My name is Naveed Gujral. I am an apprentice trained product designer with three years experience as a in-house designer. In September 2016 i was a top three finalist for product innovation at the Glee Trade Show. I have been working as a freelance designer for the past year and i am now looking to get back into a full time design role. I am self taught and the skills i have learnt include surface modelling, graphic design, packaging design & the production of marketing materials. I had my first design put into production at the age of 21 (www.cecilebiot.com) and since then I have taken numerous projects from conception to production. I specialise in design for manufacture, specifically injection moulding, but i can also design for • Rotational Moulding • Compression Moulding • CNC Machining • Fabrication & Welding • Vacuum Casting • Blow Moulding The following pages show a selection of my designs, unfortunately i can not show more of my designs as they are currently still in development.
Education Barnsley College - 2013-2015 NVQ Level 3 Design Level 3 BTEC - Subsidiary Diploma in Art & Design University of West England: 2011-2013 Enrolled on BSc Hons Creative Product Design Heckmondwike Grammar School: 2007-2011 A Level: June 2011 Mathematics (C ), Product Design (D), Physics (E) AS Level: June 2010 Further Mathematics (D) GCSE: 2009 Mathematics (A), Physics (A), Biology (A), Design and Technology – Resistant Materials (A), English Language (B), Chemistry (B), Business Studies (B), Statistics (B), Art & Design (C), English Literature (C), French (C) Level 2 BTEC - Award Digital Applications I am also fluent in the following software packages: • Solidworks • Keyshot • Photoshop • Indesign • Illustrator
1 Aquabottle
3 Tomato Planter
2 Aquatrough
4 Garden Rake
Aquabottle My client, James, wanted a new bottle for his existing aquabrush product. He had asked me to design a bespoke 500ml bottle to replace his existing off the shelf bottle that he was using. He also wanted to use the bottle in a new product. My client wanted to add a portable watertrough, for dog walkers, to his range of products. James had asked that the design fit around the form of his new bottle.
Here are my first initial ideas about the bottle. I was playing around with the idea of having an asymmetric form for a more interesting aesthetic. I was also experimenting with styling features that would make the user want to grab and hold the bottle subconsciously. The last thing i was experimenting with was having the head at an angle so that the bottle was more comfortable to use when part of the aquabrush product.
On the right is the proposed concept that I sent to the client. I decided to go for a symmetric design because I was concerned about the stability of the bottle. I decided to go for slight finger indents in the bottle, to give the user an area to grip. I thought that the head of the aquabrush should also be vertical so that the product is more stable.
During the development of the design I was in contact with blow moulders in order to make my design suitable for blow moulding. The manufacturer advised me to put a groove in the base of the bottle so the bottle can sit in the tool once blown.
As i was developing the concept further i decided against finger indents because i worried about the flow of material around such tight corners and how it would look aesthetically.
Once the design had been approved the client requested the manufacture of prototypes. During development I decided to have three ribs running horizontally around the bottle. When I received the prototypes, i felt that the having the three ribs on both sides was unneeded because both left and right handed people would grip the bottle with the palm of the hand on the same side. I removed the three ribs from one side of the bottle as a result.
A banner and podium I designed and sourced to exhibit the new Aquabrush
The AquaBottle is currently being sold and at the time of writing over 800,000 units have been ordered. Once the design of the bottle had been completed and approved by the client I then had to design the Aquatrough for the new bespoke bottle.
Aquatrough My client also wanted to use the bottle in a new product. James wanted to add a portable watertrough, for dog walkers, to his range of products. James had asked that the design fit around the form of his new bottle.
Naveed Gujral Product Designer
Title Project Stage
Page 17
The Aquatrough is a product that can let a dog drink water whilst being walked with a compartment to store dog treats and dog bags and a loop to connect the dog lead. There are currently products on the market that can act as a portable watertrough but James felt that the existing designs looked cheap and more features could be implemented.
I was experimenting with having the compartment in the handle of the of the trough. This would affect the ergonomics of the handle and increase production costs because the handle would not be able to be moulded in line of draw so I decided against this feature. I was also trying to think of ways to increase the stability of the trough when in use such as with fold out supports or a wide handle.
Compartment
Hinge Detail
Ball Joint
Loop for dog lead
The first design proposal has a wide handle that can be produced in line of draw, which reduces production costs and increases stability of the product when in use. There is a compartment below the handle which allows for dog treats or dog bags to be stored, the compartment also increases the stability of the product and can be produced in line of draw. The final feature is a loop, that can be produced in line of draw, that allows for a dog lead to be clipped to the product when in use.
I had been asked to revise the design in order to lower production cost. On the previous proposal the hinge detail required a side moving insert, which would increase production costs, I changed the hinge so that it was made from two ribs that could be moulded in line of draw. The client felt the tab was too sharp and was worried about the dog injuring themselves whilst drinking. I made the tab on the compartment a more rounded shape to eliminate this issue. The final modification i made was looking at the components to see if there was any components that could be eliminated. On the ‘ball joint’ there was two cosmetic components that I decided to remove the components despite the effect it would have on the aesthetics of the product.
When the bottle is in the upright position the water is free to flow down into the aquatrough. Once the water level reaches the outlet the flow will cease because the air at the top cannot be replaced.
When the bottle is laying in the trough the water cannot pass through, stopping the trough from filling and should also prevent leakage. Approximately 100ml of water will fill automatically before the waterflow stops.
With the previous mechanism, the production costs were still too high for my client. As a result i decided to abandon the vacuum mechanism because it was overcomplicated and costly. I designed a new mechanism which consists of three components, one of which is currently used in the Aquabrush, and worked in a similar principle to a sports bottle. With the current proposal my client now only has to tool up for a total of three components now as opposed to seven components. Some of the components also have a similar volume and shape which means that they can produced from the same tool, because the parameters for the machines to produce dimensionally accurate components will be closer . As a result my client only has to pay for three tools instead of four which dramatically reduces his production costs.
When the bottle is popped down the water can not flow into the trough. When the bottle is popped up, similar to a sports bottle, the bottle will need to be squeezed to jet water into the aquatrough.
Self Watering Grow Pot Tower My client, Miles, wanted to add a tomato planter to thier own range of products. They felt the existing products on the market were not very well made and looked cheap.
Miles was very specific about what he wanted from the design which did not leave much room for development. The primary concerns with the design was production costs and functionality.
Water Inlet
Partition Float
Pot
The user pours water into the inlet to fill the reservoir. The plant then draws water through the cones into the soil to simulate how a plant would grow in nature. The user can determine the water level by the height of the float.
The Self Watering Grow Pot Tower is currently in production and on sale.
Leaf & Lawn Rake Miles also wanted to add a new garden rake to thier product range. He wanted the product to be a mid-range rake that combined all the best features from the competitors rakes without sacrificing on style or functionality.
The design brief and lead time was very tight which did not leave much room for development, especially as he wanted specific aesthetic features from each rake whilst also using minimal material.
With the second design revision, I had been asked to make a few modifications. Miles wanted me to make a few aesthetic tweaks, add a space for an interchangable insert so that the rake could be moulded with and without branding, to increase the depth of the tines ,ribs and wall thickness so that the rake could function better.
The Lawn & Leaf Rake is currently in production and on sale.