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Business Card Series Corporate Design Student Goldpack Corporate Identity Design Desktop Publishing Exam Brief
Brief Using Grid Worldwide’s existing identity, the task of this brief was to create a series of four business cards for four categories of service within the design company Grid Worldwide. This was a 2 sided business card that had to be laid out with consideration to the identity of Grid, with the reverse side having a clear concept that suggested the category representing the person.
Rationale Just from the quote above, Grid is a “space” where design is just a mere word they use to describe the kind of work they do. Their focus lies in building an identity for a brand/company. They create this identity through a very simplistic and minimalistic design style. Grid creates identitites that even in 10 years to come, the company/brand they worked on will still exist. They strive in actually building the image of a brand/company as compared to designing for a brand/company. Using this as great inspiration, thought was applied in designing the following business cards for Grid. The design thought applied through this project is that of simplistic and minimalistic design. The use of symbols and colour were explored to communicate the message effectively for each business card. Also, the use of space can be distinctly identified throughout this project.
Mood Board
Communication Symbolism Modern Simplistic Skilled
Visual Language
C = 0 | M = 39 | Y = 100 | K = 0
C = 31 | M = 0 | Y = 100 | K = 0
C = 100 | M = 0 | Y = 0 | K = 0
C = 0 | M = 91 | Y = 4 | K = 0
Colaborate - Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Colaborate - Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Final Business Cards
Brief This brief required to stylise an image which will be used as an identity for a range of children’s gift cards.
Rationale The purpose of this brief was to create gift cards targetting children, The first thought that came across me was that of colour, joy, and playfulness. The first task, that of producing a stylised logo, was inspired through the use of silhouettes. I decided to use the Ellie for this. The logo was executed keeping in mind the target group (children), through the use of a simple shape defining my animal of choice. I decided to design a card that was colourful and meaningful and one that can be treasured for a while. Apart from the card itself, a pouch/sleeve with a small stand was designed and executed to fit the purpose of this. Alongside these, a box was carefully crafted to fit both the sleeve and the card itself hence, producing a final outcome of a gift card box that will suit the need of display.
Mood Board
Colourful Simple Playful Joyful
Visual Language
C = 3 | M = 62 | Y = 100 | K = 0
C = 52 | M = 100 | Y = 9 | K = 1
C = 67 | M = 0 | Y = 100 | K = 0
C = 4 | M = 87 | Y = 100 | K = 0
C = 35 | M = 0 | Y = 100 | K = 0
C = 87 | M = 75 | Y = 0 | K = 0
Noteworthy - Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Myriad Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Logo Option
Final Logo
Card Sleeve
Gift Card
Gift Card (when open)
Gift Card Box
10x gift cards 10x pouches
Brief Iconic Packaging for a New Generation Beverage The requirement of this brief was to conceptualize your own beverage or take an existing beverage and create an iconic pack for that beverage.
Rationale I chose to come up with a brand for Pure Sparkling water. The design of the bottle (being the package) was kept very simple. Ergonomics of the bottle were carefully crafted in order to enhance comfortability of holding the bottle together with pouring of the water in to a glass or any other form of container. The glass that sits on top of the bottle clips pefectly therefore convinience plays a big role. Lastly, this beverage has an easy - to - use form and function. This beverage was named ‘Maji’ which is the name given to water in Swahili, the local language of Kenya. A logo was designed for this beverage that would suit the approach of a classic sparkling water that would look attractive. The choice of images used on the execution of the bottle design were carefully selected to expand the idea of this crisp and clean beverage. The layout of design and information on the bottle was finally executed through an extensive exploration process. The final design resulted in a clean and crisp layout on the bottle.
Mood Board
Crisp Clean Fresh Appealing
Visual Language
C = 15 | M = 100 | Y = 95 | K = 5
C = 67 | M = 0 | Y = 100 | K = 0
C = 4 | M = 76 | Y = 90 | K = 0
C = 28 | M = 100 | Y = 97 | K = 32
Myriad Pro - Bold Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Myriad Pro - Light Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Advent ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Logo Design
Bottle and Glass Design
Bottle with graphics applied
Strawberry Flavoured Sparkling Water 500 ml 17 oz.
Bottle and Glass
Final Design
Maji avoured sparkling water is 100% pure. Maji’s puric ation process includes pre-l tration, reverse osmosis and ozone sterilization to your safety.
Facts (all
gures measured by Mg/L)
Maji avoured sparkling water is enriched with Calcium <6,
The water is then enriched with natural avours to tingle your taste buds and keep you healthy.
The Flavour (it’s a secret!)
simply refreshing!
It is our promise that Maji Sparkling water will leave your tastebuds tingling!
Psst! 100% recyclable and eco friendly. Let’s protect our environment :)
Maji avoured sparkling water is 100% pure. Maji’s puric ation process includes pre- ltration, reverse osmosis and ozone sterilization to your safety.
Facts (all
gures measured by Mg/L)
Maji avoured sparkling water is enriched with Calcium <6,
The water is then enriched with natural avours to tingle your taste buds and keep you healthy.
The Flavour (it’s a secret!)
simply refreshing!
It is our promise that Maji Sparkling water will leave your tastebuds tingling!
Psst! 100% recyclable and eco friendly. Let’s protect our environment :)
Final Design
Maji avoured sparkling water is 100% pure. Maji’s puric ation process includes pre- ltration, reverse osmosis and ozone sterilization to your safety.
Facts (all
gures measured by Mg/L)
Maji avoured sparkling water is enriched with Calcium <6,
The water is then enriched with natural avours to tingle your taste buds and keep you healthy.
The Flavour (it’s a secret!)
simply refreshing!
It is our promise that Maji Sparkling water will leave your tastebuds tingling!
Psst! 100% recyclable and eco friendly. Let’s protect our environment :)
Maji avoured sparkling water is 100% pure. Maji’s puri cation process includes pre-l tration, reverse osmosis and ozone sterilization to your safety.
Facts (all g ures measured by Mg/L) Maji avoured sparkling water is enriched with Calcium <6,
The water is then enriched with natural avours to tingle your taste buds and keep you healthy.
The Flavour (it’s a secret!)
simply refreshing!
It is our promise that Maji Sparkling water will leave your tastebuds tingling!
Psst! 100% recyclable and eco friendly. Let’s protect our environment :)
Brief The purpose of this brief was to create an identity design for any small local business in the tourism or hospitality sector.
Rationale Corporate Identity is a combination of colour schemes, designs and words that a firm employs to make a visual statement. It is the “persona” of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by the way of branding. I decided to create my own company which specialises in bird watching activites in Johannesburg, South Africa. The key objective was to execute a logo which would be suitable for such a company. I decided to keep it simple but also one that depicts nature in a ‘fresh’ sense. The logo design was therefore crafted keeping all these factors in mind. The rest of the design elements used in this project seen on all the stationery material were carefully chosen to suit the “feel” of this company. In conclusion, the corporate identity towards this company was successful and a crisp, clean and fresh look was achieved.
Mood Board
Fresh Natural Simplistic Attractive
Visual Language
C = 50 | M = 0 | Y = 100 | K = 20
C = 0 | M = 65 | Y = 96 | K = 0
C = 100 | M = 23 | Y = 100 | K = 44
NeoSans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
NeoSans Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Logo Design
Business Card Design
Letterhead Design
Compliment Slip Design
Envelope Design
Brief The purpose of this brief was to design a poster to promote the popular musical Evita. The posters requirement was to have a conceptual element to it and must be visually driven.
Rationale The task of this brief was to design a poster for the famous Evita which is a musical based on the first lady of Argentina, Eva Perón. The poster was kept very simple but also communicative at the same time. The silhouette idea works very well with the textured background and the image of the dramatic Eva Perón fits well within this hence, creating a dual image. The layout of type was kept very simple and the factor of legibility was kept in mind to create an impact yet powerful style. In conclusion, I think the composition and layout of the poster worked very well and was powerful.
Mood Board Classy Simple Old School Modern
Visual Language
C = 0 | M = 0 | Y = 0 | K = 100
C = 0 | M = 100 | Y = 100 | K = 0
C = 37 | M = 98 | Y = 70 | K = 53
Sertig Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 RiotSquad ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Snell Roundhand ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Final Poster Design