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SOCIAL MEDIA EXPERIENCES 14 Robinson Road #13-00 路 Far East Finance Building 路 Singapore 048545 路 hello@commix.in
BEFORE SOCIAL MEDIA INTERRUPTION ADVERTISING Traditional marketing such as Newspapers, TV and radio force advertisement on us. You either ignore the ad, enjoy it or walk away. Whether you watch the ad, change the channel or walk away is simply because you are forced to that ad in one way or the other. In simple terms you are interrupted from what you were doing.
HIGH ADVERTISING COSTS Whether your adverts reach the right person or not, you are paying for reaching every single person, hence giving a very low value for money and low ROI (Return of Investment)
SLOW TRANSMISSION Takes time to print and put it up, both in Newpapers and Out-of-Door Advertising. When you launch your print ad campaign to there is no going back, it can’t be changed right away, you have to start again from square one.
NO CONVERSATION You can put it out there, but after that you have nothing to do except to wait on phone calls. There is no way of knowing how they felt when they came to know about your product.
SLOW/LIMITED ANALYTICS Wait for the end of the day reports which tells you about how many newspapers was sold that day or go with mere assumptions.
HOW WE DO? At Commixing, we’re all about creating non-mechanical, organic, practical and doable Social Media Experiences. In a world where people’s choice matters, listening to them and creating an unforgettable experience means everything.
We are not just about putting up Social Media Campaigns, giving accurate analytics or reporting people’s feelings about products/services (in which we kickass btw). Many organizations just put up facebook pages/apps and share relevant content/offers, which are all cool, but that’s using Social Media like any other advertising media. A very few actually respond to their social media posts/comments.
What we really ought to be doing is to create real-life experiences, that sweeps anyone off their foot and make them remember us for making them feel that way; Not just that but gently weaving that experience into social media, so the chain reaction starts. Give us a call and you will hear more of these super cool ideas, that will (be warned) blow your mind. +65 8421 5846 +91 78290 50000 +91 96555 56223
AFTER SOCIAL MEDIA TARGETED DEMOGRAPHICS You either participate and market your product, service or content or you just let it go. You can’t just go ahead and promote your products like the traditional marketing. Social media marketing requires an element of being social with that particular social media platform community.
HIGH ROI You only pay for the number of people who clicks, more like internet advertising, except here you only advertise to who is interested in your product/service. Thus, giving you a very high ROI.
ON THE FLY Information Transmission at the speed of your thought. Information available as soon as you put it up. Learn from mistakes and modify your campaigning content as you go, unlike traditional media.
ACTIVE ENGAGEMENT When people respond to comments, you can address it then and there, in front of everyone else, promoting more accountability and transparency. It takes a lot less time/effort to respond via text conversation than real/voice conversations, hence giving an increased precision and no-BS model.
SPEED/ACCURACY/DETAILS Analytics and Reporting has a whole new level in Social Media. You can see what customers do and how many are seeing as they do it. Based on what they speak and comment generate sentiment data, which tells us about their feelings about the product/service.
WHAT WE DO? Social Media Strategies
Search Engine Strategies
Branding Strategies
Social Media Marketing Social Media Analytics Demographic Ad Profiling Buzz Monitoring Sentiment Analysis
Search Engine Optimization Search Engine Marketing Content optimization Web Analytics
Brand Experience Communication Design Competitor Analysis
100,000,000 90% 90% 70% 50% 57% Internet users India (as of April 14)
Social Media Users
Facebook Users
use Social Media Everyday
have spoken about a brand
have reviewed a brand in the last 12 months
+65 8421 5846 +91 78290 50000 +91 96555 56223