2013 NAA Exhibitors and Sponsorship Brochure by National Apartment Association

Exhibitor + Sponsorship Opportunities

inspiration

innovation

Connections

The 2013 NAA Education Conference & Exposition is an excellent investment to showcase your products and services in front of key apartment industry decision makers who are both in the field and directly involved in purchasing.

Reserve a booth and sponsorship today at the largest multifamily housing industry event!

naahq.org/educonf

JUNE 20â&#x20AC;&#x201C;22, 2013 I SAN DIEGO, CA

Exhibiting

Opportunities

NAA = Brand Builders

The 2013 Exposition in San Diego will

An investment to exhibit at NAA will pay off all year long. Join us for the 2013 NAA Education Conference & Exposition, June 20â&#x20AC;&#x201C;22, at the San Diego Convention Center. The conference and exposition brings together more than 6,200 multifamily housing professionals for three days of the best professional development training in the industry

provide your company and your team the inspiration, innovation, and connections for a successful event and new partnerships for your business.

Exhibit at NAA to:

6,200

This event boasts world-class General Session speakers, 50 education sessions led by topic experts, 350 suppliers demonstrating the latest products and services, and a ton of networking events.

Reach more than 6,200 property management buyers and decision makers

See current customers and expand your contacts within their companies

MYNAA

PLANNER New Added Value! Have pre-qualifi ed meetings with MYNAA MYNAA PLANNER PLANNER the new, free myNAA Planner appointment-making tools SA N

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How Exhibiting Can

Increase Your

Bottom Line

An important component in your marketing mix must include the personal face time with your most valuable customers. The 2013 NAA Education Conference & Exposition provides that opportunity for you. Your presence builds trust among NAA members and keeps you top of mind when they make final purchasing decisions.

Did you know? More than half of business travelers stated that 5–20% of their new customers were the result of trade show participation.*

Companies can save 91% by making a ﬁrst face-to-face contact with a potential customer at an exhibition.***

If you are interested in joining more than 350 companies within the NAA Exposition, please contact us today and we will get you started. It’s as easy as 1-2-3.

Booth space goes fast.

1. Decide your business objectives and booth size. 2. Review the NAA Exposition floor plan at www.naahq.org/educonf/floorplan. 3. Contract and purchase your booth online by clicking on an available booth (in blue) and filling out the online contract.

Reserve your space today. Questions? Contact Heather Teplitz Heather@naahq.org | 703/797-0671

*Study conducted by global research firm Oxford Economics ***Source: Center for Exhibition Industry Research (CEIR)

What’s Included

in Your Exhibit Investment? Your exhibit space includes: • Each exhibiting company receives three (3) complimentary exhibit booth personnel badges per 10' x 10' booth space which gives you access to the NAA Exposition.

Exhibit Space Rates: $3,300 per 10' x 10'—Member Rate $4,300 per 10' x 10'—Non-Member Rate

• Discounts on Full Conference Registration Badges.

Other budget considerations We know that your decision to join NAA as an exhibitor is an investment, and we want you to consider all financial elements of your exhibitor appearance. We work year-round to determine the best vendor partners with competitive pricing. Below is a list of items you may also want to consider when developing your budget for the Exposition.

• Access to purchase the 2013 attendee list (preand/or post-show). • A basic online myNAA Planner and onsite Program & Exhibitor Guide company listing. • Marketing tools to promote your booth before the conference—2013 “I’m Exhibiting” logo and web sticker. • Booth prizes advertised in the onsite Program & Exhibitor Guide; winners announced at the prize stage.

Item

• Complimentary NAA Exposition passes to distribute to your customers and prospects.

Electricity (500 watts).........................................$110 6' Skirted Table ....................................................$130

• Inline booths (10’ x 10’—10’ x 30’) receive 8’ high wall, 3’ high sidewalls, and a complimentary company sign.

Class Arm Chair ....................................................$75 Shipping (200 lbs.) based on warehouse crated rate of $75/CWT .........$150

Free access to myNAA Planner to review MYNAA PLANNER the attendee list, make pre-qualified booth appointments, and more.

•

Labor Set-up/Dismantle ......................... 2 hrs. $150

Your PLANNER exhibit PLANNER space rental does NOT include: • Carpet MYNAA

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Did you know?

• Electricity or any electrical services • Freight handling labor

Prospects are more than twice as likely to become new customers with an in-person meeting.*

• Installation and dismantle labor • Booth cleaning • Lead retrieval system: J.Spargo & Associates will have lead retrieval options available to rent; all information will be provided in the Exhibitor Marketplace.

Booth space goes fast. Reserve your space today.

Questions? Contact Heather Teplitz Heather@naahq.org | 703/797-0671

*Study conducted by global research firm Oxford Economics

Print and Digital

Advertising

2013 NAA Education Conference & Exposition Reach thousands of apartment leaders and buyers before, during, and after the event with these advertising opportunities. Contact us and we will create a custom package that will drive your branding, name recognition, appointments, and booth traffic through the roof!

Did you know? Marketing and sales professionals say event marketing is the best driver of ROI.**

Attendee Pre-Event and Post-Event E-newsletter More than 60,000 national multifamily leaders.

Onsite Program & Exhibitor Guide More than 6,200 San Diego attendees will receive their Program & Exhibitor Guide at registration and will depend on the onsite spiral-bound NAA Guide for the schedule, exhibitor listings, maps, and more. Your ad can be included in this handy attendee reference. Couple this advertising with an online opportunity and enhance your brand and booth traffic.

Get early exposure with your target audience by advertising in the attendee digital newsletters. We will send six mobile-friendly event issues in advance to prospective attendees, past attendees, and registrants. The editorial will be event highlights and exhibitor advertising that will drive web traffic to your booth description and increase the number of attendees asking for booth appointments that you can pre-qualify through the myNAA Planner.

Onsite Show Daily Great news! We are enhancing the editorial of the onsite daily to include not only the hottest breaking news at the 2013 NAA Education Conference & Exposition, but also thoughtful trend articles that attendees can read while hanging out or they can take the issues home. This tabloid is distributed in high-traffic areas of the San Diego Convention Center and in three major hotel lobbies. This is a daily “must read” for attendees—so you don’t want to miss out.

During the event, three issues will go to attendees and non-attendees with event highlights, including the NAA TV episodes, and a post-event issue will provide an event wrap-up.

**Source: A global study by the Event Marketing Institute

Print and Digital

Advertising

Featured Event Website Banner Ads within the NAA Exposition Maps and Onsite Kiosks Grab attention with your company’s banner in two hightraffic locations on the 2013 NAA Education Conference & Exposition website.

Connection Packages Delivering You More Leads Gain qualiﬁed pre-show leads and maximize your brand’s visibility with our most popular package.

• Online Interactive Floor Plan and Product Search banner ad.

• 100 pre-show leads with contact information delivered based on your category selections.

• myNAA Planner leaderboard banner ad triggered by a Product Category search of your choice.

• Communication with attendees who add you to their myNAA Planner and are available to you for pre-qualiﬁed booth appointments.

Take advantage of:

Wayﬁnder Kiosk Ads Point attendees in the right direction: to your booth! Advertising on the Wayfinder kiosks will put your company on attendees’ radar while they’re navigating the NAA Exposition.

• Premier placement ad space at the top of search results.

• Place your banner on the Wayﬁnder kiosk homepage, Floor Plan, and Product Category search of your choice. • Wayﬁnder kiosk locations give you multiple exposure opportunities. • Sleek, interactive touchscreens are easy for attendees to use while onsite. • Attendees can touch your ad to pull up your booth location and company information.

Get your company front and center. Combine advertising with an exhibit booth. naahq.org/educonf

Sponsorship

Opportunities

Build value. Build relationships. Build your brand. Make a sizable impact on your bottom line and contact Margaret Core today at Margaret@naahq.org or 703/797-0654 to discuss the best option for your company.

How can an event sponsorship build your brand? At NAA, we offer myriad ways to build your brand, but only one event allows you to showcase your products and services in front of more than 6,200 multifamily housing professionals who have superior buying power and decision-making authority.

traffic to your booth. It will provide you more opportunities to engage with loyal and interested industry professionals, obtain quality leads, and build relationships with customers who are looking for the right company to partner with.

Extra exposure before, during, and after the 2013 NAA Education Conference & Exposition will increase your ROI and drive additional, quality

We have created a program of affordable sponsorship optionsâ&#x20AC;&#x201D;available exclusively to our exhibitors!

Did you know? The convenience of having everyone in one place at one time is advantageous for your bottom line. More exposure through a sponsorship at the 2013 NAA Education Conference & Exposition translates into more business.

Sponsorships increase booth traffic up to 104%!***

***Source: Center for Exhibition Industry Research (CEIR)

Sponsorship

Recognition Levels

We offer a wide array of sponsorship opportunities; you can pick the sponsorship that best suits your company’s marketing strategy. Please review your options and we can discuss your opportunities today!

Diamond Sponsor $100,000 All Diamond Sponsorship benefits listed $2,500—Capitol Conference Sponsorship $2,500—Assembly of Delegates Sponsorship $5,000—Sponsored Grand Prize Giveaway $20,000—Executive Forum Sponsorship $70,000—Sponsorship dollars allotted to the sponsorship item selection

Platinum Sponsor $65,000 All Platinum Sponsorship benefits listed $2,500—Capitol Conference Sponsorship $2,500—Assembly of Delegates Sponsorship $5,000—Sponsored Grand Prize Giveaway $55,000—Sponsorship dollars allotted to the sponsorship item selection

Gold Sponsor $35,000 All Gold Sponsorship benefits listed $35,000—Sponsorship dollars allotted to

In addition to the sponsorship benefits listed for each category, sponsors will also receive the following for the 2013 NAA Education Conference & Exposition:

• • • • • • • • • • • • • •

the sponsorship item selection

Silver Sponsor $12,500 All Silver Sponsorship benefits listed

Booth space highlighted on printed floor plans of the NAA Exposition Sponsor recognition in the onsite Program & Exhibitor Guide Sponsor ribbons to wear with registration badges for company employees Preferred freight handling at show site Priority hotel room block Sponsor recognition signage at the convention center Sponsor highlighting in onsite Program & Exhibitor Guide company booth listing (logo included) Special Sponsor logo to use in marketing materials Sponsor recognition in the registration brochure Special sponsor cover wrap on show issues of units magazine Sponsor recognition on the cover of the onsite Program & Exhibitor Guide Sponsor recognition in the conference daily publication Sponsor signage at booth in NAA Exposition Priority Booth Selection for the 2014 NAA Education Conference & Exposition

Sponsor Lottery System/Item Selection & 2014 NAA Education Conference & Exposition Booth Selection Process Diamond and Platinum Sponsors will have ﬁrst options to preferred sponsorship items for the 2013 NAA Education Conference & Exposition & booth selection for the 2014 NAA Education Conference & Exposition via a lottery system. • •

The lottery for the order will occur at the NAA Assembly of Delegates Meeting, November 8, 2012, in Indianapolis, IN. Item and booth selection will occur at the Winter Board Meeting in January 16–17, 2013, in Scottsdale, AZ. Gold sponsors will make both of their selections, and then Silver sponsors will select their booth based on the order of commitments received.

After all Diamond, Platinum, and Gold sponsors have made their selections, the remaining items will be available “a la carte” to all other exhibitors. 8

Sponsorship Levels Diamond Sponsorship $100,000 2013 NAA Education Conference & Exposition

2013 NAA Capitol Conference Sponsor March 2013 in Washington, D.C.

1. $1,000 discount off NexxtShow (General Service Contractor) bill 2. Fifteen (15) VIP seating passes for General Sessions 3. Three (3) VIP passes for photo ops with the General Session speakers (when possible) 4. Ten (10) complimentary Full Conference Registrations 5. Company featured in a pre-show “sponsor spotlight” email to pre-registered attendees 6. One (1) company representative featured on the cover of units magazine’s May issue with Conference Chair 7. One (1) company representative introduced onstage during the Thursday General Session for personal recognition 8. One (1) company representative designated as a member of the Education Conference & Exposition conference committee 9. Discount registration codes to distribute to customers—marketing flyer and sponsor landing page 10. Company logo and listing on the conference website and logo on email, direct mail, and promotional pieces—beginning January 2013, based on sponsorship commitment and payment 11. One (1) half-page ad printed in the Program & Exhibitor Guide 12. Access to private meeting space in the NAA Exposition (by appointment/request)

1. Logo on Capitol Conference promotional materials 2. Logo and link on Capitol Conference website 3. Recognition in welcome letter distributed to attendees upon hotel check-in 4. Onsite signage recognition 5. Two (2) complimentary tickets to the Government Affairs Roundtable 6. Two (2) VIP seats for Capitol Steps performance

2013 NAA Assembly of Delegates Meeting Sponsor November 2013 1. Logo on Assembly of Delegates promotional materials 2. Logo and link on Assembly of Delegates website 3. Recognition in welcome letter distributed to attendees upon hotel check-in 4. Onsite signage recognition 5. Two (2) complimentary tickets to the Installation Dinner

General 1. Two (2) company representatives invited to five dinner/receptions with NAA Executive Committee at the Winter Board Meeting, Capitol Conference, Education Conference & Exposition, Fall Board Meeting, and Assembly of Delegates Meeting 2. Company will have the option to sponsor and participate in a webinar specific to the sponsor’s industry segment. Number of sponsors per webinar will vary, as well as the total number of webinars per year. 3. Company will sponsor a sub-newsletter included in one of the issues of NAA’s Industry Insider. This newsletter will be specific to the sponsor’s industry segment and developed by a third party. Sponsor will have the opportunity to contribute to one article. 4. One (1) full-page ad in the January issue of units magazine 5. Three (3) special custom-made name badges per sponsor company

2013 NAA Executive Forum Sponsor in Conjunction with the NAA Education Conference & Exposition 1. Two (2) company representatives invited to attend Executive Forum activities 2. Recognition in Executive Forum program book 3. Logo on promotional materials 4. Onsite signage recognition

Diamond & Platinum Grand Prize Cash Giveaway As an option, $5,000 of the commitment will go toward the Grand Prize Cash Giveaway at the 2013 NAA Exposition in San Diego. Full Conference attendees are eligible to win, they must stop by all participating Diamond and Platinum sponsor booths.

Sponsorship Levels Platinum Sponsorship $65,000 2013 NAA Education Conference & Exposition

2013 NAA Capitol Conference Sponsor March 2013 in Washington, D.C.

1. $650 discount off NexxtShow (General Service Contractor) bill 2. Ten (10) VIP seating passes for General Sessions 3. Three (3) VIP passes for photo ops with the General Session speakers (when possible) 4. Six (6) complimentary Full Conference Registrations 5. Company featured in a pre-show “sponsor spotlight” email to pre-registered attendees 6. One (1) company representative featured on the cover of units magazine’s May issue with Conference Chair 7. One (1) company representative introduced onstage during the Thursday General Session for personal recognition 8. One (1) company representative designated as a member of the Education Conference & Exposition conference committee 9. Discount registration codes to distribute to customers—marketing flyer and sponsor landing page 10. Company logo and listing on the conference website and logo on email, direct mail, and promotional pieces—beginning January 2013, based on sponsorship commitment and payment 11. Access to private meeting space in the NAA Exposition (by appointment/request)

Hurry! Sponsorship opportunities are sold on a ﬁrst-come, ﬁrst-served basis and typically are reserved early.

Questions? Contact Margaret Core Margaret@naahq.org | 703/797-0654

Sponsorship Levels Gold Sponsorship $35,000

Silver Sponsorship

2013 NAA Education Conference & Exposition 1. 2. 3. 4.

$350 discount off NexxtShow (General Service Contractor) bill Three (3) complimentary Full Registrations Five (5) reserved seats for General Sessions One (1) company representative designated as a member of the Education Conference & Exposition conference committee 5. Three (3) special custom-made name badges per sponsor company 6. Discount registration codes to distribute to customers—marketing flyer and sponsor landing page 7. Company name and listing on the conference website and company name listed on email, direct mail, and promotional pieces—beginning January 2013, based on sponsorship commitment and payment 8. Access to private meeting space in the NAA Exposition (by appointment/request)

$12,500 2013 NAA Education Conference & Exposition 1. $100 discount off NexxtShow (General Service Contractor) bill 2. One (1) complimentary Full Registration 3. Company name and listing on the conference website and company name listed on email, direct mail, and promotional pieces—beginning January 2013, based on sponsorship commitment and payment

Did you know? There is a deﬁnite link between business travel and positive sales.*

For every $1,000 of exhibition investment, there is a return of $4,000–$6,000 in sales.*

*Study conducted by global research firm Oxford Economics

Reserve a booth and sponsorship today at the largest multifamily housing industry event! Questions? Contact Heather Teplitz Heather@naahq.org | 703/797-0671

naahq.org/educonf

JUNE 20â&#x20AC;&#x201C;22, 2013 I SAN DIEGO, CA