Vol 4, Issue 2 by Women in the Housing & Real Estate Ecosystem

sheCENTER(FOLD)

Sheri Orlowitz

Founder of Artemis Holdings Group, LLC

Page 30

Trends for Women in Politics: Growth is Slow and We Need More Women Like You Page 14

InnovateHer: Weaving New Stories for Women's Lives Page 18

The Rise of Private Equity Firms Page 23

Real Estate Agents & the Senior Citizen Homeowner Page 38

How Businesses Can Incorporate the Sharing Economy for Higher Success

Page 27

VOL. 4 / ISSUE 2

Contents:

Features 14 Trends for Women in Politics: Growth is Slow and We Need More Women Like You by Kelly Dittmar and Jean Sinzdak

18 InnovateHER: Weaving New Stories for Women's Lives by Erin Andrew

20 Standing Out is Easier Than You Think by Tami Bonnell 23 The Rise of Private Equity Firms 27 How Businesses Can Incorporate the Sharing Economy for Higher Success by Elaine Starling and DesirĂŠe Patno

30 sheCENTER(FOLD) Sheri Orlowitz, Artemis Holdings Group, LLC 36 Inside Look: EB-5 Visas for Immigrant Investors 38 Real Estate Agents and the Senior Citizen Homeowner 40 Exercise: Tackle Your Busy Schedule With Renewed Energy by Gianni Kapcak

41 The Entrepreneur Roller Coaster Experience by Yesenia Lopez

43 A New Road to Revenue by Ruth Ann Krisa 46 Work-Life Balance: Fulfill Your Passions 50 Helping Women Thrive During, and After, Cancer Treatment By City of Hope, Elizabeth Stewart (Part 5)

Departments 08 Top Cities for Flipping Homes (Infographic) 48 What Women Want: -Reviews -Fashion

-Health -Recipe

54 SWAN Members -Speak -Write

-Attend -Network

sheCENTER(FOLD)

Sheri Orlowitz

43 Vol 4. Issue 2: Latest Trends

nawrb STAFF & CONTRIBUTORS

PUBLISHER/ EDITOR-IN-CHIEF Desirée Patno

Order your Digital or Print Subscription Today!

CONTENT WRITERS Lindsay Cabreros Tiffany Johnstone SENIOR GRAPHIC DESIGNER Kendall Roderick NAWRB CERTIFICATION Laurie Keys PRODUCTION ASSISTANT Lauren Iglehart CONTRIBUTORS

Kelly Dittmar Jean Sinzdak Erin Andrew Tami Bonnell Elaine Starling Sheri Orlowitz Brigitte Respaut-Clement Gianni Kapcak Yesenia Lopez Ruth Ann Krisa E.V. Fairfall Elizabeth Stewart

NAWRB.com

NAWRB Magazine is a bi-monthly magazine featuring unique content for women in the housing economy, exclusive interviews with industry professionals, business development tools, book reviews, feature stories and more. NAWRB Magazine welcomes comments from all readers. All materials submitted to NAWRB Magazine are subject to editing. The articles, content, and other information in this publication are for information purposes only. Articles, content, and other information in this publication without named authors are contributed by the publication’s staff, but do not necessarily reflect the views or opinions of NAWRB. NAWRB assumes no liability or responsibility for any inaccurate, delayed or incomplete information, nor for any actions taken in reliance thereon.

NAWRB.com (949) 559-9800 | Media@NAWRB.com 34 Executive Park, Suite 260, Irvine, CA 92614

| NAWRB MAGAZINE

NAWRB Magazine is your gateway to the hottest topics for women in the housing economy. /NAWRB

/NAWRB

Change in the housing economy is epic now more than ever. When we conduct business as normal, we must ask “What is normal?” In this issue of NAWRB Magazine, we explore our theme of Latest Trends in the housing economy. We offer a variety of dynamic settings to keep you up-todate and bring you eclectic viewpoints enlightening women’s history month. With the upcoming elections bringing the political landscape to the forefront, an update on the latest trends for women in politics is essential as it truly affects our professional careers more than most industries. With our reporting of facts and figures on women in government, we aim to inspire more women to become a candidate for office. Imagine a woman president or more women governors.

SBA has done it again, this time with Microsoft by launching InnovateHER—a business challenge focused on innovative products and services that can improve women’s lives. Our sheCENTER(FOLD) Sheri Orlowitz is the founding partner and president of Artemis Holdings Group. She reveals her experience as a delegate for the State Department and insight into what it takes for women to grow their businesses globally in a male-dominated field. Trends are about knowing how to stand out and carve your own path. With unique alternative lead generations, a rising sharing economy, and the perspective of Tami Bonnell— CEO of EXIT Realty—on selling homes in a thoughtful and attentive way, we give insight on how to yield the best results.

ing new research seeking to help minimize the side effects of cancer treatments. It explores obesity after breast cancer treatment, ‘chemo brain,’ and one of the most important side effects: the struggle women face coping with cancer. With this issue of NAWRB Magazine, we weave a very colorful layout of possibilities and paths for women to continue their journey to becoming successful in their local communities, with their families, and in their careers. Until next issue, anticipate the first glimpse of an untapped market!

Desirée Patno Publisher/CEO

Desirée.Patno@NAWRB.com

NAWRB takes the reader through the increased usage of private equity firms in real estate. The industry has shifted its focus to landlord loans and is soaring at a fast pace. But this begs the question, are private equity firms the future of financing? Our last article (part 5 of 5) in the Women’s Cancers series brought to us by City of Hope features excit-

NAWRB MAGAZINE |

infoGRAPHIC

| NAWRB MAGAZINE

infoGRAPHIC

NAWRB MAGAZINE |

new and renewed NAWRB Certified Women-Owned Specializing in the Housing Economy CONGRATULATIONS toBusinesses

SUSAN HASTINGS

CAMERON DEANGELO

CRISTINA ANDERSON

Hastings Brokerage, Ltd. susan@huckle.com www.huckle.com 702.240.5448

All Vegas Valley Realty Camerondeangelo@aol.com www.yourlasvegasbroker.com 702.541.8300

Kimball, Tirey, & St. John LLP Cristina.Anderson@KTS-LAW.com www.kts-law.com 619.234.1690

ZORITHA THOMPSON

BRIGITTE RESPAUT CLEMENT

Goree & Thompson Real Estate, Inc. zorithasellsreo@gmail.com www.goreeandthompson.com 916.897.8548

Brigitte Respaut Clement, LLC ofcoursemiami@gmail.com www.ofcoursemiami.com 305.934.2870

VANESSA MONTAÑEZ

WANDA LEWIS

RENAE ALANIS

Farmers Insurance Vanessa@vanessamontanez.com Vanessamontanez.com 626.644.3274

WFG National Title Co. wandalewis2@verizon.net wandalewis.wfgtitleco.com 909.238.9195

Bank of America Renae.alanis@bankofamerica.com Mortgage.bankofamerica.com/renaealanis 909.305.9071

KELLY WOOD

SUSANNA BOYER

SANDRA COPE

Indiana’s REO Team LLC. kelly.wood@woodrlty.com www.woodrlty.com 765.221.9423

1st Source Texas Realty susanna@susannaboyer.com www.1stSourceTexasRealty.com 512.785.4568

Inwest Title Services, Inc. sandra@inwesttitle.com www.inwesttitle.com 801.399.3544

sheSHOWCASE

Sally McCrady

Valeria Cataffa

Sally McCrady succeeded Eva Tansky Blum as the new President of the PNC Foundation and director of Community Affairs for PNC Bank. McCrady has over 17 years of experience working at PNC.

Valeria Cataffa has been named President and Chief Operating Officer of DDG—a company specializing in architecture, planning, design, graphics, and interiors.

Lynn Owen TruAmerica Multifamily, a multifamily investment firm, has promoted Lynn Owen to Chief Operations Officer (COO). Owen brings almost three decades of experience in multifamily and commercial property management to her new role.

Kelly Pannell Kelly Pannell was promoted from creative director to marketing director at Farbman Group/NAI Farbman. Farbman Group is a full-service real estate firm in Michigan. In this role, Pannell will handle the comprehensive branding and marketing for Farbman Group.

Susan Kim

The law firm of McNees Wallace and Nurick welcomed Susan Kim as a new attorney. Kim will practice with the firm’s Real Estate Group and holds previous experience with a non-profit real estate asset management and development subsidiary.

Showcasing Women

'On the M ove' H E in the

ousing

conomy

Cathy Engelbert Cathy Engelbert was named the first female CEO of an accounting and consulting firm in the United States. As Deloitte & Touche LLP’s newest CEO, Engelbert will lead audit practices in addition to providing quality financial reporting.

Elizabeth Heider Elizabeth Heider has been recognized by the American Institute of Architects (AIA) for her excellent achievements in architecture and design. She has been elevated to the College of Fellows—comprised of members of AIA who are named to Fellowship by a jury of their peers.

Eva Stevens Eva Stevens has been promoted to Executive Vice President and Chief Financial Officer at United Properties—a commercial real estate investor and developer.

| NAWRB MAGAZINE

sheSHOWCASE

Erin Ruane

Erika Lance

Erin Ruane is the new Vice President of Sales at Homes.com. Ruane brings almost two decades of experience to this position where she will monitor real estate sales initiatives that include mortgages, agent and broker efforts, and rentals.

Nationwide Title Clearing, Inc. has promoted Erika Lance to Chief Information Officer. The company offers post-closing services for the residential mortgage industry.

Debbie Pomerantz Gebroe-Hammer Associations has announced the promotion of Debbie Pomerantz to Vice President. Gebroe-Hammer Associations is the New Jersey/Pennsylvania/New York region’s most active multi-family investment sales brokerage firms.

Susan Ralston The Office of the Comptroller of the Currency (OCC) appointed Susan Ralston— President and CEO of Bank @LANTEC, Virginia Beach, Va.— as a new member to its Mutual Savings Association Advisory Committee (MSAAC).

Susannah Kinsey Susannah Kinsey has been named principal at Sterling Risk Advisors. In this position, she will lead the Real Estate/Hospitality Practice at the firm where she specializes in risk management services for property owners, property developers, contractors and more.

Drakia Wilkins

Jennifer A. Lofaro

Drakia Wilkins is the new Tenant Representation Associate at EnTrust Realty Advisors. In this role, she will represent Women-Owned Enterprises (WBEs), Minority-Owned Enterprises (MBEs), and non-profits in their real estate decisions.

Jennifer A. Lofaro has been promoted to partner at the law firm of Bleakley Platt & Schmidt. Lofaro is part of the firm’s Commercial Finance and Real Estate Practice Groups where she advises clients within residential and commercial real estate transactions.

Gail Serota Gail Serota has been named partner at Weiss Serota Helfman Cole & Bierman where she focuses on real estate property sales, financing and leasing, development, and acquisitions. NAWRB MAGAZINE |

NWBC

Trends for Women in Politics: Growth is Slow and We Need More Women Like You

By Kelly Dittmar and Jean Sinzdak, Center for American Women and Politics

“At the Center for American Women and Politics (CAWP), we know that women bring different perspectives and experiences to their careers in public service, which changes the way government works.”

Do you want to use what you know to drive change?

Want to have a say in ongoing policy debates about housing and small business issues? Want to amplify the voices of women offering bold solutions when those issues are on the table? Then maybe you should run for office! The old saying about what matters in real estate – “location, location, location” – applies just as well to politics. Washington, D.C. veterans have also been heard to say, “If you’re not at the table, you’re probably on the menu.” And at the tables where critical, life-altering decisions are made, women have often failed to secure choice locations.

and communicating with the public. You know first-hand that local institutions have the most direct influence and impact on our daily lives. At the Center for American Women and Politics (CAWP), we know that women bring different perspectives and experiences to their careers in public service, which changes the way government works. We also know that when women run

“When women run for political office, they win just as easily as men.”

for political office, they win just as easily as men. The problem: Not enough women run for office. This dearth Women who own small businesses or work in the hous- of women candidates means that far too many governing ing industry are experts at solving problems, creating bodies lack the diversity of voices needed to represent all innovative programs, managing complex organizations, perspectives in our communities.

| NAWRB MAGAZINE

NWBC The start of 2015 brought a mixed bag for women in politics. The good news is that a record number of women now serve in Congress. The 114th Congress includes

“When legislatures around the country convened at the start of 2015, there were slightly fewer women lawmakers than last year.” 104 women – 20 in the Senate (14D, 6R) and 84 in the House (62D, 22R), besting the previous peak of 100 reached at the end of 2014. Women now comprise 19.4 percent of Congress. In addition, three women serve as non-voting delegates from Washington D.C., the U.S. Virgin Islands, and Guam. Just under one-third of women members in the 114th Congress are women of color. A record 32 women of color (29D, 3R) will serve in the House, making up 38 percent of women in that chamber. In the Senate, however, Mazie Hirono (D-HI) remains the only woman of color among 20 female members (5 percent). So, women are not close to achieving parity in representation in Congress, but we are certainly moving in the right direction. The news for women serving in state legislatures is decidedly less optimistic. When legislatures around the country convened at the start of 2015, there were slightly fewer women lawmakers than last year. To put this in perspective, 2010 saw the largest percentage decline in the number of women in state legislatures since CAWP began tracking the numbers in the 1970s. In 2012, women made up for those losses and netted about 20 seats for women nationwide. Women still remained just over 24 percent of state legislators, less than the historical peak of women’s state legislative representation of 24.5 percent. Before Election Day 2014, 1,791 women (24.3 percent) served in state legislatures nationwide. In 2015, 1,786 women (24.2 percent) hold state legislative seats. Thirteen more women of color serve in state legislatures in 2015 than in 2014, making 390 women of color in total, or 21.8 percent of all women state legislators (up from 21 percent in 2014). These gains are significant in a year when women lost overall, but they are still reflective of a very slow rate of change. At the local level, 245 of the 1,392 mayors of U.S. cities with populations of 30,000 and above, or 17.6 percent, were women. This marks a slight decrease since 2014,

when 249, or 18.4 percent, of U.S. cities with populations over 30,000 had women mayors. So why is change moving so slowly, and even reversing in some places? Among other things, the number of women candidates is not increasing at a pace necessary to see gains. CAWP’s research shows that women fare as well as men on Election Day when they are in comparable races, but women need to make it to the ballot to experience that level of success. In 2014, 2,517 women ran for state legislative office, 20 fewer than in 2010 and just 72 more than the number of women who ran in 2012. The flat line in women’s representation is consistent with the flat line in women’s candidacies, serving as yet another reminder of the need to encourage, support, and mobilize women to run. When will women reach parity with men in state legislatures? At this pace, the prognosis is grim. With research showing that women officeholders bring distinctive perspectives, experiences and leadership styles to government, electing more women in itself could be a way to attack tough problems. That’s why we seek tal-

“Your perspective could influence the direction of important policies for years to come.”

NWBC

“Consider yourself invited, and consider a candidacy today.” ented women to take up the challenge. We often hear that women are waiting for an invitation to run for office. Consider yourself invited, and consider a candidacy today. Your perspective could influence the direction of important policies for years to come. It’s the best gift

you could give yourself, your family, and your country. Programs around the country provide support and infrastructure for women thinking of running. Check out CAWP’s Political & Leadership Resource Map on www. cawp.rutgers.edu to see how you can get started.

Jean Sinzdak is associate director of

Kelly Dittmar is an Assistant Pro-

the Center for American Women and Politics (CAWP) and oversees CAWP’s Program for Women Public Officials.

fessor of Political Science at Rutgers University–Camden and Scholar at the Center for American Women and Politics at the Eagleton Institute of Politics.

WWW.DESIREEPATNO.COM

1-800-DES-3996

IMAGINE YOUR OPTIONS

Desirée Patno Enterprises, Inc. offers a full range of Real Estate Services

Los Angeles - Orange Riverside - San Bernardino

InnovateHer

InnovateHER: Weaving New Stories for Women’s Lives Women have huge purchasing power and make 80% of the consumer purchase decisions in homes across the U.S. Women provide a unique perspective about what consumer products and services would enhance their everyday lives. It is time they have an equal opportunity to participate in the competitive start-up industry. So as we start to weave the stories of the future, what are we doing to bridge this gap and what will we do to empower women?

By Erin Andrew

The topic of this year’s Women’s History Month is

Weaving the Stories of Women’s Lives. As we look back at the changes throughout history, women’s presence in our economy has shifted significantly. Now we have more women in the workforce than ever before, a number that is close to surpassing that of men. Gender equality is not simply about getting a woman a spot at the metaphorical table. Women have made great strides in education, the workforce, and their role in the economy, BUT there still are not enough women in leadership positions. Consider this — the number of women venture capital (VC) partners has dropped to 6 percent, from 10 percent in 1999. This directly correlates with women’s access to capital; only about 7% of venture capital funding in the U.S. goes to women. A Harvard Business School study asked potential investors to rate a series of pitches, some of which were narrated by women and some by men. Even when the scripts for the pitches were exactly the same, only 32% of people said they’d fund the woman, compared to 68% who said they would fund the man. The popular TV show Shark Tank has shown that when there are female investors, female entrepreneurs have a greater chance of receiving funding. Over the show’s past 6 seasons, about 53% of pitches from female entrepreneurs got a deal compared to about 48% of pitches from men and co-ed partnership accounted for 54% of the deals made. Shark Tank has two female investors, Barbara Corcoran and Lori Greiner, and of the deals made with female entrepreneurs when they were present, they made nearly 49% and 44% of them respectively.

| NAWRB MAGAZINE

To help address these issues SBA and Microsoft have launched InnovateHER, a business challenge focused on innovative products and services that could improve women’s lives. Through partnerships with our Women’s Business Centers, Small Business Development Centers, SCORE chapters, accelerators, incubators, and other organizations, InnovateHER provides an opportunity for entrepreneurs to showcase products or services that have a measurable impact on the lives of women and families, have the potential for commercialization, and fill a need in the marketplace. There is an economic case to be made and women across this country need people thinking about and investing in better inventions — medical inventions, home inventions, and workplace inventions that impact the lives of women, our families and our country. After all, so many women and their families could agree there is always room to innovate, whether it is making a better breast pump, identifying new ways to find an online caretaker or even creating surgical tools designed for a woman. A lack of inclusion in the innovation space leads to missed market opportunities, especially when women will be making the majority of the buying decisions in the country. So join us as we work with local organizations to hold over 80 InnovateHER challenges across the country in March, select some of the top finalists and host a final pitch contest during SBA’s National Small Business Week on May 8. Erin Andrew, Assistant Administrator for

the Office of Women’s Business Ownership at the U.S. Small Business Administration.

Financial st abilit y since 1933

Federal Deposit Insurance Corporation

www.fdic.gov

Each depositor insured to at least $250,000

Contact us: The Office of Minority and Women Inclusion (OMWI) at MWOBOutreach@fdic.gov or 1-877-ASK-FDIC (1-877-275-3342)

Design: FDIC/DOA/CSB/Design and Printing Unit

The FDIC recognizes the importance of contributions made by diverse communities in its workforce and business activities. As a leader among government agencies, we are committed to diversity and inclusion and providing opportunities for employment, contracting, investments, and sharing our expertise in financial education. As we continue to strengthen stability and public confidence in the nationâ&#x20AC;&#x2122;s financial system, we are leveraging the talents of our workforce and small-, minority-, women-, LGBT-, and veteran-owned businesses to create business value and achieve a work environment of involvement, respect, and connection.

Opportunities

By Tami Bonnell

CEO, Exit Realty Corp.

There are always going to be trends in every market

and special areas to focus on. Understanding them, understanding your market and more importantly, understanding yourself will help you choose what will work best for you.This is true whether you are a real estate professional or in a related field (mortgages, insurance, etc.). Currently, there are short-term trends that last a few years, as well as long-term trends that last decades. Understanding the opportunity and your skillset will help you determine the best path for your continued success. First, I would like to bring up the opportunities I see, and then some rules to live by if you want to be a trendsetter as opposed to someone who follows trends. For short-term trends, the two biggest opportunities I see depending upon your market are new construction and luxury. They both do better after a recession when the market is on its way up. There 20

| NAWRB MAGAZINE

is an old saying that goes something like, “when the residential real estate market catches a cold, these areas catch the flu and take longer to recover.” There is pent-up demand for construction as well as luxury, and in order to increase your odds of succeeding in either market, you can get a designation specific to either field. For the 30,000 foot view, the 2,000 foot view and street level view, there are areas outside of the norm to obtain information. New construction, builders, builder’s organizations, and town hall/planning boards are great for that perspective. There are several construction designations and a few that even help you work with developers and builders from the onset. As for luxury, there are designations as well that will fill in the blanks. I see decade’s worth of potential in long-term opportunities. First up, first-time homebuyers will always be around. Right now, with multi-generational households, pent-up demand, affordability, mortgage rates and the positive changes from FHA,

Opportunities Fannie and Freddie, it is the largest part of the national market. Being more fused to technology, understanding the changes in mortgages, and knowing this generation are all key to success with this group. Next on the long-term list is in-

right empathy-oriented individuals. Think of how grateful you are when someone helps someone in your family. So, how do you stand out and be a trendsetter? I want to take you through some foundational ideas and rules to live by if you want to stand out for all the right reasons.

First, whatever segment you pick (think master as opposed to Jack of all trades), think differentiator. How can you stand out? Think of the experiences you can give people, that specialty you chose. These include seminars, giving back to the community, creating clubs and groups. How about utilizing social media with stand out ideas? Some examples in addition to social media include flash mobs for new companies, open houses, yard sales, and people in need. The first person in usually wins. Remember, people LOVE to buy; they do not like being sold ternational business. There are about one million to. From a marketing standpoint, think about how Realtors and only a few thousand with their International designation; it is also 20 plus percent of the national market! China spent $22 billion in the U.S. last year—a good chunk commercially. Canada spent $14 billion, mostly residential. You owe it to yourself to find out what is coming to your market. The draw of protecting their money, our schools, and medical system as well as the American dream is making the U.S. an attractive place to invest their money. Also in the long-term boat is Investor businesses. It is with us always, not just in the tail end of a recession. If you love numbers and information, this is a great group to represent. The focus is on math instead of the price and feeling factor. They buy more and more often. There is an Investor designation from OwnAmerica that covers the history of the industry (great for new people) as well as ev- you can make the consumer part of the process. As erything you need to understand the industry. The for communication, find out how they would prefer last long-term opportunity I want to mention is get- to be communicated with, how often they want to ting larger by the decade. Senior business is a huge be communicated with, and what important inforwindow of opportunity. People are living longer mation you can provide them. Google their name, and families are not having crucial conversations friend them on Facebook, and get to know them in until many times it is too late. Learning their wish- order to make solid connections. It’s important to es and carrying those wishes out is GOLD for the think of the six degrees of separation and be where

“Senior business is a huge window of opportunity.”

“Remember, people LOVE to buy; they do not like being sold to.”

NAWRB MAGAZINE |

Opportunities Top Rules to Stand Out

â&#x20AC;&#x153;How can you stand out?â&#x20AC;?

1) Put yourself in your clients shoes (try to see their wants and needs) 2) Add value to every contact/connection you make 3) Give people EXPERIENCES 4) Communicate often 5) Lead by example 6) Highlight others 7) Connect with others doing it right 8) Remember six degrees of separation; everyone is connected or can be 9) Ask effective questions 10) Create an ACTION plan; ACTION = results

your consumer is. First-time homebuyers are not And finally, never forget: YOU are your most valugoing to be in the same place as seniors or luxury, able asset. Work on your business but always work as a general rule. on yourself more.

Tami Bonnell A 30 year veteran of the Real Estate Industry, Tami Bonnell was instrumental in building three major brands prior to the start of her career with EXIT Realty. In 2011, Tami was promoted to her current position as the CEO of EXIT Realty Corp. She is ranked among the Top 20 Most Powerful Real Estate Franchise Executives in 2013.

Alternative Financing

Despite the FHFAâ&#x20AC;&#x2122;s latest efforts to improve circumstances for first time homebuyers, the housing market has maintained stagnant levels. With millennials eclipsing the baby boomer population, their choice of housing widely affects the housing market. However, a significant amount of millennials are grappling with overwhelming student loan debt. Over 40 million Americans are reported to have student loan debt with an average balance of $30,000 upon graduation. Thus, rental properties are becoming an increasingly popular living option as opposed to purchasing a home. Rentals allow millennials to bypass unattainable mortgages in an uncertain market in addition to letting them focus on paying off their debts to avoid default. But, rental properties are not just ideal for millennials. Rentals can be a safe haven and sometimes, the only option for Americans struggling with poor credit that disqualifies them from obtaining a mortgage. With the popularity of rentals on the rise, small- and mid-sized investors are receiving greater access to capital through private equity firms. After the financial crisis, the economic conditions made it necessary for private equity firms to utilize different strategies for survival. The burst of the housing bubble offered renewed chances of financial stability.

According to a client note from investment banking firm Keefe, Bruyette & Woods, private equity firms in conjunction with hedge funds and real estate investment trusts have spent a minimum of $25 billion on over 150,000 houses since 2012. Suffice it to say, firms have accumulated an impressive portfolio of single-family homes. Typically, these single-family homes are purchased for the sole reason of converting them into sought-after rental properties. With the current market, small- and mid-sized investors have been eyeing rental properties more and more. But, small investors do not always have the means to se-

â&#x20AC;&#x153;Rental properties are becoming an increasingly popular living option as opposed to purchasing a home.â&#x20AC;? cure loans. Interest rates and credit history are just some of the variables preventing investors from tackling the rental market on their own. This is where private equity firms come into the picture. They offer more flexible financing with interest rates as low as 5 percent. Investors that do not qualify for loans from the government-sponsored enterprises can likely receive them from loan origination groups within private NAWRB MAGAZINE |

Alternative Financing alone the multiple properties that are required for private equity firms to provide funding. The hiccups that can occur along the way can be overwhelming for some. In particular, small- and mid-size investors must endure the sporadic property repairs that can arise. Repairs can range from relatively inexpensive appliance replacements to complete overhauls such as major roof repairs or termites.

“Economic conditions made it necessary for private equity firms to utilize different strategies for survival.” equity firms. For example, the private equity powerhouse Blackstone Group created a loan origination group called B2R Finance. According to HousingWire, “B2R Finance originates loans on the potential cash flow of the investment property, not on the investor’s personal debt-to-income ratio, so the company relies on market data to assess the potential cash flow of a property and uses FIRREA appraisals to assess value.”

Not all tenants that appear to be ideal candidates in the beginning will remain ideal candidates across the life of their lease. Unexpected roadblocks such as unemployment or perhaps a car breaking down completely can prevent a tenant from paying rent. These negative variables add pressure to the role of being a landlord and are bigger issues for inexperienced investors taking on additional properties. And, what about vacancy rates among the rental sector? An influx of vacancies will heavily affect the market. Luckily, this has largely been a minimal issue. According to a survey conducted by the U.S. Census Bureau,

This allows small real estate entrepreneurs to have access to loans like never before. It is a win-win situation for both parties since small investors can have access to the rental properties they desire and private equity firms can tap into a plentiful demographic. Small investors can obtain loans from a wide range as well. For example, B2R Finance offers loans that range from $500,000 to $50 million. The only caveat from Blackstone is that investors must purchase at least five single-family rental properties.

“Since the financial crisis, vacancy rates have also decreased by an average of 2.47%.”

However, the risk associated with owning rental properties remains the same. Previous experience is often critical for those looking to expand their portfolios with rental properties. The newfound ease of obtaining loans through private equity firms does not mean investors should necessarily apply for these loans.

the fourth quarter of 2014 ended with a 7 percent vacancy rate for rental housing. This number is down from 2013’s fourth quarter of 8.2 percent. Since the financial crisis, vacancy rates have also decreased by an average of 2.47 percent.

It is one thing for a novice, small investor to adopt the responsibilities of a landlord for a single property, let

With an easier road to financing and a healthy rental market with lessening vacancies, it seems as though con-

| NAWRB MAGAZINE

Alternative Financing ditions cannot be any better for small investors. Private equity firms have opened a gateway that connects investors with the capital they need to pursue their aspirations of owning multiple rental properties. But, let’s take a closer look at the firms that investors will actually be utilizing. After all, an investor must have a firm awareness of who they are accepting financing from as it is a major investment to undertake. Right now, the major players in the realm of private equity include the origination groups of B2R Finance, FirstKey Lending, and Colony Capital. B2R Finance will be the main focus as it is part of Blackstone, the world’s largest private equity landlord of single-family homes that has also been trending in the news in recent months. Blackstone has immense influence in the housing market as the owner of Hilton (through a $26 billion leverage buyout, no less), the new owner of the Willis Tower which was formerly the Sears Tower, and of 41,000 homes that were acquired in the past two years alone.

“This could be the beginning of a much-needed respite for equity firms in regards to single-family rentals.” in the best interest of Blackstone to have investors act as landlords rather than the firm itself.

This sentiment was validated when Blackstone’s real estate portfolio company, Invitation Homes, was sued last year over its inability to properly maintain a tenant’s Blackstone is rapidly amassing properties with rumors of single-family home rental. According to the plaintiffs, more major purchases within the coming year. Perhaps cockroaches, leaks and mold were rampant in the home. Without the intimate, personable nature of a single landlord, some aspects of landlordship can suffer.

“Small real estate entrepreneurs to have access to loans like never before.“ venturing into financing for small investors is a natural step for the powerhouse firm but it can also be viewed as a strategy. Although novice investors may struggle with expanding their rental portfolio, experienced investors are more likely to capitalize on the current market. When it comes to landlords, tenants are far better off having an individual rather than a major private equity firm. It is

In the lawsuit, water damage and mold spread throughout the house causing unsuitable living conditions. The plaintiffs were essentially forced out of the rental because of health concerns related to the mold and were unable to retrieve belongings due to locks that were added to the property. Despite their ordeal, Invitation Homes still ordered the plaintiffs to pay rent for a property they could not live in. The lawsuit is not a singular example. Many more tenants nationwide have complained of major hedge funds and private equity firms failing to properly manage rentals. With private equity financing on the rise and the possibility of thousands of small- to mid-size investors managing their own properties, this could be the beginning of a much-needed respite for equity firms in regards to single-family rentals. As for commercial properties and other common investments, it is safe to assume that it is business as usual for the burgeoning private equity firms dominating the market right now. NAWRB MAGAZINE |

Economy

How Businesses Can Incorporate the

Sharing Economy for Higher Success

If you’re not already aware, the sharing economy is picking up speed. The sharing economy is a peer-toexchange of goods and services, in which citizens rent or share resources. Companies involved in the sharing economy include Airbnb—where a host rents out part of his or her home to someone looking for a temporary place to stay. Companies like this are growing in size and it would bode well for business owners to adopt some of these characteristics in order to increase the chances of being successful. A huge reason as to why companies within the sharing economy are so successful is because they are all about the customer experience. These companies bring an interpersonal connection so that all parties involved feel connected. For example, with the company Lyft—a service much like a taxi except the drivers use their own car—the service is able to create a more personal experience by offering the rider to sit in the front seat, next to the driver. This makes the ride seem less like the customer is being chauffeured around, and more like they’re being picked up by a friend.

“We have all seen firsthand what it’s like when people borrow more than they can pay back.” Another integral reason for the increased prevalence of the sharing economy is because many have learned from the Great Recession. We have all seen firsthand what it’s like when people borrow more than they can pay back. In this way, the American Dream ethos in

which owning your own home is what you most desire, is dwindling away. Millennials seem to utilize the sharing economy the most. They like the idea of travel and having the ability to move from place to place without being tied down. According to Randall Lane, editor of Forbes Magazine, “millennials, the ascendant economic force in America, have been culturally programmed to borrow, rent and share.” And since millennials are large in number, it makes sense to cater your business to this generation.

“Millennials, the ascendant economic force in America, have been culturally programmed to borrow, rent and share.” Many millennials are latching onto the idea that the sharing economy is a better way for them to earn money. With the sharing economy, they can be their own boss and choose what services they want to perform. For example, TaskRabbit is an online marketplace in which someone requests a service and interested “taskers” can bid to complete the service of their choice for compensation. Personalization is another way companies in the sharing economy are succeeding. With companies such as Airbnb, hosts are asked to post pictures of themselves for their online profiles. This allows the people staying with them to experience a personalized touch while learning more about their potential host. NAWRB MAGAZINE |

Economy Many studies reveal that experiences trump purchases in terms of what makes people happiest, so it makes sense that the experienced-based sharing economy is succeeding.

find it hard to use and may feel compelled to leave. A clean and simple website will help streamline your customer’s experience.

4. Make Payment Methods Easier But, how do you harness the sharing economy so your business is more likely to succeed? Here are some tactics that can make your company more experience-based to incorporate it into the sharing economy:

It’s easier for customers to focus on their experience when they have easy payment options. This means providing your customers with a mobile payment option. It’s quick, easy and the customer can pay right away. This is also more convenient for the company by providing a faster way to receive money.

5. Maintain Common Values Among Your Employees It can be effective to hire individuals who share common values, values that are aligned with the company’s mission statement. Therefore, bosses need to carefully choose who they hire and ensure they are trained well. A company with strong values tends to entice customers and keep the business going strong.

“Many millennials are latching onto the idea that the sharing economy is a better way for them to earn money.” 1. Make Your Customers Your Number One Priority People will tell you their opinions all day long and they can be useful, if you utilize them. Making your business more successful may be as simple as listening to feedback and responding to customer reviews. You can switch up the way you do things if customers aren’t responding well to your current business model.

2. Create an Emotional Connection Do whatever you can to make your customers feel more at home. For example, if you are a real estate agent, ask your customers about their personal lives and share your own experiences with them. If your clients meet you in your office, display pictures of activities you enjoy doing so you have something besides business to talk about. Remember: customers want to be acknowledged and feel like they are dealing with real people.

3. Design Your Website in a Simplistic Way With most businesses, especially those in the sharing economy, you need to have a website and it can be more effective to use simple layout as opposed to one that is cluttered. When there is too much on a webpage, people

| NAWRB MAGAZINE

Elaine Starling, founder of Starling Me-

dia Services, Inc., is a sought-after speaker and marketing expert. Elaine developed “The Millionaire’s Marketing Mix.”

Desirée Patno, is founder and CEO of

both National Association of Women in Real Estate Businesses (NAWRB) and Desirée Patno Enterprises, Inc. (DPE).

Women-Owned Business Certification Four fundamental categories taking the mystery out of being certified.

1. Benefits of being certified:

• Access to contracting opportunities specifically for Women-Owned Businesses • Connection to professional community of women and women business owners • Highlights your technical expertise and experience while providing exposure to the Industry and validating your business • Certified businesses can tap into a multitude of public and private sector contracts and support client initiatives

2. Requirements for Certification:

3. Process of Certification:

1. Application available online at NAWRB.com 2. Submit completed hard copy application with supporting documentation, sworn affidavit and application processing fee in a 3-ring binder 3. Review of application packet by certification staff 4. Follow up with applicant to obtain any additional materials necessary 5. Committee and Board Review 6. Certification can take up to 45 days with complete application

4. Why Certify with NAWRB:

NAWRB is the only third-party, industry-specific certifier of Women-Owned Business (WOB) and Minority Women-Owned Business (MWOB) certifications specializing in the housing economy.

Advance your company to the next plateau. Take advantage of the benefits of being certified as a Women-Owned Business today. To obtain your application: visit www.NAWRB.com | (949) 559-9800 | certification@NAWRB.com

NAWRB

• The business must be 51 percent or more women-owned, managed and operated • The women business owner must be a U.S. citizen or legal resident alien • Technical expertise in the housing economy

Women-Owned Business Certification Specializing in the Housing Economy

NAWRB

sheCENTER(FOLD)

Founding Partner and President of Artemis Holdings Group, LLC

SHERI ORLOWITZ With over two decades of experience in developing, acquiring and divesting a myriad of companies, Sheri Orlowitz has proven to be a powerhouse woman entrepreneur in male-dominated fields. She reveals to NAWRB her entrepreneurial experience abroad as a delegate for the State Department, strategies for women entrepreneurs to expand globally, and the story of her newest exciting venture, Artemis Holdings Group, a private investment and international advisory firm dedicated to helping businesses acquire, expand, finance, or successfully sell their businesses.

NAWRB: Let’s start off by talking about Artemis Holdings Group. Your company is highly successful and helps a great deal of businesses prosper. What inspired you to create the company? Sheri Orlowitz: It’s an interesting story. I was retired but, as any person does, I was still looking for opportunities. I talked to my past private equity partners. They said, “Sheri, you know how taxing it is to run a business. What you should do is look for businesses to take a minority interest and on whose boards you can sit and share some of your 20 years of knowledge with people who are struggling. Not only do you have a solid pedigree, but a world of experience that will help people, as opposed to going out and operating another company.” By doing so, I found a way to remain part of dynamic businesses without being involved in day-to-day operations. I liked the idea of sharing experiences with other entrepreneurs and specifically, women. I have a new awareness of the fact that women in my generation are ready to sell their businesses and frankly, do not understand that it’s not always wise to do everything yourself. The ability to reach out and listen to somebody else about growing or selling a business is quite a challenge for a lot of women. They’ve grown their businesses from zero to 20 million. That’s remarkable. But, the likelihood of going from 20 million to 100 million is probably low in a lot of respects. Some reasons are because women are not exposed to private equity and high net-worth networks. They are not familiar with the opportunities provided by access to using, as it us called, other people’s money. Their number one concern is losing control and if women understand they’re good enough and that

people can’t simply replace them, then they would gain more confidence and interest. Those are all things that I would love to focus on in terms of getting women to open their eyes to the possibilities. Look at the companies that grew to a billion in two to five years. They were once a million and they were also once a dollar and I can say with certainty they all used other people’s money. NAWRB: Artemis has been said to gravitate towards Greek and Portuguese companies that receive a significant amount of sales from export. Can you tell us why your company has chosen to focus on those two countries in particular? Sheri Orlowitz: In 2013, I was recruited by the U.S. State Department’s Global Entrepreneurship Program (GEP) to be a delegate and travel with other highly successful American entrepreneurs and investors to Greece. Several months later, I was again asked to join a GEP mission to Portugal. The mission in both cases was to assist local entrepreneurs, both existing and startup, to find ways to stabilize and grow their businesses. Exporting, establishing offices or acquiring in the U.S. was part of my counsel. In both cases, I received as much as I gave and became interested in the business climate in these recovering economies. I made it a point to get to know people in the highest political and business positions in Greece and Portugal, as well as the U.S. ambassadors and embassy staffs in both countries. Many opportunities have resulted, both for Artemis and for the businesses we work with from Greece and Portugal. With a similar theme, the United States also has a strong initiative that has been rebranded as Select USA. The goal is to get international investors and businesses NAWRB MAGAZINE |

sheCENTER(FOLD) to recognize what an incredible marketplace the U.S. is, not only to have sales offices and distribution offices but also to manufacture. I was listening to an Indian company that realized that the certain kind of cotton they needed was actually cheaper for them to acquire and manufacture here in the United States and they built a facility in North Carolina. I am currently working with a Greek company that would like to license its innovative patented technology to reduce fat from meat here in the United States.

Sheri Orlowitz: GEP was launched by Hillary Clinton when she was Secretary of State. It was launched at the Presidential Summit on Entrepreneurship. GEP is about sharing best practices with entrepreneurs. It supports entrepreneurship abroad in countries like Greece and Portugal. I’ve been invited because of connections established over years of working in Washington, D.C. and with certain State Department officials and I am now known as someone who delivers results.

Many foreign companies looking to enter the U.S. make a common mistake, they believe that you can hire a U.S. executive that has run a billion dollar corporation and expect that person is going to bring your company from zero to a billion. Generally, people that run billion dollar corporations are the last people that you want helping a startup Former Secretary of the United States operation. These people are used Department of Commerce, Don Evans shakes to having many people to delehands with Sheri Orlowitz gate to. They’re not nimble. On the other hand, entrepreneurs are highly underrated. They are quick and shrewd. A lot of women entrepreneurs don’t recognize the importance of their skillsets.

“ The ability to reach out & listen to somebody else about growing or selling a business is quite a challenge for a lot of women.”

Circling back, Greece and Portugal are very entrepreneurial countries. They are very focused, as the whole world is that entrepreneurship is the answer to unemployment. You have two countries that really need to expand beyond their border sand also need help with entrepreneurship. I was there and I saw the opportunity for my skillset in the ways that I’ve told you. It’s helped me shape a more international vision for my own company. NAWRB:That program sounds like an incredible opportunity and eye-opening experience. Can you provide more information on what exactly the U.S. State Department’s Global Entrepreneurship Program (GEP) is and how you were chosen as a delegate?

| NAWRB MAGAZINE

I’ve been really successful in these places not only in mentoring but keeping up relationships and creating something based off the ongoing mission, both in Portugal and Greece. For Greece, I have a Facebook page where around 60-70 people from Greece can communicate with me and other delegates. Artemis also represents several Greek businesses to raise money and enter the U.S. market. In Portugal, I’ve been working with the largest private equity fund that is owned by the government. It’s not really a private equity fund in the way we know it since it’s funded by the government. They’ve been really happy with the way I’ve become involved. I think it’s a great opportunity when you work internationally because you get a global perspective on things.

NAWRB: How can womenowned businesses tap into the global economy and what resources can they access to expand their business globally?

Sheri Orlowitz: One way would be to look at companies that are doing something similar to your company or work in your industry or areas of interest and explore alliances. You can contact companies that you would use as a service provider that may also want to be a service provider in the United States. These are potential companies with which to consider working and that may produce leads and entry into their countries. But, you have to reach out. One avenue that has been tremen-

sheCENTER(FOLD) has been my observation that most savvy business owners overestimate the amount they know about private equity, forms of lending, and the like. But, these same women will go to a real estate or mortgage broker to sell or finance their homes. Think about how you want to grow and what it will cost. Do you want to increase capacity organically, acquire or partner with a compatible business outside of the U.S.? There are many ways to approach global expansion and to finance it. And, do not forget to talk to a good tax lawyer. Sheri Orlowitz on a Latvian mission with Bonnie McElveen-Hunter the first female Chair of the American Red Cross and US Ambassador to Latvia Brian Carlson

“A lot of women entrepreneurs don’t recognize the importance of their skillsets.” dously helpful to me has been membership and active participation in women’s professional groups. Not only can we learn a lot from each other, but the transnational connections are invaluable.

What also helps in business is to attract investors if you have a differentiator—something that makes you stand out among your competition. If you have something like that, it’s going to interest people. If you’re really small, you can raise money from friends and family. If you are adventurous, you can take your five million dollar business and perhaps acquire a 20 million dollar business. This is doable if a women has the desire and I would like to help. NAWRB: The legal profession is notorious for being male-dominated. According to the American Bar Association, men comprise 66 percent of the legal profession

It’s also important to join international organizations. Thanks to the Women’s President’s Organization I taught in a University in Saudi Arabia. In my business, I try to reach out to investment banks in Brazil and Germany, in addition to embassies and represent them in the U.S. We have a wealth of resources in the U.S. embassies because one of the goals is to get foreign companies to come to the United States. You can also contact the commercial officer in the foreign embassies of the countries you are interested in. Those are a couple ways women can tap into the global economy. NAWRB: During your career, you raised over $100 million and actively help entrepreneurs develop their business, whether it is with capital, acquisitions, or mergers. What advice do you have for other women that want to raise capital and turn their small business into a large, thriving company? Sheri Orlowitz: I think it is critical to hire a consultant with an understanding of the capital markets. It

Former United States Secretary of State, Senator and First lady, Hillary Clinton poses for a picture with Sheri Orlowitz

“One avenue that has been helpful to me has been membership and active participation in women’s professional groups. ” NAWRB MAGAZINE |

sheCENTER(FOLD) whereas women are only 34 percent. How did you confront this when you started your legal career and has the experience helped you become the powerhouse entrepreneur and CEO you are today?

non-profit of which I am a founder. What both of these disparate organizations have in common is they came along when few others existed to champion an underserved and underrepresented populations in society.

Sheri Orlowitz: Forget about legal, I was in manufacturing in 1993. That was not a time when you found women in manufacturing. From there, I transitioned into manufacturing as a government contractor. I went from that role to supplying the automotive industry. So, I got more and more into male-dominated arenas. I never paid attention to other people’s issues with me. I quickly learned that the only way to confront the ubiquitous male bias was to ignore it and get on with my job.

NAWRB: As stated in your bio, you have experience as a motivational speaker. What motivates you to continually grow as an entrepreneur?

NAWRB: In addition to decades of experience in acquiring and managing companies, you have seven years of experience as a stage and television actor in NYC. How did you enter into the artistic field? Sheri Orlowitz: Maybe the better question is why. The question of ‘how’ is simple. I was at Boston University and I auditioned for a play and got a part. I fell in love with it. After graduation, I joined the throngs heading to New York to ‘make it’ in acting.

Sheri Orlowitz: I don’t think of myself as continually growing as an entrepreneur but just as a human being. I’m very curious. And, being curious gives way to learning. Learning will develop you. I think curiosity is what really sets people apart in terms of success. That’s probably where a lot of the great inventions come from. I am not an inventor in the product sense, but I am an inventor of strategies. Whatever you need Current Vice President of the to do or want to do, Artemis can United States, Joe Biden engages in conversation figure out how to get you there. with Sheri Orlowitz There is always a way.

“Whatever you need to do, or want to do, Artemis can figure out how to get you there. There is always a way.”

I had some success, but what I really wanted was a platform from which to effect change. While actors can do that, I decided it would be wiser to try and “make it” in business. In my years as a C level executive I have had the privilege to make lives better and companies healthier, to mentor people, and make a statement in how I worked, lived, treated and valued people which I think demonstrated that as women WE do things differently, and frankly in many ways better. Today I belong to Women Corporate Directors, along with several other organizations and Boards including a

| NAWRB MAGAZINE

NAWRB: Do you have anything else you would like our readers to know?

Sheri Orlowitz: Thank you. Of course much, but let me share this. Woman need to learn to support each other more. Sometimes I sense that woman to woman there is an old bias at work that sees women as less effective than men. Simply not true! I often act as a cheerleader for my business friends and colleagues and not insincerely. I focus on strengths and attributes. Yesterday at lunch I spoke with a business associate of some of the special attributes of my partner Jan. She is so bright and one of the most effective communicators I know. In part because she is a great listener.

National Association of Women in Real Estate Businesses

Come Join us as we Celebrate the Grand Opening of

NAWRB’s Rancho Cucamonga Chapter Land Home Financial Services

10630 Town Center Drive, Suite 102, Rancho Cucamonga, CA 91730

Friday, April 10th, 2015 | 4:30 p.m. to 7 p.m. NAWRB’s Rancho Cucamonga Officers

President

Donna Nazir

Vice President Jennifer Gano

Events

Yesenia Lopez

Membership Wanda Lewis

Treasurer

Renae Alanis

Local Chapter Opportunities • Become a committee member • Be heard both locally and nationally • Join NAWRB’s tight-knit community of women specializing in the housing economy

Road Show: Guest Speakers Include • Sylvia Gutierrez, U.S. SBA - Santa Ana District Office, Economic Development Specialist • Desirée Patno, CEO of NAWRB and on EAB for WIPP • Michelle L. Skiljan, Executive Director of the Inland Empire and Coachella Valley Women Business Centers • Karla Gonzalez, Small Business Consultant Sylvia

Exhibitors:

Desirée

Michelle

Karla

Additional Road Shows: April 14th – Dallas, TX May 21st – San Diego, CA June 10th – Miami, FL

Would you like to see the Road Show in a city near you?

Please contact Roadshow@NAWRB.com

*Dates are subject to change

Light refreshments provided

Immigrant Investors

Inside Look: EB-5 Visas for Immigrant Investors Marcelle Poirier is an attorney who decided to make

her American dream happen. She emigrated to the U.S. from Canada and lives in the multicultural city of Miami. She earned her juris doctorate from the University of Miami in 1995. Marcelle is a member of the state and federal bar for the southern district of Florida, in addition to the eleventh circuit court of appeals. Thanks to her own immigration experience, she decided to focus on assisting foreigners in their wish to fulfill the same dream as hers. As a matter of fact, she has represented investors, businesses, individuals, and families. As a lawyer she has the reputation of being a winner, and a perfectionist. Striving to provide outstanding legal advice and representation for her clientele, Marcelle understands that all cases are unique and she offers effective solutions to help her clients achieve their goals. Despite a hectic schedule, she agreed to answer some questions about her experience and the visa that works well for real estate investments: the EB-5. NAWRB: Why have you chosen to work in Miami? Marcelle Poirier: Miami represents an international economic platform due to its unique geographic location attracting investors worldwide. NAWRB: What is your secret to being a successful lawyer? Marcelle Poirier: My secret is to carefully analyze each investment with my clients and only undertake files that are logical and solid. My professional experience as a former litigator in state, Federal and appellate courts help me to review documents in order to present them to any administrative agencies. I also personally work on each file and consider my clients’ investments as well as their future in this country as a critical vocation. I am

| NAWRB MAGAZINE

trusted with their lives, which I take extremely seriously under any circumstance. NAWRB: You are a female foreign attorney. Does this fact make your professional life easier or more complicated? Marcelle Poirier: I do not see a difference as I was trained to work with male attorneys. I learned to make my place, be respected in courts and remain strong in any situation. NAWRB: Let’s focus on a very special type of visa that you have to deal with often—the EB-5, which concerns immigrant investors. As you work closely with immigrants in the pursuit of their careers in the U.S., can you give three pieces of advice that are fundamental to increase a successful application of this type of visa? Marcelle Poirier: • Review the project with an attorney who has many years of experience. Also review it with an accountant. • Take time to undergo market research. • Carefully review your source of funds. NAWRB: As we said previously, usually the EB5 program works well for real estate investments. Why? Marcelle Poirier: Real estate is a secure investment because you are buying land which in Florida, the value will always increase. NAWRB: There are two types of EB5 which can bring on confusion at times. Can you explain the difference between the individual EB5 visas? Marcelle Poirier: In an EB-5 direct investment… • You must invest one million dollars in a project or $500,000, depending on the zone. • The business must be a new enterprise.

Immigrant Investors • The investor must be present at the inception of the enterprise and be active in a managerial role. • The investor must be active in the day-to-day operations of the business. • Direct employment creation must take place for your investment to be considered successful. In an EB-5 regional center investment… • You must invest $500,000 in a pre-approved regional center depending on the zone if underdeveloped. • You do not have to invest in a new business. • You do not have to be present at the inception of the business. • Your role in the business needs to be managerial in nature but no direct management is required. • You can create new jobs in an indirect and direct manner.

NAWRB: What is the minimum investment required? Marcelle Poirier: Depending on the area, it can range from $500,000 to $1,000,000. NAWRB: How long does the application process take? Marcelle Poirier: It takes about two months to make the investment, gather the necessary documents, and file the petition. Most petitions are approved in about 16 months. Upon approval, the investor can then apply for adjustment of status in the U.S. or an immigrant visa overseas depending if the investor has a non-immigrant visa. Adjustment of status for EB-5 cases can be processed in about 12 months, but can sometimes take longer. The immigrant visa at the American consulate requires about 8-12 months. After being granted, it usually only takes a few weeks or months for the conditional green card to arrive. NAWRB: Can qualified individuals from any country apply or are there restrictions based on citizenship?

NAWRB: What are the benefits of investing in Regional Center projects? Marcelle Poirier: The major advantage of the regional center as compared with an individual EB-5 investment is that indirect employment creation is allowed. In many cases, the sole remaining issues are tracing the funds from the investor to the regional center and proving the lawful source of the investor’s funds. This eliminates the need to deal with the many complicated issues involved in an individual EB-5 petition for which the investment enterprise has not been pre-approved, such as whether the investment entity qualifies as a "new commercial enterprise," whether the investment is in a "troubled business," and whether the requisite "direct employment creation" has taken place. However, the investor does not retain any control over the investment. NAWRB: How many EB-5 visas may be issued per year? Marcelle Poirier: 10,000

Marcelle Poirier: Legally, yes. Note, people from countries that do not have reliable tax and other financial documentation will find it much more difficult to prove an EB-5 visa application; however, it can usually be done due to the source of funds. NAWRB: What is the most common reason for rejection of an EB-5 visa application? Marcelle Poirier: The most common problem area has been insufficient documentation of the source of funds. Many people try to disclose the least possible information only to have the file returned with a request for further information. It is better to provide too much information rather than too little information. In this era of terror alerts, and suspicions about money laundering, CIS case examiners require a well-documented source of funds. NAWRB: Regarding this visa, can you give an example of a difficult case you had to handle and explain? Marcelle Poirier: The most difficult cases always involve tracing the source of funds to the investors on a personal level and to ensure that the funds invested were allocated to the business venture. NAWRB MAGAZINE |

Latest Trends

Real Estate Agents and the Senior Citizen Homeowner

The population of seniors in the United States is increasing rapidly due to the aging baby boomer generation. Some cities are experiencing rapid growth more so than others. Therefore, it is important for real estate agents to be aware of these locales, and understand the best ways to sell to senior citizens. Here’s some food for thought: According to Forbes, since the year 2000, the number of seniors in the U.S. has grown by 29 percent, as compared to the overall population increase of 12 percent. That’s incredible. And according to Pew Research Center, from the year 2010 to the year 2050, the number of seniors is expected to increase by 111 percent in the U.S. alone. It is also thought that between the year 2010 and the year 2030, the baby boomer generation will be responsible for a huge increase of seniors, but these numbers will rapidly decline from the year 2030 to 2050. In terms of where senior demographics are booming the most today, Atlanta, GA is at the number one spot. The percent-

| NAWRB MAGAZINE

age of seniors who were living there in the year 2000 was 7.7 percent, and in 2013, the percentage went up to 10.13 percent. In the number two spot we have Raleigh, NC with the population of seniors being 8 percent in the year 2000, and 10.2 percent in 2013. At number three is Austin, TX which had a senior population of 7.2 percent in the year 2000 and 9.2 percent in 2013.

“Seniors try to strive to live simpler lives, such as doing away with homes that require a great deal of maintenance.” When it comes to inner cities, it doesn’t seem like senior citizens will be flocking to these locations. From 2000 and 2010, “the urban core senior population declined by 1.5 million,” according to Newgeography. Suburbs and exurbs,

however, have gained more than 2.82 million seniors. For agents, these numbers are indicative of the hot spots to possibly focus on for sales. It is important that agents understand why the senior population is booming in these areas. Interestingly, seniors living in these hot spots didn’t recently move there. Instead, they have grown older in the same location they have lived in for years. But even so, it seems as though seniors living in these areas are moving to different properties, even if it is within the same city, because as they age, what they desire in a home often changes. Real estate agents should understand how to sell to these seniors. In order for them to gain a competitive edge, enrolling in courses that explain effective selling methods and strategies for this demographic can be extremely beneficial to agents. There are a variety of classes on this subject. For example, one can train to earn a Senior Real Estate Specialist Designation

Latest Trends (SRES). This was created by the National Association of Realtors (NAR). In the training course, realtors learn how to help senior citizens gracefully maneuver into a new stage of their lives. Another way to become more knowledgeable is by becoming a Certified Senior Housing Professional (CSHP). With this certification, realtors can learn the proper temperament to adopt when selling to seniors, as well as the ins and outs of senior living. Right now, the oldest of the baby boomers is only reaching age 69. As this generation gets older, it can become more difficult for them to live comfortably on their own, or in their current homes due to a variety of reasons. These can range from developing ailments, to being uncomfortable with the size of their current property. An advanced age means long-term care or assistance may be needed to perform everyday tasks, but according to the American Association of Retired Persons

For example, if their current home has a pool or large yard, it can be very difficult for them to maintain the grounds. Many seniors may no longer have the energy and/or ability to complete manual labor.

“Most seniors would rather live in their own homes... even if it’s difficult for them to do everyday tasks on their own.” (AARP), most seniors would rather live in their own homes than move to assisted living facilities or with a family member, even if it’s difficult for them to do everyday tasks on their own. Therefore, they strive to live simpler lives, such as doing away with homes that require a great deal of maintenance. Maintenance often plays a role in the reason why some seniors tend to move.

Other senior citizens may find it difficult to reside in their two-story homes because of a lack of mobility. Therefore, they downsize to a one-story. Some seniors want to live in a smaller property because their children have moved out and the property is now too spacious. These are homes you can offer when dealing with senior citizens. As a real estate agent, a great tactic to sell to seniors is to know what questions to ask. For example, if they don’t drive, ask if walking distance to nearby locations would be important to them. If they have chronic ailments, do they need to be near a medical facility, etc.? Having a list of questions typed out can make your senior client feel well taken care of so you can better meet your client’s needs.

Exercise: Tackle Your Busy Schedule With Renewed Energy Being a successful woman in the real estate industry means your days are most likely hectic and stressful. The last thing you probably want to do is go to the gym. If you can motivate yourself to go, you may end up on the treadmill the entire time because the weight area intimidates you and/or you’re scared to ask questions. Sure, you look and feel great in your designer power suit, but that feeling can quickly melt away once the suit comes off. Now many of you know that you should use weights to reap maximum benefits for your body but perhaps you’re too busy to learn the right exercises. Or, maybe you’re against weights because you believe you’ll bulk up like one of those bodybuilders. This is where a personal trainer comes in. Because the real estate business can be exhausting, hiring a personal trainer who’s experienced enough to know how to design customized workout routines can be just what you need. This can maximize your exercise results and help keep your heart rate up throughout your entire workout. It can also help you burn a great deal of fat, while sculpting your body. A good personal trainer can get you in amazing shape with only three 50-60 minute sessions a week. She/he knows how to customize a nutrition plan that’s easy and convenient for your lifestyle. The personal trainer can also respond in a timely manner if you have any questions or need help. Sticking to the same schedule every week and making up any missed sessions the same week can mean the difference between being in just okay shape, and being in amazing shape. Research has shown that training with weights can make you burn 40 percent more fat than cardio or dieting alone.

| NAWRB MAGAZINE

An easy way to commit yourself to meeting with your personal trainer or visiting the gym each week is to take it as seriously as if you were meeting a new client. Think of each workout session as bringing you one step closer to a bigger commission check. However, instead of getting paid in cash, you’re getting paid in 15 different ways:

1) More self esteem 2) More energy 3) Less stress 4) More happiness due to Increase in serotonin hormones (happy hormones) 5) More productivity 6) Better cognitive function 7) Better short- and long-term memory 8) Improved attention span and improved verbal reasoning 9) Increase in bone density 10) Living longer 11) Increased metabolism on non-training days 12) Lower cholesterol 13) Stronger and healthier heart 14) Less anxiety 15) Stronger immune system Gianni Kapcak, CEO of GKathletics. Nationally Certified Master Personal Trainer, Nutrition & Supplement Expert and Bodybuilding Overall & Heavyweight Champion with over 18 years of Experience. Specializing in customizing training routines for clients with today’s busy lifestyle looking to Burn Fat and get lean/toned FAST!

Rol The le En r

bo s is a ut the p ces ro c u du fs ct an

l Parkfie

b sa

es sal

and

i % 90 d was a kid, he was afraid to ride Space Mountain at Disneyland, but he went on the ride with his brother and sister despite his fear. Darren went on the ride again and said it felt good to conquer his fear.

“10%

opez enia L By Yes d Escrow, Inc.

ce n e i r u per e n Ex e r r p e te r t as g.” tin Co e k mar

His best strategies include the following: serve don’t sell, help beyond what you get paid, and stop selling to the wrong people. His four essential skill areas are sales, recruiting, leadership and productivity.

Sales

Darren Hardy is an amazing man. He hosted The Entrepreneur Roller Coaster Experience this past February. It was an eight-hour workshop seeking to help guests become more proficient entrepreneurs by revealing his own strategies for success as well as methods other successful entrepreneurs use. As a NAWRB Board member, I received an invitation to attend the eye-opening event. During the Q & A portion of the workshop, Darren was asked how he stays motivated to keep going. He answered, “I love to motivate and challenge people to not be afraid to take a chance and get to the highest success level.” Darren continued with a personal anecdote: When he

Sales and marketing are a very important part of our industry. The mistake people make in sales is that they’re in love with the product versus the sales and marketing. The reality is that 10 percent of success is about the product and 90 percent is about sales and marketing. All business strategies should revolve around sales and marketing. Another mistake salespeople often make is that they’re focused on their message versus their client’s message. An important thing to remember is that the number one quality of an effective salesperson is empathy. Therefore, a salesperson must understand his/her clients and ask themselves, “What are their problems, worries, fears, challenges,

Conference Review hopes, goals, desires, and ambitions? What do they need?” Do not focus on what you think they need; focus on what your clients think they need. Furthermore, don’t push your agenda, story, passion and objectives. Instead, refer to your client’s agenda, story, passion and objectives. Remember: it helps to talk less, listen more, make fewer statements, and ask more questions. All of your clients are unique so your assumptions about their interests can often be incorrect. You can find out what they are truly interested in by asking questions like a lawyer would. Your clients need to reveal their motives, so focus on your questions rather than your sales pitch.

Pay Attention

Who is talking more: you or them? When you reduce the time you talk and increase the time your clients talk, your sales are likely to go up. While you’re listening, pay attention to what’s not being said. By doing so, you can better serve your clients. Lastly, we communicate with feelings, not words. The most important feeling is passion. So, try to be passionate about your client’s wants and needs.

Takeaways He reaffirmed that in order to succeed, you have to make sacrifices to win. In the end, we must get out of our comfort zones and make things happen. It changed my life and was the most amazing event I've ever attended.

Darren Hardy He has such a strong structure, down to earth personality, and passion for helping people.

NAWRB MAGAZINE |

A New

Road to Revenue

By Ruth Ann Krisa,

Owner of OC Pet Companions

The housing industry can offer a flexible schedule, es-

pecially with real estate. With the ability to control your own schedule, you can maximize your flexibility while making extra money in the process. But how? Pet sitting is the easy answer. It can provide a great source of revenue in addition to being enjoyable. I am a professional pet sitter and get asked many questions from professional woman about my career. A common question is, “If you are doing what you love, is it really considered work?” When I started 10 years ago, there were only a few professional pet sitters in Orange County, CA. But boy, has the pet sitting business come a long way.

American Pet Products Association (APPA) reports that pet ownership is at an “all-time high.” With 68 percent of U.S. households owning a pet (82.5 million homes), the need for professional pet sitters and dog walkers is also at an all-time high!

“The APPA reports that a total of $55.72 billion was spent on U.S. pets in 2013...” According to the U.S. Department of Labor’s Occupational Outlook Handbook, “employment of animal care and service workers is projected to grow 15 percent from 2012 to 2022, faster than the average for all occupations.” Did you catch that? Growing faster than the average for all occupations.

What I have experienced over the last decade is really phenomenal. The pet industry has seen a steady growth The APPA reports that a total of “$55.72 billion was over the years. Here are some of the latest figures com- spent on U.S. pets” in 2013— up from $53.33 billion piled: In its 2013-2014 National Pet Owners Survey, the in 2012—and an estimated $58.51 billion was spent in

NAWRB MAGAZINE |

Revenue 2014. An estimated $4.73 billion of these expenditures In terms of building your current business, you most likely are expected to be for pet services, such as pet sitting and talk about your business with clients day after day and dog walking (up from $4.41 billion in 2013). hand out promotional materials. Why not tie in pet sitting promotional materials and build a pet sitting business As stated in Pet Sitters International’s 2014 State of the around the clients you already have? You can sponsor a Industry Survey, its member pet sitting businesses earned Pet Wellness Day at your local dog park, or hand out Pet an average income of $49,148(USD) in 2013. Nearly a Emergency brochures at a local sporting event. quarter of PSI pet sitters reported business revenues of more than $55K in 2013— and 11 percent indicated their business revenues were more than $100K.

“With over 68 percent of U.S. households owning a pet, this means over half of your clients are pet owners.” What’s more, professional pet sitters have gained credibility and attention over the last decade. They are now well-known professionals in the service industry. Pet owners no longer have to refer to kennels or burden friends for pet care when traveling. The numerous pet sitter sites that have launched in the last few years are a testament to the growing popularity of pet sitting, which makes pet sitting a very viable source of income in Orange County and beyond. For many regions nationwide, you just about need two salaries to make ends meet. But this can be difficult when many of us are single parent families or single households. Not only can pet sitting amend this tough situation but it is also proven to be recession-proof; people will always need services when it comes to the care of their pet.

“In between showing houses, you can walk the dog or play with them, helping to relieve your stress and provide a good source of exercise.”

If you are a real estate agent or otherwise involved in the housing industry, you can utilize the spare time throughout your day. In between showing houses, you can walk the dog or play with them, helping to relieve your stress and provide a good source of exercise. With over 68 percent of U.S. households owning a pet, this means over half of your clients are pet owners. Your clients can have the very person who sold them their dream home help with their pet care needs. As pets are

| NAWRB MAGAZINE

Revenue

“What’s more, professional pet sitters have gained credibility and attention over the last decade. They are now well-known professionals in the service industry.” another extension of family, you’d be helping your client two-fold. Imagine how much stronger your client relationships will be, not to mention the increased referrals you may receive. So are you doing what you love?

Ruth Ann Krisa is the owner of OC

Pet Companions, a women-owned professional pet sitting business that will celebrate 10 years this coming June. Ruth has managed convenience stores, gift shops, and a warehouse but nothing as fulfilling as operating OC Pet Companions.

BETSY MAGNUSON, PRESIDENT & NAWRB MEMBER

The Herbert H. Landy Insurance Agency Inc. | Needham, MA

Second Avenue | Suite

......... | www.landy.com

NAWRB MAGAZINE |

Work-Life Balance: Fulfill Your Passions “Some people succeed because they are destined but most because they are determined.” - Unknown

Here at NAWRB, we know that success takes time and

I sat there for a minute. “You always say that but you work. Every step towards success should be celebrated. never remember in the morning; tell me now.” For women in the housing economy, we have shown you what is possible with our Inaugural Conference and the He was quiet, then giggled again, “Folders,” he paused, different avenues you can utilize to meet your goals. We “and cotton balls.” have touched on the topic of balancing work with home life but we haven’t touched on the topic of having mul- I couldn’t stop laughing. He laughed too for about a sectiple jobs. Most fiction writers can’t survive on writing ond before he was asleep again. I got out of bed and wrote alone but this doesn’t stop them from writing books. This it down so I wouldn’t forget and went back to sleep. includes our very own, E.V. Fairfall who is the graphic designer here at NAWRB. Night 2: Around 3:00 a.m. again, I awakened with him out of bed looking at my legs. E.V. Fairfall’s recent release of Sleeping Tom is a fictional novel surrounding Dissociative Identity Disorder. When “Honey, what are you doing?” I asked. a young man named Gabriel picks up a hitchhiker, hoping for easy karma points, he gets a girl with nowhere to go. “Why are your feet hanging off the bed?” He asked, his He reluctantly lets her stay on his couch for one night. As voice full of sweetness and true concern. one night turns into many, Gabriel’s life starts to unravel and soon he realizes something isn’t right. The exchange surprised me little and I pulled my feet up.

NAWRB: Where did you get the idea of Sleeping Tom?

Then he asked, “Do you want to play a game?”

E.V. Fairfall: That is a great question. It started because my husband sleep walks. Well, he doesn’t actually walk around but he talks and does crazy things. I woke up one night to him giggling. It was a really cute, innocent giggle but it was 3:00 a.m. so I couldn’t imagine what could be so hilarious.

“No, go back to bed.” He got back in bed and was out like a light. This continued all week and after five days, I was exhausted. Of course I told him about these nightly adventures but he didn’t recall anything about them.

“What’s so funny?” I asked.

While we were sitting at Starbucks, I complained. “It’s kind of like you’re a totally different person when you’re sleeping,” I said. And thus, Sleeping Tom was born.

“I’ll tell you in the morning,” he said.

I started writing it a week later but it has taken about

| NAWRB MAGAZINE

Employee Spotlight three years to get it to where it is today. The original idea was to have my main character Gabriel experience a bad case of sleepwalking. This idea later developed into a Multiple Personality Disorder or as it is called today, Dissociative Identity Disorder (DID). NAWRB: You mentioned how one of your main characters has DID. Can you tell us more about the disorder and if it was emotional trying to write about it? E.V. Fairfall: DID appears to be a psychobiological response to traumatic experiences during the developmental stages of life. Repeated childhood trauma seems to enhance alter personalities over time. It seems that the effective treatment for DID requires a professional who can understand his/her trauma. Though there is no set way of treating DID, there are many methods that have helped DID patients. I am still unclear on if DID can ever be completely cured in a DID patient. As with most disorders, people tend to know only small amounts of truth associated with the disorder but regardless of the facts behind any disorder, we have the larger issue: how people deal with it. One of my main goals as a writer is to explore humanity so I often find situations that I would like to better understand. “Sleeping Tom” brings the reader into the life of characters who don’t know who they are and are experiencing a disorder they don’t understand. In “Sleeping Tom,” the main character Gabriel doesn’t know he has DID, which is common for DID patients. Rebecca, who is slowly falling in love with him, also doesn’t understand what he is going through. You never know how an experience will change you. If you fall in love with someone who has DID, would you stick by this person or run away? I wanted a character who wouldn’t run away through the difficult times. “Sleeping Tom” doesn’t dive deeply into what has given Gabriel DID, only how he is learning to live with it as a young adult. In the sequel “Waking Gabriel” I’ve had to research additionally and it has been an emotional ride as it explores Gabriel’s first therapy sessions.

E.V. Fairfall: In Rebecca’s situation, she is insecure and afraid. However, she is also a very talented and wonderful girl. She decides to change her name in order to help her become a stronger person who is detached from her past. Like Rebecca, there are so many young people who don’t see how brilliant they are (and I do not mean just having book smarts). If they could pretend to be someone else for a day, wouldn’t it help them? I’m a strong believer in self-fulfilling prophecy, so I think if you tell yourself something over and over again, it has a better likelihood of coming true. In a way, it is “self-brainwashing” and it can either be an extremely empowering element or if you’re negative, it can hurt you. If changing your name in order to help convince yourself works, I say, more power to you. NAWRB: You have a full time job, yet you’ve had two books come out in the last few years and you’re working on a third. How do you manage your time? E.V. Fairfall: I always make sure my day job comes first and I let my writing life work around it. It can be difficult after a long day to come home and get back on the computer. I think one of the challenges of writing is staying motivated. I have a star chart. Doesn’t that sound cool? Also, very intelligent, as if I can actually map the stars...it isn’t like that though. My star chart is a calendar and each star is equivalent to 500 words. Recently, my goal has been 5000 words a week during the first draft stage but that doesn’t always work out when I have to research the topic. I think the only way to make sure you meet your goals without getting frustrated is to prioritize them. NAWRB: You mentioned that you enjoy exploring humanity. Are there any other books in the works? E.V. Fairfall: Yes, in my next book, my main character is deaf. I’ve had my eyes opened to a whole new world, such as Deaf culture. I’m very excited to learn sign language and immerse myself in the culture to better understand my character.

NAWRB: This book does not solely focus on Gabriel who has DID but also on Rebecca who instead of having a mental illness, has a “Who am I?” issue. Can you further explain this aspect? NAWRB MAGAZINE |

what WOMEN WANT

Have you read or watched something lately that impacted you? Share your thoughts with NAWRB Magazine’s editorial staff and readers. Send reviews to media@nawrb.com

BOOKS Toward a Psychology of Being By Abraham H. Maslow

This thought-provoking piece takes the reader into the different realms of psychological well-being. It discusses human’s fundamental and psychological needs and how each of us can reach contentment through what is called self-actualization. It allows the reader to analyze his or her own frame of mind and work toward self-improvement, while begging the question, does our happiness depend on other people more that we are aware of, and is this healthy?

He’s History, You’re Not: Surviving Divorce After 40

By Erica Manfred, Tina B. Tessina This book takes the reader through the trials and tribulations of divorce after age 40 and discusses many topics most people don’t think of when going through divorce, such as how to save yourself anguish and money. It’s written through a perspective similar to that of a supportive girlfriend: one who is by your side, has been divorced herself and has learned to thrive.

Inventing the Rest of Our Lives: Women in Second Adulthood By Suzanne Braun Levine

Science says that when women enter their fifties and sixties, they begin to see the world in a different light. Author Suzanne Braun Levine refers to this time as “second adulthood.” Women in midlife have already fulfilled their roles as daughters, mothers, and wives and they want a new and exciting adventure. The good news is that for many women, the middle years are when their lives are just getting interesting. Levine helps these women navigate this new time intheir lives by informing them of what’s to come.

| NAWRB MAGAZINE

FILMS Jupiter Ascending

Starring Mila Kunis, Channing Tatum, Eddie Redmayne Unbeknownst to her, Jupiter Jones was born with a unique genetic signature that has destined her for greatness beyond the confines of Earth. Meanwhile, she lives a simple existence cleaning homes, until her life is forever changed by Caine—a genetically engineered hunter sent to find her. She becomes aware of her future and the royal inheritance that potentially awaits her in a celestial world.

Chappie

Starring Hugh Jackman, Sigourney Weaver, Dev Patel

A robotic, oppressive police has taken over and disciplines anyone who chooses to break the law. Overcome by the oppressive nature, subtle rebellion takes shape in the form of a stolen police robot. The robot receives new programming that allows it to feel emotions and think on its own. Deviating from the single-minded police force, the altered robot becomes a threat to the police and liberator to the citizens, but only if it can survive.

Kumiko, the Treasure Hunter

Starring Rinko Kikuchi, David Zellner, Nathan Zellner Kumiko, the Treasure Hunter portrays the harrowing journey of Kumiko, a young woman living in Tokyo. Kumiko lives a life of utter dejection. She has a suffocating mother, dead-end job, and feels like an outcast among her successful peers. Kumiko finds solace in an old American VHS tape that shows a man burying a satchel of money in the Midwest. Positive that this is real, she embarks on a journey from Japan to Minnesota in search of her treasure.

what WOMEN WANT

Invite enchantment into your life with luxurious blues.

NAWRB MAGAZINE |

Part Part 3: 5:

Women’s Women’s Cancers: Cancers:

New treatments depend on innovation Support is vital in, and after cancer treatment

In this series – this part explores the search for innovative new therapies – we explore crucial strides made against women’s In this series – this part researchers focuses on during the need support during, and are after, treatment – we involving explore crucial strides made cancers by City of Hope the for past year. The projects many and varied, the basics of fighting against women’s cancers by City of Hope researchers during the past year. The projects are many and varied, involving cancer, analyses of who’s at greatest risk, the search for surprising new therapies, the testing of new treatments and the folthe basics fighting and cancer, low-up withofsurvivors theiranalyses partners.of who’s at greatest risk, the search for surprising new therapies, the testing of new treatments, and the follow-up with survivors and their partners.

By Elizabeth Stewart Reprinted with permission from City of Hope

Photo: Older women with breast cancer have unique needs. City of Hope researchers are helping identify those needs.

HELPING WOMEN THRIVE DURING, AND AFTER, CANCER TREATMENT Research to help older women

Arti Hurria, M.D., director of City of Hope’s Cancer and Aging Research Program and associate professor of medical oncology, is collaborating with researchers from across the country on several important projects. In one ongoing nationwide collaborative study with more than 15 institutions, and funded by the National Institutes of Health (NIH), Hurria is evaluating risk factors for toxicity in older women receiving cancer treatment.

Hurria was also awarded funds from the NIH to study the impact of cancer and cancer therapies on cognitive aging in survivors of breast cancer. Another recent study explored the impact of aromatase inhibitors (a common breast cancer therapy) on cognitive function in older women; that study was published by the journal Clinical Breast Cancer. Hurria’s leading-edge research is improving treatment standards for older breast cancer patients around the world.

The team’s goal is to develop questionnaires and blood tests that will give the physicians insight into a patient’s risk for side effects, so that care can be tailored accordingly. The Breast Cancer Research Foundation awarded Hurria and her team additional funds to enable them to understand the impact of breast cancer and its treatment on a patient’s physical function, comparing patients with breast cancer to an age-matched group who does not have breast cancer.

Tackling obesity after treatment

| NAWRB MAGAZINE

Research suggests that women treated with chemotherapy to overcome breast cancer develop metabolic syndrome at a faster rate. This term describes a dangerous group of health factors, such as large waist size, high blood pressure and high cholesterol, that increase risk for diabetes and heart disease, among other chronic conditions.

Each study plays a role. Each adds to what we know about cancer. Each brings us closer to cures. In Part 1, we explained ways in which researchers are seeking to fight cancer through basic science. In Part 2, we showed how researchers are trying to better understand risks and prevention. In Part 3, we explored the search for new treatments. In Part 4, we highlighted some upcoming clinical trials.

Joanne Mortimer, M.D., director of the Women’s Cancers Program, is studying a group of women with breast cancer, before and after treatment, to understand whether their risk is related to treatment or other factors, like aging or menopause. This research could drive treatment decisions so that physicians can help women with breast cancer avoid the risk for metabolic syndrome. In related research, Shiuan Chen, Ph.D., professor and chair of cancer biology, has shown that using aromatase inhibitors, an important and effective therapy for women with breast cancer, can put women at risk for obesity, metabolic syndrome and type 2 diabetes. He is now studying the side effects of aromatase inhibitors to find ways to combat obesity and insulin resistance before they occur. Chen’s research promises to heal women fighting cancer while also addressing serious risk for diabetes and other life-threatening conditions.

Addressing “chemo brain” Women being treated with chemotherapy for breast cancer can experience impaired cognitive function, commonly known as “chemo brain.”

portive partner. City of Hope’s Department of Supportive Care has pioneered a program to support both women battling breast cancer and their partners. Over the past three years, Matthew Loscalzo, L.C.S.W., the Liliane Elkins Endowed Professor in Supportive Care Programs, and his team, including Courtney Bitz, L.C.S.W., have led efforts to assess 86 women and their partners. Their work is part of an innovative strengths-based couple intervention known as the Partners’ Clinic. Together with Loscalzo, Bitz is now translating this important information to build a new model program of patient and partner support and education called Couples Coping with Cancer Together. She has developed a screening tool to identify couples who are in distress and can most benefit from being a part of the program. The program will eventually be expanded to include all cancer patients and their partners in the Women’s Cancers Program at City of Hope. Photo: Weight gain can follow treatment for breast cancer. City of Hope researchers are exploring why this happens.

Sunita Patel, Ph.D., assistant professor of populations sciences and supportive care medicine, is leading a three-year study to track cognitive functioning in survivors of breast cancer. Her preliminary results show that many women experience a dip in cognitive functioning after treatment, and then improvement in the years following. Now, Patel is following these women to learn if cognitive recovery continues into the next year, and also looking for biomarkers that may indicate a predisposition toward altered cognitive status. This research could serve as a powerful tool to drive treatment that heals without difficult side effects.

Support not just for the patient — but also their partners Research shows that one of the most important factors in helping women cope with cancer is the presence of a supNAWRB MAGAZINE |

Dark Chocolate Pecan Brownies Ingredients: 1/2 cup pecan halves 2 whole beets, chopped and peeled (canned beets) plus 1 Tbsp. liquid from the can 2 large eggs 1 Tsp. pure vanilla extract

4 Tbsp. unsalted butter 1 cup bittersweet chocolate chips 1/2 cup flour (whole-wheat) 1 cup light brown sugar 1/4 Tsp. salt

Directions: 1. Preheat oven to 350째 F. Grease a square 8 inch pan. 2. Puree the beets with reserved tablespoon of liquid until smooth. 3. Set a heatproof bowl over a saucepan of almost boiling water. 4. Meanwhile, spread pecans on a baking sheet and bake for five minutes, stirring once. Set pecans aside. 5. Melt butter and 4 ounces of chocolate in heatproof bowl. Stir occasionally until chocolate has smooth consistency.

6. Remove bowl from heat and mix in brown sugar. Beat in eggs, one at a time. 7. Whisk in pureed beets, salt and vanilla. Fold in everything except for two tablespoons of flour. 8. Toss leftover two tablespoons flour with remaining chocolate chips and pecans. Fold into batter until mixed. 9. Pour batter into baking dish and bake for 30-35 minutes, until just set. Cool completely and enjoy!

* Recipe Sources located in index

White Hot Chocolate Ingredients: 4 cups of your favorite kind of milk. 8 ounces white chocolate chips. 1 teaspoon pure vanilla extract. Whipped cream and/or marshmallows, for garnish. Sprinkle of cinnamon, for garnish.

Directions: In medium sauce pan, combine vanilla, white chocolate chips and milk. Set over medium-low heat, stirring occasionally until the mixture is thoroughly melted and incorporated. Serve immediately with marshmallows and a sprinkle of cinnamon as garnish. Our mouths are watering, are yours?

| NAWRB MAGAZINE

With warm weather beckoning and spring approaching, you can achieve a tight and toned body with a classic exercise: the bridge. The bridge position is a surefire way to tone your glutes and strengthen your back. This easy exercise requires no equipment so feel free to utilize it outdoors so you can soak up the sun while enjoying fresh air. 1. Lie on your back with your feet flat on the floor and knees bent, hip-distance apart. 2. Keeping your torso flat, raise your hips to form a straight line from your shoulders to knees. 3. Maintain this position while squeezing your glutes. 4. Lower your body to the starting position.

e g d i r B te

Comple

0 reps

t of 2 one se

NAWRB MAGAZINE |

Speak/Write/Attend

| NAWRB MAGAZINE

Network

upcoming

EVENTS April 1 MBA’s Single-Family Rental Finance Summit (Arlington, VA)

Learn more about the evolving single-family rental industry at MBA’s Single-Family Rental Finance Summit. The summit has a diverse offering of sessions that include topics such as key areas of growth for rental finance, the effects of government policies, and gauging the size/dynamics of the rental market. Anyone interested in the trillion-dollar single-family rental market is encouraged to attend.

April 8-10

ABA Real Estate Lending Conference (Baltimore, MD) Whether your career is in residential or commercial real estate, the ABA Real Estate Lending Conference provides two unique tracks that caters to both. Industry experts from commercial real estate and mortgage lending will reveal the latest information and tips regarding the current landscape, CRE lending, regulatory updates, and more.

April 10 NAWRB Rancho Cucamonga Chapter Opening and Women in Housing Financial Fitness Road Show (Rancho Cucamonga, CA) NAWRB is proud to be opening a Rancho Cucamonga chapter to advocate for women in the housing economy and expand the voice of NAWRB on a local level. In partnership with the U.S. Small Business Administration, NAWRB will also host its traveling Women in Housing Financial Fitness Road Show at the chapter opening. The road show utilizes a specialized hybrid of women in housing and women in government to connect women with opportunities to grow their businesses both horizontally and vertically.

April 13-14 Institutional Real Estate Latin America Forum (New York, NY) Expand your business on a global scale and gain knowledge on international trends at the Institutional Real Estate Latin America Forum. Attendees will have the opportunity to network with executives from a wide range of industries such as legal counsel, pension funds, and real estate private equity firms. Industries within diverse Latin American regions, the United States and Europe will be showcased.

April 14-15 IMN 2nd Annual Real Estate Private Equity Forum on Land and Homebuilding (Miami, FL) IMN returns with its successful Real Estate Forum on Land and Homebuilding. Learn how to update your strategies and navigate the changes in demographics/technology to improve your investment opportunities. With a fluctuating housing market, the forum will also ponder the economic outlook of 2015 and how this could affect the future of homebuilding in the United States.

April 14 NAWRB Women in Housing Financial Fitness Road Show (Dallas, TX) Attend the NAWRB Women in Housing Financial Fitness Road Show to learn how you can take your business to the next level of success, win government contracts, and qualify for an SBA Guaranteed Loan. The road show features speakers from the SBA, NAWRB, and the Small Business Development Center (SBDC).

April 19-21 AREAA’s Global + Luxury Summit (Chicago, IL) Elevate your business by tapping into the luxury real estate market. The demand for luxury real estate continues to grow and agents are taking note. AREAA’s summit will provide the resources and necessary information to become a transaction leader on a global level. The vital topic of the EB-5 Visa Program will be explained in addition to training sessions, trends in real estate, and listing strategies.

(Dallas, TX)

April 22-24 National Mortgage News’ Mortgage Servicing Conference

Celebrate with REOMAC at this three day conference that honors the association’s 30th anniversary. From the past to the future, the progress and outlook of the housing industry will be examined for the benefit of agents, servicers, lenders, and more. NAWRB CEO Desirée Patno will speak with other industry experts on a panel regarding the GSEs. The event will also include an exhibit hall with NAWRB booth, training sessions, and a REOMAC Foundation charity reception.

With so many new regulations in servicing, the Mortgage Servicing Conference will break down critical topics within compliance and regulatory changes. Experts will also share their insights and solutions for immediate change as well. Attendees from diverse backgrounds ranging from non-bank and senior residential bank mortgage servicers, CEOs, consultants, and attorneys are encouraged to attend.

April 12-14 REOMAC 2015 Education Summit & Expo

(Dallas, TX)

NAWRB MAGAZINE |

index ADVERTISERS D Desiree Patno Enterprises, Inc...........16 C Chrimata Inc................................ 26, 35 City of Hope................................ 35, 60 E Enterprising Women..........................17 L Landy Insurance Agency Inc..............45 N National Mortgage Professional Magazine....................58 NAWRB........ 3, 6, 11, 19, 22, 29, 35, 39 R REOMAC...........................................2

COMPANIES 1st Source Texas Realty..................... 10 A AARP................................................ 39 ABA.................................................. 55 Airbnb............................................... 27 All Vegas Valley Realty...................... 10 American Bar Association................. 33 American Institutes of Architects...... 12 American Pet Products Association.. 43 American Red Cross......................... 34 Appraise Art...................................... 54 AREAA.......................................16, 55 Artemis Holdings Group, LLC.. 4, 7, 31 B Bank @LANTEC............................. 13 Bank of America............................... 10 Blackstone Group.........................24, 25 Bleakley Platt & Schmidt.................. 13 Breast Cancer Research Foundation.. 50 Brigitte Respaut Clement, LLC........ 10 C Center for American Women and Politics........... 14, 15, 16 City of Hope............................ 7, 50, 51 Colony Capital.............................25, 50 CrossFader......................................... 32 D Desirée Patno Enterprises................. 28

| NAWRB MAGAZINE

DDG................................................. 12 Disneyland........................................ 41 Deloitte & Touche LLP.................... 12 E EnTrust Realty Advisors.................... 13 Equator.............................................. 16 EXIT Realty...................................7, 22 Facebook........................................... 21 Fannie Mae....................................2, 21 F Farbman Group................................. 12 Farmers Insurance............................. 10 Federal Deposit Insurance Corporation................... 19 FirstKey Lending.............................. 25 Freddie Mac...................................... 20 FHA.................................................. 20 FHFA................................................ 23 Forbes....................................... 9, 27, 38 G Gebroe-Hammer Associations.......... 13 GKathletics....................................... 40 Goree & Thompson Real Estate, Inc.............................. 10 Google............................................... 21 H Hastings Brokerage, Ltd.................... 10 Hilton................................................ 25 Homes.com....................................... 13 HousingWire.................................... 24 I IMN.................................................. 55 Indiana’s REO Team LLC................ 10 Invitation Homes.............................. 25 Inwest Title Services, Inc................... 10 K Keefe, Bruyetter & Woods................. 23 Kimball, Tirey, & St. John LLP......... 10 KTVN............................................... 54 L Local Market Monitor........................ 9 Lyft.................................................... 27 M MBA................................................. 55 Mortimer, Joanne.............................. 51 Microsoft........................................... 18 Military Women in Business............. 42

McNees Wallace and Nurick............. 12 N NAHREP......................................... 16 NAI Farbman.................................... 12 NAR.............................................16, 39 National Institutes of Health............. 50 National Mortgage News.................. 55 Nationwide Title Clearing, Inc.......... 13 NAWRB.............................................3, 6, 7, 10, 11, 16, 19, 28, 29, 31, 32, 33, 34, 35, 36, 37, 41, 42, 46, 47, 54, 55, 58, 59 NWBC................................... 14, 15, 16 O Office of Minority and Women Inclusion................... 19 Office of Women’s Business Ownership........................ 18 OwnAmerica..................................... 21 P Pet Companions................................ 45 Pet Sitters International..................... 44 Pew Research Center......................... 38 PNC Bank......................................... 12 R RealtyTrac........................................... 9 REOMAC...................................16, 55 S Select USA........................................ 32 Small Business Administration............. 18, 22, 35, 42 SCORE............................................. 18 Shark Tank........................................ 18 SFR................................................... 16 Small Business Development Center..................... 18 Starling Media Services, Inc.............. 28 Sterling Risk Advisor........................ 13 T TaskRabbit…..................................... 27 TruAmerica Multifamily................... 12 U United Properties.............................. 12 U.S. Small Business Administration...........18, 55 US Census Bureau............................. 24 V Veterans Preference, Inc.................... 42

index W Weiss Serota Helfman Cole & Bierman............. 13 WFG National Title Co................... 10 Women’s Business Centers...........18, 35 Women’s Cancers Program................ 51 Women Impacting Public Policy....... 35

Hastings, Susan................................. 10 Heider, Elizabeth............................... 12 Hirono, Mazie................................... 15 Hurria, Arti....................................... 50

PEOPLE

K Kapcak, Gianni........................... 4, 6, 40 Kikuchi, Rinko.................................. 48 Kim, Susan........................................ 12 Kinsey, Susannah............................... 13 Krisa, Ruth Ann..............4, 6, 43, 44, 45 Kunis, Mila........................................ 48

A Alanis, Renae................................10, 35 Anderson, Cristina............................ 10 Andrew, Erin.............................. 4, 6, 18 B Biden, Joe.......................................... 34 Bitz, Courney.................................... 51 Bonnell, Tami.............. 4, 6, 7, 20, 21, 22 Boyer, Susanna................................... 10 Burnett, Scott.................................... 42 C Carlson, Brian................................... 33 Carmona, Sarah................................. 54 Castillo, Katherine............................. 54 Cataffa, Valeria.................................. 12 Chen, Shiuan..................................... 51 Clinton, Hillary................................. 33 Cope, Sandra..................................... 10 Corcoran, Barbara............................. 18 Couturier, Elodie............................... 54 Crawford, Joan.................................. 34 D Davis, Bette....................................... 34 DeAngelo, Cameron.......................... 10 Dittmar, Kelly..................4, 6, 14, 15, 16 Duncan, Douglas G............................. 2 E Engelbert, Cathy............................... 12 Evans Don......................................... 32 F Fairfall, E.V.............................. 6, 46, 47 G Gano, Jennifer..............................35, 54 Greiner, Lori...................................... 18 Gutierrez, Sylvia................................ 35 Gonzalez, Karla................................. 35 H Hardy, Darren.................................... 41

J Jackman, Hugh.................................. 48

L Lamm, Alex....................................... 31 Lane, Randall.................................... 27 Lance, Erika...................................... 13 Levine, Suzanne Braun...................... 48 Lewis, Wanda...............................10, 35 Lofaro, Jennifer A.............................. 13 Lopez, Yesenia.................4, 6, 35, 41, 54 Loscalzo, Matthew............................ 51 M Manfred, Erica.................................. 48 Maslow, Abraham H......................... 48 McCrady, Sally.................................. 12 McEvleen-Hunter, Bonnie................ 34 Montanez, Vanessa.......................10, 54 Mortimer M.D. Joanne..................... 51 N Nazir, Donna................................35, 54 Nelson, Brandy.................................. 54

Respaut Clement, Brigitte........ 6, 10, 54 Ruane, Erin....................................... 13 Ruth Ann, Krisa......................... 4, 6, 43 S Serota, Gail........................................ 13 Sinzdak, Jean...................4, 6, 14, 15, 16 Skiljan, Michelle L............................ 35 Smiley, Monica.................................. 17 Starling, Elaine..................... 4, 6, 27, 28 Stevens, Eva....................................... 12 Stewart, Elizabeth...................... 4, 6, 50 Suarez, Angelica................................ 54 Suarez, Jacqueline.............................. 54 T Tatum, Channing.............................. 48 Tansky Blum, Eva.............................. 12 Tessina, Tina B.................................. 48 Thompson, Zoritha............................ 10 W Weaver, Sigourney............................. 48 Wilde, Dana...................................... 42 Wilkins, Drakia................................. 13 Wood, Kelly....................................... 10

INFOGRAPHIC SOURCES • http://www.forbes.com/sites/ erincarlyle/2015/01/09/bestbuy-cities-where-to-invest-inhousing-in-2015/

O Orlowitz, Sheri...................4, 5, 6, 7, 30, 31, 32, 33, 34 Owen, Lynn...................................... 12 P Pannell, Kelly..................................... 12 Patel, Dev.......................................... 48 Patel, Sunita....................................... 51 Patno, Desiree.....3, 4, 6, 7, 27, 28, 35, 54 Pomerantz, Debbie............................ 13 Poirier, Marcelle...........................36, 37 R Rasner, Terry...................................... 54 Ralston, Susan................................... 13 Redmayne, Eddie.............................. 48 NAWRB MAGAZINE |

National Mortgage Professional Magazine has become “The source for top originators—that connects the mortgage professional community under various media formats. While electronic media has become a vital part of our information platform, there is nothing like the feeling of holding a magazine in your hands. In the business world, knowledge and expertise rank high in the qualities of successful professionals. A subscription to our print edition allows you to share the informative articles in our publication with your colleagues and business partners - it is literally right there, at your fingertips. Our exceptional team of industry-seasoned monthly contributors, all with meaningful expertise in their related disciplines, provides the most up-todate news, insight and advice for today’s mortgage professional. Stay on top of mortgage industry news and trends. The NMP Daily Email Newsletter is your source for breaking news, insights and tips. Gets free access to full articles including the hottest industry headlines, featured articles and other mission critical mortgage industry stories delivered to your inbox each day. The NMP Mortgage News Ticker is a daily news feed that gives you a snapshot of the hottest mortgage news stories from around the web. Stay informed of the most recent headlines and blogs, all compiled into one convenient daily email.

Start your complimentary subscription here:

Subscribe.NationalMortgageProfessional.com/NAWRB