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The Essentials Collection 04 Wool Barefoot & Crafty 06 Chunky Wool 18 Fine Wool 26 Stripes 36 Faux 50 Naturals 60 Quirky B 76 Quirky Runners 100 Make Me A Rug 108 Borders 110 Info 117
Welcome to 25 years of design-led calm, character and quirky luxury. Two and a half decades of designs that continue to break new ground, break the rules and break the silence. But designs that always have you in mind. At Alternative Flooring, we’re as British as afternoon tea, with just as much class and quirky charm. From our products’ origins on the banks of the Ganges and the MexicanGulftothefinishedarticle’sstripes,patternsand statements, we care about our craft. We’re as natural, original and authentic as the warp and weftinourooring. fl Charactershinesthroughinevery pick of yarn. We engage with customers, support retailers and inspire discourse.
Carpet Shown: Hot Herring Gray
Simply scan the QR code to start or visit showmemyroom.com
What do people love about us? Ask big names like Margo Selby, Ashley Hicks, Ben Pentreath and fabric houses such as Divine Savages. They all want to work with us. That’s a pretty cool bandwagon. Why not hop on board?
Get designing on our ‘make me a rug’ facility on our website and order online using our click ‘n’ collect service. Your rug can be delivered to your nearest Alternative Flooring retailer, for you to collect at your convenience. Simples...
www.alternativeflooring.com
the
essentials collection
The natural things in life should be easy and pleasing. TheEssentialsCollection keeps flooring beautifully simple and effortlessly stylish for both classic and contemporary interiors. The must-have design staples for floors, rugs and runners.
4 | The Essential Collection
All ava in 4 anilable d5 widths m
Explore the natural beauty of simple classic weaves for everydayliving.Alternative’snewEssentialsCollectionisa family of six natural fibre design groups. Our Essential naturals are Sisal Herringbone, Bouclé and Malay. Essential wools are Wool Herringbone, Berber and Rib. This edit of natural materials, tones and textures makes flooring choices easy.
Wool Herringbone
Wool Rib
Wool Berber
Rich and warm, the stunning Wool Herringbone carpets are perfect to mix and match to create further interest and detail.
The Wool Berber carpet is suitable for most areas in the home, especially as stair carpet or in the lounge.
See page 34.
The Wool Rib tufted loop carpet is the perfect floor covering to complement most interior spaces, either as a fully fitted carpet or as a custom made rug, runner or stair runner.
Sisal Herringbone
Sisal Bouclé
Sisal Malay
Natural, textural sisal woven into a beautiful herringbone pattern, Sisal Herringbone will complement your home perfectly.
Hard wearing and versatile, Sisal Bouclé is the perfect sustainable natural floor covering for your home. Have as a fully fitted woven carpet or made into a bespoke rug, hall runner or stair runner.
Sisal Malay natural fibre flooring brings a touch of the exotic to your home.
See page 61.
See page 22.
See page 32.
See page 69.
See page 66.
www.alternativeflooring.com | 5
Barefoot &r C a fty
Carpet Shown: Wool Crafty Diamond Briolette
wool
Feel the love as you spread ethical and environmentally friendly eco around your home. This is the ultimate understatement in natural wool.
Carpet Shown: Wool Crafty Diamond Lasque
WoolCraftyDiamond Wool Crafty Diamond is suitable for; Bedroom, Dining Room, Lounge and Home Office. This product is made of undyed wool.
Princess 5940
6 | Crafty
Lasque 5941
Briolette 5942
Marquise 5943
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Carpet Shown: Wool Crafy Hound Whippet
WoolCraftyHound Wool Crafty Hound is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. This product is made of undyed wool.
Basset 5950
Harrier 5951
Beagle 5952
Whippet 5953
WoolCraftyCross Wool Crafty Cross is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. This product is made of undyed wool.
Celtic 5960
8 | Crafty
Maltese 5961
Fusilly 5962
Trefoil 5963
Carpet Shown: Wool Crafy Cross Celtic
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We are 100% committed to making a difference and ensuring our planet stays healthy. Handwoven on traditional looms, our Barefoot collection comes woven onto a base of cotton, backed securely with latex.
Barefoot Hatha Barefoot Hatha is suitable for; Bedroom, Dining Room and Lounge. This product is made of undyed wool. Available in 4m and 5m widths.
Japa 5910
5m
Mantra 5911
5m
Sanskrit 5912
5m
Vedas 5913
5m
Ardha 5916
5m
Linga 5917
5m
Mudra 5918
5m
Karani 5919
5m
Barefoot Bikram Barefoot Bikram is suitable for; Bedroom, Dining Room, Stairs and Lounge. This product is made of undyed wool. Available in 4m and 5m widths.
Chakra 5900
5m
Karma 5901
5m
Laya 5902
5m
Samsara 5903
5m
Nadi 5905
5m
Tadasana 5906
5m
Janu 5907
5m
Pincha 5908
5m
Get designing... create your own rug with our ‘make me a rug’ service, see our website for details.
5m - Available in 5m width.
10 | Barefoot
Carpet Shown: Barefoot Bikram Janu with cotton Ochre border
www.alternativeflooring.com | 11
Carpet Shown: Barefoot Ashtanga Silk Hero
Just simple cosy naturalness. Your toes will curl with pleasure as they enjoy the barefoot sensation of this deep pile luxury carpet.
Barefoot Ashtanga Silk* Ashtanga Silk is suitable for; Bedroom, Dining Room and Lounge. This product is made of undyed wool. Available in 4m and 5m widths.
Carpet Shown: Barefoot Ashtanga Silk Hero
12 | Barefoot
Eagle 5930
5m
Firefly 5932
5m
Hero 5931
5m
Crane 5933
5m
* This product is made mainly from undyed wool but contains dyed Rayon Silk 5m - Available in 5m width.
www.alternativeflooring.com | 13
Carpet Shown: Barefoot Marble Morwad
Carpet Shown: Barefoot Marble Morwad
Barefoot Marble Barefoot Marble is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. This product is made of undyed wool. Available in 4m and 5m widths.
Katni 5980
5m
Morwad 5981
5m
Abu 5982
5m
Imisa 5983
5m
5m - Available in 5m width.
14 | Barefoot
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Carpet Shown: Barefoot Taj Darwaza
Carpet Shown: Barefoot Taj Rani
Barefoot Taj* Barefoot Taj is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. This product is made from undyed wool and viscose Available in 4m and 5m widths.
Bageecha 5970
5m
Rauza 5971
5m
Darwaza 5973
5m
Chameli 5974
5m
Rajmata 5990
5m
Sita 5991
5m
Rani 5992
5m
Beygum 5993
5m
* Please note: Due to the high viscose content and luxury finish, this carpet will show signs of shading. 5m - Available in 5m width.
16 | Barefoot
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wool chunky
Carpet Shown: Wool Milkshake Marshmallow
If joy were made out of wool, it would be a squidgy-thick carpet with an all-natural chunky hug. Our snuggly knits keep you warm and baffle out sound. They welcome you like an embrace from a long-lost friend.Welcome home to wool.
Wool Milkshake
18 | Chunky Wool
Carpet Shown: Wool Milkshake Marshmallow
Wool Milkshake is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.
Marshmallow 1735
5m
Blueberry 1736
5m
Raspberry 1737
5m
Peanut 1739
5m
Rhubarb 1740
5m
Vanilla 1741
5m
5m - Available in 5m width.
Coconut 1738
Mothproofed
5m
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WoolCroft Wool Croft is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.
Mothproofed
Arran 1840
5m
Islay 1841
5m
Skye 1843
5m
Iona 1844
5m
Jura 1842
5m
Kilda 1845
5m
Stronsay 1848
5m
Mull 1847
5m
Hoy 1849
5m
Wool Tipple Wool Tipple is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.
Carpet Shown: Wool Croft Skye
20 | Chunky Wool
Mothproofed
Moonshine 1881
5m
Kahlua 1885
5m
Mesi 1882
5m
Aurum 1886
5m
Prunelle 1887
5m
Amaro 1888
5m
Nochello 1889
5m
Galliano 1883
5m
5m - Available in 5m width
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Wool Berber Wool Berber is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Mothproofed
Boreal 1750
Marsh 1751
Omani 1752
Sunda 1753
Tawny 1706
Spruce 1754
Buru 1755
Palau 1757
Wool Knot Wool Knot is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. This product is made of undyed wool. Available in 4m and 5m widths.
Snuggle 1870
5m
Arbor 1871
5m
Reef 1872
5m
Timber 1873
5m
Lariat 1874
Mothproofed
5m
5m - Available in 5m width.
Carpet Shown: Wool Berber Omani
22 | Chunky Wool
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Get designing... create your own rug with our ‘make me a rug’ service, see our website for details.
Carpet Shown: Wool Pebble Omaha with a Cotton Biscuit Border
The Wonders of Wool.. it’s luxurious, it’s bouncy, an insulator and naturally flame retardant. It’s simply a super textile for your home and it lasts.
Wool Pebble
Get designing... create your own rug with our ‘make me a rug’ service, see our website for details.
24 | Chunky Wool
Carpet Shown: Wool Pebble Omaha with a Cotton Biscuit Border
Wool Pebble is suitable for; Bedroom, Dining Room, Stairs and Lounge. This product is made of undyed wool.
Mothproofed
Omaha 1801
Alby 1802
Brighton 1803
Birdling 1804
Stade 1805
Portloe 1806
5m - Available in 5m width.
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WoolIconicChevron Wool Iconic Chevron is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.
Rialto 1531
5m
Helix 1533
5m
Tower 1535
5m
Forth 1536
5m
Brooklyn 1534
Mothproofed
5m
Wool Iconic Bouclé
wool
Wool Iconic Bouclé is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
There’s a fine wool carpet for everyone. Movie-star Iconic, loud and Rock ‘n’ Roll proud, demure and subtle, or smart and contemporary. Fine wool is the you that needs to be heard.
26 | Fine Wool
Carpet Shown: Wool Iconic Chevron Brooklyn
fine
Loren 1511
Garbo 1513
Davis 1515
Monroe 1516
5m - Available in 5m width.
Mothproofed
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Gorgeous like Garbo, luscious like Loren or moreish like Monroe. As the cameras roll, wool’s sophisticated presence takes over the room. Super-versatile in chevron, herringbone or bouclé, typecasting’s not an option.
Wool Iconic Herringbone Wool Iconic Herringbone is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Grant 1524
Niro 1523
Gable 1526
Pacino 1520
Niven 1525
Brando 1521
Mothproofed
Dean 1522
Wool Iconic Fine Herringbone is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Coburn 1550
28 | Fine Wool
Fonda 1551
Newman 1552
Mothproofed
Heston 1553
Carpet Shown: Wool Iconic Herringbone Grant
Wool Iconic Fine Herringbone
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The classiest of stripes, this 100% wool flatweave carpet is a iconic design statement. Beautiful as a wall to wall carpet or stunning as stair runner or contemporary rug.
Carpet Shown: Wool Iconic Herringstripe Devi
Get designing... create your own rug with our ‘make me a rug’ service, see our website for details.
Wool Iconic Herringstripe Wool Iconic Herringstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Fontenye 1560
Nerina 1561
Mamaki 1562
Devi 1563
Behrs 1564
Arova 1565
Mothproofed
Carpet Shown: Wool Iconic Herringstripe Behrs Rug with Cotton Herringbone Eggshell Border
30 | Fine Wool
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Carpet Shown: Wool Rib Ash with a whipped edge
Carpet Shown: Wool Rib Ash
Wool Rib Wool Rib is a 50% wool and 50% polyester carpet, practical in every sense and suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.
Silver Birch 1830
Hornbeam 1832
32 | Fine Wool
5m
5m
Mothproofed
Pine 1831
5m
Ash 1837
5m
Grey Oak 1834
5m
Elm 1833
5m
Cedar 1836
5m
Maple 1835
5m
5m - Available in 5m width.
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Carpet Shown: Wool Motown Tammi
Wool Motown Wool Motown is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.
Thelma 2899
5m
Tammi 2891
5m
Valerie 2897
5m
Mable 2898
5m
Martha 2890
5m
Diana 2895
5m
Mary 2892
5m
Brenda 2893
5m
Florence 2894
5m
Gladys 2896
5m
Carpet Shown: Wool Motown Tammi with Rock ‘n’ Roll London Calling rug
Wool Herringbone Wool Herringbone is suitable for; Bedroom, Dining Room, Stairs and Lounge. Available in 4m and 5m widths.
Zig Zag Natural
4677
5m
Zig Zag Mushroom
4678
5m
Zig Zag Button
4679 5m
Zig Zag Morel
4680 5m
Zig Zag Portabella
4681 5m
5 m - Available in 5m width.
34 | Fine Wool
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Stripes
Stripes are familiar. Seen all around us in nature, emblems, clothing and interiors. They never go out of style. Define different zones whilst linking the spaces. See our carpets in your own room or on your stairs...
Simply scan the QR code to start or visit showmemyroom.com
Carpet Shown: Margo Selby Stripe Frolic Westbrook
36 | Stripes
www.alternativeflooring.com | 37
Carpet Shown: Rock ‘n’ Roll Kiss with Cotton Pink border
Let your loud inner voice strut its stuff with rebellious Rock ‘n’ Roll. Texture and tone come through loud and clear as striking stripes shout the house down. Mix and match with Wool Motown for a delightful duet.
Get designing... create your own rug with our ‘make me a rug’ service, see our website for details.
Rock ‘n’ Roll Rock ‘n’ Roll is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Also available as a 66cm width runner. High Voltage 1975
Mr Blue Sky 1977
Back in Black 1980
Perfect Day 1996
Tainted Love 1981
Respect 1967
Kiss 1986
Parklife 1995
London Calling 1979
Moondance 1970
38 | Stripes
Carpet Shown: Mr Blue Sky rug with a Porcelain Inner and Cotton Herringbone Oxford border
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Carpet Shown: Margo Selby Stripe Surf Joss
Carpet Shown: Margo Selby Stripe Surf Viking
Carpet Shown: Margo Selby Stripe Surf Viking runner and Joss
Great British designers love stripes. We have artists and their stripes with Bridget Riley, the fashionable Paul Smith barcode stripe and now we have introduced designer stripes for interiors, beautifully crafted by Margo Selby for Alternative Flooring.
Margo Selby Stripe Surf Margo Selby Stripe Surf is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Joss 1900
40 | Stripes
Botany 1901
Viking 1902
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Margo Selby Stripe Rock Margo Selby Stripe Rock is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Reculver 1950
Lydden 1951
Shakespeare 1952
Carpet Shown: Margo Selby Stripe Rock Reculver
42 | Stripes
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Carpet Shown: Margo Selby Stripe Sun Shellness
Carpet Shown: Margo Selby Stripe Frolic Minnis
Margo Selby Stripe Sun Margo Selby Stripe Sun is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Whitstable 1910
Seasalter 1911
Shellness 1912
Margo Selby Stripe Frolic Margo Selby Stripe Frolic is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Minnis 1920
44 | Stripes
Westbrook 1921
Pegwell 1922
Carpet Shown: Margo Selby Stripe Frolic Westbrook
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Carpet Shown: Wool Pinstripe Bone Olive Pin Carpet Shown: Wool Pinstripe Bone Olive Pin
Wool Pinstripe is subtle and smart, cool and contemporary, yet warm and welcoming too. Choosefrom canvas, bone, moon, ochre and olive shades.
Wool Pinstripe Wool Pinstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Also available as a 66cm width runner.
Mothproofed
Moon Mineral Pin 1863
Canvas Olive Pin 1865
Ochre String Pin 1866
Sable Bone Pin 1862
Mineral Sable Pin 1864
Sable Olive Pin 1860
46 | Stripes
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wool fine
Bold in striking stripes, Wool Blocstripe lays it all on the line. Dark sables dominate the room; olive, canvas and bone stripes impose a quiet authority. Wool Blocstripe is the statement that’s never misunderstood.
There’s a fine wool carpet for everyone. Movie-star Iconic, loud and Rock ‘n’ Roll proud, demure and subtle, or smart and contemporary. Fine wool is the you that needs to be heard.
Wool Blocstripe Wool Blocstripe is suitable for: Bedroom, Dining Room, Stairs, Lounge and Home Office. Also available as a 66cm width runner.
Mothproofed
Moon Mineral Bloc 1853
Bone Olive Bloc 1851
Mineral Sable Bloc 1854
Canvas Olive Bloc 1855
Sable Bone Bloc 1852
Sable Olive Bloc 1850
Carpet Shown: Wool Blocstripe Moon Mineral Bloc
48 | Stripes
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Carpet Shown: Luxx Velvet Fox
faux
Luxx Velvet Luxx Velvet products are suitable for; Bedroom, Dining Room and Lounge*.
Orca 8070
Fox 8071
Walrus 8072
* Please note: This carpet will show signs of shading.
Carpet Shown: Luxx Velvet Orca
50 | Faux
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Carpet Shown: Luxx Sheer Narwhal with Jet border
Luxx Stripe Luxx Stripe products are suitable for; Bedroom, Dining Room and Lounge*.
Beluga 8090
Wolf 8091
Caribou 8092
Luxx Sheer Luxx Sheer products are suitable for; Bedroom, Dining Room, Stairs and Lounge*.
Narwhal 8080
Husky 8081
* Please note: This carpet will show signs of shading.
52 | Faux
Moose 8082 Carpet Shown: Luxx Sheer Narwhal
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Get designing... create your own rug with our ‘make me a rug’ service, see our website for details.
Anywhere Herringbone Our waterproof Anywhere collection is suitable for... well... just about anywhere. Inside, outside, bathrooms, the possibilties are endless...
Copper 8041
Cocoa 8042
Caramel 8047
Slate 8048
Ice 8045
Anywhere Bouclé
Carpet Shown: Anywhere Herringbone Copper with Anywhere Bark border
Our waterproof Anywhere collection is suitable for... well... just about anywhere. Inside, outside, bathrooms, the possibilties are endless...
54 | Faux
Copper 8001
Cocoa 8002
Caramel 8007
Slate 8008
Ice 8005
www.alternativeflooring.com | 55
Dark Carpet Shown: Anywhere Shadow
here Anywn go ca st almo ere! h anyw
Get designing... create your own rug with our ‘make me a rug’ service, see our website for details.
Anywhere Shadow Our waterproof Anywhere collection is suitable for... well... just about anywhere. Inside, outside, bathrooms, the possibilties are endless...
Dark 8050
Cast 8051
Light 8052
Umbria 8053
56 | Faux
Carpet Shown: Anywhere Shadow Cast Rug with Whipped Edge
www.alternativeflooring.com | 57
Anywhere Rope Our waterproof Anywhere collection is suitable for... well... just about anywhere. Inside, outside, bathrooms, the possibilties are endless...
Natural 8060
Grey 8061
Limestone 8062
Steel 8063
Anywhere Panama Our waterproof Anywhere collection is suitable for... well... just about anywhere. Inside, outside, bathrooms, the possibilties are endless...
Caramel 8027
58 | Faux
Cocoa 8022
Slate 8028
Ice 8025
Carpet Shown: Anywhere Rope Natural
Copper 8021
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na turals
Our Sisal Herringbone range gives directional charm to your floor. Textured but with a subtle pattern, these herringbones offer instant character to any home.
Sisal Herringbone
Carpet Shown: Sisal Herringbone Hambledon
Sisal Herringbone products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Also available as a 66cm width runner.
60 | The Natural Collection
Holbury 4415
5m
Hampton 4420
Hazeley 4428
5m
Hockley 4422
5m
Hambledon 4416
5m
Hinton 4425
5m
Houghton 4426
5m
Hartley 4424
5m
Harestock 4423
5m
Highclere 4427
5m
5m - Available in 5m width.
Herne 4421
5m
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Sisal Panama Sisal Panama products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Donegal 2503
5m
Penwood 2502
Pershore 2508
5m
Pelham 2509
Pilsbury 2532
5m
Sisal Hopscotch Sisal Hopscotch products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Chalk 2561
Sisal Tweed
Sisal Basketweave
Sisal Tweed products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Tarvie 2401
Marble 2560
Tomatin 2402
Sisal Basketweave products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Winter Hamper 2540
Summer Hamper 2541
Carpet Shown: Sisal Tweed Tarvie
Matrix 2562
5m - Available in 5m width.
62 | The Natural Collection
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Chunky sisals glow with light and depth. Fine sisal is intricate and softly tactile.
Sisal Bubbleweave Sisal Bubbleweave products are suitable for; Bedroom, Dining Room and Lounge.
Desert Bubble 2557
Pewter Bubble 2554
Honey Bubble 2556
Acapulco 2511
Silver Bubble 2553
Sisal Metallics
Carpet Shown: Sisal Bubbleweave Silver Bubble
Sisal Metallics products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
64 | The Natural Collection
Titanium 2519
Palladium 2525
Aluminium 2570
Plutonium 2572
Chromium 2526
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Carpet Shown: Sisal Bouclé Brcokton
Sisal Bouclé Sisal Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Blenheim 1232
5m
Basing 1235
Byfield 1231
5m
Brockton 1219
5m
Bentley 1216
Bitterne 1225
5m
Braemere 1236
5m
Burridge 1241
5m
Bayford 1220
5m
Braishfield 1242
5m
Buriton 1237
5m
Burghclere 1239
Beauworth 1243
5m
Burleigh 1230
5m
Burnage 1224
Sisal Super Bouclé Sisal Super Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Also available as a 66cm width runner.
Sisal’s serenity blows in like a breeze off the Mexican Gulf. Versatile and hardwearing, it’s ideal for halls andstairs.Chunkysisalsglowwithmulti-hueddepth. Fine sisal is intricate and softly tactile. Make your home your most exotic destination yet. Brancaster 1308
66 | The Natural Collection
5m - Available in 5m width.
Bodmin 1309
Barton 1315
Bulford 1316
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Sisal Malay Sisal Malay products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Carpet Shown: Sisal Malay Shanghai
Shanghai 2527
68 | The Natural Collection
5m
Macau 2548
5m
Dragon Grass 2528
5m
Jin 2538
Canton 2549
5m
Chen 2537
Tongli 2535
5m
Changan 2539
Taiping 2546
5m
Lhasa 2547
5m
Tiger’s Eye 2504
5m
Shaolin 2534
5m - Available in 5m width.
Beijing 2545
5m
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Traditi on fitsisa al no late l, backin x g
No Bother Sisal Bouclé No Bother Sisal Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.
Neatham 1400
5m
Netley 1401
5m
Nursling 1402
5m
Norleywood 1403
5m
What’s different?. On the top the same as our other sisal carpets. But underneath t( he backing) is not latex - so these sisals can be traditionally fitted.
No Bother Sisal Super Bouclé
Netherton 1450
Newbridge 1451
Northington 1452
Nether Wallop 1453
5m - Available in 5m width.
70 | The Natural Collection
Carpet Shown: No Bother Sisal Bouclé Netley
No Bother Sisal Super Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
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Hand-harvested from the tiliaceae plant and soft as Goan sand, jute’s as natural and uplifting as golden sunshine. Soft and silken in a tight bouclé or herringbone, or our handwoven big and chunky range are ideal for relaxing rooms. Spread the serenity around like love and laughter. Big Jute Big Jute products are suitable for the Bedroom, Dining Room and Lounge. All Big Jute cuts are automatically treated with INTEC.
Big Bouclé Crumpet 1619
Big Bouclé Toast 1620
Big Panama Pancake 2611
Big Panama Waffle 2612
Fine Jute products are suitable for the Bedroom only. All Fine Jute cuts are automatically treated with INTEC.
Bouclé Natural 1618
72 | The Natural Collection
Herringbone Natural 4617
Chevron Natural 4616
Carpet Shown: Fine Jute Chevron Natural
Fine Jute
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Grown in coastal meadows on the banks of Vietnamese rivers, Seagrass is as textural and tropical as it gets. Effortlessly uplifting in relaxing rooms, seagrass weaves light into everyday life. Bring the outdoors in.
Seagrass Seagrass products are suitable for; Bedroom, Dining Room and Lounge.
Natural 2101
Superior 2106
Herringbone 4105
Fine Herringbone 4108
Buckingham 3102 Basketweave
CoirBouclé
CoirPanama
CoirHerringbone
Coir products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Coir products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Coir products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Bouclé Natural 1605 5m
5m - Available in 5m width.
74 | The Natural Collection
Panama Natural 2601 5m
Balmoral 3107 Basketweave
Herringbone 4603 5m Natural Carpet Shown: Seagrass Herringbone
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Quirky B
We’re keeping your living spaces alive...
See our carpets in your own room or on your stairs...
At Alternative Flooring, we’ve always beendierentandalittlebitedgy. Our mix of inspiring ranges gets people talking. The key, though, is to keep pushing the boundaries and being even cooler.
Simply scan the QR code to start or visit showmemyroom.com
That’s why we take our inspiration for our innovative designs from the catwalks - from what’s hot and what’s not. What’s more, Quirky has true Brit credentials. British design, made in Britain and made from British wool.
www.alternativeflooring.com 76 | The Quirky B Collection
Carpet Shown: Margo Selby Button Black
After all, life is too short to live in dull spaces.
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The o C llection ... You might not be familiar with the idea of vibrant, cosy happiness. But with our desire to embrace the current trend for pattern and colour with a huge great hug, it’s one you could probably get used to.
Carpet Shown: Zebo Grey
Carpet Shown: Zebo Moss
Simple, patterned design brings living spaces With Quirky B, we’ve reworked the patterns you love, with designs that allow you to dip your toes into the pattern pool. But, to jump off the high board, check out the more intricate designs from Ashley Hicks, Ben Pentreath, Margo Selby and Liberty Fabrics with their fantastic combinations of colour.
Zebo Zebo is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
A “ s our lives become busier, we all need the restorative power of u q iet. Hard floors can be noisy and cold. Carpet exudes comfort and brings joy to the home,” says Lorna Haigh, Alternative Flooring’s Creative Director.
Zebo - Popular animal prints are a statement but fun. Black is the traditional approach, but we’ve added a u q irky grey and moss.
Leopard - Inspiration straight from the catwalks, with the ever popular Leopard Java colourway and a blued hued Leopard.
Black 7120
Grey 7121
Snake - Snakeskin in carpet or as a bespoke rug, how wonderfully outrageous. All in on trend petrol blues and greys.
Geo - Geometric inspiration is not new: think Arabesque mosques Carpet Shown: Zebo Moss
78 | The Quirky B Collection
and artwork. Geometric interiors have been around since the 60’s and now they’re as popular as ever. Easy-on-the-eye Quirky B Geo is a small, repetitious intricate pattern.
Honeycomb - Inspiration here comes from nature, with the
hexagonal comb of the beloved honey bee. A firm u q irky favourite.
Spotty - This is fun, happy and flirtatious. A design which is bold
Moss 7122
and strong in character.
Hot Herring - Not your normal herringbone, it’s hip and bursting with colour.
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Let’s stop being matchy-matchy and get mix-and-matchy. The catwalks and the media are full of the joys of pattern and colour, and the world’s most inspirational designers are telling us to clash fabrics and stimulate the senses. The trick to getting it right with bold hues and prints is to work with what you’ve got and add patterns and colour that appeal to your own personal taste.
Get designing... create your own Quirky rug with our ‘make me a rug’ service, see our website for details.
Geo Geo is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Duck Egg 7130
Black 7131
Carpet Shown: Geo Damson
80 | The Quirky B Collection
Grey 7133
Carpet Shown: Geo Duck Egg
Damson 7132
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Mix-and-match pattern and scale is an interior art-form. At Alternative Flooring, we’re embracing the idea that floors are the fifth wall. We’ve been inspired by time-honoured, treasured patterns and motifs, geometrics, animal and ethnic prints and oversized fun dots. These patterns are all around us, in fabrics, on walls, and now on floors. Using simple contemporary colour combinations, you can easily use these patterns in your own home. Throw together stripes, florals, hand sketches and geometrics in an array of colours and textures. Be brave, be bold and have fun with your home palette.
Carpet Shown: Spotty Red
Spotty Spotty is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Black 7140
Grey 7143
Damson 7141
Duck Egg 7142
Red 7144
Quirky Spotty Grey bespoke runner and Quirky Spotty Grey carpet
82 | The Quirky B Collection
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There’s nothing new about patterns. Historically, they’ve been used in décor and clothing simply to make something more interesting to look at. Considerhistoricalpalacesthatcomeadorned with geometrical patterns, and catwalks alive with fun, oversized statement patterns. We’ve come full circle, and now we’re getting braver and bolder. We’re wearing more prints, clashing them and integrating different patterns and scales into our homes. Honeycomb Honeycomb is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Duck Egg 7110
Black 7111
a C rpet Shown: Honeycomb Moss
84 | The Quirky B Collection
Moss 7112
Grey 7113
Carpet Shown: Honeycomb Grey
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Carpet Shown: Hot Herring Gray
Get designing... create your own Quirky rug with our ‘make me a rug’ service, see our website for details.
Hot Herring Hot Herring is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Ebony 7136
Mocha 7137
Gray 7139
Ruby 7138
Carpet Shown: Hot Herring Ruby
86 | The Quirky B Collection
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Carpet Shown: Leopard Snow
Get designing... create your own Quirky rug with our ‘make me a rug’ service, see our website for details.
Leopard Leopard products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Java 7125
Snow 7126
Snake
Mamba 7127
88 | The Quirky B Collection
Python 7128
Boa 7129
Carpet Shown: Snake Mamba
Snake products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
www.alternativeflooring.com | 89
Ben Pentreath for
A true exponent of English style, Ben Pentreath’s designs are inspired by the stone and marble flooring patterns by the prolific 18th century artist Batty Langley.
Carpet Shown: Cube Soane
Carpet Shown: Cube Kent
‘Patterns give life, colour, richness and excitement to a room - and well used on the floor, they have the ability to ground a scheme in the way that a plain neutral carpet just can’t quite touch’. Ben Pentreath
Carpet Shown: Tetra Blomfield
Carpet Shown: Lattice Fletcher
90 | The Quirky B Collection
Ben Pentreath Ben Penreath carpets are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Tetra Blomfield 7284
Cube Soane 7244
Lattice Fletcher 7234
www.alternativeflooring.com | 91
Margo Selby
If you’re going to work with an icon, choose one you can identify with. Here at Alternative Flooring, where we love all things angular, geometric and diamond-shaped, we’ve found the perfect partner in Margo Selby.
for
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Carpet Shown: Shuttle Silas
92 | The Quirky B Collection
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Carpet Shown: Fair Isle Reiko
Carpet Shown: Shuttle Silas
Hi Margo, What interests and excites you about patterns and especially patterned flooring?
Margo Selby Shuttle Shuttle is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
I love travel and have been looking lots at indigenous textiles over the past two years. I currently love to combine inspiration from Japanese textiles, which are sophisticated and delicate, with pattern from African tribes, which are bold and rhythmic. I’m constantly gathering images and ideas and collating these into cohesive groups, which can then be translated into fabric collections. I also like to explore technical constructions on my hand loom and combine fibres and structure to innovate new fabrics and patterns.
94 | The Quirky B Collection
a C n you give us some advice on how your patterned flooring could best work?
Margo Selby Fair Isle (also available as a runner) Fair Isle is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Carpet has come back in fashion recently and it is very on trend to choose statement carpets for your home. I think people are becoming bolder with flooring choices and are able to use their imagination when it comes to styling in the home. This applies to my designs and I think these patterns can be mixed and matched with other patterns as well as authentic natural classics. Jack 7200
Silas 7201
Peter 7202
Many thanks, Margo. We think the carpets look amazing.
Annie 7210
Sutton 7211
Reiko 7212
www.alternativeflooring.com | 95
Carpet Shown: Button Black
Get designing... create your own Quirky rug with our ‘make me a rug’ service, see our website for details.
‘Carpet has come back in fashion and it is very on trend to choose statement carpets for your home’. Margo Selby
Margo Selby Ribbon Ribbon is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Magenta 7217
Black 7218
Margo Selby Button Button is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Grey 7214
96 | The Quirky B Collection
Black 7215
Carpet Shown: Ribbon Magenta
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Ashley Hicks He trained with the Architectural Association, so it seems only fair to describe Ashley Hicks as a pillar of the design and architecture world. Ashley’s Daisy is inspired by a wall decoration in an old temple in Sri Lanka. Giving it a punchy pop presence this design will inject a touch of 60s glamour into any room.
for
Carpet Shown: Daisy Gerbera
Carpet Shown: Daisy Gloriosa
Daisy
‘I love pattern, and especially on the floor. It gives instant character and vitality to a space, as well as usefully hiding marks and damage’. Ashley Hicks
98 | The Quirky B Collection
Daisy is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Gerbera 7260
Gloriosa 7261
Cosmos 7262
www.alternativeflooring.com | 99
Quirky Runners
Introducing textile floor art by British designers in British Wool and expertly woven in Britain. Taking part in this Great British craft is Ella Doran, Margo Selby and Divine Savages with archive designs by Lucienne Day, one of Britain’s most influential and best loved 20th century designers.
Carpet Shown: Tribe Passion
Deco by Divine Savages Deco is taken from Divine Savages Deco Martini design which draws inspiration from the roaring twenties and the decadent tastemakers of the jazz age.
Teal 7097
Blush 7098
Tribe Ethnic charm with earthy or monochrome tones.
Egalité 7095
Passion 7096
Carpet Shown: Divine Savages Blush
100 | The Quirky Runners Collection
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Carpet Shown: Ella Doran Waterlake Black
Waterlake by Ella Doran for YSP
CamobyEllaDoran
Waterlake is inspired by the flow of water on the estate at the Yorkshire Sculpture Park (YSP).
Inspired by the bark of Plane trees of London Fields, Ella’s local park.
Blue 7087
Black 7088
Storm 7089
Bare 7090 Carpet Shown: Ella Doran Camo Storm
102 | The Quirky Runners Collection
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Carpet Shown: Margo Selby Fair Isle Reiko
Carpet Shown: Margo Selby Patch Red
Fair Isle and Patch by Margo Selby Patch and Fair Isle are vibrant graphic patterns inspired by hand-woven textiles developed by Margo Selby on her loom and recreated and blown up to make stair art. Annie 7080
104 | The Quirky Runners Collection
Sutton 7081
Reiko 7082
Red 7091
Blue 7092
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Carpet Shown: Stars Red Sky
Stars Playful and fun. A star at every step.
Red Sky 7093
Blue Sky 7094 Carpet Shown: Stars Red Sky
106 | The Quirky Runners Collection
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Rugs that come with a personal service. Rugs that sit quietly in front of the TV or rugs that beg for attention. Rugs that welcome you home. Whether they speak softly or shout loudly, our personalised rugs say more about you than your mum does. These are rugs with your personality woven in.
Createyour perfect rug with our easy step by step guide... Step 1. Pickyourooring fl
Choosefromanyofour materials, in any size. With so many possibilities, the real you will always shine through. How liberating.*
Step 2. Now your border style
Single, double narrow, double wide, double piping or whipped. It’s your call.*
Step 3. And your border fabric
Chooseyourborderfabric: fauxsuede,fishscales, rainbow, jot, tweed and herringbone. Our rugs have the edge on personality.
Step 4. Finally, the size
Get designing... create your own rug online at:
Go large, go small, go personalise yourlivingspace.Choosethe perfect size for your home.*
www.alternativeflooring.com
rug Stars 108 | make me a rug
Step 5. Clickn’ ‘ collect
We asked interior tastemakers to create their own Alternative Flooring Rug using our fabulous Make Me A Rug bespoke service. Check out our blog and social media platforms to see how they have used their rug in their homes.
elby
Margo S
Order online and arrange collection from your local Alternative Flooring retailer *Subject to product limitations.
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our 5 border styles
border colours & finishes
Self .1 ColouredWhipped
3. Double Piping - 55mm
4. Double Narrow - 70mm
5. Double Wide - 100mm
Shown: Sisal Bubbleweave Gold Bubble rug with Rainbow Bleu border
2. Single Standard - 50mm
Get designing... create your own rug with our ‘make me a rug’ service, see online for details.
Rainbow
Add a multi colour splash of colour - Rainbow style.
Bleu 6421
Rouge 6420
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Anywhere
Linen
Stripes
Herringbone
Outdoor friendly borders! Interior style for the outside. Pair with our Anywhere flooring for a perfect match.
Cool, soft and sumptuous, linen is smart and tactile.
More than just a striking edge. Lines that add size and length on rugs and runners.
As Savile Row as a stockbroker’s suit, herringbone borders are city-smart. Add to rugs and runners for a crisp contrast.
Shingle 6450
Ivory 2003
Thick Teal 6201
Black 6184
Bark 6452
Fog 2031
Thick Black 6203
Grey 6181
Granite 6451
Pebble 2001
Thick Red 6204
Blue 6182
Obsidian 6453
Lead 2030
Thick Blue 6205
Green 6183
Shale 6454
Seal 2005
Thick Mushroom 6206
Lilac 6180
Gravel 6455
Stratus 2032
Thick Grey 6207
Pewter 6185
Quarry 6456
Onyx 2010
Tweed
Named after tie knots; so slick and stylish.
Gypsum 6457
Get designing... create your own rug with our ‘make me a rug’ service, see online for details.
Get designing at www.alternativeflooring.com 112 | make me a rug
Windsor 6430
Trinity 6433
Balthus 6431
Murrell 6434
Kelvin 6435
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CottonHerringbone A subtle pattern which adds directional interest. Single or double border options.
Cotton
Bright and breezy or earthy and unassuming, our cotton borders are all-natural and all you. Single or double border options; can be used as piping.
Chiffon 1050
Lunar 1062
Porcelain 1006
Gunmetal 1011
Tortilla 1051
Elephant 1063
Bamboo 1008
Moss 1003
Latte 1052
Charcoal 1064
Biscuit 1016
Mink 1005
Hazelnut 1053
Basalt 1065
Ochre 1004
Cashmere 1007
Mouse 1054
Hunter 1066
Scarlet 1026
Oyster 1002
Mole 1055
Bayberry 1067
Crimson 1025
Jet 1010
Tuscan 1056
Sage 1068
Conker 1014
Navy 1029
Squash 1057
Eggshell 1069
Bourneville 1009
Mango 1022
Blazer 1058
Bluebird 1070
Storm 1028
Pink 1030
Fig 1059
Oxford 1071
Liquorice 1019
Blueberry 1020
Thistle 1060
Midnight 1072
Praline 1027
Apple 1031
Marine 1018
Plum 1032
Mortar 1061
Get designing... create your own rug with our ‘make me a rug’ service, see online for details.
Get designing at www.alternativeflooring.com 114 | make me a rug
Jute
Natural 3001
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Leather, Faux Leather & Faux Suede FauxLeatherColour
FauxSuedeColour
Ink 5520
Battleship 5012
Graphite 5521
Mocha 5014
Ocean 5523
Bitter 5015
Expresso 5524
Nectar 5019
useful stuff Trial swatch service
Alternative Flooring supplies individual design and colour swatches on request. Simply email or telephone with your request and your border or flooring swatch will be sent out immediately. A charge may be applicable for samples.
A long and happy life
Some handy tips to ensure that your rug or flooring has a long and happy life: 1. Protect with Intec stain inhibitor. A specially developed environmentally friendly solution. Order online or with your retailer. Your rug or flooring is treated before despatch and will not alter the colour, texture or flame retardancy. There is an additional charge for this treatment. 2. Vacuum your rug or flooring regularly.
Dove 5522
3. If you have a spillage, don’t leave it too long. Be quick, speed is of the essence. 4. Blot and Clean spots and spills with our WoolSafe approved Natural Flooring Care Kit (available from the Alternative website).
Khaki 5527
5. Avoid liquids such as water or carpet cleaner. 6. Use a castor-chairmat if you have chairs with castors, to prevent fibre damage.
Greige 5528
Pain-free fitting
It’s best to use a professional fitter for both home and contract fitting. Using a recommended underlay is also a good idea. Leave your natural flooring to acclimatise for 48 hours before fitting. Note that some types of natural flooring are better suited to some locations than others. Check the recommendations in the brochure or the label on the back of our swatches.
Flame 5530
LeatherColour
Cirrus 4022
Clic k ‘n’ Collect
Get designing on our ‘make me a rug’ service on our website and order online using our click ‘n’collect service. Your rug can we delivered to your nearest Alternative Flooring retailer, for you to collect at your convenience. Simples... Our rugs are cut by hand and to order. When ordering your rug online please allow for a +/- 1.5% tolerance in the overall measurements.
Big thank you’s to: www.houseofhackney.com www.pinchdesign.com www.mariannakennedy.com www.rockettstgeorge.co.uk www.abigailahern.com
RunnerCollection
Our runners come with the following widths and edging as standard. Quirky runners - 69cm wide. Rock ‘n’ Roll, Wool Blocstripe, Wool Pinstripe, Sisal Super Bouclé and Sisal Herringbone runners - 66cm wide with a self coloured whipped edge border.
Take me to your products
You can buy Alternative Flooring products through a network of reputable specialist retailers.
All products from a happy home
Ninety percent of our product comes from sustainable natural sources. That’s because we want to care for our environment (it’s the only one we’ve got).
HandCrafted Proud to be Imperfect
Quirky Chestnut 4007
Portland 4021
Black 4012
Chocolate 4010
Flint 4004
Our Quirky runners are made in Britain on traditional looms and sold by the linear metre. Carpet width: 69cm as standard. Quirky runners can be joined and used wall to wall or as a rug. However the runners would need to be seamed together by a qualified carpet fitter. Our Quirky B patterned carpets are also made in Britain on axminster looms. Quirky B is available in 3.66m widths.
Hand crafted carpets are not for everyone. The process means the carpets are not uniform and do not display a machine made finish. Gorgeous but not perfect!
Mothproofed
Mothproofing
If you see this symbol, it tells you that this range has been mothproofed. All of our Faux and Natural Plant Fibre floor coverings are moth resistant.
Due to the printing process and the nature of natural flooring, the colours featured in this brochure may vary. Copyright of all images and designs shown in this brochure belong to Alternative Flooring.
Get designing... create your own rug with our ‘make me a rug’ service, see online for details.
116 | make me a rug
Proud to support
showmemyroom.com
makemearug.com
www.alternativeflooring.com | 117
We are all about texture...
The Alternative Flooring Company Ltd 4 Stephenson Close, East Portway, Andover, Hampshire, SP10 3RU t: 01264 335111 f: 01264 336445 e: hello@alternativeflooring.com www.alternativeflooring.com
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