Winter Party 2025 - Invitation to Sponsor by National LGBTQ Task Force

ABOUT WINTER PARTY

Support and Connect with the LGBTQ Community

The National LGBTQ Task Force’s Winter Party Festival is the most diverse LGBTQ festival on earth , attracting an estimated 8,000 visitors to Miami Beach every March from across the U.S. and more than 35 other countries . This iconic fundraiser started as a single event more than 30 years ago: a dance party on the beach to mobilize the community and raise money to fight an anti-gay referendum. In the years since, Winter Party has grown into a weeklong celebration of music, dance, and community. With more than a dozen world-class events , Winter Party has something for everyone.

Nonprofit with Real Impact

Winter Party Festival is an important fundraiser produced to support the mission and work of the National LGBTQ Task Force, a 501c3 nonprofit organization. The Task Force is the nation’s oldest LGBTQ+ organization focused on civil rights and social justice. It mobilizes people and money to build power, take action, and create change to advance full freedom, equality, and justice for all. A significant portion of funds raised at Winter Party Festival will also be donated to the LGBTQ+ Equity Fund, a partnership between The Miami Foundation, Our Fund Foundation, and the Task Force to provide grants to local organizations serving South Florida’s LGBTQ+ community. To date, Winter Party Festival and its sister event, The Task Force Gala, have given back more than $3.8 Million to South Florida’s LGBTQ+ community.

OUR AUDIENCE, YOUR CONSUMERS DEMOGRAPHICS

Reach Thousands of Brand-Loyal LGBTQ Consumers.

LGBTQ Consumers

In the U.S. about 7% of adults identify as LGBTQ, accounting for nearly $1 trillion in consumer spending power. In South Florida, nearly a quarter million LGBTQ consumers represent nearly $8 billion in spending power.

• 90% of LGBTQ people reported purchasing decisions influenced by sponsorship of LGBTQ events and organizations.

• 75% of LGBTQ adults have switched products or services because a competing brand was supportive of their community.

• Even if a brand is costlier or less convenient, 71% of LGBTQ consumers will remain loyal to that brand if it’s supportive of their community.

MAKE AN IMPRESSION

Earned Media

The 2024 festival was featured in digital, print, and broadcast more than 65 times, for an estimated audience of 3.9 billion overall.

Influencers

More than a dozen LGBTQ celebrity and micro influencers reaching more than 10 million people per post. Winterparty.com 350,000 pageviews per year.

BROADCAST YOUR MESSAGE

As a Winter Party sponsor, you’ll have the opportunity to reach millions through our dynamic marketing and media campaigns.

Attach your message to our global marketing and advertising campaign to drive year-round impressions for your brand. Key demographics can be targeted through a variety of media, to include event invitations and signage, cross-promotions, guest sampling at high traffic locations of the Festival, and online or print advertising and promotions.

SPONSORSHIP OPPORTUNITIES

BENEFITS

Exclusive “presenting sponsor” billing on all Winter Party Festival materials, including logo prominently displayed on t-shirts or gift bags, and all print and digital promotional materials

Customizable DEI (Diversity Equity & Inclusion) or ERG (Employee Resource Group) training by Task Force staff

On-site branding opportunities (ie signage/banners) at major weekend events

Live “thank you” at the end of the Beach Party

Opportunity to have a booth to exhibit your product or service at Welcome Center and Beach Party

Full-color ad in the Winter Party Festival Guide (circulation 24,000 print/digital)

Opportunity to provide product samples or giveaways to guests

Customizable complimentary tickets and passes packages with tickets to the VIP reception, VIP tickets to the club event of your choosing, and general admission tickets

We offer a range of sponsorship packages with customizable benefits that allow you to tie your name and brand with the Task Force and “own” a piece of the event. Join a class of businesses and organizations with strong ties to affluent, brand-loyal LGBTQ consumer base. We need your support.

Complimentary tickets to the VIP reception

UNDERWRITING OPPORTUNITIES

We are happy to work with your organization or company to create a customized underwriting package that meet your unique marketing objectives. Like sponsorship opportunities on the preceding page, underwriting allows you to own and customize a specific piece of Winter Party.

Top billing as “presenting sponsor” of event, including logo prominently displayed on print and digital promotional materials and media

Live “thank you” from DJ at the end of the sponsored event

Opportunity to speak at VIP Reception and Welcome Reception

Opportunity to have a booth to exhibit your product or service at Welcome Center and Beach Party

Full-color ad in the Winter Party Festival Guide (circulation 24,000 print/digital)

Opportunity to provide product samples or giveaways to guests

Customizable complimentary tickets and passes packages with tickets to the VIP Reception, VIP tickets to the club event of your choosing, and general admission tickets

Complimentary tickets to the VIP Reception

ADVERTISING

Advertising

With a print / digital reach of 24,000 people, placing an ad in the Festival Guide is a smart way to get your brand, product, or message in front of our guests. Ads are complimentary for sponsors and underwriters and can also be purchased separately.

Advertising Deadline: Friday, January 10, 2025

Exhibitors

As an exhibitor you’ll get a dedicated space in a high-traffic area of the Festival, where you can sell a product, promote your brand, or otherwise interface directly with guests.

• Welcome Center (3,000 guests over 3 days): $1,000

• Under One Sun (2,000 guests): $1,000

• Beach Party (5,000 guests): $1,500

• Saturday/Sunday Nightclub (5,000 guests over 2 days): $1,500

Exhibitor Deadline: Friday, February 14, 2025