Creative and Content Producer
My name is Naville (na-vil) Obeso and Iʼm a creative, doodler and ramen lover. Based in Mexico City, I work in advertising as creative and content creator for Social Media and TV. Se habla español y una orgullosa cantidad de spanglish también.
Design +
Photography work.
bad neighb rhood.
DIGITAL and ANALOG are not enemies.
Mostly for fun and entrateinment :)
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I use mostly digital Canon and Nikon cameras, for analog moves IĘźve worked with Minolta, exposing the film to the sun on pourpose to create grains and burn effects that Instagram can envy.
Social Media + Advertising work.
ALEN Holding:
- Copywriting - Translation - Creativity - Community Management With AlEN we worked on each of their brands for their extension to the USA. We designed a different personality for each brand (Pinalen, Pinol, EnsueĂąo, Cloralex, and Xtra-Pine), in order to fit with the Hispanic and Anglo market. We also worked their benchmarking and art direction.
- Copywriting - Creativity - Community management - Photography We developed a “web series” were the story of 3 longboard riders from Monterrey, Guadalajara and Torreón and their way to the Monterrey Longboard Festival was told.
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We worked together with craft agencies like Nrmal and Savvy to generate quality content, take over of the brand’s social networks, and tell a good story.
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Holding:
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Holding: - Copywriting - Community management - Photography - Design - Public Relations I had the chance to work with the school and with their former creators Grupo W into create a voice and image for the school’s media. The concept was easy: “to tell the world who we are and what we do” and to solve that so called mystery for the ones who already know about us.
INVADERS
TUPPERWARE Holding: - Copywriting - Content creator - Creativity - Community management - Photography Tupperware is probably one of the funniest and coolest brands I have worked with. The challenge of working TW content was to make people laugh and to show off all of the functions of their amazing products.
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We created content to make moms and the “godínez” community laugh at all times.
Holding: - Art Direction - Copywriting - Creativity At Innovations departament, we make creative and fun ideas to make brands feel like home in our broadcasting networks. Matching and making branded content with big brands like Samsung, Mattel, Coca-Cola and Nissan.
TURNER
Personal Work + Collaborations.
LUCI Y Luci y sus amigos is an independent project that supports Latin-American talent (and worldwide talent in some lucky occasions) with criticism, space and communication; in order to help the creative youth of our country to get to be known among its citizens and the world. Our mission it’s to help talent out, make friends, collaborate, and make fun and cool things together. To build a community that has fun and does what loves to do.
SUS AMIGOS This project starts in 2008 in Mexicali, Baja California between Ricardo Rodríguez and me. He was learning photography with his first camera and I was starting to paint and making graffiti at La Casa de la Cultura. Both of us were 17 years old at the time, and we had started making so many stuff that we didn’t knew what to do with it. We didn’t knew anybody who was doing what we were doing, there were no galleries or coffee shops exposing art works at the time, so we decided to open a MySpace page and we called people out to make an art show. We gather around 50 amateurs artists and started to make art shows and opening spaces around the city. Soon after we captured the people and the government's attention, and we started to grow. Now in 2016 Luci y sus amigos jumped out of the local art spaces to a big collective with national and international collaborations from all over the world. Luci y sus amigos lives in Mexicali, Mexico City and the Internet.
BAD NEIGHBORHOOD. After my good camera was stolen from my car :( I ran for a while without one. By the time I got a new one I felt so rusty it was uncomfortable, so in order to beat that feeling up I started a “street-photography” blog, to get back on the habit of carrying my camera, feeling comfortable with it again, and not being afraid to get in the middle of something to shoot it, or even asking a stranger for a pic. Very good ol’ Tumblr. is the platform to try it out. I added some doodles and colors to make the blog look like an editorial, and to give the pictures and exhibition feel.
contact info. naveobeso@gmail.com +52 (811) 011 3878 Luci y sus Amigos. ulcolectivo@gmail.com ulcollective.tumblr.com BAD NEIGHBORHOOD. badneighborhood.tumblr.com
Thank you.