studio M

metricon has brought a new level design, style and innovation to Newcastle, with the opening of their brand-new Studio M customer selection centre. The customer experience facility represents a signifi cant investment in the Hunter region and cements the company’s commitment to the area, which is Metricon’s second largest market in NSW. Explains Lisa Goodsall, National Display Home and Studio M Retail Manager, “Growth into regional areas like the Hunter has become very signifi cant over the last few years, so we decided it was time to create a Studio to service our customers. Major undertakings like these of course take some time, to fi nd the right location and to put everything in place. We were fortunate to fi nd an amazing site in Donald Street in Hamilton, a really convenient access point in this busy commercial hub of Newcastle.”

Studio M is Metricon’s inspiration and design centre – a state-of-the-art customer selection space that gives Metricon the means to deliver a seamless customer service experience in a world-class environment. The new studio in Newcastle will offer customers a highly personalised and interactive experience where they can select all of the inclusions for their new home - one of the most exciting stages of a build. Customers spend two days with Metricon’s highly qualifi ed and experienced interior designers who guide them through the entire process of customising their home, from the tile selection to the electrical works and lighting specifi cations to the colour palette and the hard fi nishes.

“Everything our customers need to select for their home is all under one roof,” says Lisa. “It’s really important to us that our customers have the opportunity to create their own unique home. They can add their own personality and individual design features, all in one beautiful space that offers an inviting and inspiring experience. Personalisation is key. At Studio M Metricon customers can see, feel and touch a vast range of high-quality products and materials fi rst-hand. From the bathroom to the kitchen and everything in between, customers get a clear understanding of how their home will function and what it’s going to look like when it’s built, from fl oor coverings, kitchen appliances and paint colours, right through to the tapware, power-points and door handles. “The Studio M fl oorplan features a range of gallery and showcase spaces plus private retreat and breakout zones

The Studio M fl oorplan features a range of gallery and showcase spaces plus private retreat and breakout

zones for refl ection and discussion. “

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for refl ection and discussion,” adds Lisa. “Clients can expect an experience that is positive, memorable and engaging. It underpins an exceptional customer journey for the whole Metricon process.” Metricon’s key supply partners have fully integrated displays set up within the Studio, including National Tiles who have an impressive 100sqm of tiles to choose from. There is a mixture of large format, indoor and outdoor tiles to view in situ with full size samples. Customers can see the tonal variations, grouting options and variety of lay patterns, and feel the textural details. Says Lisa. “The space is designed to simplify the selection process and ensure our clients walk away feeling completely comfortable and satisfi ed with all the choices they have made and feel confi dent about the design they will achieve.”

With three fully installed, working kitchens, clients can enjoy cooking demonstrations, see how tiles will look on the splashback and experience how the appliances will work in the space. The bathrooms even have working shower heads. Everything in the studio is as integrated, tactile and functional as possible to make the whole process simple, effective and enjoyable. The Studio is open on weekends so that clients can visit prior to their appointments to get an understanding of the incredible array products on display. “We encourage as many pre-appointment viewings as possible,” says Lisa. “It’s hard to fathom the breadth of what is on offer until you actually walk into the space, so it’s a great idea to take your time, to take it all in. Clients can spend time viewing and researching everything that is available and do pre-selections if they choose to.”

Studio M Newcastle is now open for clients to experience and enjoy in Donald Street, Hamilton. Check out the Metricon website for all the details: metricon.com.au