NAA Today - June 22, 2017 by National Apartment Association

 T HURSD AY JUNE 22, 2017 2017 NAA EDUCATION CONFERENCE & EXPOSITION

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J U N E 2 1 - 2 4 , 2 0 1 7 • G E O R G I A W O R L D C O N G R E S S C E N T E R | AT L A N TA

FROM LITTLE KID WITH A DREAM

TO MOST

DECORATED SWIMMER IN

HISTORY The first modern Olympic Games were held in Athens in 1896; in the 28 Summer Olympics Games convened since, no one has earned more medals than Baltimore native Michael Phelps. From the 2004 Summer Olympics in Athens to his last appearance in Rio de Janeiro in 2016, Phelps collected 28 medals. Overall, he won 23 golds, three silvers and two bronzes at the Olympics, earning him the mantle of most decorated Olympic athlete in history. Phelps first earned a spot on the U.S. Olympic team in 2000 as a 15 year old, making him the youngest male swimmer to make the squad in 68 years. He finished fifth in the 200m butterfly that year.

Thursday 12:45 p.m. – 2:15 p.m. Hall B5, Level 1

General Session Sponsored by

Michael Phelps Continued on page 2

I NSIDE: 2 G ame Chan ger s

3 Fe ature d Bre akout Se ssions

4 Le arnin g Zo n e S essio n s

Today’s Schedule-at-a-Glance 6:30 a.m – 6:45 p.m.

7 a.m. – 6 p.m.

8:30 a.m. – 8:45 a.m.

11:15 a.m. – 12:15 p.m.

2:45 p.m. – 6:15 p.m.

Shuttle Bus Service

NAAPAC/BGF Silent Auction

Coffee Break

Outside Registration Hall, Lobby Level

Level 4 Lobby

Outside Education Sessions

Game Changer: Sarah Prevette

NAA Exposition Grand Opening

7:30 a.m. – Noon

8:45 a.m. – 9:45 a.m.

Exhibitor Move-In

Game Changer: Johnny “Cupcakes” Earle

Breakout Education Sessions (Grab ’n Go Lunch Included) Note: Lunch is not on the tradeshow floor this year Levels 3 & 4

Halls B1-B4, Level 1

Sponsored by

Halls B1-B4, Level 1 6:45 a.m. – 7:45 a.m.

Friends of Bill W. Room B411, Level 4 7 a.m. – 6 p.m.

Attendee Registration Registration Hall, Lobby Level Sponsored by

7:30 a.m. – 6:15 p.m.

Exhibitor Registration Level 2 8 a.m. – 5 p.m.

#ProtectTheLease Kiosk Level 3 (Outside Room B310) 8 a.m. – 9 a.m.

NAA Newcomer Breakfast (Invitation Only) Sponsored by:

Breakout Education Sessions Levels 3 & 4

12:45 p.m. – 2:15 p.m.

All Breakout Sessions

Opening General Session with Michael Phelps

Sponsored by

10 a.m. – 11:00 a.m. THU-B02

KEY

THURSDAY FEATURED BREAKOUT SESSIONS

Human Resources

IND

Industry

LEAD

Leadership

11:15 a.m. – 12:15 p.m. IND

Room B308-309 Ahead of the Curve: Exceeding Expectations with Innovative Communities No matter the age of your community, there are always opportunities to update and create things that attract today’s apartment residents. Whether you’re in the process of designing new apartments, adding value to an existing portfolio or just looking to add a little spice to your community, turn to these budget-friendly ideas and resources for amenities and updates to stay competitive in your market. Sanford P. Steinberg, AIA, CGP Principal Architect, Steinberg Design Collaborative; Kate Good Principal, SVP of Development and Operations, Hunington Residential, KateGood.com & Apartment All Stars

THU-B03

LEAD

Room B401-402 Work-Life Balance: Can You Really Have It All? They’re not just an urban legend: Accomplished leaders who managed and grew their careers amid changing work environments actually exist. Successful industry veterans are prepared to help you establish work-life balance while finding a voice in the boardroom, learning to be a proactive networker while creating and mentoring teams. Joann Blaylock President, Live LMC; Pat Hutchison, CPM, CAPS President, Mission Rock Residential; Julie Smith Chief Administration Officer, Bozutto Management Company; Christina Steeg SVP Marketing/Training, Simpson Property Group-Simpson Housing

THU-C02

LEAD

Room B308-309 Body Language Confidential Secrets are hiding in plain sight, and tactics for discerning the hidden meaning in body language can help apartment professionals get to “Yes!” more often during interviews, leasing and negotiations. Laugh, learn and win prizes in this gameshowstyle event. The grand prize: Walk away with the skill set required to read body language, get people to like you and buy into your ideas, understand the hidden message in a handshake and strategies for lie detection. Traci Brown Body Language Expert & Keynote Speaker, Traci Brown, Inc

CHECK OUT THESE INTERACTIVE SPACES

THU-C05

Room B407 You Had Me at Hello! Extraordinary Employee Onboarding and Engagement What if your new hires fell headover-heels in love with your company before their first interview? Think how much easier life would be, and how much more profitable your organization could be, if you could close the revolving door on employee churn. Up for examination are winning ideas for recruitment, orientation and on-boarding from within and outside the industry to pump up the passion in your newest team members so they stick around. Tammy Chivers Baker Customer Experience Sales Strategist, Ellis Partners in Management Solutions; Kara M. Rice Owner, Experiment Learning & Talent Development; Lori Snider Director, Education & Team Experience, RedPeak

Attendee Registration Hours Registration Hall, Lobby Level

Thursday, June 22 7 a.m. – 6 p.m. Friday, June 23 7 a.m. – 5 p.m.

Post-It Note Mural

Saturday, June 24 8:30 a.m. – 10 a.m.

Level 2 Help create a mural made entirely out of PostIt notes! Simply grab a Post-It, stick it to the wall over a square of the same color, and watch the picture emerge! Located next to Exhibitor Registration, stop by and help us bring the mural to life!

Sponsored by

NAA Social Hub Level 4 Let’s get social! The NAA Social Hub is your all-in-one resource center for all things social at the #NAAEDU17. From tips and tricks to grow your audience to getting the 411 on the latest channels, NAA’s staff can help take enhance your online presence. Did we mention special prizes, giveaways and guests for photo ops?

Interactive Art Walls

Be sure to follow our social media channels to say up-to-date with the Conference, including Facebook, Twitter, Snapchat and Instagram!

Level 2 and Level 4 Create your own piece of art! Come help add your own touches to the Interactive Art Walls located in the South Upper Lobby and North Lower Lobby. Throughout the week, you will be able to add your own “stroke” of genius on two large murals. Don’t miss your opportunity to be a part of the art! Level 2 Sponsored by Level 4 Sponsored by

Game Lounge Level 2 (across from room B213) Looking for some FUN? Then come to the Game Lounge! Enjoy some friendly competition with the life-size Operation game and get creative with life-size Legos! Sponsored by

See page 8 for details about Tax Reform in the Apartment Industry

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THURSDAY JUNE 22, 2017

20 1 7 NA A EDUCATION CONFERENCE & EXPOSITION

FRIDAY GENERAL SESSION

LEARNING ZONES

Robin Roberts

THURSDAY LEARNING ZONE SCHEDULE

Booth #851 Booth #135 Booth #175 There are three Learning Zones in the NAA Exposition offering 30-minute sessions that provide attendees educational interaction in a relaxed, intimate setting.

3:15 p.m. – 4:45 p.m. Hall B5, Level 1

Co-Anchor of ABC’s “Good Morning America,” award-winning journalist and author

2:45 p.m. Booth #851 How to Fight Back Against Facebook Algorithms with Social Ads

She’s inspired millions through her professional career and personal story, and now she’s coming to inspire you. A four-time Emmy Award winner and author, Robin Roberts has overcome breast cancer and charted her own course to the top as one of the most successful women in broadcasting. As co-anchor of ABC’s “Good Morning America,” she has conducted interviews with countless newsmakers on important topics across the globe. Prepare to be uplifted—personally and professionally— by her awe-inspiring journey.

Modern Message

Booth #1351 Electric Vehicle Charging: An Appealing New Amenity that Attracts Residents ChargePoint

Booth #1751 Avoid the Tower of Boxes! Explore Package Management Innovations Package Concierge

General Session Sponsored by

3:45 p.m. Booth #851 Ask Our Market Research Experts

Doors open at 2:45 p.m. Full Conference Badge or Thursday One-Day Badge required for entry. Badge is required for all attendees and exhibitors.

RealPage, Inc

Booth #1351 Reduce Tenant Turnover by Creating Smarter Spaces Easy Track Closet Systems (The Stow Company)

Booth #1751 Color Inspiration, Exploration and Trends for Multi-Family Properties Sherwin-Williams

4:45 p.m. Booth #851 Capture the Lease: Tech Tools to Streamline and Simplify Leasing Rent Manager

Booth #1351 Reshaping Multifamily with Ductless HVAC Carrier-UTC

Booth #1751 The Dos and Don’ts of Texting Your Residents: Does it Actually Work? TextByChoice

NAA Thursday Night Party – Sip, Splash & Southern Bash

Thursday 7 p.m. - 10 p.m. Shuttles will be provided from select NAA-Official hotels Visit www.nnahq.org/tnp for more information

 You’re Invited!

NAA $500,000 PRIZE VAULTS CRACK THE CODE

While networking in the NAA Exposition, be sure to stop by the NAA Prize Vaults, booths #451 and #2351, to try and crack the code on the Prize Vaults for a chance to win $500,000 in CASH.

Get your networking on at the NAA Thursday Night Party! This year’s party will be a truly memorable Southern-style bash as NAA takes over Pemberton Place and two of Atlanta’s most iconic venues: the World of Coca-Cola and The Georgia Aquarium. Tickets included with full Conference registration. All others must purchase tickets separately. Must be 18 years or older to attend.

Sponsored by:

(As of 6/12/17)

All employees of NAA, employees of NAA Affiliates, spouses, speakers and press are ineligible to participate in any cash and merchandise drawings sponsored by NAA.

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THURSDAY JUNE 22, 2017

20 1 7 NA A EDUCATION CONFERENCE & EXPOSITION

LOCAL ATLANTA ADVICE Ka’Ren Sarvis Vice President of Associate Services

Columbia Residential How long have you lived in Atlanta? A very, very long time! I am an Atlanta native! Where should we get dinner tonight? Rathbun Steak or Yardhouse

Fox Theater, stop in a street café for some dinner, take in the beauty of our city’s history with the gorgeous architecture of the churches and buildings and don’t forget the Sweet Hut for their amazing Green Tea cake. Take the train to Little Five Points for some vintage shopping and the best people watching in the city.

Best-kept secret about Atlanta (food/attraction)? Mezza Luna or TaKorea for food Best local dish and where to get it? The Pimento Cheese Crostini at SEED Where can we see the best view of the city? Top of the Ferris Wheel! What to do if you had three hours in Atlanta? Take a stroll on Peachtree starting at North Avenue and ending at 10th Street. Peek in the lobby of the

Paul Holland Director Tier Support & Analysis

AMLI Residential How long have you lived in Atlanta? 30 years Where should we get dinner tonight? Dinner in the city would have to be Ray’s in the City. The Salmon Oscar is amazingly delicious. Best-kept secret about Atlanta (food/attraction)? Not sure

it’s a secret, but Ponce City Market is a great place to go. Great stores and food selections.

the Civil Rights museum, World of Coca-Cola, or the College Football Hall of Fame. Patrick Burke Director of Property Performance

Best local dish and where to get it? If you’re in Atlanta, you have to try Mary Mac’s Tea Room for good southern food and atmosphere. The fried chicken is great! Where can we see the best view of the city? I would say the Westin Sundial is the best view but Ponce City Market has a new restaurant on the roof called 9 Mile Station which has an outdoor area with a view of Downtown, Midtown and Buckhead. The roof at PCM also has some fun carnival games. Make a reservation for 9 Mile Station as it is very busy. What to do if you had three hours in Atlanta? I would have to say go to any of the museums downtown such as

Matrix Residential How long have you lived in Atlanta? Atlanta resident since 2003 Where should we get dinner tonight? Ford Fry’s JCT Kitchen – get the fried chicken – or Hugh Acheson’s Empire State South Best-kept secret about Atlanta (food/attraction)? Whether on an organized or self-guided tour, Oakland Cemetery offers a unique perspective into the city and region’s history. Depending on the time of day you visit you can enjoy breakfast or lunch at Homegrown or drinks

overlooking the departed at Six Feet Under. Best local dish and where to get it? Barbecue opinions vary, but if I had to narrow it down to one destination I’d get the brisket and collard greens at Community Q near Emory University. Where can we see the best view of the city? Skyline views from the Jackson Street Bridge can’t be beat. What to do if you had three hours in Atlanta? Head to Decatur for a beer at Brick Store Pub (check out the Belgian room upstairs); venture a little further east to Your DeKalb Farmer’s Market; wander the spices and produce, grab a late lunch at their buffet-style cafeteria. Take Ponce de Leon Avenue back toward downtown and explore Olmsted Linear Park along the way.

FRIDAY | JUNE 23 | 11 A.M. – 12:30 P.M.

NAA Word Search

WORD SEARCH APARTMENTALIZE.

Order Sessions

NAA’s Education Institute (NAAEI) is proud to present its REWIND program, offering 50+ PowerPoint-synced audio and video recorded sessions from the conference. Stop by the NAAEI Lounge located on Level 3 (outside Room B309) to pre-order! Order online at www.naahq.org/REWIND. the naa education institute presents

Pre-order today for only $199*. After the Conference, the price increases to $299*. 2017 NAA education conference & exposition video & audio recordings

Questions? Please contact Kim McCrossen at kmccrossen@naahq.org. *Member price (Non-Members add $100)

T T R T A X T Q K L I S S L E A S I NG V K A L V A GH F T B J V A T B P K D T G J C F K O V BM P A C WZ TWA GHH VMG I R P I QQ I H V P N J Z V C V H U B RM L L R N Y E S S B Q R H I N HHO Y G A D S T E O C G E V V T C G V C A A U H Y NMK S E U A K T K S A ONGU Y L C J B L O I E C A NG R O A G A A U N L R A S L I O S A P N T G P E N N P GU B M A T SWH X E J T Z F U E R A E F E C XWP I WS C T D S A L E T E E S P O HMK S K P L G L B O R Y A E H I J S S E GO R Y S N N V O S A ON C OU F V G T I N T J F R F B Y N P E S S S S L Z R O S X UG R T T X B D A N I E L S I S V OU N N X N F Z F HD N F U HD V C E T UQ B G F OOD B A N K O AMA I BWT P T XM L L E A R N U A EWS I EWBM L P R MH V F P D T U J L XMD E D S T A V A E MK X I N

MAINTENANCEMANIA BREAKOUTSESSIONS PROTECTTHELEASE SOCIALMEDIAHUB APARTMENTALIZE MICHAELPHELPS JOHNNYCUPCAKES NAAEXPOSITION LEARNINGAREAS DANIELSIEBERG

B A R K S T S Q U B P T O P I Z O N A A E I E X D N I I H C

P B X A P O M Q E Y A C T G D N O C N Z T Q B S E T N Z N V

NAAEXPOSITION SOUTHERNBASH SARAHPREVETTE MANJITMINHAS GAMECHANGERS ROBINROBERTS FAIRHOUSING DAWNHUDSON ANJALIKUMAR PRIZEVAULT

ON A A P Z P N N A S R E Z H R D L R H H ZMA A S P G A L U X R P N E T F E Y N NH A V E A T E N E Y A A R F V N E L A DO A X H K H L A X E E E A AM L S L RWA E M NON J A I X B H E K A R E U T R L Q R L N RMC E R G Y E A T J DG R NQ T Z E N A N C G A R E A E V A U L H B QQ L NM J OD

A A G U J T D J L E J N I P E D A A S L D T F D T E S T Z B

C O I T S A I O I Z T A B Z O X V Z R E H S S R I M L L Y L

E P D D H G A O I T T T L A E S P O I K I N O J Y A L K U D

D P Z E ND L T N GQ B J P N J MC L H B J P L N T T R S N MW Y N I O E T N I DN S K Y GH U I I F O T Y C S I Z A I E Q C X T E G T I N E S GN C N I A HG F B U N G V B V L N

I MU T OO R Y H XM E Y T F A I P B Z X I QH Z X DM E I C Q Z F J W B U L A I G A H H S S E E Y K D HD Z U Q A F C Z Y S A MR P T D A X I UWR O O R GN T N K G Y I DU GMOO NQ Y N E G R N M J E E MNWV D Z I W V K N U J T DM

MaintenanceMania BreakoutSessions ProtecttheLease

SocialMed

Apartmentalize

MichaelPhelps

JohnnyCupcakes

NAAExpos

LearningAreas

DanielSieberg

NAANEXTGEN NAAOPENDOOR APARTMENT AFDHELAZIZ HOTLANTA OPERATIONS FOODBANK LEASING MARKETING ADVOCACY

NAAExposition

SouthernB

SarahPrevette

ManjitMinhas

GameChangers

RobinRobe

FairHousing

DawnHudson

AnjaliKumar

PrizeVault

LOUNGES EXCELS NAAPAC EDUCATION ATLANTA REWIND VISTO NAAEI

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THURSDAY JUNE 22, 2017

20 1 7 NA A EDUCATION CONFERENCE & EXPOSITION

NAA Exposition Grand Opening 2:15 p.m - 6:15 p.m Halls B1-B4 (entrances on Level 2)

GEORGIA WORLD CONGRESS CENTER LEVEL 4

LEVEL 5 Breakout Education Sessions B401

B402

B403

B404

B405

B406

Thomas Murphy Ballroom

B407

• Wednesday Living Room Learning and Game Changer Sessions • NAA Excellence Awards Breakfast Celebration

• Social Hub • NAAPAC Silent Auction

The NAA Exposition is the largest national gathering of buyers and sellers in the apartment housing industry. More than 500 suppliers will be on hand to showcase new products and services to help apartment housing professionals stay on top of their game in today’s competitive market. The Exposition provides an opportunity to discuss products and services with supplier partners committed to your success.

• Canstruction Art • Attendee Lounge / Charging Tower

Shuttle Buses

• Attendee Registration • Luggage Check (Friday & Saturday) • Conference Welcome Reception

LEVEL 3

Breakout Education Sessions

B303 B304 B302

Get the most out of your Conference experience

Game Changer Sessions

B305 B308 B309

• NAAEI Lounge

LEVEL 2

B312

• #ProtectTheLease Kiosk

Exhibitor Registration

B313

B314

• Commercial Real Estate Show

Exposition Entrances

General Session Entrance

Use the NAA app to plan your NAA Exposition experience and maximize your time with supplier partners and fellow attendees. naahq.org/app

• Interactive Art Wall

• Post-It Note Mural • Attendee Lounge • Game Lounge

• Charging Tower

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THURSDAY JUNE 22, 2017

20 1 7 NA A EDUCATION CONFERENCE & EXPOSITION

WIN BIG NAA EXPOSITION DAILY SCRATCHOFF TICKETS Stop by Ferguson Facilities Supply’s booth #2831 in the NAA Exposition on Thursday, June 22 to receive a scratch-off ticket for an opportunity to win the grand prize of $25,000! Sponsored by

Connect with the

in the NAA Exposition

THURSDAY EXHIBITOR PRIZE GIVEAWAYS Prizes won’t be announced until the last 30 minutes of each NAA Exposition. Exhibitor Bask Belfor Buildium ForRent Interstate Restoration OnePoint Patriot Chimney and Dryer Vent Rent Manager

Booth # 3233 1921 1427 1701 2512 1207 1403 1231

myNAA Planner

www.naahq.org/mynaa Meet, greet and connect using your myNAA Planner! Free planning tools include: • Seeing who is at the Conference • Planning your time • Searching for exhibitors • Viewing the live floor plan • Exploring programming and speakers • Making one-on-one appointments - arrive with set appointments with exhibitors The myNAA Planner works in conjunction with the NAA app.

SATURDAY AWARDS CELEBRATION BREAKFAST

NAA App

8:45 a.m. - 10:30 a.m. Thomas Murphy Ballroom, Level 5 The NAA Excellence Awards—the “Excels”—recognize excellence and leadership in the apartment housing industry. These national awards celebrate builders, industry professionals and affiliated apartment associations that make unique contributions to our industry. This year, NAA has added the Rising Star Award for emerging leaders. NAA will present the Excellence Awards to the recipients during this celebration.

Under “Events,” you’ll see that the Education Conference section holds all the great content and functionality you need to enhance your experience in Atlanta. Features include: Planning your schedule, weighing-in on sessions and speakers, searching and meeting with other attendees and more!

With Speaker Afdhel Aziz

www.naahq.org/app Download NAA’s new, year-round app! Search “National Apartment Association” on Google Play or the Apple App Store to download.

The NAA app works in conjunction with the myNAA Planner. Log-in using password NAA17. For more information, visit www.naahq.org/app

NAA SHUTTLE SERVICE Lobby Level (outside Registration Hall)

Hours of Operation Thursday, June 22

6:30 a.m. – 6:45 p.m.

6:30 p.m. – 9 p.m. (Hotels to Party)

9 p.m. – 11 p.m. (Party to Hotels)

Friday, June 23

6:30 a.m. – 5 p.m.

Saturday, June 24

8 a.m. – 11 a.m.

Sponsored by

Save the Date

for the leading student housing conference of the year.

Lights, Camera, NAA TV! February 13-14, 2018 Omni Resort at ChampionsGate Orlando www.naahq.org/shc

Don’t miss daily Conference highlights and check to see if you make an appearance with NAA TV, your favorite onsite film crew! Videos will be included in your daily Conference email and can be found online at www.youtube.com/ NAAhqVideos.

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THURSDAY JUNE 22, 2017

20 1 7 NA A EDUCATION CONFERENCE & EXPOSITION

MAINTENANCE MANIA® NATIONAL CHAMPIONSHIP SPOTLIGHT: WITH AN INFECTIOUS PASSION AND STRAW HAT, GEORGE SHEA DOES IT ALL You’ve seen him on ESPN and you know his straw hat, but there’s more to George Shea than just a hot dog eating contest. He’s built a career related to the apartment housing industry and created along with his brother, Richard, a federation of competitive eaters and a successful fullservice public relations firm. Shea has three decades of experience in public relations and marketing with special expertise in real estate. He and Richard are the principals of Shea Communications, which is a renowned firm serving public, private and nonprofit organizations in New York with thoughtful and creative media relations strategies. Shea used his experience and personality to grow the Nathan’s Famous Fourth of July International Hot Dog Eating Contest. He and Richard took over publicity for Nathan’s in 1990 and went to work increasing exposure and attendance for the event, turning it from a

The 10 Things You Need to Know About Tax Reform and the Apartment Industry 1. Apartment firms pay taxes when they build, operate, sell or transfer communities to their heirs. 2. Tax reform is the process of changing the way the federal government manages or collects taxes. 3. The last comprehensive tax reform occurred in 1986 and it had devastating effects on the apartment industry that lasted for years. 4. Tax reform in 2017 has the potential to significantly reshape the apartment industry – for better or worse. 5. The apartment industry’s goal is to support tax reform legislation that promotes economic growth and investment in rental housing without unfairly burdening apartment owners and renters relative to other asset classes.

Don’t Miss the Maintenance Mania® National Championship | Friday, June 23 at 11 a.m. in Hall B1

small promotional event to an internationally televised extravaganza. The brothers also went on to found the International Federation of Competitive Eating to organize more events and secure TV deals. Shea brings his enthusiasm and vision to

the Maintenance Mania® National Championship for the second year in a row as emcee, but he does more that. He worked behind the scenes with NAA and HD Supply to help publicize this year’s championship, and maybe grow it into the next big competition.

6. The industry is already encouraging Congress to support a tax reform package that will: • Protect Flow-Through Entities (e.g., LLCs, partnerships, S Corporations, etc.), which is the industry’s dominant business structure. • Maintain Like-Kind Exchanges that enable property owners to defer capital gains tax if they exchange it for another comparable property. • Retain the Deduction for Business Interest to incentivize real estate investment. • Ensure Depreciation Rules and Avoid Harming Real Estate to reflect the critical role that cost recovery rules play in real estate investment. • Protect the Low-Income Housing Tax Credit (LIHTC) to ensure this major financing incentive for low-income housing development continues unharmed. 7. For the apartment industry to succeed, every industry member must be actively engaged in advocating for supportive tax reform legislation. 8. Being an advocate does not mean you need to be a tax expert. NAA and NMHC employ lobbyists and staff who are subject matter experts and will provide all the necessary resources to help you. 9. Being an advocate does mean that you must to be ready to act when your voice is needed with your members of Congress.

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National Apartment Association 4300 Wilson Boulevard Suite 400 Arlington, VA 22203 703-528-6141 Fax 703-248-9440 www.naahq.org

TriStar Publishing, Inc. 7285 West 132nd Street, Suite 300 Overland Park, KS 66213 913-491-4200 Fax 913-491-4202 www.tristarpub.com

NAA Today is published by the National Apartment Association and TriStar Publishing, Inc. as a service to NAA Members.

Find out how you can advocate for tax reform and the apartment industry by visiting the #ProtectTheLease kiosk located on Level 3 outside B310.

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THURSDAY JUNE 22, 2017

20 1 7 NA A EDUCATION CONFERENCE & EXPOSITION

HERE’S A WAY TO BENCHMARK YOURSELF AGAINST INDUSTRY’S UPPER-ECHELON By Lisa Trapp Director of Marketing, Sequoia Equities Each year, my company Sequoia Equities sends a diverse group of team members to the NAA Education Conference & Exposition. These folks represent our firm’s up-and-coming leaders across the business who work in an array of functional areas in property management including: sales/leasing, maintenance, property management, asset and regional management, accounting, human resources, marketing, training and information technology. Sequoia continues to increase the number of employees we send each year because of the variety of curriculum presented, quality of the keynote speakers and the ability to augment vendor networking. The culmination of these activities allows our company to benchmark itself against the industry’s upper-echelon, align ourselves with best-in-class vendors and subsequently, shape our strategic planning. The NAA Education Conference & Exposition is a critical touchpoint for Sequoia to gather with our industry peers and leaders to discuss emerging trends, compare notes and, ultimately, co-create mutual value by sharing this information in an open setting. This benefit is critical for the industry in that

when our team members return from the Conference, they’re infusing the information learned into their daily work thereby operating at a higher level, which only leads to the betterment of multifamily as a whole. Sequoia is proud of our partnership with NAA and is looking forward to another outstanding conference. The 2017 lineup in Atlanta is stacked with best-in-class public speakers who are providing insight on myriad topics ranging from user-behavior, to marketing optimization, recruiting top talent, work/life balance, customer loyalty and thoughts on ancillary income. All of these topics are perfectly on-point/relevant given the economic correction we’re seeing in many of the markets we’re operating in — and we’re very excited to participate again. Finally, I’d be remiss to not mention that the after hours activities are an absolute blast!

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THURSDAY JUNE 22, 2017

20 1 7 NA A EDUCATION CONFERENCE & EXPOSITION

Maximize your network. Maximize your visibility. Maximize your assets.

NAAPAC/BGF Silent Auction

Social Media Connections

Come ready to bid at the NAAPAC/ BGF Silent Auction in support of the National Apartment Association Political Action Committee (NAAPAC) and the Better Government Fund (BGF). New items will be added daily! Auction items include authentic, hand-signed sports memorabilia, movie collectibles, music, jewelry and so much more!

Level 4, Lobby

Join us this October in Austin for the 2017 Maximize Conference, the apartment housing industry’s sole conference dedicated to increasing net operating income. Networking with high-level peers Top industry speakers Valuable education

Thursday, June 22 7 a.m. – 6 p.m.

Lobby Level

Presented by

October 2-4, 2017 Hyatt Regency Austin

Canstruction creates art exhibits made entirely out of canned food. This year’s “Open Door” Cansculpture® consists of 1,200 full cans of food. At the end of the Education Conference, every can will be donated to the Atlanta Community Food Bank where they will provide 1,500 meals for hunger relief in Atlanta.

#MAX17

Sponsored by

P B X A P O M Q E Y A C T G D N O C N Z T Q B S E T N Z N V

A A G U J T D J L E J N I P E D A A S L D T F D T E S T Z B

C O I T S A I O I Z T A B Z O X V Z R E H S S R I M L L Y L

E P D D H G A O I T T T L A E S P O I K I N O J Y A L K U D

D P Z E ND L T N GQ B J P N J MC L H B J P L N T T R S N MW Y N I O E T N I DN S K Y GH U I I F O T Y C S I Z A I E Q C X T E G T I N E S GN C N I A HG F B U N G V B V L N

• #MaintMania for posts about NAA Maintenance Mania® National Championship

Subscribe to the NAA YouTube Channel

Join the National Apartment Association Linkedin Community at www.linkedin.com/company/nationalapartment-association

Post photos from the Conference and Atlanta on Instagram #NAAEDU17

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Hall B1 (entrance on Level 2)

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FRIDAY | JUNE 23 | 11 A.M. – 12:30 P.M.

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Canstruction Artwork October 2-4, 2017 Hyatt Regency Austin

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Friday, June 23 8 a.m. – 3 p.m.

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2017 NAA EDUCATION CONFERENCE SPONSORS Official Booth #721 Booth #2509

Booth #2821

Booth #2939

Signature Booth #1121 Booth #2521

Booth #1701

Booth #2021

Booth #701 & #2931