living | concept
design for living
T5 | zucchettiberna | antonangeli exterior seat | concept palladio | tognana bice | albatros
villa | paderno d’adda
architecture
T5 | zucchettivilla | usmate offices | brugherio office | monza
design thinking
product design As architectural interpretations of light, my projects occupy the space of desires. Much more than just a functional answer, my projects are a manifestation of being tuned in to the messages and signs from a continuously evolving socio-cultural collection of ideas, ready to explode from the depths to create new islands, new worlds and new ways of doing things. The character of my creations draws on the everyday, transforming habits into new experiences. With my works, objects take on the spirit necessary to live among the sum of the parts in a holistic system aimed at bettering the quality of our lives
design management
art direction
The complexity of an industrial project can be managed only by coordinating the various necessary disciplines. The cultural wealth that comes through in my products is the result of the multiplicity of languages that follow the project and that contribute to the perception of new perspectives in transforming the present. Changing an idea into a massproduced object requires a strategic vision of the entire process: the ability to pick up on and translate “smoke signals” in an area that may seem devoid of them; the ability to pick up on possible trends; the knowledge of the market and constantly being up-to-date on the latest technologies. I have developed successful products by working with the client’s staff or in a team made up of the best specialists from each industry.
I strongly believe in the effectiveness of an event meant to communicate the values of the brand to a wide audience. Using plays on light, shadow and suggestions in display, I create the mood for viewing new products. My project includes creating an important “container” that holds the spirit of the brand and that highlights the poetry of the products. A good project is not just about creating a system that is able to do away with the perception of and the way of using products that has been solidified over time. The right communications strategy is the basis for success. The studio follows the entire cycle of the communications project: the formulation of the campaign, the realization of the first sketches, the creation of logos all the way to the realization of materials necessary to communicate the sensibility and soul of the product.