to see...
A THIS IS OF ATION C I L B U P
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digital
julY 2
I N F O R M AT I O N M A G A Z I N E
Table of contents The sun: Nature’s food The changes at Natudis, Kroon and Hagor are happening...
LunaeTerra The brand for a biodynamic diet...
Edible creeper herbs We are people of Nature, a wholesaler of Nature and offer...
Brazen questions for... Gery Foppen, Natudis’ Finance department.
New Natudis products Everything grows and blooms better with light. Natudis is always...
Summery sandwiches The days are longer and warmer. At daybreak, the sun...
Natudis supports the project Red de Rijke Weide At the Biovak, Natudis officially signed the petition for Red de Rijke Weide...
4
6
Molenaartje Nutbre appel-kaneel 75 gram
10 12
3.
15 Little Rosies Chocopops 200 gram
New: order your offers quickly and easily at the press of a button!
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Loyal Natudis customers have used ...
Menno Kroondijk, Natudis Sales department
1.
8
16
Brazen questions for...
Mayonaise
5
Following our Facebook /vdnatuur page, we now also have a...
You know it’s summer time when...
Ekoland
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10
6.
7
Edel honingbonbo 75 gram
20
12
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nwerking tussen mens en natuur zorgt voor vitale
3
smaak. En dat proef je in ieder LunaeTerra
maak van producten die de tijd hebben pen; van producten die alle zorg en creativiteit
nodig was.
Kiwiny kiwi juice banaan 330 ml
ndert, verrast en verleidt je met het beste wat de
en heeft. Grote kans dat er een wereld voor je
eak
7.
ons
4 2.
2.
8
5
Petit&Jolie
baby haar & body shampoo
Taste of Nature energy-repen
5. IN
HET
4.
Ecomil kokosmelk original 1 liter
ritme NaturGreen kokos ananas
dessert 250 gram
8.
VAN DE
9. natuur
Go Pure potato chips gezouten 125 gram
Biona kokosbloesemnectar
15 Demeter
Langelus camusettes Kamut 2 stuks
Demeter is het onafhankelijk
stapje verder dan biologisch
Boeren en verwerkers moet
de Europese normen voor b
vastgestelde eisen en richtli worden gecontroleerd door
voor biologische productie in
biologisch-dynamische richt Wil je meer weten?
10.
Op www.stichtingdemeter.nl
dynamische voeding en land
over het Demeter keurmerk Barnhouse Krunchy ‘n’ flakes fruit 375 gram
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The sun: Nature’s food It’s summer time! Nature exuberantly shows us what it’s made of. Everything blossoms and flourishes through the power of sunlight. Deep colours and rich fragrances stimulate the senses. The sun shines all the time and it doesn’t get dark until late. We all go outside, which makes us feel great. We recharge on solar power, vitamin D enriches our bodies and we feed from the delicious products of summer. It’s also summer at Natudis, Kroon and Hagor. Many new products see daylight every week, and with a bit of tender loving care, they are now growing into full bloom. Our clients are also surprising us with their great initiatives. They share our organic, sustainable lifestyle with many of their customers; inspire and inform them with the intriguing stories there are to tell about our products, the manufacturers and organic chains of nature that have provided us with these products. That way we as partners in this industry can shine light on our vision and ideas on preserving and reinforcing our nature, the basis of vital nutrition and life. The earth has given us a lot to be thankful for. Let us, in the light of full-blown summer, continue to join forces to give the earth’s value a voice. On behalf of our entire staff, I wish you a summer full of sunlight, happiness and beautiful moments to share in the theatre of Nature.
Petra van der Linden - Steenvoorden Brussen CEO of Natudis, Kroon and Hagor
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LunaeTerra
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The brand for a biodynamic diet LunaeTerra is one of Natudis’ own brands - a high-quality brand, which deserves more attention. It is a brand produced with respect for humans, animals and our planet. And it’s a brand that gives back to nature; a brand that moves along with the rhythms of nature. Moves along with the rhythms of the seasons, with the climate and ... which adapts to the interplay of Nature.
What makes LunaeTerra taste so good?
The LunaeTerra product range
LunaeTerra is made from biodynamic agriculture, the most sustainable form of agriculture. Biodynamic farmers do not ‘just’ follow rules; they focus on connecting with nature, attentiveness and creativity. To feel, see and smell what the soil, animal or crop needs, and to coordinate with that. Biodynamic farmers do not just use the earth, they also search for natural resources to strengthen and enrich the earth. They work with the power of nature and focus on natural growth, on the faith that solutions can always be found in nature. Caring for each other, for the earth and for the animals, the way it should be. Allowing not only us, but also our (grand)children to enjoy the earth for as long as possible. This close collaboration between humans, animals and nature results in vital products, full of taste. And you can taste that in every LunaeTerra product. The full taste of products that have had time to ripen; of products that got the care and creativity they needed. LunaeTerra amazes, surprises and seduces you with the best that nature has to offer. There’s a good chance that a whole new world will open for you…
Nature has so much to offer that we had to make a selection for the range of LunaeTerra products. Nevertheless, there is a wide variety within the brand. The brand includes fruit juices, vegetable juices, preserves, grains, muesli, oats, mayonnaise and pasta. And these categories contain a wide range in the various kinds of products, so you always have a choice. Unless, of course, nature decides otherwise! LunaeTerra is a Demeter brand, which means that we sometimes have disappointing harvests or other trouble from natural conditions. In that case, LunaeTerra gives nature the space it needs… we as people then just need to take our consumption down a bit. For more information about LunaeTerra, check out
www.lunaeterra.nl.
“In the rhythm of nature”
IN HET
ritme VAN DE
Demeter
Demeter is the independent certification mark for biodynamic products and goes even further than organic. Farmers and processers have to earn this premium quality certification mark by meeting the European standards for organic products as well as a number of internationally established requirements and guidelines for biodynamic products. The organic aspects are checked by the independent organisation SKAL, which also ensures the European certification mark for organic production in the Netherlands. In addition, compliance with the guidelines for biodynamic agriculture is monitored by Control Union. More information Visit www.stichtingdemeter.nl to find much more information on the special aspects of biodynamic
natuur
nutrition and agriculture. The Demeter Association is in charge of information on the Demeter certification mark and certifying and giving out this mark in the Netherlands.
Edible creeper herbs
We are people of Nature, a wholesaler of
The summer months give us a rich collection
Nature and offer products of Nature, which
of delicious fruits and vegetables. But have
is why we promote the Nature lifestyle. It is
you ever thought about edible herbs? By this we
a lifestyle in which we move along with the
mean creeper herbs that will look fantastic in
rhythm of Nature. Long summer days, clear
your garden. Real must-haves for every
light, warming rays of sunshine‌.. and lots
garden and kitchen of Nature.
of fresh products. Because products of Nature need light to ripen. Only then can they get that irresistible taste and nutritional value.
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THYME Did you know that you can walk on thyme? So even in your garden path, you can plant an edible layer of creeper herbs. Your best option is the creeper type of thyme (there are also types that grow vertically). Thyme also blooms, which makes the plant even more fun to look at and running thyme through your fingers will make your hands smell nice, too! You can make thyme grow by striking cuttings off the plant or by separating it .
WILD STRAWBERRIES ‘Just’ strawberries, but with a delicious aroma and even more taste than its more widely-known little brother. Wild strawberries don’t have runners like regular strawberries do, and the fruit stays quite small. Some people prefer the taste of regular strawberries to that of wild strawberries, but... one can’t argue about taste. You can sow wild strawberries, but you can also separate them.
MINT Delicious in your tea, fresh mint leaves. The smell, the taste…. it’s a real treat. If you ever come across mint, tear off a piece of the plant. Plant it in your garden and within no time, you’ll have a gigantic mint plant, because mint grows very easily, and at a rapid pace. Place the plant in the shadow and keep the soil moist.
ROSEMARY Rosemary is a well-known herb, commonly used in the kitchen. Like thyme, there are both creeper and vertical types of rosemary. It’s a creeper that will stay green and can stand drought very well. This herb will love a spot in direct sunlight. You can also separate this herb to make it grow.
OREGANO Did you know that oregano is also sometimes called wild marjoram? It’s great on a pizza. The herb is actually related to mint, but is part of the branch that can stand drought and direct sunlight better. If possible, prevent the plant from getting any water. Regularly cut off the tops of the plant, so that the plant can continue more as a creeper and grow less vertically. You can dry oregano leaves and then keep them for a pretty long time. The taste will intensify over time. You can make oregano grow by sowing it, striking cuttings off the plant or by separating it.
EASTERN TEABERRY This is probably the most obscure herb on the list. Most of us only know this herb as a garden plant, but eastern teaberry is really an edible herb. You can eat both the leaves and the red berries. The herb is usually eaten as an addition to tea or in dishes. The plant stays green all year long and flourishes in shadowy places. Even right under trees, the herb will grow. You can make eastern teaberry grow by sowing it, striking cuttings off the plant or by separating it.
brazen questions for... This time, the theme is nature’s summery shows. The interplay of light is the source of lots of life, and it’s a source of happiness. At Natudis, we laugh a lot together, but we also empathise with one another. We’re like a real family. We are part of each other’s shows, both professionally and personally. This time, meet our ‘old-timer’ Gery Foppen, a colleague in the Finance department.
would you get out of bed for? I am a big fan of many, many products, but I could easily get out of bed for some delicious Ekoland fruit juice and/or a fresh sandwich with Chocoreale dark chocolate sprinkles! And then I’d crawl right back into bed after that.
younger (haha), but seriously: A nice type of krupuk (in various flavours). A bit more expansion in Indian/Surinamese cooking herbs (like cumin; ginger; or Madame Jeanette pepper). You can of course gather from this that Indian/Surinamese cuisine is a big hit at the Foppen household.
What is it about that product that you
Which kind of Natudis service could
like so much? The rich, pure and yummy taste of course, especially the juices… I can really recommend them.
you think of that does not exist yet? Rather one that no longer exists I’d say, namely the (internal) staff shop, in which we as staff can purchase/order products and in which new products are introduced, bringing staff involvement to an (even) higher level! And of course a Natudis Natuurwinkel shop in Harderwijk.
Which product from our product range
What is your favourite professional magazine? I like to read a Dutch magazine for consumers called Consumentengids. Why is it your favourite professional magazine? It’s always fun to follow product studies and read about test results. And I’m always curious to see what the best (or perhaps also the worst) choices are and why. It’s also fun to read all kinds of consumer “trifles”, like what to do in certain cases and where to go to solve particular consumer problems, etc.
product range if you were in charge? Cream to make your skin twenty years
What is your favourite thing about your current position? Ensuring a solid base by correctly processing the general data in our automation system, so that all connected transactions can proceed correctly and so that this data can eventually end up in the store cash register systems. With super happy shopkeepers as a result! So always staying critical, sharp and consistent. What is your least favourite thing about your current position? Sorry, accounts payable/accounts receivable is just really not my thing.
What product from our product range would you rather not eat/drink? Kanne bread drink and (all kinds of) marmalade. Why would you rather not eat it? Try a glass of bread drink and you’ll see why. As far as marmalade goes: that’s just my personal taste, I really don’t like it. Where would you like to work if you
What product would you add to our
dogs. (I am going to look into that anyway, so I can volunteer doing that kind of work during my pre-pension).
didn’t work for Natudis? I would like to help out training the animals in a training school for assistance or guide
How did you start working at Natudis? I just applied for a job back then. There was a job opening for an administrative position in what was then called NATUFOOD B.V. in Ermelo. What would you like to see change right away in our branch? I guess something having to do with prices… I often find our products to be quite expensive.
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Gery Foppen,
Finance department
Which Facebook or Twitter accounts do
What other player in the organic foods
What do you do to relax after a busy
you like to follow? I don’t follow either, that also really isn’t my thing.
industry do you respect a lot? All players who, especially now, dare to follow their hearts and achieve their ideals, with respect for humans, animals and nature.
day at work? To name a few: Taking the time at home with my husband to go over my day and his day. Enjoying a delicious meal, prepared daily with care by my husband (an amateur chef). A good book (like Swedish thrillers) A good TV show (movies/news/ documentaries) and much more.
How do you keep up to date on the newest developments in our branch? Staff meetings and any briefing/ communications/company e-mails. Which developments in our industry do you find striking? That, despite the economic crisis, Natuurwinkel shops seem to be on the upswing again. Where do you think Natudis will be in five years? I have faith and hope for a super-strong wholesale company. How do you want your customers to see you as a Natudis employee? As someone you can always come to with your questions, who will contribute ideas and stay sharp, critical and consistent. No matter who she’s dealing with.
What other player in the non-organic foods industry do you respect a lot? Assistance and guide dog trainers, who can teach those dogs so much with so much patience and expertise that after their training they can actually “get to work”. It opens so many doors for disabled people, that they then get the chance to maintain their independence and maybe even achieve their own ideals. I have a lot of respect for both the trainers and the dogs. What day of the week do you like working most? It doesn’t matter, though I do sometimes need some time to settle in on Mondays and get back into my daily routines. But don’t worry, that never takes too long!
new
natudis products Everything grows and blooms better with light. Natudis is always looking for new, special products or expansion of the current product range. We made a list of several products that just saw the light of day. Products which we expect will exhibit growth soon. Products that make their own show, together with the customer‌
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Kiwiny
Kiwi banana juice
Ekoland Mayonaise
1.
2.
Molenaartje
Apple-cinnamon Nutbreak
Petit&Jolie
Baby haar & body Shampoo
Taste of Nature
Langelus
Energy bars
5.
4.
3.
Camusettes
Ecomil
Little Rosies
Coconut milk
Chocopops
NaturGreen
Coconut pineapple dessert
6.
7. Potato chips Salted
Honey bonbons
10.
11.
Amisa
Coconut blossom nectar
12.
16.
Lima
Kids’ cod liver oil Tutti frutti
Onoff spices!
18.
Thai yellow-curry paste
Raw Protein Fit
Paprika-chili crackers
Möller’s
Soup Tomato-basil
17.
Garden of Life
14.
13.
Tortilla wraps
Rice syrup
Krunchy ‘n’ flakes Fruit
Biona
Schär
De Traay
15.
Barnhouse
Go Pure
Edel
9.
8.
Buiteman Spelt cookies with matured cheese
19.
20.
21.
Gageleer
Belgian locally brewed beer
22.
23.
The days are longer and warmer now. At da
Rays of sunshine make you happy, give yo
getting together with a group of people to ta
in the open air? Go out, have fun, and
a Nature lu
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break, the sun shines on your face. energy. What’s stopping you from a lovely bike ride or have a walk in
on’t forget to pack a lunch -
ch.
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At the Biovak, Natudis officially signed the petition for Red de Rijke Weide [Save the Rich Pasture]. In addition, it organised a number of meetings at the Pelleboer family farm in Mastenbroek and purchased milk from the farm to further the Red de Rijke Weide cheese.
year ago, the Dutch Bird Protection Foundation started the Red de Rijke Weide campaign. The increasing demand for milk and the increasingly intensive agriculture has left no more room for flowers, bees and birds. Pasture birds in particular, such as the black-tailed godwit, have been decreasing in numbers for decades. With this campaign, the Bird Protection Foundation wants to try to preserve 20% of the flower-filled pastures in our country. That’s enough to provide milk to all of the Netherlands and to give the pasture birds here a future. By producing this cheese, the Bird Protection Foundation wants to show that producing milk can fit in perfectly with protection of pasture birds and nature. The milk comes from pasture bird farmer Henk Pelleboer from Mastenbroek, who takes the birds on his land into account in his operational management. For every kilogram of ‘Red de Rijke Weide Cheese’ sold, 1 euro goes directly to the expansion of the pasture bird area in Mastenbroek. ‘Red de Rijke Weide Cheese’ is available at all Natuurwinkel shops and various organic or natural food shops.
Following our Facebook /vdnatuur page, we now also have a Facebook page for Natudis and Bio-specialist. For updates on all the developments within Natudis, Bio-specialist and Natuurwinkel,
Like Natudis
Like
vdnatuur
Like
Bio-specialist
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17 New: order your offers quickly and easily at the press of a button!
Loyal Natudis customers have used a webshop to order items for many years. However, ordering items on sale in the webshop was not possible. The Weekly offers (brochures), Christmas holiday product range or Wholesale offers always had to be ordered with order forms.
That is now a thing of the past. The webshop has been
Send an e-mail to verkoop@natudis.nl or call the Natudis
expanded with an offer module, in which all the current
Sales department.
offers and promotions are displayed and where everyone can order all the items on sale at the push of a button.
You can now browse through all the offers and place orders from the comfort of your own computer screen. All offers are
Why order in the webshop?
within arm’s reach, so you won’t have to go in search of all
·User-friendly, it’s neatly arranged and everything is within
those loose paper order forms. You will receive an offer
reach
order confirmation the way you do for regular webshop
·Easy ordering from your computer or tablet
orders.
·No more loose papers. All other aspects are the same. Your offer orders are How can you order easily?
delivered along with your other orders. The minimum order
There is a separate tab in the Natudis webshop called
amount for your regular and offer orders together is still
“ACTIES” (OFFERS), showing all current offers. The offers
€450. We expect this won’t be a problem as it’s so easy to
are neatly arranged and the running times and sign-up
order offer items through the webshop.
periods are also shown. We look forward to receiving your webshop log-in code Click on any offer to display the total range of items in the offer, with all corresponding information (such as discounts, margins etc). You can enter the desired quantities right away, upon which the order value will appear. When you’ve completed your offer order, you can submit your order to Natudis with just one click. Then you’ll receive an order confirmation. A great extra service is that per offer, you can also check whether you’ve ordered for that offer before (and can see exactly on which date you ordered which quantities of which items). The only thing you have to do is (if you hadn’t done so already…) register for a log-in code and password for the Natudis webshop!
requests and offer orders.
You know it’s summer time when... • you wake up with sunshine, peeking through your curtains, and falling on your face • you can set about protecting your skin with sunscreen • you smell that delicious coconut aroma at the beach • people start wearing those funny sun hats again • you hear people whistling on their bikes • little kids’ clothes are covered in ice cream • you have to put groceries in the fridge right after opening them • you invite your neighbours over for a BBQ • you can easily drink a litre of water a day • you have great events to go to every weekend • you see those really bold sunglasses all across outdoor cafés • you can go outside to play tennis in a short little tennis skirt • you see buzzing bees on flowers • others just brush aside your biggest blunders with a laugh • farmers are watering their fields • bunches of butterflies are out on summer lilacs • you can’t put off taking a dip in the lake any longer • tomatoes are redder than red • there are loads of Dutch fruit and vegetables in the Natuurwinkel shops and natural food shops • you can see the sun setting in the orange sky • you see falling stars after midnight • animals cool off at the water
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brazen questions for... Menno Kroondijk. Working for Natudis since December 2013, an employee who is going to direct his own show.
Which product from our product range
Which kind of Natudis service could
What is your least favourite thing about
would you get out of bed for? A Conscious chocolate bar, or a new item I’ve already had the privilege of tasting: taste of nature, an organic snack bar, of which we’ve added various flavours to our range.
you think of that does not exist yet? An automatic ordering system, which would save customers a lot of time. Then they wouldn’t have to go to the store to order everything; they could order automatically based on previously sold items.
your current position? Processing claims.
What is it about that product that you like so much? It’s just a great product; it’s a tasty and healthy bar to snack on. And they really fill you up. What is your favourite professional magazine? Biojournaal.nl Why is it your favourite professional magazine? New information every day, and there’s the joke of the day. What is the weirdest thing to have happened to you in this job? I only started in December of 2013, but as of yet have not really experienced anything especially weird. What product would you add to our product range if you were in charge? Organic almond paste cakes.
What is the most unusual request
How did you start working at Natudis? Through the temp agency. What would you like to see change
you’ve ever got from a customer? I have yet to get it, so I’m all ears!
right away in our branch? I think it’s important to further professionalise ourselves and the customers.
What product from our product range
Which Facebook or Twitter accounts do
would you rather not eat/drink? Kale chips.
you like to follow?
Why would you rather not eat it? I really don’t like kale chips; they’re going to take some getting used to.
None really; I am on Twitter and Facebook though. But I’m not an avid user. How do you keep up to date on the ne-
didn’t work for Natudis? Ajax.
west developments in our branch? I read the Biojournaal and keep up by listening to Emile, who always processes the new items for us.
What is your favourite thing about your
Which developments in our industry do
current position? The variety, and contact with customers. Also, customers give you the feeling that what you do is appreciated.
you find striking? What surprises me is that when something is a ‘hype’, like quinoa or spelt, they are actually purchased in huge amounts. This goes so far that these products become scarce throughout the industry.
Where would you like to work if you
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21 Menno Kroondijk,
Inside Sales department
Where do you think Natudis will be in
What other player in the non-organic
What do you do to relax after a busy
five years? I hope that by then, we’ll have 100 Natuurwinkel shops.
foods industry do you respect a lot? Food banks.
day at work? Play a couple rounds of FIFA 14 in the evenings.
What day of the week do you like worHow do you want your customers to see you as a Natudis employee? Involved and enthusiastic. What other player in the organic foods industry do you respect a lot? Wakker Dier.
king most? I don’t really have a preference for one particular day, but if I have to choose, then Wednesday.
Somewhere between morning star and evening glow when the lights of the new day sparkle on the waking land the world is written again and again in the sand