Naveed Gujral Portfolio 2023 by Naveed Gujral

Naveed Gujral

Portfolio 2023

About

I am an independent and experienced Industrial Designer looking for a change of pace and full-time Design role as part of an established team working on exciting and varied projects. I trained in Product Development as an apprentice first, before studying my degree at the University of the West of England (U.W.E). I completed in 2021 during the Covid-19 Lock-down, after which I began work as a freelancer. I am now looking to progress from freelancing into a vibrant role which will give me exposure to different kinds of projects and to further develop my skills as an Industrial Designer.

Skills

Areas of interest

Design for Manufacture

3D Printing

Branding Mechatronics

Human

Centred Design

Design Experience

Product Designer Freelance

2022 - Present, 2019 - 2020, 2016 - 2017

I have continued to freelance as an Industrial Designer and build a network of like-minded professionals who I work with. My duties as a freelancer are very similar to my previous role whilst undertaking additional duties in order to freelance successfully. My additional responsibilities as a freelancer include:

• Manage relationships with clients

• Generate quotes and project schedules

• Generate new leads

• Work with start-ups to help them build a cohesive visual language for their brand

• Assist clients in determining which manufacturing process will be the most suitable for their project and how to deliver the product to the consumer in the most efficient manner.

Product Designer Techstyle-Europe

2013 - 2016

I completed my apprenticeship in 2015 and continued to work there as a full-time product designer, where I...

• Was responsible for the development of a product from conception to production.

• Designed primarily for Injection moulding & CNC machining but I have also designed for; Blow Moulding, Compression Moulding, Rotational Moulding, Sheet metal & Fabrication

• Worked on expanding or creating product ranges

• Produced production standard engineering drawings.

• Arranged the production and shipping of Injection moulding tooling which included producing tooling specifications in order to produce parts as economically as possible.

• Applying for intellectual property protection on behalf of the client and generating any required materials needed for the application.

Education

Certifications

Certified SOLIDWORKS Professional in Advanced Surfacing

Certified SOLIDWORKS Professional in Mechanical Design

Certified SOLIDWORKS Associate in Mechanical Design

UWE Summer Enterprise Scholarship

2020 & 2021

BSc Product Design Technology (Hons) | 2:1 | UWE

2018 - 2021

Barnsley College

2013-2015

Level 3 NVQ: Design

Level 3 BTEC Subsidiary Diploma: Art & Design

BSc Product Design Technology (Hons) | UWE

2011 - 2013

My studies were interrupted due to a medical condition.

Heckmondwike Grammar School

2007-2011

A Levels: Mathematics (A*) , Product Design (A*), Physics (A)

AS Level: Further Mathematics (A)

GCSE 2009: 11 GCSE’s Grade A-C

Level 2 BTEC: Award Digital Applications

Contents

JK Creations Aquabrush Mandarin Oriental Corkscrew Taylors All in one French Press Garland Plastics Garden Rake

JK Creations Aquabrush

This project was completed during my time at Techstyle-Europe. Replacing an off-the-shelf bottle, the project aimed to develop a bespoke bottle for the existing Aquabrush product. I was tasked with designing the new bottle as well managing the production of tooling.

With the new bottle, the Aquabrush went on to place as a finalist for product innovation at the Glee International Trade show in 2016.

How does it work?

When in the unlocked position, the bottle can be squeezed to jet cleaning solution.

Locked Unlocked

Ideation

Prototyping & Testing

Materials & Processes

Injection Moulded TPE

Injection Moulded Polypropylene

Blow Moulded LDPE

Design For Manufacture

Standard blow moulding blanks are placed in the tool. Air is then pumped into the blank deforming it into a positive of the mould it has been placed in.

Air

After moulding is complete, the bottle is ejected and a new blank is placed in the tool restarting the cycle.

Garland Plastics Garden Rake

I was approached by Garland Plastics to work on a new project as a freelancer. There was an emphasis on design for manufacture as well as economical design throughout the project. Similar to the previous project, the production and shipping of tooling was also managed by myself during this project and it was successfully taken to market.

Ideation

Features

An interchangeable insert is used to produce a branded and unbranded

to provide more routes to market.

rake The rake has been designed to stack during shipping to minimise logistical costs. Injection Moulded Polypropylene

Design For Manufacture

A large draft angle is needed here as this area has the core and cavity shut-out against each other.

The large draft angle helps to reduce wear on the tool.

10 10

Side Mover

Core Cavity

Mandarin Oriental Corkscrew

This project was undertaken during my degree. The brief specified a new product for a business which sells a service, with a focus on brand analysis and understanding the visual language of a brand.

How does it work?

As the cork is being screwed the arms will start to rotate

Push the arms downwards to extract the cork and reset the mechanism

Brand Analysis | Brand Platform

Brand Essence

Cultured

Confident

Reliable

Timeless Style

Target Market

High Income

Image Conscious

Travelling Professionals

Affluent

Insights

Refined Professional Reputable Exclusive

Slogan

Reasons to believe

‘I am fan’

Well Established Celebrity Endorsements Well Known

Brand Benefits

Prestige

Luxurious comfort

VIP Service Culture

Worldly Experience 60% Luxurious Comfort 40%

Brand Analysis | Word Compass

Brand Analysis | Form, Materials & Colour

Brand Analysis

#cc8b30 #ffffff #413838

Ideation

Development

Features

5th Percentile female grip width

Anthropometric data was used to define the curve of the body to make the corkscrew ergonomically friendly to a wide range of users.

95th Percentile male grip width

The corkscrew has been designed to be similar kinetically to a fan which was inspired the logo and slogan ‘I am a fan’.

Materials & Processes

Die Cast Stainless steel wrapped in ultra-thin split leather stitched together Die Cast Stainless Steel Die Cast Stainless Steel Machined Mahogany Die Cast Stainless Steel Laser engraved branding

Taylors All in one French press

This project was a culmination of my experience as an apprentice and my studies at university. I was tasked with selecting an established business to develop a new product to add to their existing product range.

Twist Push Enjoy

How does it work?

Research | User Journey Map

Functional Response

Emotional Response

A user journey map was completed to identify any aspects of existing designs and the user experience that could be improved for people using French presses whilst travelling.