Salonfocus Winter 2022

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or the hair, barbering and beauty industry, now is the time to look to the future. We speak to three businesses to get their tips on growing your business in 2022.

Don’t be afraid to launch new services Dale Sampey, owner of The Barber House in Birmingham

‘If you’ve got a new idea for a service, give it a try. You just never know what

people want, and it could turn out to be really profitable. We’ve introduced a facial for men using Tom Ford products. I wasn’t sure if men would want facials, but it’s proved popular – they tell us they enjoy the relaxation time. ‘We have big steamers that blow steam at them and then we apply a cleansing oil, scrub their faces, and use a hot towel followed by a cold towel. We then finish off the treatment with a moisturiser and give them a choice of Tom Ford aftershave. The treatment is only 25 minutes long, which means it doesn’t take long to

INTERVIEWS KELLIE SMITH

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BIGGER BETTER The question on everyone’s lips right now – how can you make your salon or barbershop boom this year?

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