PQ27

PO P E A N U T

Q U A R T E R L Y

A Publication of the National Peanut Board for America’s Peanut Farmers ] *TTVF

INSIDE THIS ISSUE:

Pre-5K

Run

2

page

Meet the New CEO

For Burning the Midnight Oil

5

page

Great Gains in Food Allergy

page

6

“Minor” States Flourish in 2012

Long Commute

Brand Engagement Peanuts Meet Need for Energy-Boosting Protein in Our 24/7 World

page

7

More Peanut Usage in College Dining

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Letter from the Chairman VIC JORDAN

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CONTACT INFORMATION 2839 Paces Ferry Road, Suite 210 "UMBOUB (" UFM GBY UPMM GSFF FNBJM QFBOVUT!OBUJPOBMQFBOVUCPBSE PSH XFC OBUJPOBMQFBOVUCPBSE PSH

0ACES &ERRY 2OAD 3UITE s !TLANTA 'EORGIA s TOLL FREE TEL s TEL s FAX EMAIL PEANUTS NATIONALPEANUTBOARD ORG s WEB NATIONALPEANUTBOARD ORG

MEET: Bob Parker NPB’s New President and CEO #PC 1BSLFS KPJOFE UIF /BUJPOBM 1FBOVU #PBSE JO %FDFNCFS BGUFS XPSLJOH BU (PMEFO 1FBOVU $PNQBOZ --$ JO "MQIBSFUUB (B GPS ZFBST JO WBSJPVT SPMFT 1BSLFS CSJOHT B CSPBE SBOHF PG QFBOVU JOEVTUSZ FYQFSJFODF UP /1# GSPN GBSNJOH UP TIFMMJOH UP NBOVGBDUVSJOH BT XFMM BT TFSWJOH BT DIBJSNBO PG UIF "NFSJDBO 1FBOVU $PVODJM "NFSJDBO 1FBOVU 4IFMMFST "TTPDJBUJPO 5IF 1FBOVU *OTUJUVUF BOE UIF 1FBOVU "ENJOJTUSBUJWF $PNNJUUFF )F IPMET B # 4 JO BHSJDVMUVSBM FDPOPNJDT GSPN UIF 6OJWFSTJUZ PG (FPSHJB

Q A

Q A

How has your background helped prepare you for your new role as president and CEO of NPB?

What are you anticipating the most about your new role at NPB?

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Q A

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Q A

You’ve served on several board and industry organizations.

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Q A

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2

Working Lunch

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3

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Cookbook Showcase

Energy to Burn Contest 5IF DIBMMFOHF JT UP SFBDI UIFTF UISFF UBSHFU BVEJFODF HSPVQT XJUI DPNQFMMJOH NFTTBHFT UIBU UIFZ OFFE BOE VOEFSTUBOE #Z TUSBUFHJ DBMMZ MFWFSBHJOH PVS LFZ NFTTBHFT‰QFBOVUT BSF QSPUFJO QBDLFE BOE OVUSJFOU EFOTF BOE öHIU IVOHFS‰XF DBO EFFQFO UIF DPOWFSTBUJPO BOE GVSUIFS BSUJDVMBUF QFBOVUT EJòFSFOUJBUFE CFOFöUT 5IJT TVNNFS /1# XJMM MBVODI B DPNQFUJUJWF POMJOF DPOUFTU BOE TP DJBM FOHBHFNFOU QSPHSBN UP QPTJUJPO QFBOVUT BOE QFBOVU CVUUFS BT QFSGFDU IFBMUI BOE XFMMOFTT QBSUOFST GPS NBYJNVN QSPEVDUJWJUZ BOE TVTUBJOBCMF FOFSHZ UISPVHIPVU UIF EBZ Consumers can enter the contest at a forthcoming website dedicated to the Energy to Burn initiative. We’ll drive traffic to the site through targeted efforts in advertising, public relations,

NPB partnered with peanut-loving food bloggers to create a 24/7 Energy recipe resource guide to be distributed at events across the country.

digital marketing, social media and promotion.

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Watching Our Reputation NPB Leads Food Allergy Workshop at National Dietetic Conference 5IF 'PPE /VUSJUJPO $POGFSFODF BOE &YQP UIF BOOVBM NFFUJOH GPS UIF "DBEFNZ PG /VUSJUJPO BOE %JFUFUJDT XBT BO JNQPSUBOU QBSU PG /BUJPOBM 1FBOVU #PBSE T TUSBUFHJD PVUSFBDI UP OVUSJUJPO FYQFSUT XJUI B GPDVT PO FEV DBUJPO BOE CVTJOFTT CVJMEJOH .PSF UIBO GPPE BOE OVUSJUJPO QSPGFT TJPOBMT HBUIFSFE JO 1IJMBEFMQIJB XJUI IVOESFET PG FYIJCJUPST BOE B WBSJFUZ PG FEVDBUJPO TFTTJPOT UIBU GPDVTFE PO UIF TDJFODF PG OVUSJUJPO /1# 4S .BOBHFS PG .BSLFUJOH BOE $PNNVOJDBUJPOT 4IFSSZ $PMFNBO $PMMJOT .4 3% -% NPEFSBUFE B XPSLTIPQ JODMVEJOH FYQFSUT JO GPPE TBGF UZ BOE NBOVGBDUVSJOH DMJOJDBM QSBDUJDF BOE TDIPPM OVUSJUJPO DBMMFE i$MFBS JOH UIF $MVUUFS JO UIF 8PSME PG 'PPE "MMFSHJFTw BT QBSU PG BO FรฒPSU UP QSPWJEF TDJFODF CBTFE USBJOJOH GPS EJFUJUJBOT UISPVHI UIF "DBEFNZ /PSUI $BSPMJOB %FQBSUNFOU PG 1VCMJD *OTUSVDUJPO /VUSJUJPO $POTVMUBOU %PSJT 4BSHFOU .4 3% -% TBJE i5IF QSF '/$& GPPE BMMFSHZ XPSLTIPQ QSP WJEFE NF XJUI WBMVBCMF JOGPSNBUJPO BOE UPPMT UIBU * DBO VTF UP IFMQ PVS GPPE BMMFSHJD TUVEFOUT TUBZ TBGF XIJMF IFMQJOH PVS MPDBM EJTUSJDU GPPETFS WJDF QFSTPOOFM TFSWF QPUFOUJBM BMMFSHFOT JODMVEJOH QFBOVUT BOE QFBOVU CVUUFS TBGFMZ * GFFM NPSF DPOรถEFOU JO NZ BCJMJUZ UP IFMQ UIFN TFQBSBUF GPPE BMMFSHZ GBDU GSPN รถDUJPO w

Leading the training session about food allergies are (l-r): Doug Wordell, Nutrition Services Director, Spokane Public Schools; Marianne Smith-Edge, VP, Food and Nutrition, International Food Information Council; Jamie Kabourek, Food Allergy Research and Resource Program, U. of Nebraska; and Sherry Coleman Collins, NPB.

NPBโ s staff engaged more than 800 nutrition experts and attendees at the 2012 Food & Nutrition Conference and Expo in Philadelphia. Pictured at the NPB booth are Meal Makeover Moms Janice Bissex and Liz Weiss (l-r).

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Scientific Advisory Council Discusses Latest Research 4DJFOUJรถD "EWJTPSZ $PVODJM NFNCFST NFU JO /PWFNCFS UP EJTDVTT UIF MBUFTU JO GPPE BMMFSHZ SFTFBSDI (BZMF 8IJUF 0LMBIPNB #PBSE NFNCFS KPJOFE UIF /1# UFBN UP IFBS VQEBUFT BOE EJTDVTT UIF MBUFTU CSFBLUISPVHIT JO GPPE BMMFSHZ UFTUJOH SFTFBSDI MBCFMJOH HFOFUJDBMMZ NPEJรถFE GPPET BOE PUIFS JNQPSUBOU JTTVFT %S 4UFWF 5BZMPS QSPWJEFE BO VQEBUF PG UIF MBUFTU JO UISFTIPME SFTFBSDI BOE UIF OFX WPMVOUBSZ JNQMFNFOUBUJPO JO "VTUSBMJB %S (JEFPO -BDL QSPWJEFE BO VQEBUF PG IJT -&"1 4UVEZย -FBSOJOH &BSMZ BCPVU 1FBOVU "MMFSHZ GPDVTJOH PO PQQPSUVOJUJFT GPS GPPE BMMFSHZ QSFWFOUJPO TMBU FE UP รถOJTI JO MBUF BT XFMM BT B OFX UFTU UIBU NBZ QSPWF BT FรฒFDUJWF BT PSBM GPPE DIBMMFOHFT XJUIPVU UIF SJTL %S 4PIFJMB .BMFLJ TIBSFE BO VQEBUF PG IFS SFTFBSDI PO QFBOVU QSPUFJOT BOUJCPEJFT BOE DSPTT SFBDUJWJUZ 'JOBMMZ

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Q: What was peanut production in your state in 2012?

How does that compare with the last few years?

Mississippi: 0VS BWFSBHF QFBOVU BDSFBHF JT UP 8JUI UIF ESPVHIU JO XF XFSF EPXO UP BDSFT PG QFBOVUT 5IF NPTU SFDFOU EBUB TIPXT UIBU JO XF XFSF VQ UP BDSFT Arkansas: 8F XFSF BEWJTFE UIF UXP CVZJOH QPJOUT IBE B UPUBM BDSF BHF VOEFS DPOUSBDU PG BQQSPYJNBUFMZ BDSFT 1MVT UIFSF XBT TPNF NPSF BDSFBHF HSPXO GPS B DPNQBOZ PVUTJEF PG "SLBOTBT *OTQFDUFE UPOT QSPEVDFE JO "SLBOTBT JO UPUBMFE BMNPTU UPOT 5IF QSPEVDUJPO JT B WFSZ MBSHF JODSFBTF PWFS UIF QSPEVDUJPO GSPN 5P UIF CFTU PG NZ LOPXMFEHF QSPEVDUJPO JO XBT BSPVOE UP BDSFT #FUXFFO BOE UIFSF XBT WFSZ MJUUMF JG BOZ QFB OVU QSPEVDUJPO DBSSJFE PVU 1SJPS UP UIFSF XFSF TPNF SFMBUJWFMZ TNBMM BDSFT PG QSPEVDUJPO DBSSJFE PVU JO UIF FBTU DFOUSBM QBSU PG UIF TUBUF

Q: What factors contributed to the increase?

Mississippi: 8JUI UIF ESPVHIU BOE TIPSUBHF JO MJNJUFE PรฒFST KVNQFE UP QFS UPOย BOE NBOZ HSPXFST JO .JTTJTTJQQJ QSPEVDFE BCPVU UXP UPOT QFS BDSF *O XF IBE B MPU PG OFX QFBOVU HSPXFST BOE NBOZ TFBTPOFE QFBOVU GBSNFST QMBOUFE UP NPSF BDSFT PG QFB OVUT 8F EPVCMFE PVS OVNCFS PG QFBOVU GBSNFST UIJT ZFBS XJUI BDSFT QMBOUFE CZ OFX HSPXFST $MJOU 8JMMJBNT BMTP IBT UXP OFX CVZJOH QPJOUT JO OPSUIFSO .JTTJTTJQQJ XIJDI FOBCMFE NPSF QFBOVUT UP CF HSPXO JO UIBU BSFB Arkansas: * CFMJFWF TPNF QFBOVU DPNQBOJFT SBO JOUP TVQQMZ QSPC MFNT EVF UP UIF SFEVDUJPO PG ZJFMET FYQFSJFODFE JO B OVNCFS PG UIFJS QSJNBSZ QSPEVDUJPO BSFBT GSPN TFWFSF ESPVHIU DPOEJUJPOT JO J F 5FYBT 0LMBIPNB BOE /FX .FYJDP *O BO FรฒPSU UP NJOJNJ[F UIF SJTL BTTP DJBUFE XJUI DPOUJOVFE QSPEVDUJPO JO UIFTF BSFBT QFBOVU DPNQBOJFT BSF MPPLJOH BU QSPEVDUJPO BSFBT UIBU IBWF BWBJMBCJMJUZ PG JSSJHBUJPO GBDJMJUJFT TPJMT BEBQUFE UP QFBOVU QSPEVDUJPO BOE XJMMJOH HSPXFST

Q: What do you expect for the future of peanut

production in your state?

Mississippi: 8JUI UIF TVSQMVT PG QFBOVUT GSPN * CFMJFWF UIBU UIF QSJDF XJMM ESPQ TPNF JO 0MEFS QFBOVU HSPXFST XJMM DVU UIFJS BDSF BHF CBDL UP OPSNBM MFWFMT 4PNF PG UIF OFX HSPXFST NBZ ESPQ PVU CVU GSPN XIBU * N IFBSJOH UP EBUF NPTU PG UIFN BSF IBQQZ BOE QMBO UP QMBOU QFBOVUT BHBJO $MJOU 8JMMJBNT BMTP NBEF B IVHF DPNNJUNFOU JO CVJMEJOH UXP PG JUT MBSHFTU GBDJMJUJFT JO UIF 6 4 * UIJOL JU JT JOUFSFTUFE JO HJWJOH UIF CFTU QSJDF UP HSPXFST UP LFFQ UIFJS GBDJMJUJFT SVOOJOH * GVMMZ FYQFDU UIBU XF MM CF NPWJOH PVS BWFSBHF QSPEVDUJPO UP UP BDSFT Arkansas: 5P UIF CFTU PG NZ LOPXMFEHF UIF PVUMPPL GPS QFBOVU QSPEVDUJPO JO UIF TUBUF JT QPTJUJWF BOE HSPXFST BSF JOUFSFTUFE JO FYQBOE JOH UIFJS DSPQQJOH PQUJPOT 5P GBDJMJUBUF UIPTF PQUJPOT BEEJUJPOBM JOWFTU NFOUT XJMM CF SFRVJSFE CZ UIF QFBOVU DPNQBOJFT JO FYQBOEJOH DVSSFOU CVZJOH QPJOUT PS FTUBCMJTIJOH BEEJUJPOBM CVZJOH QPJOUT JO UIF TUBUF BOE FOUFSJOH JOUP DPOUSBDUT XJUI QSPEVDFST $VSSFOUMZ UXP DPNQBOJFT IBWF FTUBCMJTIFE B CVZJOH QPJOU PS BSF XPSLJOH XJUI B DPNNJTTJPOFE CVZJOH QPJOU

NPBโ s Scientific Advisory Council met in the fall to discuss causes and solutions for people living with food allergies. (l to r) Sherry Coleman Collins, MS, RD, LD; JJ Levenstein, MD; Gayle White, NPB Oklahoma delegate; Gideon Lack, MD; Marie Fenn, NPB president and managing director, 2000-2012; Soheila Maleki, PhD; and Ryan Lepicier, NPB vice president of marketing and communications.

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Students looking for an exciting and customizable dining experience are easy to please with the new peanut butter bar concept developed by NPB and Peanut Butter and Company. Guests can create their own meal and choose from multiple flavors of peanut butter, toppings and breads. Pictured: Lee Zalban, founder Peanut Butter & Co.

College and University Dining New Ideas from NPB Inspire More Peanut Usage 5IF BWFSBHF DIJME FBUT QFBOVU CVUUFS TBOEXJDIFT CZ UIF UJNF IF PS TIF HSBEVBUFT IJHI TDIPPM BOE UIJT MPWF PG QFBOVU CVUUFS GPMMPXT ZPVOH BEVMUT JOUP DPMMFHF 5FOT PG UIPVTBOET PG TUVEFOUT BU DPMMFHFT BOE VOJWFSTJUJFT BDSPTT UIF DPVOUSZ BSF EJTDPWFSJOH OFX BOE FYDJUJOH XBZT UP FOKPZ UIFJS GBWPSJUF TBOEXJDI öMMJOH UP LFFQ UIFJS MPWF PG QFBOVUT BOE QFBOVU CVUUFS GVFMFE JOUP BEVMUIPPE

JO IJT OBUJWF DVJTJOF /1# BMTP IPTUFE B 7*1 EJOOFS XJUI 4BSBO EVSJOH XIJDI UIF VOJWFSTJUZ QSFTJEFOU BOE PUIFS TDIPPM EJHOJUBSJFT FOKPZFE B QFBOVU UIFNFE NFBM 5P LJDL Pò UIF OFX NFOV JUFNT 4BSBO UBMLFE XJUI TUVEFOUT BOE TJHOFE DPQJFT PG IJT DPPLCPPL EVSJOH MVODI BOE /1# GVSUIFS FOHBHFE TUVEFOUT POTJUF XJUI QSPNPUJPOBM JUFNT BOE NFTTBHFT BCPVU UIF OVUSJUJPOBM CFOFöUT PG QFBOVUT

University of Massachusetts Amherst

Vanderbilt University

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Vanderbilt launched its peanut butter grinder during National Peanut Butter Lover’s Month with assistance from NPB Marketing and Communications Coordinator Jewel Hazelton and Associate Lauren Highfill Williams (not pictured). Students sampled freshly ground peanut butter, learned about the nutritional benefits of peanuts and received promotional items.

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After leading an immersion to educate Emory University Dining chefs and staff about peanut-centric Indian cuisine, celebrity chef Suvir Saran engaged with university leaders and students at a special dinner hosted by NPB.

NPB Virginia delegate John Crumpler II and NPBโ s Lauren Highfill Williams met with University of Richmond students during dining servicesโ Virginia Peanut Day. Guests sampled new peanut menu items, learned more about peanuts and took home โ Peanut Envyโ t-shirts.

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The Monahans on their farm in Surry County, Va.: (l-r) Brad, Kevin, Janet and Drew. Photo Credit: Jennifer Warthan

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Generating Year-Round Buzz for

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โ Goblin Gruel,โ a twist on peanut butter, apples and oats, gave families an easy, nutrient-rich treat for the Halloween season. NPB shared its โ Goblin Gruelโ with community news sites, generating 300,000 media impressions.

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Registered dietitians and C&J Nutrition co-owners (l-r) Stephanie Clarke and Willow Jarosh are part of NPBโ s growing network of media-savvy dietitians who created new breakfast items, side dishes and entrees to share with consumers.

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NPB Marketing and Communications Associate Lauren Highfill Williams (bottom right) and Coordinator Jewel Hazelton (top right) met with editors from culinary trade publications to discuss incorporating peanuts in their stories for 2013.

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NPB sponsored the opening refreshment break by serving a delicious Pork Satay with Peanut Sauce.

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Looking Back & Moving Forward Goodbye, Marie Fenn "T XF NPWF GPSXBSE JU T JNQPSUBOU UP DPNNFNPSBUF BOE DFMFCSBUF XIBU IBT CFFO EPOF JO UIF QBTU )FSF BSF TPNF IJHIMJHIUT PG /1# T QBTU ZFBST BOE UIF DPOUSJCVUJPOT PG GPSNFS /1# QSFTJEFOU BOE NBOBHJOH EJSFDUPS .BSJF 'FOO 'FOO KPJOFE /1# BT QSFTJEFOU TIPSUMZ BGUFS UIF CPBSE T JODFQUJPO JO BOE TFSWFE JO UIBU MFBEFSTIJQ SPMF VOUJM TIF SFUJSFE JO %FDFNCFS

One of the Board’s first promotional activities was the introduction of a 32-ft traveling peanut festival truck. Here at a 2001 March of Dimes event in New York, Marie Fenn discusses the Board’s promotional activities with Joe Namath, who served as honorary spokesperson for the March of Dimes at the time.

Following the 2009 salmonella crisis, part of the farmer response included a Resumption of Consumption Tour. Board members and staff travelled to major cities such as Atlanta, Houston, Chicago, Minneapolis and Los Angeles to drive consumers back to peanut butter. Pictured here are Mississippi delegate Don Self and Marie Fenn talking to media at Chicago’s Navy Pier.

Former board member Murray Campbell, NPB’s first chairman, along with Marie and Mark Fenn participated in National Peanut Board Night at an Atlanta Braves game in 2001. The special recognition was part of a sponsorship program with the professional baseball team.

In 2009, a salmonella crisis and an extensive peanut butter recall brought out the best in America’s peanut farmers and NPB’s communications team. For its successful public relations and crisis communications efforts, NPB was awarded the Public Relations Society of America’s coveted Silver Anvil Award. Accepting the award at a ceremony in New York are (l-r) LBVD’s Bob Coyle, Marie Fenn, NPB’s Vice President of Marketing and Communications Ryan Lepicier and GolinHarris’ Mark Dvorak.

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Board Appointments New Officers, Members and Alternates for 2013 5IF /BUJPOBM 1FBOVU #PBSE XFMDPNFE NFNCFST BOE BMUFSOBUFT GPS 'MPSJEB (FPSHJB 5FYBT BOE "U -BSHF QPTJUJPOT BU UIF /PWFNCFS #PBSE NFFUJOH 4FWFSBM #PBSE NFNCFST BOE BMUFSOBUFT IBWF CFFO SFBQQPJOUFE CZ UIF 4FD SFUBSZ PG "HSJDVMUVSF GPS BOPUIFS UISFF ZFBS UFSN XIJDI CFHBO PO +BOVBSZ "O BMUFSOBUF ,ZMF #BMU[ PG "SLBOTBT JT OFX UP UIF #PBSE BOE รถMMT UIF "U -BSHF BMUFSOBUF QPTJUJPO "T UIFZ CFHJO UIFJS OFX UFSNT UBLF B NPNFOU UP HFU UP LOPX UIF NFNCFST BOE BMUFSOBUFT BOE UIFJS UIPVHIUT BCPVU UIF /BUJPOBM 1FBOVU #PBSE

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Vic Jordan: At-Large

Andy Bell: Georgia

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Kyle Baltz: At-Large

Bob White: Texas

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Jeffery Pittman: Florida

Peter Froese Jr.: Texas

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2013 Officers Elected: The 2013 officers will serve one-year terms. Vic Jordan of Rayville, La., serves as chairman; John Harrell of Whigham, Ga., is vice chairman; Bob White of Clarendon, Tx., is treasurer; and Monty Rast of Cameron, Sc., is secretary. To learn more, visit the News Section at www.nationalpeanutboard.org.

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DR. ELIZABETH SLOAN

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New Products Fit 2013 Food Predictions Several companies are maximizing this yearâ&#x20AC;&#x2122;s trends and forecasts with new product introductions.

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Eating Breakfast More.

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National Peanut Board Growers Learn About the

Canadian Marketplace

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(l-r) NPB Florida delegate Michael Davis, NPB Marketing Team Member Bob Coyle and Georgia delegate John Harrell traveled with others from the American Peanut Council to Canada in November 2012 to learn about the USAâ&#x20AC;&#x2122;s largest export market and interact with industry officials at the Royal Agricultural Winter Fair.

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PRESORTED STANDARD US POSTAGE PAID PERMIT #3832 ATLANTA GA

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Printed on Recycled Paper April 2013 | 7,500

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