2013 MEDIA BROCHURE
Welcome to Kentucky Living
Welcome to a better way to advertise Kentucky Living delivers... • an audience that’s difficult to reach and ready to buy. • readers that are involved in and interactive with the magazine and all its components. • the largest circulation and best readership in the state. • credibility through association with a 65-year-old trusted magazine that’s a tradition for many families. • the most cost-effective statewide vehicle for delivering your message. Let us help you target and influence a growing audience of non-urban readers who often shop by phone, mail, and Internet.
Kentucky Living
2013 College Guide
February 2013 Closes December 15, 2012 * Get your school’s photo in the guide for only $300
2013 LAWN & GARDEN ISSUE
March 2013 Closes January 25, 2013
Editorial Planning Calendar
JUNE Closing Date: April 25
• Outdoorsman Cory Ramsey • Adventures on the River
JANUARY
JULY
Closing Date: November 15, 2012
Closing Date: May 24
• Kentucky Living 2013 Photo Contest • Kentucky Writers Showcase
• Kentucky’s Timber and Forestry Industry • Organizing Personal Finances FEBRUARY ✩ Annual College Preview Issue
AUGUST
Closing Date: December 14, 2012
Closing Date: June 25
• Kentucky Living 2013 College Guide • From Athletes to Actors— Getting & Keeping Scholarships • How to Find Scholarships • Hot New College Programs
• Popular Online Sites & Apps • August Bugs SEPTEMBER ✩ Annual Education Issue Closing Date: July 25
• Kentucky Schools Embrace New Standards • Job Roundup: Energy Fields
MARCH ✩ Annual Lawn & Garden Issue Closing Date: January 25, 2013
• Kentucky Garden Clubs • Landscaping With a Purpose • Hummingbirds: A Photo Essay
OCTOBER Closing Date: August 23
• Kentucky Living 2013 Energy Guide—Designing & Building for Energy Efficiency • National Companies Served by Kentucky Co-ops
APRIL ✩ Annual Travel Issue 2013 Travel Issue
April 2013 Closes February 25
2013 Home Improvement Issue
May 2013 Closes March 25
Closing Date: February 25
• Kentucky Living 2013 Best in Kentucky • Readers’ Kentucky Bucket Lists • Friends of Lakes • Red River Gorge Volunteers
NOVEMBER Closing Date: September 25
• Health Focus on Aging • Holiday Teas
MAY ✩ Annual Home Improvement Issue
DECEMBER
Closing Date: March 25
Closing Date: October 25
• Cool Tool Sheds, Wonderful Workshops • Experts Predict Triple Crown Winner • Kentucky Proud: Much More than Farmers’ Markets
• Ornaments by Kentucky Artisans • Themed Christmas Trees • Choral Performances Around the Commonwealth
2013 PHOTO
CONTEST July 2013 Closes May 25
Road to better
HEALTH October 2013 Closes August 25
November 2013 Closes September 25
4515 Bishop Lane, Louisville, KY 40218 • 800-595-4846 • www.KentuckyLiving.com
Kentucky Living
circulation
Population estimates from Census 2010. County Circulation as of 12/31/11 is 520,209.
Kentucky’s DMAs CIRC.
BOWLING GREEN
READERS
47,1323
113,119
CHARLESTON-HUNTINGTON
23,106
55,454
CINCINNATI
49,695
119,268
EVANSVILLE
6,098
14,635
KNOXVILLE
6,721
16,130
LEXINGTON
177,812
426,749
LOUISVILLE
129,227
310,145
NASHVILLE
48,352
116,045
PADUCAH
30,772
73,853
1,293
3,103
520,209
1,248,502
TRI-CITIES
TOTAL KENTUCKY
County/households/circulation
County/households/circulation
Adair................... 7,285....... 5,095 Allen...................7,848........ 7,232 Anderson...........8,369........3,557 Ballard................ 3,397............. 46 Barren.............. 16,999...... 10,295 Bath....................4,587....... 2,585 Bell...................... 11,787........... 730 Boone............... 43,216........ 18,211 Bourbon..............7,976........ 1,486 Boyd.................. 19,787............ 221 Boyle..................11,075........2,949 Bracken............... 3,317........ 1,444 Breathitt............5,494......... 1,637 Breckinridge..... 7,827........ 7,477 Bullitt............... 27,673...... 20,219 Butler.................5,057....... 4,485 Caldwell.............5,393...........642 Calloway.......... 15,530........8,728 Campbell......... 36,069........ 3,277 Carlisle................. 2,116.........1,437 Carroll.................4,061......... 1,725 Carter................10,760....... 3,288 Casey...................6,351........4,692 Christian.......... 26,144........ 11,521 Clark..................14,267....... 2,566 Clay......................7,732........ 5,735 Clinton............... 4,358....... 3,843 Crittenden.......... 3,781.............. 14 Cumberland...... 2,883.........2,917 Daviess............. 38,619........... 569 Edmonson..........4,857....... 4,343 Elliott.................. 2,773........2,426 Estill...................5,984........3,543 Fayette...........123,043..........8,117 Fleming.............. 5,729........4,497 Floyd................. 16,060....... 4,547 Franklin........... 20,662........ 3,272 Fulton................ 2,864...........880 Gallatin................3,160..........1,164 Garrard.............. 6,668........3,555 Grant.................. 8,614....... 5,598 Graves...............14,978........ 8,841 Grayson............ 10,082......... 7,144 Green.................. 4,601........3,527 Greenup.............14,671........3,083 Hancock.............3,285...............51 Hardin............. 39,853...... 22,518 Harlan................11,789..........1,521 Harrison............. 7,343....... 4,000 Hart.................... 7,097........ 3,997 Henderson....... 18,705............ 149 Henry.................5,963........ 2,973 Hickman.............2,028.........1,290 Hopkins............ 18,980............ 185 Jackson............ 5,486.......... 5,117 Jefferson....... 309,175........8,027 Jessamine........17,642........ 8,281 Johnson.............9,362....... 4,254 Kenton..............62,768...... 10,633 Knott.................. 6,414........... 296
Knox..................12,722....... 6,306 Larue...................5,615........3,256 Laurel............... 23,014...... 13,966 Lawrence...........6,239........... 978 Lee.......................2,910......... 2,174 Leslie..................4,555............414 Letcher............. 10,014........... 879 Lewis..................5,497........3,265 Lincoln................9,777.........6,515 Livingston..........3,985............. 40 Logan............... 10,666......... 6,716 Lyon....................3,287...........598 Madison.......... 28,227....... 10,737 Magoffin.............6,477....... 2,900 Marion................3,833....... 4,054 Marshall............31,973........7,809 Martin.................5,309........... 673 Mason................. 7,358........2,026 McCracken........13,073...........447 McCreary............4,516........4,470 McLean............... 7,031..............29 Meade................ 10,471........8,576 Menifee............. 2,440.........1,968 Mercer............... 8,682........3,265 Metcalfe............ 4,055........3,980 Monroe.............. 4,509.........4,710 Montgomery... 10,435........2,945 Morgan.............. 4,860........3,833 Muhlenberg..... 12,052.........1,909 Nelson.............. 16,826........11,707 Nicholas............ 2,809..........1,514 Ohio..................... 9,176.........3,120 Oldham...............19,431........... 594 Owen..................4,296....... 2,869 Owsley..................1,914..........1,581 Pendleton..........5,494........3,945 Perry...................11,319............ 198 Pike...................26,728............ 371 Powell................ 4,834........3,234 Pulaski.............25,722........ 17,173 Robertson............. 902........... 528 Rockcastle......... 6,750....... 4,200 Rowan................ 8,864.........4,215 Russell................ 7,401.........4,914 Scott................. 17,408....... 2,807 Shelby............... 15,321........5,552 Simpson............. 6,753.........2,169 Spencer...............6,165........ 4,762 Taylor.................9,832........6,472 Todd....................4,647....... 4,260 Trigg.................. 5,883....... 4,984 Trimble...............3,420....... 2,349 Union..................5,549..............36 Warren..............43,674..... 20,033 Washington.......4,507....... 3,200 Wayne................ 8,646........ 7,538 Webster.............. 5,272............. 50 Whitley..............13,575........6,647 Wolfe..................3,065....... 2,508 Woodford.......... 9,806........... 789
• •
Kentucky Living
ad sizes & closing dates Standard Ad Sizes 8.125” x 1O.875” (8·1/8” x 10 7/8”)
Live Area
7.75” x 10.125”
(7 3/4”x 10 1/8”)
Full Page w/bleed
8.375” x 11.125” (8 3/8” x 11 1/8”)
Full Page w/o bleed
7.3125” x 10”
(7 5/16” x 10”)
2/3 Page
4.8125” x 10”
(4 13/16” x 10”)
1/2 Page Vertical
4.8125” x 7.5” 7.3125” x 5”
(7 5/16” x 5”)
1/3 Page Vertical
2.3125” x 10”
(2 5/16” x 10”)
1/3 Page Square
4.8125” x 5”
(4·13/16” x 5”)
1 /6 Page Vertical
2.3125” x 5”
(2 5/16” x 5”)
2/3
(4 13/16” x 7 1/2”)
1/2 Page Horizontal
1 /6 Page Horizontal
Full
4.8125” x 2.5” (4 13/16” x 2 1/2”)
Bleed available on all sides. Please keep all live material 1/4” from trim on all sides.
Closing Dates Kentucky Living is published 12 times per year. Space reservations due 15th of the month, two months prior to publication. Ad materials due 25th of the month, two months prior to publication. Example: Space reservation deadline for March would be January 15; materials due January 25. See Editorial Calendar for special sections and closing dates.
1/3 Square
1/2 Horizontal
1/6 Horizontal
1/2 Vertical
1/3 Vertical
1/6 Vertical
Publication Trim Size
Kentucky Living
materials PREPARING FILES
PRINTING: Web Offset, Heatset, SWOP standards
COLOR: CMYK 4-color process
BIND: Saddle-stitched, high folio
BLEED: Minimum of 1/8”
LIVE MATTER: 7.65” x lO.375”
Dimensions: Please produce ads to actual size (see previous page for ad sizes). Include all linked images such as nested and embedded files. Do not place an image within files at less than 75% or more than 125% of actual size. (Linked file may need to be resized to meet limits.) File Type: PDF files are preferred. Fonts need to be embedded with the PDF file. If using InDesign, export PDF using “Press Quality” settings. If using Quark Xpress or another application, use “print to file” or “print to postscript” and then use Acrobat Distiller “Press Quality” settings. If sending a Vector based Illustrator file, convert all text to outlines before sending. Type/Fonts: For PostScript Type 1 fonts please include both screen and printer fonts. True Type, Dfont, and Open Type fonts are supported. If you are unable to send fonts, send a PDF as described above or convert all text as outlines. Resolution & Color: Save color files as CMYK 300 dpi, EPS. No RGB or spot color. Save grayscale with special effects such as clipping paths as 300 dpi, EPS; without special effects as 300 dpi TIF. Save line art as TIF or BMP, 1000-1200 dpi. Do NOT use LZW compression. Background: White or colored (not “none”) so that Kentucky Living special backgrounds do not show through. PROOFS: Laser or inkjet proofs for 4-color ads are not acceptable. Digital proofs such as Kodak Approval or a SWOPstandard color film proof are preferred. If you do not provide the required proof, Kentucky Living will not be responsible for accuracy of color.
SENDING YOUR AD: No matter what format your ad is in, it must be accompanied by all source files, including final layout file, images, logos, screen and printer fonts. Fonts used in placed EPS files should be included if not converted to outlines. Even if submitting final PDF, EPS or TIF file, source files should be included in case corrections are needed. Media: CD-ROM or DVD. Please scan disk for viruses before sending. E-mail: Send to LChristenson@KentuckyLiving.com FTP: Please call for FTP instructions.
PROBLEMS: Any disk intervention required by Kentucky Living or our printer may result in additional charges. Where materials do not conform to specifications, advertiser will be offered the choice of sending new materials, time permitting, or having Kentucky Living make the necessary alterations, which will be billed at cost.
QUESTIONS: Please call the Advertising Department at (502) 451 -2430 or (800) 595-4846.
Kentucky Living
commissions and discounts • 1 5% commission to recognized agencies, except as noted for certain special advertising sections • Terms: 2% 15 days, Net 30 days • Cash in advance until credit is established Advertising orders are accepted on the basis of payment within 30 days of the date of publication. Interest on unpaid advertising is charged from the date of the invoice. In the event of nonpayment, the publisher reserves the right to hold the advertiser and its agency jointly and severally liable for such monies and incurred costs due. Discounts, if applicable, are not deductible if an account has an outstanding balance. Credit checks and collections made through Dun and Bradstreet and Standard Rate and Data Red Book. In consideration of publication of an advertisement, advertiser and agency, jointly and severally, will indemnify and hold harmless the magazine, its officers, agents, owners, and employees against expenses (including legal fees) and losses resulting from publication of the contents of the advertisement, including, without limitation, claims or suits for libel, violation of right of privacy, copyright infringement, or plagiarism.
4515 Bishop Lane • Louisville, KY 40218 P.O. Box 32170 • Louisville, KY 40232 (800) 595-4846 • (502) 459-1611 Fax www.KentuckyLiving.com
National Sales Representatiave National Country Market 611 South Congress Avenue, Suite 504 Austin, TX 78704 (800) 626-1181 • (512) 441-5211 Fax www.nationalcountrymarket.com
Listed in: Standard Rate and Data Service, Inc. Consumer Magazine Advertising Source/30A Member: Audit Bureau of Circulations Published by: Kentucky Association of Electric Cooperatives