Editorial
Promotion of the Year Contest I hope that you, your family, your employees and your customers are safe and healthy. I am sure many of you are happy to see the end of this ice cream season. It has been a rough one, to say the least and I know some stores did not survive. But to those of you who did survive, it goes to show how you can adapt to any situation. I am sure we have all learned and grown in some way during this pandemic. In a way, it gave us time to reflect and to be with family, time to take a much needed breath, for a short while. The stores that did open had to adjust to new safety measures for your employees and customers. Cleaning and sanitizing were never ending, now more than ever before. But you did it! And you should be very proud of yourself. Let’s all look forward to a better year in 2021. On a personal note, the one thing I miss the most during the past several months is being able to hug someone. So the next time you see me, if it is safe, please give me a hug! In This Issue I was so very happy to receive eight promotions for the Promotion of the Year Contest. They included: Bob and Anna Marie Decusky, Chill Out Ice Cream Parlor Shenandoah, Pennsylvania; Ralph Kopelman, Cranford Vanilla Bean Creamery, Cranford, New Jersey; Dee and Pete Gastineau, DeeZertz, Berne, Indiana; Paul Joy, Goody Bassett’s Ice Cream, Stratford, Connecticut; Kaiser’s Grateful Bean
Café, Oklahoma City, Oklahoma; Stratton and Mary Leopold, Leopold’s Ice Cream, Savannah, Georgia; Brian Trupp, Little Cottage Ice Cream, Roscommon, Michigan; Margie Schmidt, Melody Gardens Restaurant and Skateland, Marshfield, Wisconsin; and Steve Nice, Staccato Gelato, Portland Oregon. Not surprisingly, many of the promotions had to do with surviving the pandemic and in doing so, created much goodwill with customers and the community as a whole. Little Cottage Ice Cream in Roscommon, Michigan, owned by Brian Trupp was chosen as the winner of the contest. Not only was he able to sell and deliver his ice cream during the pandemic, but he also created an additional business that he will profit from for many years to come. Congratulations! Summaries of all the promotions begin on page 11. The 2021 Calendar of Industry Events and Promotion Planning Guide begins on page 16. We only received a few dates for industry events due to the pandemic. If you have always gone to a particular trade show or distributor open house in January and February, please check with the sponsoring company to make sure it is still being held. Many distributors told me they are waiting to see what happens with travel restrictions and gathering sizes before they schedule their events. Lynda Utterback Publisher/Editor
Questionnaires have been mailed to manufacturers and distributors in the ice cream industry for their FREE listing in the 29th Annual National Dipper Source Book, the January/ February 2021 issue. If you have not received a questionnaire, and would like to be listed, call Lynda Utterback at 847/3018400 or email her at lynda@nationaldipper.com. The deadline to return the questionnaire is December 1, 2020. 4
THE MAGAZINE FOR FROZEN DESSERT RETAILERS
LYNDA UTTERBACK Publisher/Editor Editorial and Sales Office 1030 West Devon Avenue Elk Grove Village, IL 60007-7226 Phone: 847/301-8400 Fax: 847/301-8402 e-mail:lynda@nationaldipper.com Web: www.nationaldipper.com
This publication is a member of: • New England Ice Cream Restaurant Association • National Ice Cream Mix Association • Great Lakes Ice Cream & Fast Food Association • The Ice Screamers The National Dipper (USPS 0001-374) (ISSN #0895-9722) is published six times a year, (Jan/Feb; Mar/Apr; May/June; Jul/Aug: Sep/Oct; Nov/Dec) by United States Exposition Corp., 1030 West Devon Avenue, Elk Grove Village, IL 60007. 847/301-8400. The National Dipper serves ice cream retailers in the United States and Canada. COPYRIGHT © 2020 UNITED STATES EXPOSITION CORPORATION. ALL RIGHTS RESERVED. The National Dipper Magazine and The National Dipper Source Books (the “Works”) contain proprietary information and are licensed, not sold. In consideration for the original subscriber of this copy of this work substantially completing and returning the subscription form to the publisher, which act shall be deemed sufficient evidence of said subscriber's acceptance of this non-exclusive, non-transferable, license, the publisher (a) grants the original subscriber only the limited right to use these works in that subscriber's business, provided that said subscriber does not sell, resell, reproduce, distribute, or transmit in any form or by any means, (by way of example and not limitation, photocopying or recording by or in an information storage retrieval system) these Works, either in part or in their entirety, without the prior written permission of the publisher. Without advance written permission from the copyright owner, no part of these publications may be sold, resold, reproduced, distributed, or transmitted in any form or by any means, including, without limitation, electronic, optical, or mechanical means (by way of example and not limitation, photocopying, or recording by or in an information storage retrieval system). For information on permission to copy material exceeding fair use from the National Dipper Source Book or other copies of The National Dipper, please contact: Lynda Utterback, Publisher/Editor, The National Dipper, 1030 West Devon Avenue, Elk Grove Village, IL 60007; Telephone (847) 301-8400. The “NATIONAL DIPPER” and the “ICE CREAM CONE DESIGN” are registered trademarks of JLM Unlimited, Inc. In new product items and trade news this publication acts only as a news reporting service and assumes no responsibility for the validity of claims or statements. Unsolicited material should be accompanied by return postage. The publisher assumes no responsibility for such material. All letters/e-mails sent to The National Dipper will be considered the property of The National Dipper. Subscriptions are free to qualified recipients. Periodicals postage rates paid at Palatine, IL and additional mailing offices. POSTMASTER Send address corrections to: The National Dipper, 1030 West Devon Avenue, Elk Grove Village, IL 60007.
The National Dipper November/December 2020
