8. Recommendations and Conclusion

8. Recommendations and Conclusion

In conclusion, this essay carries out a case study on the key issues of sustainability from the point of view of the sportswear giant, Nike, Inc. Various challenges have been discussed based on the three pillars of sustainability, while looking into the specific issues faced by Nike. This was followed by a review of Nike’s vast supply chain and how cradle to cradle methods are being implemented to create a circular design system. Followed by it, a review of stakeholder engagement and CSR programs have been studied, with their impact on the local community. A newly emerging trend of green marketing and its

importance have been discussed along

with Nike’s progress in that field. Customer consumption patterns and behaviours have been discussed with Nike’s response to the same. Finally key challenges to sustainable development, identified throughout the supply chain and how Nike is dealing with these have been addressed. One of the recommendation that I believe would greatly benefit Nike is to continue its innovation in the field of sustainable development and put in place robust audits, engagement with NGOs and local communities to ensure its sustainable policies are reviewed periodically and corrected if and when required.