SHOP IN SHOP RETAIL GUIDELINES Large Format Stores
Contact Address
Phone & Fax
Online
Titan Company Limited, Veerasandra, Electronic City P.O., Off Hosur Main Road, Bangalore-560100, Karnataka, India
Phone : +91-(0)80-6704 7000
Fax
Website : www.titan.co.in
: +91-(0)80-6704 6262
: corpcomm@titan.co.in
TITAN COMPANY LIMITED ABOUT US Titan Company Limited, a joint venture between the TATA Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1984 under the name Titan Watches Limited. Titan Company is the fifth largest integrated own brand watch manufacturer in the world.
Over the last three decades, Titan has expanded and explored into under penetrated markets and created leading brands across categories. Titan Company Limited’s people-first approach to everything is driven by its aim to provide elevating experiences to the people they touch.
BRAND GUIDELINES THE DESIGN GUIDELINES These guidelines decribe the visual elements that represent Titan’s retail identity in Large Format Stores. This includes our brand name, logo and other elements such as units, sinages, layouts, colours, materials and finishes. Sending a combined and controlled message of who we are is essential to presenting a strong, unified image of our company.
These guidelines reflect Titan’s commitment to quality, consistency and style. The Titan brand, including the logo, brand name, colours and identifying elements are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorised or incorrect use of the Titan’s name and marks.
TABLE OF CONTENTS SECTION 1
INTRODUCTION 1
SECTION 2
UNITS 3
SECTION 3
SIGNAGE 10
SECTION 4
SIS LAYOUT OPTIONS 50
SECTION 5
COLOUR, MATERIALS & FINISHES 80
NOTE: Material in this document is copyright of Titan Company Limited. It may be downloaded and printed for reference, but not otherwise copied or altered in any way.
SECTION 1
01
INTRODUCTION
BELIEF PURPOSE In today’s consumer landscape, retail plays a deciding role for the fortunes of many brands. How the brand comes alive at the point of sale determines the effectiveness of not just the brand’s imagery but also its business fortunes. It’s also equally important for the brand to remain consistent at all touch points. Given that the future lies with the young and modern consumer group across many geographies Titan has sharpened its endeavours to become increasingly relevant and attractive to these groups. In this context, our Retail design system in the Shop-in-Hop (SIS) context has been re-engineered such that Titan can appear true to its stated objective of becoming a leading, respected brand in many international markets. We have therefore devised this new identity and are happy to present the details of the same in this guideline manual.
style and price dimension. Yet, in this diversity every Titan product represents the various values of Titan. So, cumulatively, every offering from Titan, through its distinctiveness, adds to the brand’s equity.
The purpose of these guidelines is to bring consistency and modernity of Titan’s International SIS system, in order to appeal to a younger consumer and therefore rejuvenate the brand in the retail context.
Real: Authentic and grounded brand for real people.
BIG IDEA One of Titan’s key strengths is its diversity and its freshness. The choice of offerings suiting various tastes for various needs has been a key differentiator for the brand. Each style and collection is uniquely addressing specific consumer needs across various markets. This extends well into the
This aspect gives the brand the vibrancy needed to grab the target group’s attention. It resonates with their energy and their constant fascination for diversity and freshness. Titan can therefore, on this plank continue to intrigue them and connect with their lifestyle giving them choice and ability to do more. However the design system has been devised incorporating the above after filtering them through Four Guiding Principles:
Fresh Thinking: Titan is an innovative brand that is constantly exploring and moving forward, differentiating itself from other players Vibrant: Capturing the energetic, youthful spirit of the brand and its ideal customer. Unexpected: Titan is captivating in the way it mixes and matches unexpected things.
NOTE: All dimensions/measurements in this document are in millimeters (mm).
SECTION 2
02
UNITS
FLATBEDS TITAN - FLATBED I
Font View
Side View
TITAN - FLATBED II
Font View
Side View
TITAN - FLATBED III
Font View
Side View
GENERIC FLATBED I
Font View
Side View
GENERIC FLATBED II
Font View
Side View
GENERIC FLATBED BRANDINGS
900x100
GENERIC FLATBED BRANDINGS
900x100
SECTION 3
03
SIGNAGE
BACKWALL SIGNAGE TITAN
900x200
900x300
1800x200 or 2000x200
1800x300 or 2000x300
1800x450 or 2000x450
2700x200
2700x300
3600x300
3600x450
LICENSED BRANDS
600x200
LICENSED BRANDS
600x300
LICENSED BRANDS
900x200
LICENSED BRANDS
900x200
LICENSED BRANDS
900x300
LICENSED BRANDS
900x300
LICENSED BRANDS
1200x200
LICENSED BRANDS
1200x200
LICENSED BRANDS
1200x300
LICENSED BRANDS
1200x300
LICENSED BRANDS
1800x200
LICENSED BRANDS
1800x300
SECTION 3
03
SIS LAYOUT OPTIONS
LAYOUTS ZONING
TITAN
Layout 1
TITAN
Elevation 1
TITAN
Layout 2
TITAN
Elevation 2
TITAN
Layout 3
TITAN
Elevation 3
TITAN
Layout 4
TITAN
Elevation 4
TITAN
Layout 5
TITAN
Elevation 5
TITAN
Layout 6
TITAN
Elevation 6
TITAN
Layout 7
TITAN
Elevation 7 B
TITAN
Elevation 7 A
TITAN
Elevation 7 A
TITAN
Layout 8
TITAN
Elevation 8 B
TITAN
Elevation 8 A
TITAN
Elevation 8 A
TITAN
Layout 9
TITAN
Elevation 9 B
TITAN
Elevation 9 A
TITAN
Elevation 9 A
GENERIC BRANDS
Elevation 1
GENERIC BRANDS
Elevation 2
SECTION 3
03
COLOUR, MATERIALS & FINISHES
FINISHING AND COLOURS TITAN LAMINATE
CMF PAINT Body MDF Construction
Body MDF Construction
White
White •
• • •
1 x layer high gloss 9010 white (top coat)
2 x layers base white 2 x layers 9010 pure white 1 x layers 9010 light white
Body MDF Construction Interior of Unit
Black
White
• • •
•
9010 Pure White Matt
Primary Colour Red
Secondary Colour Red
Back- Sprayed Glass • 201c
Back- Sprayed Glass • Ral 3003
1 x layers black 7c 2 x layers black 7c 1 x layers high gloss
Secondary Colour Orange Back- Sprayed Glass • 165c
FINISHING AND COLOURS GENERIC BRANDS LAMINATE
CMF PAINT Body MDF Construction
Body MDF Construction
White
White •
• • •
1 x layer high gloss 9010 white (top coat)
2 x layers base white 2 x layers 9010 pure white 1 x layers 9010 light white
Base Metal Pipe Construction Interior of Unit
SS Brush Finish
White
•
•
9010 Pure White Matt
Primary Colour Teal Back- Sprayed Glass • 165c
25 x 25
LARGE FORMAT STORES Shop In Shop Collection
Contact
Download
Address
Direct Link :
Titan Company Limited, Veerasandra, Electronic City P.O., Off Hosur Main Road, Bangalore-560100, Karnataka, India
https://goo.gl/26mXue Scan for download the complete Corporate SIS Manual