programmable thermostats in common areas, may seem like a small thing, but the environmental impact of reducing consumption as well as the financial reward in decreasing costs can be surprising when totaled across an entire portfolio. When negotiating a lower utility rate is factored in, the impact can be even greater. Greystar is one such company who has implemented many policies like this in recent years. “Saving money and saving the planet at the same time is our goal,” explains DeeAnne McClenahan, senior director of procurement and sustainability for Greystar. “There are so many ways we can achieve both, and more of them exist every day.” As with any new initiative, adoption can be difficult. For this, McClenahan suggests, “Getting the word out, in as many ways as possible, is what turns a little thing into making a real difference. When you find something that one person or community is doing — tell everyone, and then tell them again.”

To hear more about how to begin changes that can make an impact environmentally and on your bottom line, join the session “Understanding the Difference in Chasing Energy Standards for Marketing Reasons versus Reducing Utility Costs” today at 9 a.m. in Room 25C.

NAA TODAY

THURSDAY

Visit Us In the BUZZ Center for Live Coverage!

Join In on Casual Networking at NAA Meetups

The NAA Buzz Center is the

With more than 6,200

NAA social media hub during the conference. Located on the upper level outside Ballroom 20, come by the Buzz Center and see live production of NAATV and the NAA Twitter feed #NAAEduConf (twitter.com/NAAEduConf)

• Watch NAATV — you can not only see live interviews, but also the NAATV episodes of some of the most Buzz-worthy news coming from the event. • Meet Digital Pioneer and NAA Thought Leader Chuck Martin in the NAA Buzz Center, Thursday, June 20, Noon to 12:15 p.m. After his Thought Leader presentation (see page 4), Chuck will be in the NAA Buzz Center signing books and answering your digital questions. • The first 100 attendees to the Buzz Center will receive a free copy of his book, “The Third Screen: Marketing to Your Customers in a World Gone Mobile.”

Other special events in the NAA Buzz Center: • Mobile Marketing and Apartment Guide — Got Mobile? Join the Apartment Guide team in the NAA Buzz Center Thursday, June 20, from 8 a.m. to 9 a.m. and see how Mobile is a game changer for AG. • Apartment Guide’s HD Image Pack™ Stop by the NAA Buzz Center Friday, June 21, from 11:15 a.m. to 12:15 p.m. to hear about Apartment Guide’s latest innovations and industry-first HD Image Pack (at no cost) and how it is driving increased and more qualified leads. • Apartment Guide’s Certified Resident Ratings & Reviewssm Surf by the NAA Buzz Center Friday, June 21, from 12:30 to 1:30 p.m. and learn about Apartment Guide’s new Certified Resident Ratings and Reviews model for property managers and owners. Sponsored by:

attendees, let the NAA Meetups be one networking option for you to find other attendees with your same interests. The NAA Meetup area is within the NAA Exposition and is a place for attendees to casually network, catch up with colleagues, make new acquaintances and pick up some great information. See the Meetup schedule below and join in. No advance rsvp required — just show up and mingle! The NAA Meetup area is located in the back of the NAA Exposition, down the 2100 aisle. Maintenance Professionals Meetup Thursday, June 20 3:30 p.m. – 4:30 p.m. Join in for some hands on training for apartment maintenance professionals. This Meetup has hands-on learning and will be in Booth #115. Sponsored by:

iPad for Work Users Meetup Thursday, June 20 3:30 p.m. – 4:30 p.m. Bring your iPad and learn 10 business tips and apps. Sponsored by:

Marketing/Leasing Professionals Meetup Thursday, June 20 4:30 p.m. – 5:30 p.m. Marketing and Leasing professionals — come join a casual networking environment! You can mingle with others from across the country that are juggling the same opportunities and challenges as you are in your daily responsibilities. Refreshments served. Sponsored by:

Revenue Management/Finance Professionals Meetup Friday, June 21 1 p.m. – 2 p.m. If you are a multifamily professional working in the financial area and/or revenue management, come to this Meetup. Refreshments served. Sponsored by:

Next Generation Meetup Friday, June 21 3:30 p.m. – 4:30 p.m. If you have worked in multifamily for 10 years or less, stop by and meet others. Refreshments served. Sponsored by:

NAA TODAY

JUNE 20

W E LCO M E TO Alan’s Recommendations for Restaurants, Recreation & Revelry

elcome to California’s second largest city. From the cuisine to the culture, San Diego offers an almost overwhelming variety of unique flavors. If you want to get a truly authentic taste of life in San Diego, the best way is to find out where the locals go for fun and food. With that in mind, NAA Today asked Alan Pentico, Executive Director of the San Diego County Apartment Association, to recommend some of his favorite hangouts and hotspots.

Restaurants, Bars, Dives & Desserts With its eclectic and diverse culture, along with locally grown fresh produce and seafood right off the dock, San Diego restaurants can satisfy practically any craving. And when the sun goes down, the city comes alive at rooftop bars, hot nightclubs featuring celebrity DJs, moody jazz clubs and iconic rock venues. Following are a few of Alan’s picks for “tasting” both the food and the nightlife in San Diego. Look them up on the web for more info and specific locations, or ask the concierge at your hotel. Start the day off with a stop at Richard Walker's Pancake House in the Gaslamp Quarter, where Alan recommends ordering their German pancake as an appetizer, followed by the banana pancake

San Diego!

(don’t forget to the add bacon place to relax and chat with friends.” and peanut butter!). Also For some fun, family-friendly located in the Gaslamp Quarter, dining, check out the '50s-style he notes that Mary Jane’s in Corvette Diner near the airport. Alan the Hard Rock Hotel is great for recommends the Rory Burger (comes breakfast and the Mission Café with peanut butter) and a butterscotch serves up a terrific French toast. For milkshake. Speaking of burgers, if you’re Alan Pentico something a little spicier, he recommends the looking for San Diego’s best, as an official “awesome huevos rancheros” at the Broken Yolk. member of the “San Diego Burger Brigade,” Alan For a quick coffee, he suggests Café LuLu as a recommends trying Hodad’s, Burger Lounge, great alternative to Starbucks. Smash Burger, Fat Burger, In-N-Out or Stacked. When it comes to lunch and dinnertime, no If your culinary goal is to satisfy a nagging matter what you’re craving, San Diego has it. “sweet tooth,” Alan recommends Extraordinary For a taste of San Diego’s famous seafood, Alan Desserts for decadent cakes and pastries, recommends Oceanaire or The Fish Market on the gelato at Papalecco's in Little Italy or Ghirardelli’s waterfront. If Italian cuisine is more your taste, Alan chocolate fountain shop in the Gaslamp Quarter. says the following restaurants in San Diego’s Little Looking for some after hours entertainment Italy neighborhood won’t disappoint: Po Pazzo, and libation? Alan’s favorite hangouts are the Trattoria Fantastica, Café Zucchero and Zia’s East Village Tavern and Bowl (a great sports bar), Bistro. For some authentic “south of the border” The Waterfront Bar (Wyatt Earp drank here), Karl flavors, he suggests trying one of the many taco Straus Brewery (try the Red Trolley Ale), and Jolt'n stands around town. Joe’s (great place to play pool or ping pong and “You will find a few good shops in the Gaslamp watch a game). Quarter. I don’t recommend chains and while Old Town boasts many Mexican restaurants, there’s Activities & Attractions San Diego is home to many of Southern nothing like La Piñatas for authenticity,” he said. “For fish tacos, go to Tin Fish, near the ballpark or California’s top tourist attractions, which provide Café Seville for tapas and sangria — it’s a great exhilaration, education and excitement for adults

Greetings From a ‘Local’ The NAA is proud to be in San Diego for the 2013 Education Conference & Exposition. Special thanks to all of our members who call San Diego home for all their help and for making us feel so welcome. NAA Today asked local member J. Kathleen Belville what she loves most about this year’s host city, along with her thoughts on her career and the future of the industry. Look for more from our NAA San Diego colleagues in tomorrow’s issue of NAA Today.

J. Kathleen Belville Partner, Law Offices of Kimball, Tirey & St. John LLP

What do you like best about living in San Diego? The obvious answer is always the weather and the variety of ecosystems, from the ocean to the mountains. However, I made the area my home and have rental properties here because housing prices have remained fairly stable over the long run, varying much less than the national averages. Even when we experienced a downturn in sales prices, rental rates and vacancy rates did not dip much. As a former President of SDCAA, I also must share that the local association is so outstanding at giving support to owners and management companies — it definitely has a positive effect on the business climate. How do you see this career track changing in the next 10 years? I see property management becoming a more popular career choice. In years gone by, many of the people who rose to the top of the industry, started out getting into it by happenstance. As more government real estate departments focus on management, as well as sales, and colleges and industry groups develop more opportunity for professional-level education, I feel more people will choose management as an interesting and rewarding career. How did you get started in the apartment industry? I sold real estate, then went to law school and practiced landlord-tenant law. I began to buy units and joined SDCAA.

NAA TODAY

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and kids of all ages. Following are just a few of Alan’s top picks for things to do while you’re here: • The San Diego Zoo. • Balboa Park (next to the zoo) is loaded with attractions, museums and performing arts venues: · Reuben H. Fleet Space Museum · San Diego Aerospace Museum · Old Globe Theater

· Balboa Park Miniature Railroad · Model Train Museum

· Vintage Merry-Go-Round

• La Jolla Cove for kayaking, snorkeling and diving • LegoLand • Ferry across the bay to Coronado, rent bikes and head over to the Hotel del Coronado and the beach. • San Diego Children’s Museum • Tour Petco Park, home of the San Diego Padres. Note that NAA has a discount code to the Padres vs. Dodgers games the week of the show (courtesy of your Host Committee). • Old Town Trolley Tour — hop off in Old Town, Coronado, Little Italy and the Gaslamp Quarter. • The shops at Seaport Village (near the Convention Center) • Tour the USS Midway Museum.