NAA Today - Thursday, June 16, 2016 by National Apartment Association

TH U R S DAY JUNE 16, 2016

TODAY 2016 NAA EDUCATION CONFERENCE & EXPOSITION

Sponsored by

VISIT US AT BOOTH #3209

THURSDAY

JUNE 16, 2016

Thursday Game Changers Room 120/123 • Lower North

Growing your Business with Shareable Content

9 a.m. – 10 a.m.

Jonathan Perelman, Head of Digital Initiatives at ICM Partners, Former Executive at BuzzFeed & Google

ow do you stand out, rise above the noise and get your organization’s voice heard online? Having successfully guided the growth of digital businesses his entire career, Jonathan Perelman — the head of digital initiatives at ICM Partners and a former executive at BuzzFeed and Google — knows how to do it right. Perelman believes that “content is king but distribution is queen — and she wears the pants.” Pulling from his extensive experience at some of the world’s most suc-

cessful and influential brands, he shows audiences how to tell their story in a genuine, authentic and meaningful way that generates word-of-mouth marketing at Internet scale. With great energy and stage presence, he breaks down the tactics and mindset that propelled BuzzFeed from a small blog to a cultural phenomenon read by millions of people the world over (including the President of the United States). Perelman not only addresses how to create shareable, social content but also offers insights into how to maximize its reach and impact.

Game Changer Panel: Sharing Underused Assets – New Business Opportunities Emerging in Multifamily

ber, Airbnb, WeWork and ZipCar all change the “highest and best use” of fixed assets by increasing the pool of users for assets. Sharing apps enable greater profit potential to property owners from more users benefitting from the same assets. Developers in high-barrier markets are already planning to build specialty short-stay rental properties as a new hybrid property type. Within rental real estate, a new multifamily niche is at hand. This brainstorming session will dive into some of the startups that are responding to this new profit potential, and we will collectively brainstorm additional opportunities in property services, access control, reservations management, revenue management, parking, compliance, screening, insurance, concierge services and more. Everyone will come away with ideas for property investments, business creation and ways to extend existing platforms into this new niche.

Entrepreneurs (Clockwise from top left): Moderator: Steve Lefkovits, Partner, RealtyCom Partners and Co-Producer of MAXIMIZE: Multifamily Asset Management Conference; David Ordal, CEO of Everbooked, a revenue management tool for shared-stay listings; Alex Enchin, Founder of WhereIPark, an urban parking space sharing app that yields two rentals in one day; Jaja Jackson, Director of Multifamily Housing Partnerships, Airbnb; Diana Thai, Co-founder and President of Voyajoy, a stay facilitator; John Helm, Venture Partner, DN Capital and former founder and CEO of MyNewPlace.com, an apartment home rental website

Sponsored by

Building A World-Class Brand: It’s All About the Product 11:30 a.m. – 12:30 p.m.

Amy Curtis-McIntyre, Former CMO of Airbnb

ormer CMO of Airbnb Amy Curtis-McIntyre was also one of the original employees for JetBlue Airways, where she served as their Vice President of Marketing. Curtis-McIntyre has also served in corporate leadership positions for Gap and Old Navy. In each role, she has achieved tremendous results and help set the standard for

innovative, effective marketing that achieved results in some of the most difficult and competitive economic climates. On stage, Curtis-McIntyre speaks on how to harness customer experience as an effective marketing tool. Sponsored by

Sponsored by

10:15 a.m. – 11:15 a.m.

THURSDAY

JUNE 16, 2016

Lounges & Connection Areas Attendee Lounge

NAA AE Lounge

NAAEI Talk About It Lounge

SOUTH UPPER LOBBY Make sure to stop by the sponsored attendee lounge in the South Upper Lobby to meet with a colleague, have some down time to prepare for a meeting or enjoy some competition with life-sized Jenga, Connect 4 or Plinko!

SOUTH UPPER LOBBY The NAA AE Lounge is exclusively for Executive Directors of state and local associations affiliated with NAA. Head to the lounge to relax and network with your peers.

SOUTH UPPER LOBBY Private Lounge for CAM, CAMT, CAS, CAPS, IROP, NALP and SHCM Designates. NAAEI credential holders are invited to stop by for a snack and beverage and engage in conversation with NAAEI staff about your credential(s) and share your thoughts on continuing education opportunities.

Sponsored by

Connect 4 Lounge Sponsored by

NAA Buzz Center Caricature Artist NORTH LOWER LEVEL Come have a fun, quick, digital sketch done in just a matter of minutes. You will be given the print out along with a clear badge and lanyard so you can wear it during the entire conference! Sponsored by

Interactive Art Walls SOUTH UPPER LOBBY & NORTH LOWER LEVEL Create your own piece of art! Come help add your own touches to the Interactive Art Walls located in the South Upper Lobby and North Lower Level. Throughout the week you will be able to add your own “strokes” of genius on two large murals. Don’t miss your opportunity to be a part of the project. South Upper Lobby Sponsored by

North Lower Level Sponsored by

NORTH LOWER LEVEL While in the technology hub of the United States, don’t miss the technology hub of the 2016 NAA Education Conference & Exposition: The Buzz Center. It’s your one-stop nerve center for all things social media at #NAAEduConf. Learn how to grow and engage your peer-to-peer networks, grab special prizes and giveaways, participate in special photo ops, interact with NAA marketing and communications experts and so much more!

Photo Lounge SOUTH UPPER LOBBY Make sure to stop by the Photo Lounge in the South Upper Lobby to take a fun group photo to take home and share on social media! Sponsored by

NAA Connection Areas SOUTH UPPER LOBBY & SOUTH LOWER LEVEL Need a place to relax, catch up on emails or recharge your phone or computer? Stop by one of the NAA Connection Areas in the South Upper Lobby and South Lower Level for a quick recharge at one of the charging stations. South Upper Lobby Sponsored by

South Lower Level Sponsored by

FEATURED THURSDAY BREAKOUT SESSIONS 9 a.m. – 10 a.m. Gateway 103, Lower South OP THU-A01

9 a.m. – 10 a.m. Gateway 104, Lower South THU-A02 TECH

10:15 am – 11:15 am Gateway 103, Lower South THU-B01 LEAD

From Courtesy to Competitive Necessity, Why Package Management Matters

Keeping an Eye on Smart Home Technology Is Smart

Google Me: Fostering an Innovative Company Culture

Smart Homes. The Internet of Things. The shared concepts and technology behind these buzzwords are very real. We may not have the same home technology as Bill Gates, but smart home technology IS here. It’s no longer only in movies or for millionaires. Home security, entertainment, comfort and more can be controlled from your mobile device or by simply walking into a room. Becoming more reliant on technology means big changes to the future of apartment living.

Private nap pods, company ski trips, a bikefriendly campus and free wheat grass shots aren’t the only reasons why Google has a cult following. The balance between work, family, friends, health and service is an ongoing priority for companies like Google who have honed in on the secret to creating motivated, loyal employees. Explore Google’s company culture and how the world of multifamily can benefit by joining our panel of experts across management, vendor and consultant silos.

Speakers: Pamela Darmofalski, LEED Green Associate, Director, National Accounts and Sustainability, Greystar; Gene LaNois, Head of Professional Channel, Nest; Sean Stadler, AIA, LEED AP, Principal, WDG Architecture, PLLC; Raymond van Beveren, Senior Vice President, CFLane; Clayton Burnett, Business Development, Internal Technology Trainer, Watchtower Security, Inc

Speakers: Tracy Bowers, Managing Director, Matrix Residential/Pollack Shores Real Estate Group; Audra Lamoon, Managing Director, Livewire Performance; Lee Bienstock, National Partnerships Manager, Google; Dana Pate, Director of Marketing, Pollack Shores, Matrix Residential

Consumers are expected to spend $334 billion online this year, leading to increases in package deliveries to apartments. With some properties fielding hundreds of packages every day, providing quick deliveries is more than a convenience, it’s a necessity. The alternative—deliveries to residents’ workplaces or stolen packages—won’t work. Explore the state of package management in apartment communities and lead a discussion about the future of this service as a competitive amenity. Speakers: Barry Hume, President and Cofounder, Package Concierge; Dean Holmes, Chief Operating Officer, Madison Apartment Group; Craig Meddin, CEO and Co-founder, The Postal Solutions Company

LEARNING AREAS KEY

TECH

TECHNOLOGY

MKT

MARKETING

L/FH

LEGAL/FAIR HOUSING

OPERATIONS

LEAD

LEADERSHIP

Breakout Sessions Sponsored by

HUMAN RESOURCES

NAHMA AFFORDABLE HOUSING MAINT OTH

MAINTAINANCE OTHER

THURSDAY

JUNE 16, 2016

EXPOSITION HOURS

Moscone North & South Halls A, B, D & E

GRAND OPENING

he NAA Exposition is the largest national gathering of buyers and sellers in the apartment housing industry. Over 460 suppliers will be on hand to showcase new products and services to help apartment housing professionals stay on top of their game in today’s competitive market. The Exposition provides an opportunity to discuss products and services with supplier partners committed to your success.

South Hall – Aisles 100 - 1400 North Hall – Aisles 3000 - 5200 Thursday – Grand Opening 2:15 p.m. – 6:15 p.m. Friday 10 a.m. – 2:45 p.m. (Lunch served Noon – 1:30 p.m.)

Moscone Center Map Upper Level

Lower Level

• BREAKOUT EDUCATION SESSIONS

FOLSOM STREET

Concessions

310

NAA EXPOSITION Hall A

308

Hall B

Hall C

SOUTH 100

CONNECTION AREA •

306

GENERAL SESSIONS

101

105

304 302

106

309 307

Rooftop at Yerba Buena Gardens

305 303 301

SOUTH

• • • •

AE LOUNGE ATTENDEE LOUNGES CONNECTION AREA NAAEI TALK ABOUT IT LOUNGE • LUGGAGE CHECK (FRIDAY & SATURDAY) • PHOTO LOUNGE

300

104

HOWARD STREET

130

131

132 133

Hall E GAME CHANGER • SESSIONS

122

121

125

124 123

• LIVING ROOM LEARNING PANEL • BREAKOUT EDUCATION SESSIONS

South Lobby

SOUTH DRIVEWAY THIRD STREET

Concourse

111 110

112

114 113

THIRD STREET

103

FOURTH STREET

Gateway Ballroom 102

HOWARD STREET

NORTH DRIVEWAY

120

• SHUTTLE BUSES 134

135

• MAINTENANCE MANIA® NATIONAL CHAMPIONSHIP

Theater

NAA EXPOSITION WELCOME RECEPTION • CARICATURE ARTIST • INTERACTIVE ART WALL • BUZZ CENTER •

Hall D

NORTH Concessions

MISSION STREET

Featured Exhibitors Ferguson Booth #3209 Rainmaker Booth #447 Chapps Booth #3307

Antique Carousel

FOURTH STREET

Concessions

Esplanade Ballroom

Concessions

FOLSOM STREET

Exhibitor Prize Giveaways ACTIV Answer by Audio Images . Booth #3722 Apartment Apps . . Booth #3141 Ellis Partners in Management Solutions . . . . . . . . Booth #1211 For Rent Media Solutions . . . . . . . . Booth #1017

Yerba Buena Center for the Arts

Galleries and Forum

North Lobby

Yerba Buena Gardens Esplanade METREON

NORTH

• ATTENDEE REGISTRATION • EXHIBITOR REGISTRATION • MATERIAL PICKUP

MISSION STREET

Grace Hill Inc. . . . . . Booth #3411 JRC, Inc. . . . . . . . . . . Booth #4439 Kwikset . . . . . . . . . . Booth #3118 Luxer One Package Lockers . Booth #4416 OnePoint Technologies, Inc. Booth #3736 Rainmaker . . . . . . . . Booth #447 Watchtower Security . . . . . . . . . Booth #3235

NAA Exposition Map Locator Kiosks Make sure to utilize one of the Map Locator Kiosks in the NAA Exposition to help you navigate the exhibit halls and search for exhibitors! Sponsored by

THURSDAY

JUNE 16, 2016

Prize Vault Crack the Code!

While networking in the NAA Exposition, be sure to stop by the NAA Prize Vaults, booth #1247 in the South Hall and booth #4636 in the North Hall, for a chance to crack the code to win $500,000 in CASH at each Prize Vault! Sponsored by Diamond & Platinum Sponsors All employees of NAA, employees of NAA Affiliates, spouses, speakers and press are ineligible to participate in any cash and merchandise drawings sponsored by NAA.

Relaxation Massage Station Make sure to stop by Entrata’s booth #3417 in the North Hall to get a voucher for a complimentary back and/or foot massage at the relaxation massage station located in the South Hall – Booth #116. Sponsored by

San Francisco Attractions Aquarium of the Bay

Pier 39, The Embarcadero 415-623-5300 www.aquariumofthebay.org

See 20,000 amazing marine animals at Aquarium of the Bay through the 300 feet of crystalclear tunnels where they live.

Alcatraz Island San Francisco Bay 415-981-7625 www.nps.gov/alca

Alcatraz Island offers a close-up look at the site of the first lighthouse and U.S.-built fort on the West Coast, the infamous federal penitentiary and the history-making 18-month occupation by Indians of All Tribes. Rich in history, there

is also a natural side to the Rock— gardens, tide pools, bird colonies, and bay views beyond compare.

Chinatown

www.sanfrancisco chinatown.com

The oldest street in San Francisco is Grant Street, the center of the hustle and bustle that is Chinatown. The area is 24 blocks of shops, renowned restaurants, food markets, temples and museums.

Fisherman’s Wharf

The Embarcadero and Beach St. 415-956-3493 www.fishermanswharf.org

destination, Fisherman’s Wharf is full of shops, museums, restaurants and family entertainment. Still a working wharf, its fishermen sell thousands of tons of fish and shellfish every year.

Golden Gate Bridge

U.S. Hwy 101 415-921-5858 www.goldengatebridge.org

Golden Gate Bridge draws an estimated 9 million visitors a year, making it one of the most famous bridges in the world. It was opened in 1937, with the longest suspension span in the world at 4,200 feet.

San Francisco’s most popular

NAA EXPOSITION DAILY SCRATCH-OFF TICKETS Stop by RentPath’s booth #1227 in the South Hall on Thursday, June 16, to

Sponsored by

receive a scratch-off ticket for an opportunity to win a grand prize of $25,000!

WORD SEARCH

See answers on page 10

THURSDAY

JUNE 16, 2016

Thursday Learning Areas Schedule For the third year, the NAA Exposition will feature three Learning Areas that will connect exhibitors with apartment industry professionals in an intimate and relaxed setting for educational interaction. Note: Learning Areas are located in the NAA Exposition. 2:45 p.m.

Stage 1 – Entrata, Booth #3129 (North Hall)

Your Data on Demand Stage 2 – Onicx Energy, LLC, Booth #3445 (North Hall)

LED Lighting – Best Practices and Pitfalls Stage 3 – SOCi, Inc., Booth #621 (South Hall)

Data-Driven Social Media Success for Property Management 3:45 p.m.

Stage 1 – Coast 2 Coast, Booth #3129 (North Hall)

Simplify As-Build Drawing and Modeling Process with 3D Laser Scanning

3:45 p.m., cont.

NAA Maintenance Mania® National Championship Friday, 11 a.m. – 12:30 p.m. Hall E, Lower North

Stage 2 – Luxer One Package Lockers, Booth #3445 (North Hall)

The Five Ways to Drive Ancillary Income with Package Lockers Stage 3 – Rooof, Booth #621 (South Hall)

The Secrets to Success on Craigslist 4:45 p.m.

Stage 1 – Allegion, Booth #3129 (North Hall)

Renters Deserve a Smart Home Too Stage 2 – Sashco, Inc., Booth #3445 (North Hall)

Reduce Operational Cost by Saving Time and Money with Sashco Stage 3 – Statisfacts, Booth #621 (South Hall)

Five Surprising Ways to Market Your Brand

wenty of the country’s most-skilled maintenance technicians have earned the right to compete at the 2016 Maintenance Mania® National Championship. Over 60 events were held nationwide this past year, and nearly 4,000 technicians competed. NAA invites the top participant from each NAA region plus 10 wildcard participants to participate in the National Championship. Wildcard finalists are based on the best score among those who placed in the top three at their local competition, regardless of region. Join nearly 1,000 spectators to watch these highly skilled maintenance technicians in this fast-paced race of skill and timing. There are eight events, including a Pinewood Derby-style car race. Sponsored by

Hit the Streets of San Francisco for the NAA Thursday Night Party!

ou’re Invited—Every year, the NAA Thursday Night Party gets bigger and better—and 2016 is no exception! Taking place 7 p.m. – 10 p.m. in San Francisco’s Civic Center Plaza and historic City Hall, our signature bash will feature the city’s unique cuisine, entertainment and arts and culture. San Francisco is closing down the streets at City Hall just for us! Enjoy three hours of open bar, a grand offering of delicious food,

live entertainment and, of course, invaluable networking. • Jam to your favorite tunes with dance band Pop Fiction and DJs Cam and Matteo. • Snap a selfie or group shot in the Cable Car Photo Booth. • Admire intricate murals by talented street artists. • Enjoy an open bar and diverse cuisines of various San Francisco neighborhoods— no need to make dinner reservations. • Grab some sweet treats at one of the dessert trucks.

Download the myNAA MOBILE APP The myNAA Mobile App is free to registered attendees. Once registered, you can create a personalized agenda and engage with other attendees and exhibitors before, during and after the event. Access the free app in three easy ways • Apple store for iPhone and iPad users and search for NAAEDU16 • Google Play store for Android devices and search for NAAEDU16 • Browse myNAA from any smartphone using the mobile site Connect using the myNAA PLANNER • Make one-on-one appointments with exhibitors • Plan your time • View conference program and exposition

NAA Thursday Night Party 7 p.m. – 10 p.m. San Francisco City Hall & Civic Center Plaza

Explore Sessions and Events • Search by session track, keyword or type of event to find exactly what interests you at the conference • Access session PowerPoint slides • Submit your session feedback from the “Survey” icon

One ticket is included with a Full Confrence Registration or a Thursday One-day Registration. À la carte tickets are $199 and may be purchased at NAA Registration.

S P O NS O RED BY:

Create an Event Plan • Add exhibitors, sessions and events to your myNAA event plan • Update your event plan • Access your event plan from your smartphone, desktop and mobile device

(As of 5/27/16)

Scan the barcode at left to download the myNAA Mobile App today!

Five Ways the Apartments.com Network Helps

one

two

three

We have the most trafficked network which helps you

Our affordable package rates help

Our sites are built to engage and inform renters to

REACH MORE RENTERS.

SAVE YOU MONEY

and offer unbeatable value.

four

five

Our consolidated portal helps

We have the most comprehensive and accurate data to help you

SAVE YOU TIME – manage your ad in one place and get exposure on 6 apartment listing sites.

GENERATE TRUE LEADS™ for you.

Visit us at NAA

in booths #215 South and #3817 North.

MAKE SMART DECISIONS.

advertise.apartments.com | 888.658.7368

THURSDAY

JUNE 16, 2016

{

}

Social Media Connections

apt.ly spoken NAA’s award-winning blog

responsible for your steep decline in his is a safe space, so let’s all just admit productivity—former BuzzFeed Executive what we’re thinking: Our legs are on FIRE Jonathan Perelman. Now the Head of Digital today. Regardless of everyone’s political Initiatives at ICM Partners, Perelman will show affiliation, we’re all feeling the burn. Those you how to stand out, rise above the noise and San Francisco hills are no joke! get your organization’s voice heard And neither is the 2016 NAA online. Hopefully, he’ll also help Education Conference & Exposition. me reconcile a BuzzFeed quiz that We hit the ground running yesterday— told me I was most like Rory from metaphorically, that is. The conference “Gilmore Girls.” I’m clearly Lorelai. kicked off with a Living Room Other can’t-miss sessions include Learning Education Session featuring a Game Changer panel on new multifamily geeks, technicians and business opportunities emerging in innovators who presented a series of multifamily—including everyone’s fast-paced slides on every industry favorite six-letter word, Airbnb; topic imaginable. education sessions covering Afterward, our first Game Changer everything from smart home session featured Marc Randolph, Lauren Boston, technology to fostering innovative Co-Founder and former CEO of Apt.ly Spoken Blog company culture; and the opening of Netflix—or, more accurately, the man the NAA Exposition. And, of course, our Opening personally responsible for your steep decline General Session with Keynote Speaker Michael in productivity. Randolph’s session highlighted Strahan. You may have heard a little something idea generation, transforming challenges into about him recently. advantages, lessons learned from Netflix and Once you’ve crammed in all of that fun, insight into how to validate ideas. fangirling (and boying) and forward-thinking, Coincidentally, season four of “Orange is the head to the NAA Thursday Night Party. NAA is New Black” debuts tomorrow, but don’t get any shutting down the streets at City Hall and Civic ideas—we better see you in the morning. Center Plaza for three hours of open bar, food But let’s not skip ahead: Today is our first from San Francisco’s most iconic neighborhoods full day of conference programming, and there and live entertainment. haven’t been this many valuable nuggets up for Be sure to wear flowers in your hair. And pants grabs since the California Gold Rush. that breathe. The day begins with the OTHER man

Tweet about your experience at the 2016 NAA Education Conference & Exposition to @NAAEduConf Use these hashtags: • #NAAEduConf for tweets about education sessions, exposition information and events • #MaintMania for tweets about NAA Maintenance Mania® National Championship Subscribe to the NAA YouTube Channel Receive tips, clips and the latest multifamily news. Upload your conference videos to YouTube and tag them with NAAhqVideos—and don’t forget to tweet your link using the hashtag #NAAEduConf. Visit NAA’s YouTube channel at www.youtube.com/NAAhqVideos. Check Us Out at www.facebook.com/naahq • Follow NAA all year and be sure to Like our page to stay in the know all year round • Post to our wall to share your San Francisco greeting • Upload your NAA photos, tag yourself and other attendees • Share your photos with us for our special San Francisco album • Start a discussion • Check-in to events and places BLOG • Share your event experience and insights on your blog and tag the post with “NAAEduConf.” • Let us know you are blogging! We can assist with photos and more! Email tvoss@naahq.org for information.

Newcomer Tips Welcome first-time NAA Education Conference attendees! Here are some helpful tips for making your experience even more enjoyable.

HOW DO I PLAN MY SCHEDULE? • The myNAA Planner is a convenient tool that enables you to plan ahead and determine which education sessions will provide the best return on investment. Create a schedule based on your own educational needs, and those of your company. • If you’re not already on Twitter, get on and follow the conference hashtag at #NAAEduConf. This will give you an insider’s view of what is trending before and during the meeting. • Download the myNAA Mobile App and have the conference information and schedule at your fingertips!

ARE THERE HELPFUL HINTS FOR NETWORKING? • Do you have a colleague attending the meeting? Ask them to take you under their wing and introduce you to fellow attendees. • Attend as many social events and receptions as you can. You’ll be rewarded with free food and cocktails! • If this is your first NAA Conference, take part in all Newcomer events being offered. • Show up for sessions early. You’ll score a great seat and have time to mingle with the other attendees around you. • Need a conversation starter? Ask an attendee how they liked a session you both attended.

WHAT SHOULD I DO ONSITE? • Attend the NAA Thursday Night Party tonight! This is a great, relaxing way to meet other attendees. • Be flexible with your conference schedule. The “law of motion and responsibility”—formerly known as the “law of two feet”— should apply: If a session is not working for you, leave (even if you are seated up front). Go to another session or meet up with others outside the session rooms who want to engage in other conversations and networking opportunities. • Smile, be open and enjoy yourself! This is going to be a great experience and you are going to meet some wonderful people.

Join the National Apartment Association Linkedin Community • Start a discussion or join the thousands of discussions. • Share a post from your blog. • Use the In-Person feature on the LinkedIn app to connect instantly with important contacts. Post photos from the conference and San Francisco on Instagram • Share your photos using #NAAEduConf • Follow us at NAAHQ NAA is now on SnapChat • Send us snaps or view our story at NAAHQSnaps • Use the conference geofilter on your snaps

-STEVE URQUHART

STEVE URQUHART DISTRICT MANAGER RK PROPERTIES

STEVEN VAN KIRK SALES EXECUTIVE PHOENIX

Thanks to Steven, Steve can now get all the information he needs. Steve says that with the help of weekly reports from RentPath, “It’s simple, I’ve got the data and the stats and it has never let us down. End of discussion.” Learn more by visiting RentPath.com. ©2016 RentPath, LLC. All rights reserved. All photos, videos, text and other content are the property of RentPath LLC.

NAA_Today_Data.indd 1

4/26/16 7:21 AM

THURSDAY

JUNE 16, 2016

Phone Home

he Keurig is brewing and your bagel just popped out of the toaster when the lights in the kitchen start blinking. The bus is five minutes away. Wait, what? At Grant Park Village, an apartment community in Portland, Ore., developed by Capstone Partners and managed by Greystar, residents are involved in a pilot program aimed to bring historically cost-prohibitive smart devices to apartments under a more affordable business model tailored for multifamily housing. “If you look at the current world of the Internet of Things, it’s smart home devices that are pretty damn expensive and hard to install,” says Sce Pike, CEO of IOTAS—a startup designed specifically for the apartment industry that shares 10 percent of its gross revenue with

the apartment owner. “You end up with the wrong price point and it doesn’t fit the business model for multifamily housing negotiations.” Inspired to fill that void, Pike partnered with Grant Park Village and deployed the smarthome technology in 100 of the community’s 210 units. In each of the participating apartments, all light switches, motion sensors and power outlets were outfitted with the technology. Using the program’s phone app, residents can select from 10 pre-programmed, habit-informed Smart Stories™ that pair common functions—such as turning the bathroom lights on or off based on the time of day and the resident’s daily routine. Integration with Amazon’s Echo is also happening in the very near future. This will allow residents who own Echo or

NAAPAC/BGF Silent Auction

Echo Dot the capability to send commands like: “Dim the lights to five” or, “Goodnight” will shut off all the lights in the apartment. Residents received the smart home technology at no additional cost for participating in the pilot program. Going forward, apartment managers have the option of including the system in the base rent or as a separate amenity, like utilities. Residents who opt out of the program still have a fully functional home—the technology is simply inactive. Blinking bus lights aren’t part of the package yet, but Pike says they’re the next step in an increasingly sophisticated world of technology that’s aimed to provide just the opposite for residents: More simplicity. For the full article, visit bit.ly/PhoneSmartHome

Want more information? Don’t miss these smart-home technology sessions:

“Keeping an Eye on Smart Home Technology is Smart,” Thursday, June 16, from 9 a.m. to 10 a.m. “Return on Energy: Smart Apartments & Internet of Things,” Friday, June 17, from 12:45 p.m. to 1:45 p.m. Game Changer David Rose from the MIT Media Lab: “The New Vanguard for Business Connectivity, Design and the Internet of Things,” Friday, June 17, from 12:45 to 1:45 p.m.

WORD SEARCH ANSWERS

NORTH LOWER LOBBY

Come ready to bid at the NAAPAC/BGF Silent Auction in support of the National Apartment Association Political Action Committee (NAAPAC) and the Better Government Fund (BGF). New items will be added daily! Auction items include authentic, hand-signed sports memorabilia, movie collectibles, music, jewelry and so much more! Thursday . . . . . . 7 a.m. – 6 p.m. Friday . . . . . . . . 7 a.m. – 3 p.m.

NAA Shuttle Service Shuttle service will be provided between the Moscone Convention Center and official NAA hotels with the exception of the following hotels: Courtyard San Francisco, Hotel Zelos, Hotel Zetta, InterContinental San Francisco, Mosser Hotel, Palace Hotel, Park Central San Francisco, San Francisco Marriott Marquis, St. Regis and W San Francisco. Thursday Night Party Shuttle service will also be provided for all hotels. Shuttle service will continue through the conclusion of the conference on Saturday, June 18. Buses will be providing service every 20-30 minutes.

HOURS OF OPERATION

Shuttle Service Sponsored by

Thursday . . . . . 6:30 a.m. – 6:45 p.m. Friday . . . . . . . .6:30 a.m. – 5 p.m. Saturday . . . . . 8 a.m. – Noon

NAA Today is published by the National Apartment Association and TriStar Publishing, Inc. as a service to NAA Members.

National Apartment Association 4300 Wilson Boulevard, Suite 400 Arlington, VA 22203 703-518-6141 Fax 703-248-9440 www.naahq.org

TriStar Publishing, Inc. 7285 West 132nd Street, Suite 300 Overland Park, KS 66213 913-491-4200 Fax 913-491-4202 www.tristarpub.com

THURSDAY

JUNE 16, 2016

2016 SPONSORS DIAMOND SPONSORS

Booth 1027

Booth 637

Booth 815

Booths 915 & 921

Booth 527

Booth 827

Booth 905

Booth 1227

Booth 1115

PLATINU M SPONSORS

Booths 215 & 3817

Booth 3417 Booth 821

Booth 1317

Booth 3509

Booth 1017

Booth 820

G OLD SPONSORS

Booth 1127

Booth 4144 Booth 5015

NAA M EDIA PARTNERS

(As of 5/27/16)

More products. More people.

ALL FOR YOU. •

Ferguson provides innovative and reliable maintenance, repair and operations (MRO) products, services and solutions

•

Meet the Ferguson Renovations Team – Our dedicated team of experts who can help streamline your next project from start to finish

•

Janitorial products to help turn units and maintain common areas – effectively and within your budget

•

Efficient HVAC and LED options

•

Inventory Management Solutions – Cut the time you spend re-ordering maintenance materials

VISIT US AT BOOTH #3209 (888) 334-0004 FERGUSON.COM