+
LOOKBOOK
JULY 2018
MAG A Z I NE
VOLUME 1. ISSUE 1.
PACK WORLD
(202) CAPSULE A look into D.C. Culture
(202) CAPSULE Named after Washington D.C.’s area code, this capsule explore’s the culture of the city using two concepts through a series of art, clothes, conversations and more.
Chocola
ate City MADE WITH CHOCOLATE AND GENTRIFICATION
Chocolate City Washington, D.C. goes by many aliases: The Nation’s Capital, Dodge City, D.C and so on. One name that perfectly embodied the culture of the city and it’s people was Chocolate City. Coined because of the city’s high population of Black residents and rich history of blackness, D.C. is one of the most unique cities in the United States. To outsiders, many only know D.C. for their ties to the country’s politics. The president resides here, and Congress does their dayto-day work on Capitol Hill. Tourism is heavily centered around the monuments and National Mall. But if you ask anyone that is a native of DC where they should go, or what they should do when you visit,
none of these things will make the highlights. Residents will tell you about Chocolate City, the REAL D.C. The one that created its own flavor of sauce at every carryout. The one that created a unique style of music that captured the heart of the city for decades, in go-go. The one that has art on display wherever there’s free space on a wall within the city. You’ll hear about the night life and unique places to grab food or take a walk. How museums are free, and you can always take a day to yourself to explore a new exhibit. But in 2018, you’ll also hear about how its “different”, “it changed”, “things aren’t the same anymore”. That’s because of gentrification.
Photo Credits and Model Credits
washington®‘s
NOW WITH 30% LESS CHOCOLATE !
Chocolate City MADE WITH
CHOCOLATE AND GENTRIFICATION
Population in 2000: 60%
What happened to all the black people? Slowly but surely, the city’s black population has dwindled down from a healthy 70 plus percent, to less than 50. Housing is more expensive. Condos are being built in places you didn’t even know they could be built in. And for those who are still here, they see more and more changes everyday. It’s not the fact that change is bad that is upsetting native Washingtonians, it’s the fact that these changes clearly aren’t meant for the people who were (and still are) here - black people. Residents feel as though if they don’t adapt, they’ll ultimately be pushed out. Most of the changes start small. You’ll notice a city bike in your neighborhood that was never there before. Or an organic store of some kind will pop up. Police may patrol in areas they’ve never cared to bother before. Then you’ll have “new neighbors”. Ones that can be insensitive to the cultural norms already in place within your area. The purpose of this project is to make the opinions of natives known through expression, starting with clothes, and ending with conversations. The city maybe changing, but a huge part of its soul is still intact. Chocolate City’s story can be told, and culture can be persevered, you just have to care about it.
Population in 2018: 47%
NOW WITH 30% LESS CHOCOLATE !
NOW WITH 30% LESS CHOCOLATE !
“When I saw things like the streets cars pop up, you knew sh*t like that just wasn’t made for us. “
C
was
Cho MADE WITH
C
C e h t a o l c o o c o l Chocolate City ateCCh Chocolat h e City olate C Choc e t y a t l i e C t o e a c t l a o l o h o Choco CCity ChCoCicthyoc ity Chocolate ocolate Choco lateC l a C e t h l o o a a c e c t l t o e a o l o l a t h o c e c Chocolate Choco CCityC Cho Cho Chocol a lateCitylateCithocoClaht t y e t e i t C a e l o t e y C a C o c l e h i t o o t c o y a c C l l o a h o ChocCholate te Ch colateCCho co ocCohlaot iCtyhoco la colate eCtohyloac c locaote Choco lateCi teoClate i h o City l ate ocol t a c y C olate Choc t o e h C olate lCaCthietoyc Chocola Chocolat o o e l a t c a t e l e C o C o c ity ity o h hC C City olate Choc ateChocolate City lateCChitoycolatehCocolate y t i C o e i C t t y Chocyola hC oc t i C te
sh
H IT W O H W C NOESS L
n‘ s® o t
E AND
GENT
washi
s ngton ®
City
30% E ! T WITH NOW CHOCOLA LESS
GEN
MA WIT DE H
E!
N
h
ICATIO
was
ENTRIF
RIF
®
IC A
i n g t on
ON
CA TI
FI
RI
MADE WITH
wa
C
Choc
sh
ing
CH
ton
s®
®
n ‘s
to
washington®‘s
NT
E AD M ITH W
CH
CH
G TE AND OCOLA
D
MADE WITH
0%
WITH 3
FIC NOSWS CHOCOLAT ALTEI ON
Cho hC o c o l a t
‘s n o t g ® n i h was
TRI
Chocolate
ND
‘
N ATIO
Chocolate COL ATE A
O
A
CHO
O ESS C I H
OL OC
MA WIT DE H
CH
E AD M ITH W
AN TE A L NO CLO W W
NOW WITH 30% LESS CHOCOLATE !
RIFIC
was h ‘ ington ‘ ®s
CH
CHOCOLATE AND GENTRIFICATION
g n i h
DE MA ITH W
MADE WITH
F
Ch
ChocolateCity
TRI
n‘
washington®‘s
EN
i n g to
NOW WITH 30% LESS CHOCOLATE !
DG
!
Chocolate
AN
GE
D
AN
AT E
OC OL
CH
to
®s
OLAT CHOC
ing
N
hing
NO LE W W SS CH ITH O 3 C OL 0% AT E
s a w
N
GEN T
in h s wa
‘ ®s n o gt
ATE
CH
ATI O
AN
ION
CA TIO
Chocolate
M W AD IT E H
TH E
N
OC OL A TE
ICAT
OC OL
WI
FIC
30% E ! ITH OLAT W C O W NO SS CH LE
TRIF
IFI
NOW WITH 30% CHOCOLATE ! MA LESS D
A
N
‘
AT E
IO AT
GEN
TRI
City
FIC
AND
TR
NO LES W W S C ITH HO 30 CO % LAT E!
% ! 30 ATE TH OL WI C W HO NO SS C LE
NOW LESS WITH CHO 30% COL ATE !
RI
OL OC
LATE
EN
‘s ton ®
NT
n®‘s
N
EN
olate Choc
ing
GE
E AT
NCHOCO
N
sh
D
TRIFICA TION
DG
olate
AN
ingto
AN
GE
O ATI
DG
CH
OC OL
‘s ton ®
IO AT
OC CO O CH LATE
MA WIT DE H
ND G E % ! NT 30 ATE R IFI TH OL C A WI OC T IO N NOWS CH S LE
ing
FIC
N
E AT
ND GEN
DE MA TH WI
ND
FIC TRI
AN
washington®‘ s
to ‘ n ®s
sh
wa
s h i ng
MADE WITH
sh
®
AT E
was
% ! 30 ATE TH OL WI C W HO NO SS C LE ION NOICAT CHOCOLATE AND GENTRIF L ES W W S C ITH HO 3 C OL 0% AT E!
wa
on ‘s
RI
NOW W LESS CHITH 30% OCOLA TE !
CH
EA LAT
wa
IO
MA WIT DE H
N LE OW SS W CH ITH OC 30 OL % AT E!
OC OL
‘s ton ®
ingt
NT
N
OL OC
AN
olat D
GE
NT
RI
FIC
I AT
eCit ON
LAT
N EA
DG
M W I ADE TH
ing
wa
CHOCOLATE AND GENTRIFICATION
N LE OW SS W CH IT OC H 3 OL 0 % AT E! NOW WIT LESS CHO
Cho c o late Cho cola Chocolate teC ity ChocolateCi
n® ‘s
C
HO CO
LA TE A
ND G
EN T
®
ATI O
CH
y
DE MA TH WI
CH
‘ ®s
wash
TIO
®
FIC
DE MA ITH W
LATE A
A NOW WITH 30% FIC TRI ! LESS CHOCOLATE N E
O OC
ton
ton ‘s
MAD WIT E H
‘
washington ‘s
TRI
Choc
CHOCO
wn‘a®ss o t h ing
S CH TH 3 OCO 0% LAT E!
GE
GEN
ing
CHOCOLATE AND GENTRIFICATION
NTRIFICATION
sh
N
w
CH
E AD M ITH W
TE LA N O O W C O LES WI
CH
30% E ! ITH OLAT W C O W NO SS CH LE
D
IO AT
City
FIC
MADE WITH
ing h s a
‘ ®s n o t
ton ‘ ®s
N
I OL W W OC NO SS CH LE
RI
FI
TI CA
ON
N
ND
E ATE DG AN AN E D G LAT OCOLATE AND GENTRIFICATION ECNO NOW WITH 30% HO TRIFI LESS CHOCOLATE ! E D C C MA TH ATI WI ON 30% E ! NOW WITH 30% TH AT MADE WITH
RIF
sh
NT
N
AN
COL ATE A
F
TIO IC A
IO AT
wa
OC LE OW W OL SS C ITH AT HOC 30% EA O ND LATE ! GE NT RI N FIC TIO A C AT IFI
LESS CHOCOLATE !
IC
RI
CH
washington®‘s
GE
E AT
CHO
washing
R NT
OC OL
D AN
OL OC
NT
CH
TRI
h s a w
LESS CHOCOLATE NOW!WITH 30% NOW WITH 30% LESS CHOCOLATE !
MA WIT DE H
A
EN
CH
N
M W ADE ITH
TE
G ND
DE MA ITH W
MA WIT DE H
30% E ! ITH OLAT W C O W NO SS CH LE
was hi hington®‘s gtonng‘ ®ston ‘ ®s hin s a w
N
N
GE
ATI O
IC A TIO
IO AT
FIC
!
sh
t ing
wa
FIC
ESS WIT CH H 3 OC 0% OL ATE
N
OL OC
RI
TRI
D
n ®s
NT
AN
EN
wa
hing
% ! 30 ATE TH OL WI C W HO NO SS C LE
DG
GE
AT ONL OW C O L
T
‘s ton ®
E AT
AN
olate
OL OC
ATE
FI RI
TIO CA
LA CO H‘Os Cn o ®
DE MA TH WI
M WI ADE TH
CHOCOLATE AND GENTRIFICATION
% E! 30 LAT H IT O W OC W CH O N ESS L
CH
D
ing
CH
OC OL
MADE WITH
F % ! RI 30 TE A NT TH OL GE WI C W HO ND NO SS C EA LE AT
AN
sh
DE MA ITH W
CH
‘s ton ®
DE MA ITH W
E AT
wa
Choc
CH
ND
N GE
was EA
WITH CHOCOLATE AND GENTRIFICATION D GENTRIFICATION MA WIT DE H
wa
0% ! H 3 ATE WITOCOL W NO SS CH LE
‘s ton ®
OL OC
NOW WITH 30% LESS CHOCOLATE !
DE MA ITH W
g shin
ing
CH
sh
ing
sh
DE MA ITH W
‘ s® n o t
washington®‘s wa was hing ton ‘ ®s
CHOCOLATE AND GENTRIFICATION
MADE
% ! 30 LATE H T O I W C W CHO NO SS LE
CHOCOLATE AND GENTRIFICATION
®
wa
NOW WITH 30% LESS CHOCOLATE !
shington ‘s MADE WITH
gto
al te ChocolateCh o c o l a t e C hC o e i Chococlaolatette City colat ty cola e Cho hC ty o o i h c C o C y e l t a t i t a e l C C o e t i c t a y o l h olatehoco C Choc C ty i C olate ate l Choc hoco C
®
E MAD WITH
washington ‘s
hin
washington®‘s
LESS CHOCOLATE !
Chocolate City Chocolate City Chocolate City Chocolate City Chocolate City
MADE WITH CHOCOLATE AND GENTRIFICATION
NOW WITH 30% LESS CHOCOLATE !
MADE WITH CHOCOLATE AND GENTRIFICATION
Be Sa
afe
In D.C. we don’t say goodbye. We say, be safe.
In D.C. we don’t say goodbye. We say, be safe.
In D.C. we don’t say goodbye. We say...
Be Safe “Aite fool, I’mma step. I’ll catch you later.” “Aite, be safe.” Be Safe. Words that we inherited from crazier times. “When crack raised the murder rate in D.C. and Maryland.” NOW may not be THEN, but nothing is guaranteed. Many don’t make it home from that Metro ride. Or that traffic stop. When the jump-out’s decide today is
the day to fuck with you and your men. When that eviction notice comes. Or when that developer calls your mom or grandma and the offer is too good to refuse in communities they feel they have lost their grip on. We have been taught our entire lives that our place in our own city, and on a larger scale, this entire World, is not safe. So we say “Be safe,” in hopes that our loved ones will dodge misfortune till they can find their way back to us.
In D.C. we don’t say goodbye.
We say, be safe.
MURDER
CAPITAL
Credits Photography: Elijah Boardly IG: @bennygphotography Be Safe Pieces: Norbert Klusmann Chocolate City Pieces: Nayion Perkins Design and Layout: Nayion Perkins Models: Kaela Mitchell, Shaan Taylor, Damara Kemp, Norbert Klusmann, Nayion Perkins