Academy of Art University Graduate School of Interior Architecture and Design Midpoint Proposal Nayive Kalkach Campos
Midpoint Review Book Nayive Kalkach Campos 03757525
2014
Midpoint Review Book Nayive Kalkach Campos Student #03757525 March 1/2014 10:00am www.nayivekalkach.com
Special thanks to my parents for giving me the opportunity to fulfill my dreams.
Graduate School of Interior Architecture and Design
If people are made safer, more comfortable, more eager to purchase, more efficient, or just happier, the designer has succeeded. — HENRY DREYFUSS
Midpoint Proposal
Index Autobiography
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Resume
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Statement of Professional Goals
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TImeline
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Portfolio
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a)IAD 610 MS: Spatial Design
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b)IAD 612 MS: Material use
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c)GLA 613 MS: Interior Design Studio
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Graduate School of Interior Architecture and Design
Hello. Making an impact in people's life has always been my dream. I was born in Mexico City twenty-six years ago and being born in a city with a population of 120.8 million made me wonder if my actions would make any difference in the world. Looking at the way that people interact with an object and the relationship that they build around it made me realize that I wanted to become a designer. I did my bachelors degree in Industrial Design in a private college in Mexico called Instituto Tecnológico de Estudios Superiores de Monterrey. The idea of getting into people´s houses and make their life easier through product design made me very satisfied. By the time that I got out, four years later, I knew that the product I wanted to design was furniture. I worked in different furniture projects in a small company and on my own. The project that made me realize that I had to pursue higher education came later; I had the big oppotunity of designing and developing a nightclub. The project largely exceeded my abilities and required me to do things that I had never done before. Designing from scratch under time pressure, leading workers, following a budget, buying material and solving problems in the spot without losing the concept of the space were few of the challenges that I faced. At the end, the nightclub fulfilled the requirements of the client. I went back a few times to see how the user interacted with the space and I realized how much impact a little decision of the designer has in the final user and how it can completely change their behavior. I started looking for Interior Architecture schools immediately after this experience. It made complete sense to me that if I wanted to design furniture, I had to understand the space where it was going to be put. I have always believed that going to another country makes a person open their eyes to different traditions and culture. It helps you to look at something through a different lense and opens your perspective. I learned this from the several trips that I made and from the freshman year of high school that I did in the United States. I chose the Academy of Art University after a long search of schools all over the world. It seemed to me that in this school I could learn more than academics. I haven’t been disappointed. Writing about the path that I have followed throughout my life is one of the most enriching activities. It made me realize how much I had gone over and how much I still have left to go. Now I know that my actions will make a difference in the world.
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Midpoint Proposal 1910 29th Avenue, Oakland, California. 94601 nayivek@gmail.com www.nayivekalkach.com (415) 513-6053
Industrial Designer
Objective To become a mature designer by identifying the challenges that humanity is facing and being capable of solving them within the design process in a way that makes life easier and more enjoyable.
Education and Experience 2014
2013
-Academy of Art University, San Francisco, CA. Masters in Interior Architecture and Design. -Interior Design Consultant
2012 -Nayive Kalkach Furniture Design, Mexico City, Mx. Furniture Design Consultant. 2011 *Older Night Club, Estado de Mexico, Mx. Interior Design and Project Development. *Luis Mariano Camberos, Mexico City, Mx. Residential Design and Project Development. *Federacion de Trabajadores “VO”, Mexico City, Mx. Office design and Project Development. *Spirit Dance Company, Mx. Interior Design and Project Development.
2010
2009
2008
-Working Ideas.3D Modelling and Conceptualizing, Mexico. -Internship. Graphic Design for Cuautitlán Izcalli District, Mexico.
2007
2006
-Workshop. Morphologic Design by Naoko Takeda -30 hr Course. Digital Rendering with Adobe Photoshop and Wacom Tablet by ITESM. -Bachelors Degree in Industrial Design. -Instituto Tecnológico y de Estudios Superiores de Monterrey, Mexico.
Technical Skills
Design Skills
100% Photoshop
Briefing
Illustrator
Conceptualizing
After Effects
Ergonomics
Solid Works
Sketching
3DS MAX
3D Modelling
Revit Rhinoceros Mac/Pc
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Graduate School of Interior Architecture and Design
Professional Goals. I would like to grow as a person and to mature as a designer. My long term goal is to have my Interior Design and Furniture company with a focus on residential design and ergonomics. In order to achieve this I will do an internship the last semester of graduate school, continue to work in the field and acquire experience for the next five years. A portfolio that shows the projects that I have done for the academy plus the projects that I have done on my own show a wide range of skills that I have obtained in my life. Even though I feel very confident with the projects that I have done, I know that there is always room to be better. I would like to improve my spatial design and conceptualizing skills for residential design. To understand what a person wants is very complicated but if you can extract and identify their main needs from what they are asking and transform them into something tangible, you can consider yourself capable of providing a service and of being a successful designer who satisfies human needs. Having an own company means not only to know design but also to make design profitable. I would like to improve my abilities in business by going to business school and learning from my job how a company of this nature works. Every form, shape and function that conform a piece of design and that help the humanity to be happy and achieve its goals, motivate people like me to keep looking for the best way to offer comfort, aesthetics and funcionality.
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Midpoint Proposal
Timeline Fall 2012 IAD 600 MS: Concept, Theory and the Design Process Stephanie Smith-Haenel IAD 602 MS: Construction Techniques and Documentation Susan Swabacker IAD 609 MS: Sketching for Design Kathleen Roche
Spring 2013 IAD 610 MS: Spatial Design Archibald Woo GLA 630 Survey of Sustainable Design Michael Sammet GLA 627 MS: Industrial Design in a Globalized World Rafael Davidson IAD 640 MS: Light & Color Perception Ken Frieders Fall 2013 IAD 611 MS: Building Information Modelling Edward Pertcheck IAD 612 MS: Material Use Ernest Mariotto GLA 613 MS: Interior Design Studio Mark Cruz
Spring 2014 IAD 604 MS: Lighting Design Steven Birdwell GLA 609 Renovating Tradition: Art & Ideas of the 19th Century Paul Delevati, David Riffert IAD 608 MS: Digital Imaging John Chavez IAD 621 MS: 3D Modelling Edwin Jordan Fall 2014 IAD 605 MS: Residential Design IAD 606 MS: Commercial Design GLA Spring 2015 IAD 620 MS: Retail Design IAD 636 MS: Modern Design Studio IAD 450 MS: Portfolio Development IDS 365: Furniture Design
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PORTFOLIO
Midpoint Proposal
IAD 610 MS: Spatial Design. Advertising Agency located in a high-rise in the heart of San Francisco. Requirements icluded open spaces that allowed creativity and team work. High contrast in details and colors was applied to the project and an extense brainstorming process sustains it.
Left. Office logo, concept and furniture.
O B S E R V AT I O N
A S S I S TA N T W O R K S TAT I O N S
PA N T R Y
S TA F F W O R K S TAT I O N
MARKET RESEARCH
SMALL CONFERENCE
STORAGE OFFICE ART DIREC TOR
OFFICE ACCOUNT EXECUTIVE
OFFICE C R E AT I V E DIREC TOR
OFFICE SENIOR COPY WRITER
OFFICE SENIOR ACCOUNT EXECUTIVE
OFFICE MEDIA DIREC TOR
ACCOUNTING
OFFICE MANAGER´S OFFICE
HUMAN RESOURCES
BRAINSTORM AREA
REPRODUCTION MAIL
STORAGE 3 RECEPTION
GRAPHIC STUDIO
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LARGE CONFERENCE
C O AT / STORAGE
MEDIUM CONFERENCE
Above. Diagram showing the relationship between spaces and general spatial design.
Graduate School of Interior Architecture and Design
RECEPTION
*RECEPTION *STORAGE/COAT
RESEARCH
*OBSERVATION *MARKET RESEARCH *SMALL CONFERENCE
CREATIVE
*BRAINSTORM AREA *MEDIUM CONFERENCE *GRAPHIC STUDIO *REPRODUCTION/ MAIL
EXECUTIVE OFFICE *LARGE CONFERENCE *STORAGE *HUMAN RESOURCES *ACCOUNTING *MANAGER´S OFFICE *SR. ACCOUNT EX. *ACCOUNT EXECUTIVE *ART DIRECTOR *MEDIA DIRECTOR *SENIOR/COPYWRITER *CREATIVE DIRECTOR
OPEN OFFICE *ASSISTANT WORKSTATIONS *STAFF WORKSTATIONS *STORAGE *PANTRY
Above. Reception Area. 11
Midpoint Proposal
Above. Brainstorming Area.
WORK STATION
ASSISTANT
WORK STATION WORK STATION
SENIOR COPY WRITER
STORAGE
OBSERVATION
SMALL+ MEDIUM CONFERENCE
MARKET RESEARCH
BRAINSTORM
HUMAN RESOURCES
GRAPHIC STUDIO
OFFICE MANAGER
Above. Second Floor.
Above. Main Floor.
RECEPTION
ART DIRECTOR
PANTRY
REPROD UCTION
ACCOUNT ING
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LARGE CONFERENCE
MEDIA DIRECTOR
WORK STATION
STORAGE
CREATIVE DIRECTOR
COMPUTER
ACCOUNT EXECUTIVE
SENIOR ACCOUNT ASSISTANT
Gra Graduate School of Interior Architecture and Design
IAD 610 MS: Spatial Design. Bakery inspired by the process of lending books in a library. Consists of a five step process. After getting in, the receptionist gives you a card and informs you how to pick your ingredients from the screens showcased in the halls of the first floor. After choosing your ingredients, you go upstairs to pick up your order that has been taken through the card and make your final payment. You can eat in or take out your products. Wooden materials and sober colors were the primary options for these project as well as big size furniture and strong lines that will make the place imponent, such as a library.
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Midpoint Proposal
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Entrance
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Reception
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Shelving
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Circulation Desk
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Stay/Go
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Left. Diagram showing the steps in the process of lending books in a library. Up. Project Brainstorming
Graduate School of Interior Architecture and Design
Jackson´s Redisence IAD 612 MS: Material Use. The clients are a couple that like to travel often, have no children and they would use this house as a vacation home. Spatial design was already assigned. Ecosystems was the concept chosen because of their travelling nature. Marine, desert and forest ecoystems define the most of our nature and they were divided in the different residence rooms according to the use that they would have. The furniture simple shapes aim to complement the high contrast colors between rooms.
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Midpoint Proposal
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Graduate School of Interior Architecture and Design
F O R T Y - E I G H T S
O
C
I
A
L
C
L
U
B
GLA 613 MS: Interior Design Studio Inspired by the shapes and movement of microorganisms, Forty-Eight Social Club features 26000 sq ft of day and night music and entertainment. The area is divided into multiple rooms that feature different types of music for every taste and two rooms for private events. The Day Club includes a relaxing ambient that will showcase DJs and will allow you to enjoy the bay view while having a good time and when the time of resting comes, the adjacent Forty-eight boutique hotel comes into play. The hotel complex occupies 28000 square feet and it includes recreational facilities and relaxing spaces like a pool area, sauna, spa and comfortable rooms. The 65000 square feet area allows the user to get involved in different ambiances from sun to sun and live a full time experience that will always stay in their memories.
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Midpoint Proposal
Site
Nightclub/Dayclub
Hotel
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PATH 1. Coming from the city Leaving to the city PATH 2. Coming from the city Leaving to the hotel PATH 3. Coming from the hotel Leaving to the hotel
User flow according to time of the day
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Graduate School of Interior Architecture and Design
10 AM
3 PM
10 PM
IN ORDER TO CONVEY THE CONCEPT OF MOVING MICROORGANISMS AND THE FLOORPLAN, A FLOW CHART OF FOUR DIFFERENT TIMES OF THE DAY ARE SHOWN. THE AMOUNT OF FIGURES INDICATE THE DENSITY OF USERS IN EACH AREA PER HOUR.
3 AM
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Midpoint Proposal
Above. Main Floor . 20
Visit www.nayivekalkach.com for out-of-school projects.
Nayive Kalkach Campos March 2015