The spirit of giving back

EVER SINCE ITS INCEPTION , one of the things that have always mattered to the Insurance Corporation of Barbados Limited (ICBL) is to give back to the community. It is a pillar in the strategy in terms of their marketing. It is not just about creating the brand, it’s important for the company to give back to the community in which they serve.

The company focuses on youth, sports, culture, health, and wellness. In the last two years alone, some $120 000 was collectively donated to the Salvation Army, The Barbados Cancer Society, The Barbados Diabetic Foundation, The Heart and Stroke Foundation, the Barbados Red Cross, and The Challenor Creative Arts & Training Centre. Additionally, they regularly donate to the Kiwanis and Rotary clubs in Barbados.

In 2019, ICBL created their Junior Spelling Bee competition and it has been a major staple in their youth activities. There has been a partnership with Starcom Network over the past two years.

The Spelling Bee is the cornerstone of ICBL’s corporate social responsibility. ICBL believes that literacy is very important and that investing in primary school children is a worthy endeavour to curate.

The Junior Spelling Bee was developed out of a desire to positively influence the culture of reading in youth. At ICBL, youth development is a key strategic pillar. The company recognises the importance of preparing children with a competitive advantage. Enhancing their reading capacity goes a long way to achieving that.