NAA Today: Friday, June 26, 2015 by National Apartment Association

NAA TODAY

FRIDAY, JUNE 26, 2015 Sponsored by:

Friday General Session

TODAY’S SCHEDULE

Giada De Laurentiis

7 a.m. – 5 p.m.

Attendee Registration Palm Foyer, Level 3

7 a.m. – 5 p.m.

eloved Emmy-Award winning television personality, bestselling author, chef and famed restauranteur Giada De Laurentiis’s inspiring vision has helped to revolutionize the culinary industry since she was first discovered by the Food Network. With an impressive background of culinary training, she continues to prove her skill and accessibility with the great success of her cookbooks, brand alliances, food products and recurring role on the “Today Show.” Known for her personable charm, enthusiastic presentation and delicious Sponsored by: creations, De Laurentiis will share her recipe for success and how she was able to expand her culinary career to become a multi-industry powerhouse. FRIDAY GENERAL SESSION SPOILER ALERT: Giada will be cooking on stage during her presentation.

Exhibitor Registration Mandalay Bay Foyer, Level 2

7 a.m. – 5:30 p.m.

NAAPAC Silent Auction Breakers Lobby, Level 2

8:30 a.m. – 9:15 a.m.

Coffee Break Levels 2 & 3

9 a.m. – 10 a.m.

Game Changer – Jim Knight Breakout Education Sessions Levels 2 & 3

10:15 a.m. – 11:45 a.m.

GENERAL SESSION with Giada De Laurentiis

Mandalay Bay Ballroom J, Level 2 11:45 a.m. – 4:30 p.m.

Mandalay Bay Ballroom J, Level 2 10:15 a.m. – 11:45 a.m. Doors open at 9:55 a.m.

NAA Exposition (with Lunch) Shorelines A, Level 2

Noon – 3:30 p.m.

Learning Zone Sessions

NAA THURSDAY NIGHT PARTY N

AA’s Thursday Night Party at Mandalay Bay Beach & Pools featured the very best of Vegas in our own backyard. Whether attendees were in the mood for street tacos, Vietnamese noodles, fruit skewers or chicken sliders, there was something for every appetite. The Strip had nothing on the Thursday Night Party entertainment, with a yo-yo trickster, synchronized swimmers, DJ, steel drum band, airbrush tattoos, ice carvings, lounge areas and an interactive game area with giant games of cornhole and Plinko.

NAA Exposition, Shorelines A, Level 2 12:45 p.m. – 2:15 p.m.

Maintenance Mania® National Championship NAA Exposition, Shorelines A, Level 2

2:15 p.m. – 3:15 p.m.

Game Changer – Olivia Fox Cabane Breakout Education Sessions Levels 2 & 3

3:15 p.m. – 4:15 p.m.

Refreshment Break

NAA Exposition, Shorelines A, Level 2 3:30 p.m. – 4:30 p.m.

Breakout Education Sessions Levels 2 & 3

4:30 p.m. – 5:30 p.m.

NAAPAC Silent Auction Last Call Reception

Breakers Registration Lobby, Level 2 4:30 p.m. – 10 p.m.

Exhibitor Move-out

Shorelines A & B, Level 2

(See more on pages 10 &11)

INSIDE:

4 Sessions

7 Scenes From the Expo

10 Thursday Night Party 15 NAA Conference Sponsors

National Coverage,

Local Expertise. RESPOND

RESTORE

RECOVER

(855) 727-8254 www.restorationaffiliates.com

Your full service

disaster restoration resource.

NAATODAY

FRIDAY

Friday Breakout Sessions Highlights 9 a.m. – 10 a.m.

FRI-A01

The Apartment All Stars Present Practical Ideas For Practically Nothing! The endearing and enlightening All Stars shine bright on Friday morning

Looking for practical, down to earth, easy-to-implement ideas that don’t cost a lot of money? Look no further! The Apartment All Stars are here to bring you more ideas than you can count all of which are guaranteed to help you increase your occupancy, make your existing residents even happier and take your marketing to another level, all without breaking your budget. The Apartment All Stars are back in a brand new session with all new ideas! Kate Good - Apartment All Stars Mindy Williams - Apartment All Stars Lisa Trosien - ApartmentExpert.com Toni Blake - TotallyToni.com Jacqueline Ramstedt, CAM, CAS, CAPS - Ramstedt Enterprises, Inc. 2:15 p.m. – 3:15 p.m.

FRI-B01

3:30 p.m. – 4:30 p.m.

FRI-C04

MKT

Model (Mis)behavior: 15 Ways To Modernize Your Model Home For 2015 What would HGTV say about your model unit, and more importantly, how would they help you maxi it out?

One of the most powerful sales tools that communities can utilize is their model unit. Why, then, are so many properties showcasing model misbehavior with a unit full of outdated furniture and accessories that don’t reflect target demographics? It’s time to modernize that model! From colors to furniture, lighting, and right down to the signature touches, get 15 different steps, with tips for every budget and for choosing which properties to improve for the greatest return. Heather Blume, CAS - Behind The Leasing Desk Training and Consulting Dana Pate - Matrix Residential Eric Clark - Altman Companies

LEARNING AREAS

South Seas Ballroom B, Level 3

9 a.m. – 10 a.m.

Corporate Culture, Branding, and Customer Service Jim Knight

Former Director of Training, Hard Rock Cafe

A training and development veteran for 30+ years, Jim Knight facilitates on a variety of interactive topics, including sessions around organizational culture, world-class service, employee engagement, internal branding and performance management. Jim cut his teeth in the training field through the hospitality industry, starting out as a restaurant staff-level employee for Olive Garden and Hard Rock Cafe. He eventually became the head of the School of Hard Rocks, running point on all training and development functions for Hard Rock International.

2:15 p.m. – 3:15 p.m.

The Science of Influence, Trust and Persuasion (based on behavioral science)

TECH

TECHNOLOGY

Olivia Fox Cabane

MKT

MARKETING

Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT, the Marine Corps War College and the United Nations. As keynote speaker and executive coach to the leadership of Fortune 500 companies, she helps people become more persuasive, influential, and inspiring. From a base of thorough behavioral science, Olivia extracts the most practical tools for business, applying the latest in global behavioral science to everyday leadership needs to improve her clients’ productivity, effectiveness and efficiency.

Employee Engagement: Lessons From Our Friends At Zappos™

Friday Game Changer Sessions

LEASING

Zappos is shaking things up to keep their people on their toes. What are they doing that you aren’t?

L/FH

TECHNOLOGY

OPERATIONS

This is not Silicon Valley so why should our industry embrace innovative employee engagement programs? Learn the “why” of employee engagement from Zappos, a Fortune Magazine’s 100 Best Companies to Work For, and then drill down into the realities of the apartment industry. The growth in our industry has created a need to prioritize retention and talent management. We provide practical ways for you to use existing data to determine correlations between employee engagement, resident satisfaction and financial performance. Anne Lang - CEL & Associates, Inc. Jon Wolske - Zappos Lisa Trapp - Sequoia Equities, Inc. Keith Dunkin - RealPage

LEAD

LEADERSHIP

HUMAN RESOURCES

NAHMA AFFORDABLE HOUSING MAINT

MAINTENANCE

Charisma and Leadership Expert

In addition to being a columnist for Forbes and The Huffington Post, Olivia is often featured in media such as The New York Times, Bloomberg or BusinessWeek. She has been profiled in The Wall Street Journal as well as NPR’s Marketplace show. Olivia currently serves as Director of Innovative Leadership for Stanford’s StartX program. Her course at Berkeley’s Business School was so popular that university staff had to guard the entrance to ensure that only the students admitted to that course gained entrance. Her first book, The Charisma Myth, published by Penguin/ Random House, went into second printing before it even launched. Sponsored by:

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You get the power of this:

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Visit our Booth #1157 at NAA. Learn about the new Rent.com and our exciting consumer advertising campaign!

Value | Innovation | Performance

Source: Based on March 2015 comScore Real Estate category of sites. Hitwise February 2015; Search Clicks ©2015 RentPath LLC. All rights reserved. All photos, videos, text and other content are the property of RentPath, Inc. APARTMENT GUIDE, RENT.COM, RENTALS and LOVELY, and the APARTMENT GUIDE, RENT.COM, RENTALS and LOVELY Trade Dress are registered trademarks of RentPath, Inc. or its affiliates.

NAATODAY

FRIDAY

Data-Driven Marketing, Software Takes the ‘Lead’

hile customer service remains a key component to any successful property management company, measuring the customer experience is increasingly becoming a vital part of operations, explained Lisa Trapp at the session “Master the Prospect Journey Through Predictive Analytics.” Trapp and Chris Eckert of G5 updated the audience on this technology-driven trend. Through analytical lead-scoring and demographic-based personas created for residents and resident prospects, apartment marketers can track resident engagement, satisfaction and preferences that will determine their likelihood to lease and renew. While it might sound complex, this information is analyzed through algorithms that are run by innovative software recently introduced to the apartment industry. Trapp says this software is integrated with existing property management software. Several suppliers are in the process of creating and finessing these applications. Trapp says “Customer Experience” was recently added to her title, and her company, Sequoia Equities, based

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in Northern California, also added a new technology-based high-level staff position to execute the strategy. The two work together to create personas based on tracking their residents’ behaviors. “What we see is that the data trend might show a high likelihood that a resident would lease or renew,” Trapp says. “When we do, we can tell our leasing team, ‘If you only have time to follow-up on one lead today, this one would be it.’ “ She says the results help her determine marketing sources and spend. She also shared that leads that are derived from social media plugs are 2.5 times more likely to lease at Sequoia. “We make sure we pay a lot of attention to those, too,” Trapp said.

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The Fast Lane to Success

ipcar had three things going for it that apartment management companies would be wise to emulate, according to founder and former CEO Robin Chase. The largest ride-sharing company in the world leveraged excess capacity, built a platform for participation and thought about its consumers as co-creators. Chase said part of the company’s success was also operating under several learned truths: Shared network assets are always greater than closed assets; more networked minds are always greater than

fewer ‘proprietary’ minds, and the benefits of shared open assets are always greater than any potential problems. In other words, widen the net and you’ll widen the returns. When asked about Zipcars at apartment communities, Chase said though they could be “wildly successful,” the challenge is that many property managers can’t anticipate demand, and there’s always the question of whether the community will do the marketing that’s necessary to promote the amenity.

Trust the Original Automatic Cooktop Fire Suppressor.

Visit Booth 1879 to discover why StoveTop FireStop is the only choice for automatic cooktop fire protection

Count on us for the products you count on.

The brand name products you need, when you need them. We’ve spent over 60 years perfecting our process and product offerings, while building a coast to coast supply chain that ensures we get our customers what they need, when they need it. It’s why we’re focusing those resources and expertise to become your trusted property and facilities maintenance partner. Let us send you our latest Facilities Supply Catalog today. ©2015 Ferguson Enterprises, Inc. 0615 26190

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Visit Us at NAA Booth #725

NAATODAY

FRIDAY

Friday Learning Zones

NAA Exposition

The NAA Exposition has three Learning Zones focused on educating attendees on technology, mobile marketing, and sustainability.

Shorelines A, Level 2

TECHNOLOGY - BOOTH 2505 Time

Exhibitor

Topic

he NAA Exposition is the largest national gathering of buyers and sellers in the multifamily housing industry. Over 400 suppliers will be on hand to showcase new products and services to help multifamily housing professionals stay on top of their game in today’s competitive market. The exposition provides an opportunity to discuss products and services with supplier partners committed to your success.

Noon

Allegion

Opening Doors to the Keyless Era

1 p.m.

Yardi

Lets Get Engaged! Seven Tips to Build Resident Relationships That Last

2 p.m.

Restoration Affiliates

How Disaster Plans on Mobile Devices Put Power in Your Pocket

3 p.m.

PPG

PPG PREVIEWS® - See Your Paint Color Before You Select It

EXPOSITION HOURS Friday 11:45 a.m. – 4:30 p.m. (Lunch Provided: 11:45 a.m. – 1:45 p.m.)

Maintenance Mania® National Championship is TODAY!

MOBILE MARKETING - BOOTH 2227 Time

Exhibitor

Topic

Noon

RealPage, Inc.

Visual Labs Experience

1 p.m.

Capture the Market

Are You Connecting With Today’s Renter? The Power of User-Generated Video Content

2 p.m.

SightPlan

Start Connecting! Five Tips to Open the Lines of Communications with Residents

3 p.m.

TouchPoint

Your Future is in the Follow Up: Ho Do Your Agents Stack Up?

SUSTAINABILITY - BOOTH 1867 Time

Exhibitor

Topic

Noon

National Car Charging LLC

Electric Vehicle Charging: Options for Multifamily Properties

1 p.m.

HD Supply

Lighting 101: Which LED Solution is Right for Your Property?

2 p.m.

Parcel Pending

10 Ways to Find Revenue at Your Property

3 p.m.

Purchasing Platform

You Paid What? - How Technology Keeps Spending in Check

Presented by

Presenting Sponsor

12:45 p.m. – 2:15 p.m.

PRIZE GIVEAWAYS The following exhibitors are offering BOOTH PRIZES! Stop by their booth and enter to win. FRIDAY EXHIBITOR BOOTH CallMaX 1136 CARES 2177 Ellis Partners in Management Solutions 1432 Hunter Warfield 1230 InfoTycoon 1482 Logware 1673 Mannington Commercial 1150 Midwest Promotional Group 538 National Car Charging LLC 1973 Nationwide Eviction 1481 One Call Now 1772 Onicx Energy, LLC 1577 PayLease 867 Playwood Systems, Inc 759 Realtor.com Rentals 1861 Rent Dynamics 336 RentLinx 1024 RokitNow 2508 Sales, Inc 2266 The Paint Drop by Valspar 557 The Park Catalog 1080 Waste Away, LLC 2060 WebbMason 944 Wilsonart 2031 WSI Trash Valet Recycling 1874

Prize Vault

Win $500,000!

NAA Exposition – Shorelines A & B, Level 2

hile networking in the NAA Exposition, be sure to stop by the NAA Prize Drawing Stage, Booth #2085, for the chance to crack the code on the Prize Vault and win $500,000 in CASH. Also, swing by Apartments.com, Booth #473 TODAY for your chance to crack the code of their Prize Vault and win $100,000 in CASH.

Sponsored by:

Jerry Wilkinson Becomes Newest Member in the NAA Hall of Fame I

nduction into the NAA Hall of Fame represents the highest honor that can be bestowed upon an apartment professional. Wilkinson, 2012 NAA Chairman of the Board, is the 18th person inducted during the 76-year history of NAA.

Sponsored by:

THANK YOU

to NVSAA for volunteering their time as Conference Concierges!

Jerry Wilkinson, CAPS, CCIM, Chairman of the Board of Wilkinson Real Estate Advisors in Atlanta, was inducted into the NAA Hall of Fame yesterday afternoon.

NAATODAY

FRIDAY

SCENES FROM THE NAA THURSDAY NIGHT PARTY

NAATODAY

JUNE 26 | 2015

Sponsored by:

(as of 6/14/15)

NAATODAY

FRIDAY

Disruptive Innovation

Lounges & Connection Areas ATTENDEE LOUNGES Mandalay Bay Foyer, Level 2 Palm Foyer, Level 3

Make sure to stop by one of the sponsored attendee lounges where you can sit and relax and meet up with colleagues or prepare for your next meeting.

ankers typically hang out with other bankers. Marketers with other marketers. Accountants with other accountants. Much as everyone would like to think conferences are all about mingling and networking with fresh faces, there’s a certain comfort in familiarity that makes it hard for people to get out of their comfort zones. But that’s just what Luke Williams challenged everyone to do. During yesterday’s Game Changer session, the author and globally recognized authority on disruptive innovation urged attendees to take risks and move beyond traditional ways of thinking. “Any energy you expend in generating a constant stream of bold new recipes to try is never time wasted, because you’re in the realm of increasing returns,” he said. According to Williams, if apartment communities worried less about their success rates with new ideas and worried more about their experimentation rate, innovation would follow. If you’re fortunate enough to achieve great things, the flip side of that success is that complacency sets in. “That’s the most dangerous word in business because it doesn’t leave room for growth,” Williams said. “The path becomes narrower and narrower.” Williams said the biggest barrier to innovation that he sees is companies trying to innovate around an existing asset base. “The challenge is how do you get in front of the change,” he said. “Be the disruptive change. Let go of the notion that this is meant to be a comfortable process where you always know the answers. It’s terrifying. “ Attendee Nicole Loser, CAM, CPM, a Philadelphia-based regional property manager with Madison Property Group, said, my take-away was to not take

the status quo for granted and to challenge myself to think outside of the box, even on a smaller scale.”

The Profit of People

That same challenge holds true for supervisors managing their team, as discussed during yesterday’s education session, “Employee Engagement Through Cultural Protocol – Globally Inspired.” Presenter Jackie Ramstedt, CAM, CAPS, CAS of Ramstedt Enterprises, Inc., said one study revealed that 86 percent of people are currently looking for another job. “People don’t leave companies, they leave people,” she said. Leaders must keep their employees engaged, and that comes down to relationship building. “Quality of life is really where it’s at,” Ramstedt said. “We’re looking at people as fulfilling a position, when they’re really joining a family. You must have compassion for them both on and off the job.” Presenter Toni Blake, of TotallyToni.com, added that leaders must be ready to listen to their employees’ feedback. “When you get back from this conference, ask your people to judge you on your connectivity and employee engagement,” she said. “Often, there’s a total disconnect between the executive staff and the onsite management team. Let’s not do the same things in 2016 that we’re doing now.” “The session was really energetic and it gave me the opportunity to sit back and think what I could be doing better as a leader,” said attendee Shangwe Parker, a Chicago-based vice president for The Habitat Company. “In particular, I liked what they said about knowing your employees’ strengths to pair with professional development, as well as most leaders not connecting with their maintenance teams. I’m going to take that back with me.”

Level 2 Sponsored by:

Level 3 Sponsored by:

NAAEI DESIGNATE LOUNGE Reef F, Level 2

Exclusively for NALP, CAM, CAS, CAMT and CAPS designates, the NAAEI Designate Lounge is your place to relax, snack, network with fellow designates, hold discussions and learn what’s new at NAAEI.

Sponsored by:

ENGAGEMENT LOUNGE Mandalay Bay Foyer, Level 2

The NAA Engagement Lounge will be buzzing with activity at the conference. It’s your one-stop hub for live social media coverage and NAA TV streaming. The lounge offers staffing by the NAA Communications Department, including a social media help desk, prize giveaways, photo ops (and more). The Engagement Lounge is a perfect spot to engage with other attendees and meet NAA staff. Make sure to use the official event hashtag #NAAEduConf to see your tweet on the big screen.

HEAD SHOT PHOTO LOUNGE

Mandalay Bay Foyer, Level 2

Need a professional headshot? RentPath has you covered! Stop by the NAA Head Shot Photo Lounge, located on Level 2 of the Convention Center, to have your photo taken. You will then receive a photo card with instructions on how to view, edit, save and share your photo. Sponsored by:

NAA CONNECTION AREAS Mandalay Bay Foyer, Level 2 South Seas Foyer, Level 3

Sponsored by:

ENGAGEMENT LOUNGE SCHEDULE FRIDAY Noon

Face(book)ing Facts: Using Facebook to Market Your Company Best practices for using the social behemoth for apartment marketing. 3:15 p.m.

Raise Your Profile: Mastering the World’s Largest Professional Network Best practices for creating a personal and professional brand on LinkedIn.

Need a place to relax, catch up on emails or recharge your phone or computer? Stop by one of the NAA Connection Areas for a quick re-charge at one of the charging stations. Level 2 Sponsored by:

Level 3 Sponsored by: TM

NAATODAY

JUNE 26 | 2015

Lights, Camera, Action! – NAATV Catch all of the conference highlights and check to see if you made any cameos! www.youtube.com/NAAhqVideos

Social Media Connections Tweet about your experience at the 2015 NAA Education Conference & Exposition

CHECK US OUT AT WWW.FACEBOOK.COM/NAAHQ

#MaintMania for tweets about NAA Maintenance Mania® National Championship

• Follow NAA all year and be sure to Like us • Post to our wall to share your Las Vegas greeting • Upload your NAA photos, tag yourself and other attendees • Share you photos with us for our special Las Vegas album • Start a discussion • Check-in to events and places

SUBSCRIBE TO THE NAA YOUTUBE CHANNEL

MAKE CONTACTS AND MEETUP

@NAAEduConf Use these hashtags: #NAAEduConf for tweets about education sessions, exposition information and events

Receive tips, clips and the latest multifamily news. Upload your conference videos to YouTube and tag them with NAAhqVideos and don’t forget to tweet your link using the hashtag #NAAEduConf. Visit NAA’s YouTube channel at www.youtube.com/NAAhqVideos.

Don’t Miss Doc Hendley! NAA AWARDS CELEBRATION BREAKFAST Saturday, 8:45 a.m. – 11:30 a.m. Mandalay Bay Ballroom H, Level 2

he NAA PARAGON Awards including the NAA Community of the Year will be announced during breakfast.

• Need some face time? Join a NAA Meetup! • Find the right networking and social events for you! • Sign up for the Meetups here: www.meetup.com/Apartment-Professionals

AMERICAN FORESTS DONATION

ou are making a difference! NAA has pledged to donate $1 for each full conference attendee at the 2015 NAA Education Conference & Exposition to the American Forests. Each dollar will go toward the planting of one tree for each attendee. Trees will be planted in a carefully chosen forest restoration project in the U.S. Sponsored by: AMERICAN FORESTS Meeting ReLeaf

BLOG

• Share your event experience and insights on your blog and tag the post with “NAAEduConf” • Let us know you are blogging! We can assist with photos and more! Email mary@naahq.org for information

JOIN THE NATIONAL APARTMENT ASSOCIATION LINKEDIN COMMUNITY • Start a discussion • Share a post from your blog • Join the thousands of discussions • Use the In-Person feature on the LinkedIn app to connect instantly with important contacts

NAAPAC Silent Auction

ome ready to bid at the NAAPAC Silent Auction in support of the National Apartment Association Political Action Committee (NAAPAC) and the Better Government Fund (BGF) – new items will be added daily! Auction items include authentic hand-signed sports memorabilia, movie collectibles, music, jewelry and so much more! And don’t forget to join us at the Last Call Reception today at 4:30 p.m. for your last chance to bid on those amazing items.

HOURS Friday

7 a.m. – 5:30 p.m.

NAATODAY

NAA Community Map

here are you from? Stop by the NAA Community Map located in the Mandalay Bay Foyer, Level 2. Get your photo taken in the photo booth and pin it next to the city you are from. Watch the map fill up and see how far the NAA community extends. Sponsored by:

INTERACTIVE ART WALL Mandalay Bay Foyer, Level 2

Create your own piece Sponsored by: of art! Come help add your own touches to the Interactive Art Wall. Throughout the week, attendees will be coloring in a large conference mural. Instructors will be on hand to guide you. Don’t miss your opportunity to be a part of the project.

Oxygen Bar Jasmine Foyer, Level 3 Try the latest thing in relaxation therapy. You will “plug in” to individual sanitized plastic tubes to inhale the soothing aromas of your choice. The effect is general relaxation and relief from stress.

Relaxation Massage Station NAA Exposition Booth #947, Level 2 Looking for a place to relax! Visit Apartment Finder, Booth 1535, to get your free massage voucher. Stop by the Relaxation Massage Station, Booth 947, and enjoy a free 10-minute chair massage. Please note: The massage station will only be open during NAA Exposition hours. Sponsored by:

FRIDAY

NAA TODAY NAA TODAY is published by the National Apartment Association and TriStar Publishing, Inc. as a service to NAA Members. National Apartment Association 4300 Wilson Blvd, Suite 400 Arlington, VA 22203 Phone: 703-518-6141 Fax: 703-248-9440 www.naahq.org

TriStar Publishing, Inc. 7285 W. 132nd St, Suite 300 Overland Park, KS 66213 Phone: 913-491-4200 Fax: 913-491-4202 www.tristarpub.com

NAATODAY

JUNE 26 | 2015

NAA EDUCATION CONFERENCE & EXPOSITION SPONSORS

DIAMOND

Booth 1137

Booth 1522 & 1633 Booth 1643

Booth 1649

Booth 1433

Booth 1523

Booth 833

Booth 1623

Booth 1223 Booth 1661

PLATINUM

Booth 473 Booth 2243

Booth 1233

Booth 1557 Booth 1757

Booth 1557

Booth 1646

Booth 2049

GOLD

Booth 953

Booth 1842

Booth 1243

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Timely quotes, loss estimates and updates every step of the way

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RECOVER

Remain in control of your recovery for a positive resolution of your loss

BOOTH 1646

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